EVGA Terminates NVIDIA Partnership, Cites Disrespectful Treatment
Vložit
- čas přidán 11. 05. 2024
- Sponsor: HYTE Y60 computer case on Amazon - geni.us/3ngWP
EVGA has terminated its relationship with NVIDIA. EVGA will no longer be manufacturing video cards of any type, citing a souring relationship with NVIDIA as the cause (among other reasons that were minimized). EVGA will not be exploring relationships with AMD or Intel at this time, and the company will be downsizing imminently as it exits the video card market. Customers will still be covered by EVGA policies, but EVGA will no longer make RTX or other video cards. The company already made ~20 EVT samples of EVGA RTX 4090 FTW3 cards, but will not be moving to production and has killed all active projects pertaining to cards -- including KINGPIN cards.
Until 9/17/22, we are giving 10% of all GN store revenue to Cat Angels, a cat shelter non-profit we support local to us! Grab a 3D PC component coaster pack before they're gone at store.gamersnexus.net/product...
Support our field reporting and independent journalism on Patreon: / gamersnexus
NOTE/small correction: EVGA notified NVIDIA in June, not April. They had misstated the original timeline.
TIMESTAMPS
00:00 - Major Developments
01:23 - The Beginning or The End
03:07 - JUST THE FACTS
08:11 - EVGA's Side of the Story
12:33 - EVGA's Survival & Staff
16:52 - Conflicting Statements from EVGA
20:26 - Selling EVGA or Retiring Not an Option
23:36 - On Making AMD & Intel Cards
25:38 - What's Next
FIELD REPORT ETHICS
When GamersNexus travels for show coverage, company coverage, or industry events, GamersNexus pays for all its own flights, hotels, meals, cars, and other trip-related expenses. GamersNexus does not accept any form of money, including for sponsorships, from the host of the event or booth that it is reporting on.
** Please like, comment, and subscribe for more! **
Links to Amazon and Newegg are typically monetized on our channel (affiliate links) and may return a commission of sales to us from the retailer. This is unrelated to the product manufacturer. Any advertisements or sponsorships are disclosed within the video ("this video is brought to you by") and above the fold in the description. We do not ever produce paid content or "sponsored content" (meaning that the content is our idea and is not funded externally aside from whatever ad placement is in the beginning) and we do not ever charge manufacturers for coverage.
Follow us in these locations for more gaming and hardware updates:
t: / gamersnexus
f: / gamersnexus
w: www.gamersnexus.net/
Host, Writing: Steve Burke
Video: Andrew Coleman - Hry
Support our field reporting and independent journalism on Patreon: www.patreon.com/gamersnexus
(2024): Watch our coverage of EK's failure to pay employees, contractors, and suppliers - czcams.com/video/b73xG1HlFhY/video.html
Until 9/17/22, we are giving 10% of all GN store revenue to Cat Angels, a cat shelter non-profit we support local to us! Grab a 3D PC component coaster pack before they're gone at store.gamersnexus.net/products/3d-coaster-pack-4-component-coasters
NOTE/small correction: EVGA notified NVIDIA in June, not April. They had misstated the original timeline.
You know, they could resume building cards from other vendors and have a more relevant name like "Edisplayport " or "Ehdmi" haha
This is terrible news about EVGA. I hope they pivot HARD to AMD. **EDIT** I meant terrible from a loss of revenue. I'm glad they are doing this from a principled perspective, but thinking of jobs. I don't want this to be the start of another high quality American electronics mfg to go away.
AMD ! letssgo
Don't think nobody noticed you guys stepping up your camera work, btw.
@Gamers Nexus, but someone on Reddit has a picture of the 4000-series EVGA card... this is a marketing stunt... we're gonna see EVGA raise again... I kid, although I have a GTX 1080 Ti that I will definitely treasure forever now.
I wrote an email to EVGA once asking the thread and diameter of screws for the sag bracket for my 3080 because I dropped one and it vanished. I expected to get a response simply telling me how much I could buy the screws for. Not only did I get a reply within 15 minutes, but it said "hey dont even worry, I pulled up your info from your purchase and we are already shipping some screws to you Priority Mail so you get them before this weekend!" Saved me a trip to the hardware store even. I know we are only talking half a cent screws here but that kind of speed and attention no matter how trivial your issue builds customers for life. There are really few companies left out there who you can trust are going to take care of you and your gear when you buy things from them. It's either a really sad day seeing the walk to the cemetery for EVGA, or the first day in a glorious new chapter for the GPU market. If they start building Radeon, I think I'll have all the incentive I need to finally jump ship from Green.
Team Red are now Team China
It could be a 1 cent thing, it's about the way they treat you, not the cost. EVGA was simply on another level, even in Europe...
Yea! EVGA is 100% customer orientated company. Back in the day i had gtx 260 it was working fine but then just almost at 2 year point it broke(still 3mo warranty left)... It just didnt boot up and was dead. So i reached EVGA Europe support via e-mail, providing all the necessary details, documents. In the same day they replied that sadly they dont have GTX260 in stock to replace. So they can offer me a full refund or a GTX275 shipped via DHL for free as a replacement.
I've opted for GTX275(because it is a bit better card and was more expensive to buy than the refund amount) and in 3 business days it was by my doorstep. And the broken 260 i was told to put safely in a box and print out given label to put on and that the same courier will take it back. (wasnt hard as i had the original box)
Very satisfied with the EVGA brand. Even tho they are expensive at first, than others if you compare at purchase, their support is top notch without unnecessary bull... if anything happens. 👌
Yeah, honestly. I'm always going to be cautious about being *too* nice to any corporation (even one I like), but as far as corporations go, EVGA is definitely one of the least egregious. I've looked at AMD (and previously ATI) cards every time I've upgraded and always gone Nvidia in the end. But this might actually be the thing that gets me to switch at last.
1 cent part and $8 shipping, but that would make me brand loyal! I dont even own anything EVGA and I still think of them as best of the best.
That sucks. EVGA made great NVIDIA cards. Hate to see this.
All but 2 of my cards have always been EVGA. Trusted em and stuck with em. Gotta find a new one next time I upgrade I guess.
@@MrNightmaresinner ditto, started with the 1080 ti, moved onto the 2080 super then I had a 2070 for a short period (gave the 2080 super to a friend in dire need of a card) of time and only recently went to the 3070 ti w/ Zotac because it was the only thing in stock.
EVGA was my go to for NVIDIA as well. My first ever GPU purchase was an EVGA GeForce 6200 so my shitty eMachines PC could run Half Life 2 on DX9. I never thought they would stop making GPU's. Such a damn shame.
well evga is gonan die now cause this is what kept them alive
Yeeeep. I've been buying EVGA and only EVGA cards for nearly 20 yrs now.
If NVIDIA has such arrogant contempt for its partners, imagine how much arrogant contempt it has for its consumers.
Nvidia is behind all the price hikes. Nvidia doesn't care about any customers, only about profits.
The bigger they are...
I am no expert on Nvidia, I am a team red supporter, but the thing I have heard from the mouth of the Nvidia CEO with regards to their technology, and with regards to competitors, is astounding. He makes Joe Biden look like a sane person!
Its shown in the price...
@@goku445 the harder they fall.
I've heard so many stories of people who owned an EVGA product that needed support and every single one was impressed with the customer service they got. I hope they partner with AMD, since I've been an AMD exclusive consumer for well over a decade now. Wait, maybe more like 20 years now that I think about how old I really am.
But doesn't AMD have Sapphire (EVGA equivalent of AMD Cards) already?
My EVGA 1080ti FTW 3 is still going strong after years of abuse. Brilliant Product
It might not be immediately big for the bottom line, but Lisa Su score a coup by bringing this small, but highly reputable company to their team.
@@ScofaUK same here!
@@Black_Cat_997 Around 2:15 he says EVGA has no plans to work with Intel or AMD. Video card manufacturing will shut down.
One of my best memories as a game developer is being at PAX East 2013 with two brand new PC's, neither of which would boot, but both of which had EVGA GTX 650's inside and EVGA was our neighbor. I went over to their booth, explained the situation to them, and asked if they could help. Two guys at their booth came over and sprang into action, ripping our machines apart, finagling hardware and BIOS settings, miraculously getting one to boot, and grabbing a 20' HDMI cable from their toolbox to mirror one monitor onto the other. That show would have been a disaster without their help and I will never forget the effort they made to help out one tiny little indie team that just coincidentally had a couple of their cards running.
Needless to say I've been brand-loyal to EVGA ever since for my graphics cards. This news physically hurts.
Wow, nice. The overwhelming sentiment is the hope they partner with AMD but my hope is they mend the fences and partner with both.
That's the overwhelming vibe of PAX, as well.
Unrelated:
I watched Notch give away his booth instead of packing it away. They announced a "Steal from Mojang" contest and less than ten minutes later, Notch and Jeb were standing in an empty space where their booth had been, looking pleased that they didn't have to pack up at show's end.
I have a similar story! I was at the national hardware show in vegas when 2 Asus employees began hitting on me, being 15 and a virgin I was quite flattered and agreed to accompany them to the bathroom to get my free gaming laptop they promised. Turns out I was naive and they held one of those small screwdrivers, that you use to assemble pc hardware, to my neck and told me I had to fellate them! Luckily as I was swallowing the first guys ejaculate an asian EVGA engineer kicked the door open, I instantly saw the fear in the Asus guys eyes. They both held up their mini screwdrivers and said this is none of your business rice eater go choke a dolphin! Big mistake. The EVGA asian sprang into action, ripping the Asus guys apart, finagling limbs and nervous systems, miraculously booting them unconscious, grabbing a 20' HDMI cable to tie one to the other. We then proceeded to remove their pants and needless to say I lost my virginity.
Wow. I know not much of pc component companies or anything of the matter. I wanted a 3080 and waited for pricedls to drop. It seemed like I was waiting forever. I wanted a founders edition like BADLY. I ended up settling for an evga 3080 instead. Hadn't let me down in any way. Hope this little story feels good for you to hear
I am just confused, from what I am hearing NVIDIA stops EVGA from price gouging us? Am I wrong for thinking this?
It sounds like they want freedom with the cards so they can manipulate the market like how bad it got with the crypto sales EVGA loves that. Where the lower to lower-mid class get priced out of affording any kind of graphics card at all. I mean you say verbatim can't go higher then a certain $ which I find amazing. So I as a customer can afford a great product without feeling I have been taking advantage of because they have something I need for work, and to play a current game. I mean as a Dev yourself wouldnt you want more people to have access to Graphics cards so they can play, or purchase your games? I feel there's always two sides to a coin.
Whoa. NVidia must've been really hard to deal with if EVGA considered ditching 80% of their revenue to be preferable to continuing working with them.
Honestly, they probably already have a deal with AMD for motherboards and GPUs. I think most people know NVIDIA will be gone from the consumer hardware market in the future because they can't build the core of the PC since they don't make desktop CPUs. ;)
You shouldn't forget that revenue is exactly worthless if it doesn't transition to an adequate portion of profit.
Seems like bad decision-making if he's ditching his core entire business as opposed to taking on a new partner under better terms.
@@swft_ The video clearly states that's not the case. Motherboards yes they've already been making some but CPU wise they say no. Maybe in the future though... but damn this is massive.
@@erikdouglas9952 Deal is probably not finalized for GPUs yet, relax.
I really hope this isn't the downfall of EVGA. They're such a great company, would be sad to see them go.
80% of their income comes from Nvidia cards rofl. It's definitely the end.
@@jaybeam1466 no, they're getting free advertising right now. They'll make up after they sell all of their 30 series cards in time to develop a 40 series.
@@nathanhamman418 no they out of stock most of their card
@@nathanhamman418 Steve just said they aren't making 40 series cards at all full stop. Did you not watch the video?
@@jaybeam1466 revenue != income. You could have 80billion dollars in revenue but if the costs were 79billion, your income would only be 1b. this is a basic accounting mistake people make. You could theoretically be losing money even with trillions of Revenue if the costs exceed revenue.
It's a shame, my 1070 was my last new card from EVGA, it's given me literally thousands of trouble free computing and gaming, damn good brand.
I've had 8500gt, 9800gt, gts250, and still using gtx1080 right now. It's still running fine :(
@@mysteriousth1ef Thank God I got two slots on the EVGA wait list and got two EVGA GeForce RTX 3060 XC GAMING (12 GB) and an EVGA GeForce RTX 3060 Ti (8GB) before this happened. Trying to get a video card without paying over $1k has been nearly impossible for years now. The fact that EVGA was the only maker to have a wait list so I could get them at retail price (higher due to inflation but still half of what they cost from a scalper) says a lot about their company. It's why I've been an EVGA customer for 16 years.
Still use evga 1050ti and 1060ti in my spare machines
I designed the Nvidia TNT2 card for Diamond Multimedia in 1999. It was really stressful. The way I summarized it back then: It's like doing an 18 month production cycle in 9 months. The stress was so high that I got really sick and left Diamond. I can seriously empathize with the EVGA employees.
You had Diamond Hands?
What a hell of a flex, but I'm not complaining! I'd love to read more about your thought process and what you may have gained or learned from that experience
Yeah sure you did, are the dragons in this story as well? LMAO
Thank you for being part of the history and sorry about shady business, i had a TNT2. Now a Nvidia Hater. Greetings from Chile 🇨🇱
@@JohnSmith-oh9ux you must not be very smart considering it took me all of 2 minutes to use google and see his story checks outs lmfao
OK I did not see this coming 😅
Nore did i paul. I really like my evga 3060ti.
PAUL I'M SCARED HOLD ME
BUY ALL THE EVGA CARDS BEFORE THEY GO UP!!!!!
I really wanted a 4090 hydrocopper. 🥲
No one saw it coming!!! Craziest twist since the Thanos snap!
Every component in my build has EVGA inscribed boldly across it. For me this news is genuinely heartbreaking. They have produced the highest grade, most reliable, and most solidly supported GPUs on the market.
We have lost an absolute Titan of immense and unrivaled hardware quality, we are witnessing the end of a legendary era of computing, as the tides change towards another.
Very well said. Agree completely.
im glad that most people had good experience, but in 2013 I bought two EVGA GeForce GTX 770 4GB Dual SC and used them in SLI, they only lasted 6 years before they both broke (artifacts and repeated freezes in any PC they were tested in that only diminished when lowering clock speed of core and memory in afterburner, until afterburner did not permit any lower speed but they both continued to crash). since then I have made a point to only buy graphics cards with strictly stock clock speeds matching the reference design, but it does not change the fact EVGA sold me products that seemed designed to fail after the warranty ended, so I have not returned to them.
@@tacokoneko - “only lasted six years” - are you serious? They have a 3year GPU warranty and you doubled it.
Literally nobody misses a customer like you, when you’re gone.
@@grumpysteelman yeah the ASUS motherboard and Intel CPU I bought at the same time are still working fine to this day and I'm writing this message with them. And before that I had an ASUS motherboard and Intel Pentium III 500 that ALSO worked just fine for 14 years. So I expect better quality and longevity in the products I buy than you evidently do.
@@tacokoneko - Considering your assertion that the video cards were designed to fail right after the warranty? My point stands.
Considering you don’t value your own time, or the cost of electricity to run an inefficient old machine, and instead want to brag about limping a 14 year old system along that you could replace with a decommissioned Dell business desktop for $150 that’s 5x faster? Well good for you.
Been an EVGA customer since its early days, bought many Nvidia cards from them, must say they ran extremely well and the one that broke was advantageously replaced. Their customer service was top notch. Very bad news to see them leave the market.
Back in 2006 I bought a turntable from the EVGA CEO Andrew Han. He was selling it to buy a much higher end turntable. When I bought the turntable off of Ebay, I had no idea who the seller was, I only bought it because the seller was local (I lived in Fullerton, and the seller was in Brea). When I arranged with the seller to pick up the TT, that's when I found out I was going to the EVGA office. It turned out the person who sold me the TT was the owner and CEO of EVGA. I went to the EVGA office on a Saturday, and there was no one there other than myself and Andrew Han. He took me into a meeting room with a big table where he had a projector set up. We talked about audiophile stuff for a little while, and he showed me photos (via the projector), of the TT he was replacing the TT which I had bought from him, with. The TT he showed me was more like a piece of art than a TT. It was awesome looking, and cost in the tens of thousands of dollars. This was in 2006, when virtually no one was buying vinyl except crazy audiophiles like ourselves. We had a genuinely great conversation that had almost nothing to do with graphics cards, and I could tell then that Andrew was a very good person. As I was leaving Andrew told me that the next time I was in the market for a graphics card, to call and let him know and he would hook me up. I never took him up on that offer, but there have been many days in which I regretted not having done so.
i would politely do it, he be stoked, be honoured,
You should see if you get your hands on one of those engineering samples.
I’d do so now even for last gen, just to have a piece of history. To speak for myself? If evga isn’t in the graphics cards market, I’m no longer interested in building a pc, unless AMD can get a contract deal.
Now would be a good time😅
thanks for sharing this story
This is truly impressive that EVGA chose you guys as how to break this information to the public. You've done a good job building up that level of respect, GN.
And Jay as well, and I am sure a few others by the way Jay talked about it too.
@@blueshift9 Jay is horrible and made an entire video about how the 3000 series wouldn't drop in price, and the new cards wouldn't come out for up to a year (one of the dumbest videos I've ever seen in my life)
Oath
@@blueshift9 I haven't been on Jay's channel in years. I wonder what will happen to him?
@@blueshift9 based on what GN said in this video it was Steve, Jay and John Petty only.
I guarantee that AMD will come by with a good deal, despite EVGA saying they're not going to continue with GPUs, and EVGA will take it, but it will have to be really beneficial to EVGA. This move away from NVIDIA was to let AMD, INTEL and anyone else know that they want to continue but they won't be jerked around.
AMD cards are ass bro..
I honestly would be ok with an AMD EVGA card. EVGA has been really nice with their cards, and let's be honest AMD needs someone to give their team rocket cards a makover.
@@jaybeam1466 So was your mom yet here you are.
Yes potentially it would be a good move - the other way to do of course is just to offer all the staff jobs...
AMD EVGA cards would be fine by me. I'm already planning to move onto Radeon after being consistently disappointed with the leather jacket man's embarrassing GPU 'launches'. RTX 40 is a total DOA power grid destroying joke.
This makes total sense from my experience. We had a partner at a company where I worked that wanted to increase their business with us. New contract was offered with 40% more profit on paper, amazing! But I did some calculations and it turned out that it would actually lose us money compared to the current contract when all things were added into our actual cost. So even though they were a huge chunk of income for us, it was actually profitable to decline the new contract and eventually end all business with them simply because they based their offers on dishonest premises. A few years later they filed for bankruptcy.
Not saying that Nvidia will ever lose their market position, but they might be even more profitable if they acted more honestly and respectful toward their partners.
Man, Linus Torvalds was right, Nvidia must be a real pain in the butt to deal with.
Middle finger in the air straight for them.
The first thought that came to mind! “Hey NVIDIA!, fuck you!”
@@Philosophe27 Personally that's what I give Linus Torvalds.
Beat me to it
@@clansome Show on a doll where Linus hurt you, child...
Gamers Nexus has become so legit that they are getting huge exclusive tech stories from companies. I’m so proud of you all Steve. Keep up the hard work - we all appreciate it
Jaytwocentz also has the story. He was in the evga meeting. He's a evga partner
@@dethtour It's still cool to see.
Major "Dateline Investigates" vibes from this video. GN is legit.
@@dannyparker2527 They have been for years even if they come off a bit casual.
I think a number of industry people were all given the same information. Jay has it as well for example.
This is incredible reporting. New to channel. I don’t know how they feel about being part of the “media” but they are and this piece was exceptional
It’s rare to find a group that understands the tech side, the business side, and can tell a story in a responsible and entertaining way.
True unicorn here. Definitely subscribing!
It's insane to see how far GN has come since leaving Steve's house. Amazing work guys!
Gamer’s Nexus should be proud that EVGA disclosed this information to clearly to the channel. It says a lot about your ethics, Steve.
Truly.
this was a closed doors press hearing multiple channels were there no cameras or recording devices aloud watch Jayz vid is clearer on the 4 hour (meeting)
@@chrochrocketman Will do 🫡 Still dope they were there talking to them.
That's high praise and I completely agree
@@beancheez2905 Well, doing it like this lets their customers start slamming Nvidia until Nvidia goes to EVGA and offered them a fair deal. It’s a last ditch effort to fix the problem. Make it public and let the public have their say. It’s a fairly smart move because it makes Nvidia look bad when they have already been exposed selling direct to miners, screwing over gamers. This could be the thing that puts AMD way on top.
This is genuine reporting. No rumors, first party information, combined with industry knowledge and deep diving into concepts. I miss this kind of journalism. It's deeply appreciated.
@@auggieaxiom5726 “Thanks Steve.” But in all seriousness it sucks that EVGA even has to deal with this issue.
well it requires the CEO's of these companies to play along when they arent...
they hate trump above all, they brainwashed all the mask licking karens to hate trump too
Seriously though - no offense to Jay but his vid popped in my feed first and I literally wasted like 5 mins before clicking out and just waiting for the GN vid LOL. Should prob just unsub at this point.
Right? This is quality competitive intelligence from an extremely knowledgeable third-party source. Love to see it.
RIP EVGA you will always be remembered
The EVGA card powering down was a good opener. Kudos to your production team.
I remember my EVGA died after a surge in my house (my father in law was working on something in the attic... Don't ask) It was second hand and they still replaced it for me even though they had absolutely no obligation to. They had a customer for life after that. EVGA standing up for themselves is awesome and speaks volumes of their character. Hope it works out for them.
" father in law was working on something in the attic" that caused a power surge? Surely he's just growing tomatoes, right?
@@UncleButterworth probably sorting our the electronics of his hydroponic tower and had a short.
What else could it be right?!
When I was 17, my years old GTX 570 died and I had no warranty or money, I sent it to them with a note pleading for a replacement and they actually did it, they gave me the upgraded model too. Just like you I was a customer for life, Ive bought a 1070, 2070, and a 3070ti from them. I dont even know if any AIB even comes close to the love of the customer they had.
I have never had to deal with their support (so I won't comment on that), however, the 3 different PSUs and 2 GPUs I have purchased from them have continued to stand the test of time. I would love to see EVGA branded AMD or Intel GPUs and maybe we will see them grow their case business or heck even bring their expertise back to the laptop industry.
@@ArtifactSkyline Too late for them to get into the new AMD game.. but I'd like to see it happen in the future - their name has a lot of respect from end customers.
I NEVER had an issue with their product, but I stopped buying it because of work/travel. I can't pack a desktop everywhere..
EVGA not only made the highest quality cards, but they had the highest quality support as well.
except for their higher end models, my 970, a freinds 970, another friends 1080ti caught on fire, and the one with the 1080ti got a 2080ti and suffered the space invader glitches. I really could never recommend them in the high end.
Their support was the selling point for me and the reason I stayed with nvidia. I did not have a single good experience with any other company (both amd and nvidia) that offer any kind of post purchase support. I hope they reconsider and maybe partner with amd.
@@VEN0M415"caught on fire". Dude, this simply did not happen. Why make shit up? Your card died. Good enough, we get it. You don't need to bring combustion into this.
@@VEN0M415 I disagree, I have a GTX 980 SC ACX 2.0 and it's ridiculously good, I have it oc-d 400mhz over what a stock 980 runs at and it's dead reliable, runs at reasonable temps, all since it was made in 2015. Rivals 1070s in performance.
I'm not surprised to see that they're continuing to support current customers. I always go for evga, then the cheapest.
it's rare to see a company that hasn't turned into just being about money i hope the best fo EVGA
I will have to look into their power supplies and motherboards when I build my next computer. I have liked the products that I have used in the past and it looks like they deserve my money in the future.
@@befru I will not buy non-EVGA power supply. They are worth every penny of the slightly higher price.
Finding out you may lose your job through a youtube video is dubious at best
that name is devious
@@functionatthejunction They hooked me up with a brand new PSU when mine started acting a bit funny. Single email detailing the symptoms was met with outstanding courtesy and an RMA label in 20min. Turnaround time till i was up and running again was a total of 3 days, and I live in Hawaii.
It says a lot for Steve and GN's credibility and reputation that he was one of the folks entrusted with the knowledge of a decision this big before it was made public.
Corporate executives trusting a journalist instead of lower management with important company information is a massive red flag of dishonesty and incoming layoffs to me.
@@Robbie-mw5uu nobody sees this even though Steve mentioned this multiple times but clearly downplayed it. A lot of people don't know how unemployment works and in most states and even other countries if someone is "laid off" they immediately qualify for unemployment which the employer has to pay percentage based quarterly as taxes. I used to work for unemployment. So one of the worse things for an employer to say is "You are laid off." If they don't want to pay their employees. The reason it's bad to not delegate this to lower management and to only tell journalists because this decision is sudden and without warning making it harder for employees to prove it's a layoff and qualify for unemployment. It also creates chaos and confusion which is good for those who want to take the money and run. I'd say though based on my understanding of EVGA and economy, considering the journalists they chose, specifically Steve who will update this story out of pure Tegridy. I do believe EVGA does have the best interest of its core employees at heart. However, I don't believe it has the interest of the employees as a whole. It should have been more open in ending it's contract with Nvidia and gave them more time to migrate. This sort of behavior shouldn't even be legal due to its obvious moral ambiguity and stock manipulation. This could even be considered bullet dodging in some cases if employees has stocks internally invested in the company. This has greed and callousness written all over it.
I am honestly surprised people haven't gathered pitchforks by now and started banging on the doors of these CEOs and absurdly rich. Instead we worship them. Its disgusting.
@@Robbie-mw5uu pretty sure it would have been communicated to lower management first before a journalist lol.
60 year old CEO making big decision, hats off!
If I was AMD right now I'd be writing up the biggest sweetheart contract imaginable to throw at EVGA and try to sway them to making Radeon GPUs.
Well, it's not like AMD lacks partners. While EVGA is valuable and AMD would benefit from having EVGA on board, they are also aware that EVGA does not really have many options... It's AMD or no GPU business basically, unless EVGA wants to partner up with Intel, but we all know in what state Intel GPU's are.
That being said, all of this only shows that Intel has to succeed before nvidia goes full on apple and doubles the prices.
@@Dexiefy the rumor is intel is cancelling it's gaming GPU after the 3rd gen anyway
yasssss
AMD already have Sapphire, PowerColor, ASRock, and XFX as their exclusive partner and are doing incredibly great with their RDNA2 GPUs (besides ASRock ig). EVGA would've some tough competition if they partnered up with AMD.
@@UnsungAces Perhaps a rumor started by Nvidia??
EVGA makes some rock solid products. Whatever move they decide to make next they'll have my support.
this is heartbreaking! EVGA is the only gpu i have used for like 20 years... always the best always the nicest looking and best customer service etc...
There are more choices. Probably not a smart choice for EVGA, honestly.
Completely agree with you. all the way through the RTX 30 series, I have only used EVGA nVidia GPU's for over 15 years. Over the top customer support-just a fantastic company from a consumer perspective.
@@GamingWithPayne
Actually it was, considering how Nvidia are now the scalpers and GPUs are well... not flying off the shelves.
They did well by ditching the low margincrap.
Same! I always chose EVGA for their reliability.
ditto
EVGA was the only graphics card manufacturer whose warranties I trusted.
lol
They screwed me pretty bad when I was a college student. I sent in a written card registration (yikes, I'm that old...). When my card broke after 9 months or so, they told me I never registered my card on their online system that they had just started earlier that year. I told them that I had sent in the written forms, they responded with they don't have any records of my paperwork... I never bought one of their products after that.
Trust in the warranty is absurdly stupid. I trusted in the other cards because they were made so much better.
don't trust a corporation
@Zippy Dastrange lol if they were the best made, you wouldn't have had to allegedly use that warranty. Why can't you understand this? What have the marketers done to your brain?
For a company to give up 80% of its income, Nvidia must be horrific to work with.
Or eVGA is planning a major pivot in their business, and they're disguising their plans by starting beef with nVidia.
Always have been
Then again we are talking about revenue here. So if you spend more to get that income than the income forgoing it makes lot of sense.
If the vast majority of that income was not even driving profits it's not a big as deal on that front is it ?
Sony figured it out with the PS3 and swore never to work with them again.
Awesome content! Gamers Nexus always brings their A-game. Behind the scenes stories like this one with an unbiased point of view are what great journalism is all about. Thanks GN.
Smashed this one out of the park; smart, technical, objective, knowledge based reporting. Job well done!
That sucks, I always loved EVGA cards. Sad to see such a great customer-focused company drastically downsize.
im so sad too great company
Same, I loved it for a long time despite not owning one
support is a major hit for end users, but i hope nvidia highers ups gets kicked in the balls hard with that
this is soul crushing man... EVGA is my favorite company in the PC market and now the only thing they make is power supplies
Yeah, I pretty much exclusively bought EVGA Nvidia cards. This is a kick in the nuts but I'm not surprised by the difficulties in working with Nvidia.
I'll be loyal to evga whenever they return. Any company that puts its customers first gets my support
IF, not when.
@@clansome Yup from the sound of it the current CEO has no intentions of getting back into GPUs at all. Will likely take his retirement for that to change. By that point EVGA would likely be a shell of it's former self.
@@Shadowdane I don't think they are completely ditching graphics cards. If AMD or Intel makes them a good offer, I could easily see EVGA taking them up on that offer. The issue is obviously Nvidia. Nvidia decided to scorch earth those who have been partnered with them for decades now. It says a lot about Nvidia. I foresee an eventual long fall for Nvidia.
@@Lunzatis_Palemoon XFX ditched Nvidia in 2010 .XFX were once Nvidia exclusive partner. Today XFX is team red exclusive manufacturer, still doing great.
Yeah, I don't know. If "customers first" co-incides with a "employees don't matter" I'm much less of a fan. Stopping a cooperation that makes no sense, fine. But rejecting to find any alternative opportunities of the existing employees and preferring to "down-size" instead? Also, we'll tell Steve before the employees doesn't sound very respectfull to me either.
Doesn't exactly sound like the decision-making over there is particularly focused on people's needs, so I'm still confused what the real justification is. Unless it really is a personal decision of one/ a few managers who just don't want to deal with this anymore.
Edit: Yeah, I commented here before finishing the video. So Steve got there as well, it looks like more of a personal decision of the CEO based on his personal interest/life/state of mind than on an integrated "best for the company / all employees" point of view.
man what an episode.. you guys with a much smaller staff and budget put together an investigative story worthy of dateline or 60 minutes.. bravo keep up the good work... that being said im extremely sad that EVGA is out of the gpu market, and i hope this doesnt mark the downfall or sale of the company in the upcoming years because their products and customer service were second to none !!
Man that was a real tough one to put together I imagine. Thanks for trying to keep it as factual as possible. I think not being overly cozy with either side, certainly increases the believability of what you present.
Holy ***t they actually did it, someone actually stood up against Nvidia. Hope this inspires more partners to do the same too
Bankrupting your company to own the dominant GPU developer. I'm sure that'll work out great for EVGA...
Probably not i bet asus and the rest are loving this now they will get more now lmao
@@Totenglocke42 This is even worse... NVIDIA was like a big toxic relationship that no money worth it any more :(
@@Totenglocke42 It's not about the money. It's about sending a message.
the ripples of this move are going to spread far and wide and will take some time to fully appreciate.
This is incredibly sad news, as EVGA is one of the most respected companies in computer tech. They are a rare company that is loyal to its customers and I'm sad I won't be able to get GPUs from them anymore. I really hope they reconsider partnering with AMD or someone else.
@Ryan Hansen shush
They should go full on Intel and AMD,better yet make own cards
@Ryan Hansen You're*
@Ryan Hansen Some people have jobs working with computer, go figure...
@Ryan Hansen sad news is you trying to make a witty comment but sounding dumb af in the process
This is the journalism I loved and respected GN for. This is the stuff I want - facts, straight to the point, unbiased matter
Blown away by the fair coverage GN gives in this scenario and EVGA sounds like an honest, hard working company that I will try to buy anything I can from.
Their quality and support is second to NONE!
The principled stances of the CEO, even if we don't know the full story, definitely explain the company ethos and quality of the products over the years. The mentality that the product and integrity matters does start from the top.
Yeah, but the part about not wanting to betray Nvidia by going with Intel or Amd seems very stupid, it is literally the best decision EVGA could make right now, intel/amd would kill to have them as partners, that means EVGA could ask for a lot more than what they had with Nvidia
Right. In the video, he sounded very confused as to why EVGA would not just jump into working with other Graphics Card companies. That's exactly what you would do if you did not care about the relationship that was built that is now falling apart. There's something to be said for not immediately jumping into bed with others.
Of course, it could also be a tactic to try and force Nvidia to re-negotiate with EVGA since they are such a dominant player in Nvidia graphics card space. I can understand if they were not able to be profitable, but we have no way of knowing their internal financials in order to verify how true their statements are. It could be just the opposite and that EVGA is the most profitable partner Nvidia has and they just want to squeeze out a better deal.
Who knows.
Inb4 EVGA enters the GPU market with its own iteration. One can wish right.
A quality that's being abandoned more and more
Intel has abandoned the GPU market now, so it'll be Nvidia or AMD at this point for EVGA.
Here is my take: EVGA successfully pivoted to being one of the best power supply manufacturers at the dawn of a new psu scrutiny era. NVIDIA is famously hard to work with, and Evga built cards that made buildzoid's lists of recommendations. So now evga can drop nvidia to get back at nvidia publicly, deprive them of talent, and cut losses to focus on PSUs while Nvidia makes hungrier cards.
@chink exterminator yeah because Seasonic PSUs are extremely bad.
@@TheSjuris seasonic is good lol 2 years with their px850 watt version
@@redclaw72666 I believe he was being sarcastic, as in EVGA is not going to have anywhere near the clout when it comes to PSUs like it did with GPUs
@@therevanchist1123 hoping so!
@@TheSjuris Okay soyjak
Thanks for this exclusive video.
by far the best customer support and services ever! I really hope they find the right partnership for them.
I’m not really surprised NVIDIA mistreated their partners but I’m really surprised that EVGA stood up to them. I wonder if they’ll change their mind and transition to AMD or Intel partnerships if the company isn’t sustainable anymore. Good reporting though!
They pretty much HAVE to or they probably go out of business ? And to AMD as Intel is basically insignificant on the GPU market now and even for the next few years.
They HAVE to transition to AMD.
Video Cards are their business, and I doubt they're closing doors.
According to what's written in the video description, it doesn't look like it. From the description: "EVGA will not be exploring relationships with AMD or Intel at this time, and the company will be downsizing imminently as it exits the video card market." So, EVGA is totally withdrawing from the video card market.
EVGA transitioning into making AMD would be huge
@@Havlock So, what would EVGA do if it's not GPU?
Wow, I never would've expected EVGA to end things with Nvidia. They've been known as the go-to Nvidia board partner since forever and to see this breaks my heart. It also goes to show how bad the computer hardware space has gotten. This is what happens when companies get too big to fail.
AMD should make an offer give them heavy creative control and build some baddass higher end super OC cards
It's insane that EVGA made more money from selling freaking power supplies than their GPU department, and is now actively bleeding money per GPU sold. I'm really curious about their accounting numbers, as it seems like they don't make a lot of money in general compared to the other big players like Gigabyte. MSI and ASUS.
they were the cards i always dreamed of, i only ever owned one evga though (it was a geforce 9800 GT) i got it on sale though . usually evga's extra bells and whistles pushes them into the premium price range and i'd go with something cheaper, like zotac or msi instead or just go AMD/ATI on a given build. My curent card i've been stuck on (due to lack of money) is a Zotac AMP edition geforce 1070 . i really wanted a evga 1070 when i got it , but all the evga ones were about 60-100 bucks more in price at the time due to what ever "above and beyond" features they offered on the cards.
Why??? Nvidia has been treating EVGA like shit for years. this is many things but a surprise is not one of them.
Every EVGA card I have used has been fantastic. Never had a problem with them. Sucks to see them end things like this tbh.
EVGA's been my top choice for my GPU since the early 2000s - this makes me really sad as I don't feel the same confidence with any other manufacturer...and Step-Up is an AMAZING program (got my 3080 for 14 bucks since I bought their 2080ftw a few months before 3x launch), yet I respect their decision on ethical grounds.
Sucks for us consumers, though.
Idk for Nvidia cards I like msi. I've had one evga Nvidia card, and it caught fire.
What a crying shame, I run EVGA psu's and have had a number of EVGA gpu's and am currently running the FTW 3 3080. Sorry to the staff for this difficult spot they have found themself in, and also a thanks for your products. Let's hope a deal gets worked out with AMD
If EVGA's claims/complaints are valid, imagine how NVIDIA treats the other board/card makers.
It’s just crazy to drop like that🔥🔥🔥I’m trying to get my subscribers up to 1k💯keep it up❤
🤔💯😎👌💪
like trash to ? nvidia is well known for being a scumbag company, highly anti consumer as well
did same to bfg tech ...
@@simonelsey now that is a name I have not heard in a long time.
Unreal news.
It's incredible EVGA chose you to break the news on this story. Just shows how much trust you earned even from the industry side for your balanced reporting. You deserve it.
[other outlets were also invited, don't want to take back my praise though xd]
Jayz2cents and a few others as well
its not just him that they called to the meeting
The fact that EVGA shared this information with you in a PRIVATE meeting before informing their employees shows you how gutless of a company EVGA is.
It's all over the place dude
I have more respect for GN , and Steve than any other tech site and tech tuber. Keep up the good work, keeping them (manufacturers)honest.
I been a loyal customer for many years, I love EVGA products.... All my EVGA components still run perfectly, Thank you!
*Actually super interesting, looking forward of what's to come from EVGA. Superb informational video reporting.*
If Nvidia wants to become a "closed" ecosystem like Apple then I wash my hands of Nvidia. They don't deserve my hard earned money to stifle the gpu market by limiting creativity and allowing partners to push the bounds of their product.
IMHO if they go "apple" I see AMD / ARC making a good move up the sales charts as FEW consumers WANT ONLY ONE style of GPU and with dozens of styles from the board partners in AMD/ARC ++there are Chinese companies also looking at consumer "gaming" GPU chips
With this in mind it might not even be that bad of a business decision for EVGA to terminate their partnership. If NVIDIA is gonna go with a fully closed ecosystem in say, 2 years, it might be better to pull the plug now so you can eventually pivot(although they said they had no plans for this as of now) than to get screwed along with every other partner at the same time when NVIDIA pulls the plug.
@@jasonriddell but normies love apple
Apple can become a closed ecosystem nvidia only makes gpus and that’s it
But apple sells more phones than any other company
Damn, hats off to EVGA for making a stand. Sadly, the end of an era here. I have owned EVGA cards since the 6800 Ultra AGP (possibly older but can't be positve). EVGA has always been synonymous with Nvidia in my mind... and actually more favorable for to EVGA as brand then Nvidia.
EVGA, the company that Jensen believes "provides no value". I fucking hate capitalist scum.
Than.
NOT then.
@@PSYCHOV3N0M 🤓
This is true for me too. Everytime EVGA was in stock for the generation I wanted, I bought EVGA. I have 2 operating in my home from the 3xxxx generation.
This, I've owned other brands over the years but EVGA has shown to be the best GPU manufacturer IMO.
recognizing the sound at the chapter titles from the Video Copilot sound pack was the highlight of this video for me lol
EVGA is one of the best PC companies I've ever worked with...when I was younger just figuring out how to build PCs, I used to call them for EVERYTHING. They literally would sit there and troubleshoot my non-EVGA parts with me and helped me get my PC online. Cannot say enough great things about them, and this just improves my view on them even more.
Wow, sad to hear this. Out of all manufacturers I've respected EVGAs lineups the most and it was part of reason why I've joined EVGA back in 2011. It was a blast working for them on same team with Vince! My first EVGA card was GeForce2 MX (back in 2000) and first GPU I did extreme overclocking with was EVGA 8800GTS ACS3. Sometimes I miss good old days, pouring LN2 into copper pots. :)
Gosh wow, this is sad to hear, I want you thank you Illya and Vince for everything you've done, you Illya and Vince were great at EVGA, ive followed xdevs/you and Vince for years, you both did amazing work, and that's an understatement, the dark and kingpin series were some of the best electrical engineering and designs in the industry, and not to mention the ability "unlock" either by your hard mods shown on xdevs or just part of the design of the card itself like the classified tool and xoc bios, and others, I hate that there will be no 4000 series, really is sad, that's an understatement as well, and also the work I'm sure you've already done for 4000 series isn't going to see release either is so sad, I hope you yourself and Vince make way somewhere in the industry where you can continue to do the beyond amazing work you've done at EVGA, I don't think, well I hope, that I don't have to worry about you both leaving the industry itself cause I know it's both your passion and love doing what you both do, I look forward and am very excited in seeing what both of you get into in the future, because just as I was so excited whenever a new Kingpin or Dark series dropped, I'm sure I'll be just as if not more excited seeing what you Vince do next, I'll definitely be keeping my eyes open, I wish the best of luck to you both and Thank You Illya for everything.
@@brianschumes4249 I left PC industry already back in Q3 2019 due to personal reasons after 20 series cards and SR-3/Z390 release. So I was not involved in anything past that. Building complex product like graphics card, it was always a teamwork of many people, not just me and Vince. We might have set direction and do performance validation/tuning/critical design changes, but still it is tens of thousands man-hours invested by company into each SKU. And every generation more and more limitations NV puts into product, following evil fenced -gardens- prisons like crapple does, and others, essentially crippling awesome product it could be otherwise.
Is EVGA going the way of Supermicro? Of all the manufacturers only the servers specialize brands are the only ones that don't carry discrete GPUs parts. Also Nvidia is making the same mistake as 3dfx which is to manufacture complete SKUs videocards out of their own to compete with their customers. Also wishful thinking but what if EVGA decide to partner with other minor non competing company like Imagination Technologies and revive smart designs of bandwidth and energy saving graphics processors?
Hey hey! Fellow GeForce 2 MX400 owner here. Loved that card. When I figured out how to kick Warcraft III into OpenGL mode a few years later, the card handled it like a champion. Eventually I upgraded to a 7900GS, then overclocked it 65% right up to 8800GTS levels. (Used a voltmod, drawing silver traces across the PCB. Fun times!)
This is the most insane tech news I’ve heard in a long time. When I first started pc building a decade ago evga was and recently still was the main board partner for nvidia. After a while I started seeing high end intel Motherboards and excellent power supply and great cases like the mini itx hadron. Shit, right now I have an evga card in my system. Nvidia has been a bully in the tech industry for a while and down right dicks to its consumers. This is a huge change for EVGA and the industry.
Hopefully it makes a positive difference, and not just the withdrawal of Nvidia's best vendor.
@AmpEdition it’s not just super flower, some higher end ones are designed by seasonic. And they aren’t “made” by those companies and they aren’t straight up rebrands. That’s not accurate information.
Not expanding the business, not selling, not laying off workers, no more video cards, not making other brands of video cards... yeah right.
Great Reporting. My only inquiry btw would be does Nvidia in it's partnership with Evga hold stock or options financially directly within Evga? I would presume to some extent Evga also does the same holding Nvidia either publically traded shares/bonds or privately held ones.
Depending what Evga does in another sector as it withdraws out of the Gpu market. Evga market share value can potentially take a nose dive.
Especially if Nvidia or anyone else holds Evga equity and starts to dump it for various reasons.
Don't worry about that, mate. EVGA is a private company. That's why they're at the top.
This happens when companies like Nvidia are getting too big and dominant. The end result where there are fewer options to choose from is terrible for all of us.
That's what happens when there is lack of competition and especially open competition.
For real. Nvidia needs to be more submissive
It happens when companies have very loose work ethics. Unfortunately it's not a direct consequence of corporate size.
Working in the semiconductor industry, believe it or not, Intel, samsung or TSMC aren't our most difficult clients :) you'd be amazed how much a single person or a small group of person can drive down partnerships and make stress skyrocket.
Sure, EVGA is just another partner for Nvidia, but i hope that story will still serve as a wake up call for them. Losing EVGA, they can afford, but losing brand recognition through the bad press that is about to unleash.. maybe that will hurt them a lot more.
Only regulation will solve this. Even intel wasn’t able to start up a GPU business.
I’d say it’s probably more down to what happens when companies try to have it both ways.
Nvidia is showing what happens when a company competes with its partners. Nvidia makes and sells its own graphics cards, you can’t really blame a partner for being upset about that arrangement.
AMD by contrast sells the design to board partners, and does not compete.
Damn, I've been using EVGA NVIDIA graphics cards for over a decade. That's really surprising, sad to see them go.
Evga is the only cards I’ve had.
@@tjcmoto5484
Bought my last two cards from them....think I'll miss their long upgradable warranties
same
They've always been a top choice for myself as well between aesthetics, cooling, and overall design.
I would like to hear from XFX and compare there relationship with AMD at this time only a few companies are making the 40 series and EVGA is the biggest to step down
xfx not even in he same league as evga was. no one is.
I love the quality of your videos tech Jesus
What a shame! EVGA makes great GPUs and has great customer service. Huge loss to the industry. Really hope they will consider working with AMD
EVGA's quality was so good I never needed to search for their customer service number.
They won't. At least not yet. They may in a few years. Just not the moment they broke up with Nvidia. Nvidia is like an abusive Ex. They never forgive and never forget. If EVGA goes to either team Red or even team Blue too soon. Nvidia could likely dig up some documents to attempt to ruin EVGA. Even if the claims are false, but the legal fees would still hurt EVGA more than Nvidia. Even if they won. Many a big company has done this tactic in the past. I can name a few that have done this. Though may not been their intention, but the result was still in their favor.
So good until abandoned their customers? They wont sell any now because there is no profit, they chose profit over YOU! WAKE UP fan boyyyyyssss
@@smallfish01 you're right. God damn businesses want profitability so that they can grow. Taking a loss on every GPU for the customer is definitely a good business move. EVGA isn't the only AIB getting screwed financially because of Nvidia and it's far from the first time Nvidia shafted partners for sure. There's been plenty out there in the past that Nvidia are cunts to work with.
@@smallfish01, and you are working for free? Or what?
Very sad that Nvidia can't treat their partners well. In my eyes this is a big loss for Nvidia, evga cards were by far the best looking on the market imo.
true, when i first got into learning about graphics cards... EVGA FTW were the first ones i learned about not any other brand. So even though i don't run one, they still for me are the 'look' of a graphics card stamped in my mind. and they look cool as hell!
This is death for EVGA. XFX has never been the same since they stopped selling Nvidia cards. It is a shame though, I have owned a fair number of EVGA cards over the years. My last two xx80 cards have been MSI though and they have been wonderful.
Nvidia treats well nobody.
Yup, had the all-time best looking GTX 1080 FTW2 which was absolutely beautiful and now the RTX3080 XC3 Ultra since October 2020 and they are imo the best cards being made. Every time i look at my 3080 it looks so awesome that no other card is as beautiful as this. Sure my gf has a 3070 Suprim from MSI which also looks good but EVGA has that awesome EVGA look. (Except the 20xx Series, there it looked kinda ugly but the 20xx Series chips also were bad. low performance and high price)
Not really , but i did like kingpins
Frankly EVGA made some of the most beautiful cards.
Great work on this story as with all of the other ones your team does! This was a very balanced and fair story in my opinion. It’s great to see the PC community respecting each other, especially with the sometimes hot topic of GPUs.
Hard to fathom this… in my opinion EVGA earned their place at the top. They clearly added value to NVIDIA’s products. Without EVGA in this market, I’m absolutely going for an AMD card next
Same tbh; I used to really like XFX cards back in the day before they went AMD-only. I wonder if their quality standards are still as high today as they were back then.
@@alvatoredimarco for the most part decent. Power Color, Sapphire, Asrock, XFX make the best AMD cards. Asus/MSI/Gigabyte cards are generally mediocre, you can tell AMD cards are an afterthought for those brands.
@@alvatoredimarco I've had a ton of AMD cards from just about every aib. While I can't say xfx has been flawless, their 6000 series cards were very high quality. I purchased 5 6600xts and the xfx quik cards were easily the mode solidly built and ran as cool and quiet as everything but the crazy over built and expensive powercolor red devil.
Honestly you'll buy 4090
Oh absolutely. I made the mistake of getting a fucking Gigabyte card last gen and omg, it was horrendous. As bad as my Aorus mobo. I love my EVGA 3080Ti, and now I will cherish it forever knowing it is one of the last EVGA cards ever.
One of the benchmarks of the industry, holy shit. EVGA is an actual legend in the GPU world - and to see them just cut it and leave it is incredible.
They could do AI accelerators for the server market.
It gets overused a lot, but really, end of an era. I've been using EVGA cards for over 2 decades, they've consistently had some of the best customer service and support in the industry on top of some absolutely legendary products.
What huge bombshell!! I did not see that coming. Congrats on the excellent and objective (as much as possible) reporting. I have an unopened EVGA 3060 I was able to purchase after getting on a waiting list for a year during the height of the pandemic. Should I try to dump it and recoup money towards something different? I paid retail back then $400. Any advice?
This sounds to me as an actually very interesting journey, for them & in a sense for us indirectly. The NVIDIA burden can't be surprising to me, even though I didn't know any bit of the story, that's how shady N has managed to get felt in my perspective.
I never bought EVGA's products but could've, now from reading about it, it seems I have reasons to pay attention to their next products, as they align with my utopic vision of how "dream companies" (I over do it but the principle move leans toward it) could behave, + than any other I know in the field.
Obviously, you've just shown again you're the validated & fully deserving Legend through that delivery, I'll always respect that & get inspired by your work, dedication, & values incarnation.
To sum up
"For 22 years, my company and I busted our asses for Nvidia and recently they've become more and more insufferable until I could not take it anymore. They want to disrespect me and my company which has taken their products and made them the best they could be? Screw 'em. I've got a family I want to spend more time with, I don't have the time nor the patience anymore to deal with them. I've built a solid company over the last two decades. We can survive without them."
I can't fault him. I get all the other stuff but personally, I just can't blame him. Yes, AMD does dumb and shady stuff too yet I can't remember the last really bad story I've heard about them save maybe some minor pricing stuff. Yet it seems like every other week, news comes out about some really bad shit Nvidia's doing.
Well said, what's the saying about power corrupting? Nvidia is killing it in the space and has no real market competitor. Hence the abuse.
(And by market space, I'm including their enterprise offerings, like virtualization support with vmware, high end networking and really the entire CUDA core stack. AMD sadly doesn't hold a candle when it comes to that market .)
@@Gojoe107 as i heard power just show who truly you are. And i feel like its true. Idk what i would do if i would have power cause i have problems with my ego and think i can be narcissist or have unhealthy narcissist traits. I think i can change for better though
yet marketing blind idiots buy it then get angry when you point out DLSS artifacts while they are proclaiming it's the best thing since sliced bread.
truths
The attitude EVGA seems to have with regards to working with Intel or AMD makes me wonder if there's some kind of non compete contract at play. Especially when they talk about remaining loyal to Nvidia even after cutting ties with them. It'll be interesting to see what happens in the future when any remaining legal bindings run out.
good point
Or they don’t want to tarnish their name by putting it on the “second class” gpu. Although I would argue they basically axed themselves already with the decision yesterday.
@@FreightTrain22 Ah, we found the fan boy.
@@CZcamsStoleMyNick yes dingus I shill for nvidia. No shame at all
@@FreightTrain22 like they don't put their name on "second class" CPUs?
Maybe Intel should ask EVGA to build them an ARC card in secret or hire former EVGA's video/graphics card employees to help build them a better ARC cards.
Steve, your Mandarin pronunciation is super impressive!
Everything I ever bought from EVGA I loved. They definitely have the potential to come up as one of the better peripherals and components companies, imo.
Also, they had the least shady approach to the GPU shortage. I respect that.
True that, they sold cards at MSRP on a waiting list, that's something more than respectable.
They just dumped their employees through a fucking CZcams documentary. Curb your respect.
I got one in my computer right now. Heck when he pulled out the 1080ti I realized that my video card was essentially rendering a copy of itself.
@@DJKHOTTA it wouldn't surprise me if nvidea pushing them to sell at a higher price informed this decision to leave the gpu market
@@jaybeam1466 huh? when did they dump employees?
1:50 - Can we appreciate the statement, "This, this is easy. Working with NVIDIA was hard."
Think about how bad that relationship must have been, if that was their feelings on splitting with a company they've worked with for over 20 years.
I would say that like a bad marriage that the little things build up over time until all there is left is hate.
It's easy for him to fire people in favor of false righteousness. From the same ahole that had no regrets about selling you $1500 3080's as he sits on his Yacht laughing at Kingpin.
Yeah man, I never realized they were such a small company, only 280ish employees. No wonder Nvidia felt they could push them around.
@@anydaynow01 It's simple business. They over-leveraged when the market was good. This is the tumble. Everyone wanted this to happen to these companies 6 months ago when a 3080 was double retail. Now people are crying for EVGA. Boo Hoo.
this is what journalism should be
Important and interesting news no doubt, but I was distracted at the beginning because I really like the lighting in this video.
As a Taiwanese, I'm truely grateful for what they've done in the past few years when it's impossible to get one single card here from any retailer. Now as they decided to step down from the market, I geuss I will keep my 3080ti FTW forever as a reminder of this brand's spirit.
yeah, i will only buy EVGA RTX 3080. I really like this company. And it's jawdroppingly goodlooking 👍
Agree they were basically the only one that actually tried to save us from gpu shortage.
Guess I need to precious more of my EVGA RTX 3070.
@@user-jj4bv5yk5k theres enough other good brands, always so cringe when people become fan of a brand, its the wrong way to go.
@@budgetking2591 no fam, I currently own a strix 1080ti (still a great card btw). I just like their good design and overall quality, and EVGA ticks all the boxes for me📦
Literally the only company that helped actual customers get 30 series cards during the shortage. Getting 40 series is about to get very hard 😔
Yes, that would have been true at the end of 2021. Here at the end of 2022 there is a glut of GPUs
Yup, I got a 3080 FTW3 Ultra back in October of '21 thanks to them - and I got it at retail when it was selling for DOUBLE that. My last 3 cards have been EVGA so I really hate to see this.
u mean "shortage". If u were Asian mining store there was no shortage at all
Except they did not. I was on the list since may 2021. In October I still received no product and I was forced to remove notifies untill a maximum of 2 were active. Then last month I received an email stating that existing queues will be removed and that I should order from the website. Of course there still is no stock on their website. So in the end they never shipped. So after 1.5 years they still did not ship.
I doubt it will be difficult at all. Quite the opposite even. 40 series are at the point where they are too hungry to even be worth using.
Unrelated but dude you look great, whatever you're doing is working wonders
This was truly impressive ... it is so sad to see companies of great integrity like EVGA, fall by the wayside and/or be lessened by greedy, controlling, companies like NVIDIA !
I can proudly say that in 20 years of building computers, I have never bought an NVIDIA GPU ! 😀
Have supported EVGA, buying their psu's !
Smart time to make this decision. The high end GPU market is pointless and the prices have become unrealistic and out of touch.
Yet they still sell like crazy
@@amogusenjoyer Will they continue to? Crypto is dying, inflation is hurting disposable income and pricing is out of touch with reality. They flew too close to the sun frankly. Look at all the recent price cuts... this is a GIANT market adjustment and EVGA were brilliant in making such a ballsy move. The point is that they were LOSING money selling them, so it's bad business to keep doing that. This is good corporate leadership and should force Nvidia to reconsider tactics. Discounting the value add of board partners is stupid and shows a frightening lack of industry understanding.
But if you look at the video which JayZ made on this subject, at current prices EVGA are losing hundreds of dollars on every top end (3080 and up) card they sell. They can't compete with the prices charged for the Nvidia own brand cards.
@@vailpcs4040 yes, they do.
the honest players are leaving and the financially craven attracted
I really hope EVGA really partners with AMD or INTEL,
from the 500 series all the way up to their 30xx series, and many of their PSUs later, I really don't want to see such a respected AIB partner just disappear from the market like this. Theres a reason I went EVGA with most of my purchases over any of the other AIB partners.
Not Intel. Amd should be on their knees doing anything possible to get evga on board, just do the opposite of what Nvidia did to piss off evga in the first place
>Intel-Aviv
No thanks
But with Sapphire and Powercolor already providing the top end cards is their room for them there?
@@FoolOfATuque simply, yes.
intel will be evga savior sadly.......but then again raja can't even make any graphic card in 20 years dude is a clown
I just stumble upon this channel. Love everything about this video. keep up the good job.
I know what it's like to get laid off. I feel for those workers and while I've never owned an EVGA GPU, I've heard good things about them and hope EVGA prospers in whatever direction they decide to go with moving forward.
Damn, and here i am quitting my job. I almost feel bad...
He said no one will be laid off
Love EVGA, one of those very few companies with principles.
TiN is a very cool guy, too.
All the best for them in the future!!
This marks the end of an era. EVGA was head and shoulders above the rest in customer service and product quality. For me, Nvidia cards fell into two categories: EVGA cards, and everyone else. I'm curious to see what happens in the coming years. I won't be buying a GPU for a while now, but the decision is going to be a lot harder now that they're out of the game.
they had the most problems the last 2 gens xD
Yeah, I don't see the point of buying another vga now that the current vga is good and cheap enough to play ps5 games. As long as I still playing on 1080p
@@PrefoX that's sad. i still have my evga 960 4gb windforce running strong. they were definitely on my list of who to give my money to.
They've had more problems then any in last 2, if any ASUS is our only hope.
There is only ASUS z and other brand ….. nvidia Nevis is doesn’t care about evga
If I was Lisa Su or Pat Gelsinger, I would be rushing to get EVGA on the phone right now.
Even if EVGA's CEO can't make a commitment right now, you want to let them know that a GPU partnership with your company is a real option.
Make it clear that your relationship will be built on respect and trust, and you might just be able to steal away a prestigious graphics card brand from right under Nvidia's nose.
Fantastic work on this report GN! Very few channels would have been trusted to record and release such seismic information.
AMD might not care that much, they already have Sapphire and probably dont see enough benefit in adding another premium brand at the cost of their most loyal ones sales.
@@DebasedAnon no but EVGA at least in the North American market has a huge following. I could see people getting a Radeon EVGA card just because they like EVGA customer service and RMA process compared to the rest.
@@darklink2000 Possibly but is it worth souring the relationship with Sapphire to some degree to sell a few more GPU's? As a customer I would love for EVGA to partner with AMD to give Sapphire some competition and the customers more options but idk if it really makes sense for AMD to make any big effort to get them.
@@DebasedAnon no because they will pay for the radeon license regardless.
@@DebasedAnon My guy... AMD also has PowerColor, MSI, and XFX for the big names. If you get salty about another competitor coming in, you're not focused on the important things.
That is a bummer. I have had EVGA cards going back to my 980 Ti. I have had really good luck with them. I was able to get the 3080 Ultra I have now during the chip shortage by just signing up on their website when they came out. A couple weeks later they emailed me and gave me an 8 hour window to buy it at MSRP when everyone else was selling them at double that price.
One of the most interesting channels on CZcams 👍
Evga were the gpu heroes of 2020 and 2021, selling close to msrp when no one else did. Good luck to them in their future endeavors.
And they setup the queue system so that you had a chance to get one and not get hit by scalpers.
@@dreadsocialistroberts that really only worked for Americans - European countries got the shaft. I joined the queue for every available card the day it was announced and was never offered the opportunity to buy any 30 series card from EVGA. In fact, the only time I ever heard from them was the announcement that they were converting the existing queues to queues for LHR cards to discourage miners and card-flippers. I ended up getting lucky on an Amazon listing to get one from another brand, but I’m still disappointed about how EVGA handled their queue since every card I bought before that has been an EVGA card.
Steve and GN quicky rising to the absolute top of tech research and news coverage- a spot that nobody has ever had the integrity to hold until now. Great work to you all, and especially you Steve, for keeping a thoroughly unbiased stance in a tech tuber world where clicks are easy and controversies sell more than the local celeb paparazi shots
+1
and maybe this a silent dab on mlid calling out steve GN on not referring them oin leaks
LMG must be sad they can’t buy a new building / team to be able to report like this. Team size and money can’t make up for talent and industry trust.
@@okaminekokami4930 You say that as if money can't buy talent.
@@3xceIIent Money can't buy improved leadership, and the most efficient way to cripple talent is through poor leadership. All things start from the top down.
Hope Nvidia feels the exodus of EVGA! Thank you for all the hard work y’all do!