Guide to make your product addictive : Duolingo Business Case Study
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- čas přidán 28. 02. 2024
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VIDEO INTRODUCTION:
Hi everybody,
My best friend Mayur is by far the most insincere guy I have ever met other than myself!! He and I never completed assignments on time, we were always late to college and we barely passed our engineering!! But surprisingly, last week I discovered that Mayur is learning a new language using an app and he has been doing the exercises for 180 consecutive days without missing a single day! And this is not because Mayur is a changed person but because the app by design makes him complete the exercise! And when I checked the stats, I found a goldmine of product design which every edtech company must use to scale their business!
This company that I am talking about is called Duolingo!
If you’ve ever learnt a foreign language, there’s a high chance you’ve used it, or perhaps you’ve used it for foreign language testing (DET), or at least you’ve seen its popular green owl mascot - Duo.
Duolingo was started in 2011 by a computer science professor and his student with a mission to make education free and accessible to people worldwide. Today, with over 800M downloads and 2 million DET test takers all over the world, it is safe to say that its the company that changed the face of language learning and testing forever.
They made this possible by hacking its learning design to such a level that, while the top language learning apps in the world had total app downloads of 26.7 million (26,728,041) in January of 2024, duolingo alone stood at 16.2 Million downloads in January alone! So duolingo has more downloads than its 10 competitors combined! And its retention rate is so high that its more than best performing games like Candy Crush and Royal match!! And now they are using this model to solve even bigger educational problems from English proficiency testing to teaching math and even music!
And this extraordinary difference is the result of an insane product design strategy that have been used by legendary products like Instagram, facebook and Snapchat!
So if you want to similarly design legendary products and crack the code to customer retention please take notes from this episode!
So let’s dive into this case study and understand,
How on earth did the designers of Duolingo crack the code to learners engagement?
How are they using this model to solve other challenges in the language ecosystem today?
And most importantly, what are the lessons that we need to learn from the incredible product design of Duolingo?
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✅Study Materials:
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sensortower.com/blog/duolingo...
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#duolingo #duo
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Once i broke my 170 days Duolingo streak.
I still cannot physically recover from that day.
Hopefully you have recovered mentally at least.
@@blast473 lolll🤣🤣🤣🤣🤣🤣🤣
Haha. This happened to me as well. I broke my 4 month diamond league streak and now I am down to Ruby
Didn't you have streak freeze feature?
Please tell it in details
I can totally imagine the Duolingo bird put Ganesh at gunpoint to make this video 💀
Yep
😂😂😂
Classic 👌🏻👌🏻
Does it even matter ?
Why does Duo have a mean portrayal on all social handles?
🤣🔥
Duolingo is crazy. It gives you a good basis to start learning a language, a working vocabulary and daily effort is what it gives you, the rest you can study through classes, songs, films etc.
Hi bhai, u bohri?
I have been using this application for more than 900 days...❤
Which language you learned??
How deep did duo scar you?
@@varunghai dad belt level
@@ajaymalviya1 bruh😭😭
This is an awesome app. My son has been learning French in this app for past 10 months. Never missed a single day. Learning is all about consistency. This app is encouraging that consistency in learning.
I went to the duolingo page and selected their tutorial for the Latin language - they asked me if I was new to the language, I am - but since I speak French, Italian and Spanish, I told them I know a little - so they asked to test me to see where the tutorial should begin - they began asking me questions - and I was answering - getting most of the questions right - but occasionally missing one or two words in a sentence - anyway, I decided they are so excellent that I looked into getting a job with them - that's how happy I am with their tutorial - just thought I'd mention it.
Wow. Congratulations. Duo is really a well thought system in its own. And it employs people who are keen as well. It's brilliant.
@@blast473 If they could find more intelligent employees with intelligence, they could expand faster - their tutorials have added music and math over the past several months.
As a UX designer, this video really matters and a great example of how user-centric products do work. A fan of how Duolingo has changed the way Edtech should build products.
12:48 that felt personal 😅, I was just casually playing this in background then he said about not using Facebook but still keeping the account
Duolingo sits on iron throne 😂😂😂 he seems like the prince that was promised
I tried to learn French on Duolingo. It was a Great experience ❤
Did you learned?
If then in how much time?
Did yoy learn French
Can we be friends
@@familyfirst1234it’s
did you learn ?? I’m you have lost your duolingo 5 years ago 😂😂😂😂
Duolingo helped me in learning German and French. It's so intuitive and makes you come back everyday.
The range of topics you cover in your videos are incredible! I clicked on the video the second I saw the green bird 😂
My takeaway from this video:
Either find a job with duolingo or with think school... dono me data science interesting lagega 💯
cant believe u made an episode on duolingo.....❤ hope u heaar from the owl😂❤
Video suggestion for the next video : India's Luxury housing boom or how luxury brands thrive even during crises
Only solution black money
Thanks for this video. This is really a brilliant usecase in the current business scenario. Also, it makes it very easy to learn other languages such as Deutsch, French and Spanish which in my case, Deutsch, where I was able to learn till A2 level successfully.
I don't use Facebook anymore but the reason I don't delete it is not because of the efforts I made but because of the number of apps it connects to 😅 maybe we need a poll to see why people keep Facebook still.
You are Awesome Ganeshprasad..! You are inspiring millions of lives by your intelligent casestudies..keep up the good work !
Thinkschool never disappoints ❤️❤️
amazing case study, explained so well, thanks!
Although Duolingo's high retention rate might seem eye catching, it does not translate into high conversion rates. Most of its users still use the free model and the ability of their competitors to get things done with a smaller team and lower cost might challenge their hegemony. Nonetheless, it has started showing profits in the last two quarters and I'm excited to see how the future plays out for Duolingo.
I really think you should watch the TEDTalk of the CEO of duolingo.
Great Analysis of Duolingo
Thank you for valuable information 🎉
Great episode.. Actually I was thinking why the channels like yours took so long to make a video on a startup which has been a game changer. I am 631 days + on Duolingo French. It is so positively addictive that I feel panicked on any day when I did not complete a lesson by 5pm. Excellent presentation Ganesh.. Keep your always great work even better...
I'm learning french through duolingo and currently at level B1. There is indeed something which makes u return again n again on their platform
Nice and informative video and it just opened the new way of thinking.
I recently started to learn data driven animation in rive, in duolingo they are using tech like rive to creation engagning animations with code, that's the best part
Are u an animator? I am looking for someone who is a beginner
@@karthikkvijay i was, right now transitioning into Machine Learning
was learning rive for full stack web apps
Fantastic case study and the fabulous product👏
I have been watching your case studies for 2 years and I can say that your every case study is very informative, in depth and easy to understand.
Just wanna know, how you collect data for your analysis and how you do it?
Duolingo is taking it too far I will take my lesson today don't need my favorite youtuber to remind me
Bro upload your vdos in 4k ik vry less people gonna use it but it's about how you are providing it will leave a good impact
The way they made use of concept of gamification is mindboggling
Thank you for this video. This app is really helpful.
Extremely good video. Efforts behind this video is top notch 🎉
Thank you for the analysis.
Thank you so much buddy❤
Keep Going! Ye Dil Maange More❤
Great breakdown
appreciate
Awesome case study. It's the only learning app I'm using everyday.
One more thing I liked about this app are those characters who're not interactive as such but they sound interactive.
Really I enjoyed the video so much . Best app and even I made my mother habit learning from this
Very informative video. Thank you.
With a streak of 521 days and still going stronger, Duolingo is indeed a gem for learning languages.
Amazing case study ❤❤ Duolingo knows the Psychology of the Human
thank you for the valuable information!
thanks to you I'm now addicted to Duolingo
Gracias a Duolingo ahora puedo solicitar la ciudadanía española
Ooooh 🎉
Thankyou for clearly explained this model 🙌
Amazing case study 🙌🏼🙌🏼👏🏼
One more awesome casestudy.. great @thinkschool
Really Helpful and Informational!!!!
Très bien Ganesh, c'est un bon vidéo. Je trouve votre documentaire assez utile !
Nicely delivered bro!
Do an episode on Inequality report analysis!
Indian population needs awareness about the happenings.
Why there is Daenerys in thumbnail 😂
They teach Game of thrones language as well I forgot the Name V something 😂
@@Varun10299 valeriyan
They teach Valyrian language in Duolingo.
@@Varun10299 😂😂
@@Varun10299 High Valyrian
Kindly make similar kind of video on one of the food processing company. This one was awesome
Hey Team Think School I've been a fan of your insightful financial contents. Your ability to break down complex topics is impressive. Could you please consider creating a video on the current Andhra Pradesh Pradesh financial position? Your expertise would be invaluable in helping the citizens of the state to understand and navigate the economic landscape. Looking forward to another enlightening video as the current media has totally confused everyone.
Even i use this app first i learned french because i was in a french country and now i am learning indonesian with this app❤and its amazing
Started learning Spanish in Covid Era as I was so much free.
Boom, here I am today with a 1400 day streak.
How much did you learn
Hi Guys.
This is an very special video for me because I work at Study Group (we send students to abroad) & even I didn’t know that duo-lingo is such an addictive app.
But i would like to make one thing clear that University & Colleges prefer IELTS & TOFEl, in-fact there are multiple colleges who do not accept Duolingo scores at all. That is why I have a slight doubt for there test credibility explained otherwise I loved the video.
Ganesh sir never disappoints just like Prashant Dhawan sir.
We need a collab 😊.
@Think School Seeing case study of souled store will be great at this point ☺ ☺
Thanks bro for the nice topic, I have used Duolingo and its like addiction but will helps for basic understanding in starting new language... Bird is very cute and actions are amazing.. after certain stage of completion we need external online or classroom training and then this app may not be much helpful...
This is just mindblowing! Just as Nir Eyal's Hooked, can you please recommend a book for Marketing also?
Duolingo founder has given a Ted speech just 4 months ago n u have used those as ur data. Impressive. Actually I'm trying to breakdown ur way of research n learning presentation skills from u. I wish I could get ur course subscription for free! 😅BTW We love ur content a lot n can't sit without pen n a paper while u r explaining 🎉 THANKS BUDDY
Whoa ❤️🔥 Amazing case study ❤
I was making notes and sincerely learning from the app but unfortunately I lost my notes, the amount of hurt it gave me was immense and I've not recovered from it mentally just because how sincere I was about learning and efforts I've put in to it.
That facebook reference is so apt🤣
It is wonderful to see Bharayteeya cheerfully adopt US tech like Duolingo, Gmail, or WhatsApp. While that reflects the open mindset of Bharateeya, and superb tech innovation on the part of these companies, it is important to remember that they are, still, US companies. Important for Bharat national interests to understand how to nurture a similar culture of innovation and enterprise in Bharat and develop homegrown alternatives, and more.
I used to learn Spanish Via Duolingo. It was a good experience ❤
Now what ?
Learning Türkiye since COVID quarantine 2020 ❤❤❤❤
Duolingo is amazing
Can u reply me for more information about the app madam
You should have included how they expanded to maths and music learning too❤️
It is really a crazy case study ❤. Customer retention should be the main aim for Ed tech startups. 😊
Thanks bhaiya for this wonderful case study.
Just did my Duolingo lesson 😂😂
ThAnks ,explaining in English to understand English well
😊😊
Hi , I am a regular viewer of your podcast. Very informative. A small feedback please check the spellings of the video translation..eg lever is liver , IKEA is ik...
We also need a video on Andhra pradesh as same as political and economy analysis done in previous videos. This explains the voters in what position andhra pradesh is in. It might just be a video but many people lives are suffering out there. This is a request from my side. Hope the team think school considers the request.
Most valuable vdo ever!
I am using duolingo too 🤭 have a 120 day streak right now although its hard for me to do anything for consecutive days 😅
dont know why but old setup audio feels better than new one
Waiting for your video on bankruptcy and insolvency act
Duolingo is insanely engaging!
Upgrad is using similar streak xp points strategy and even is taking the tests in similar manner mentioned in the video..
I was one of the early user of the app it was simple and effective also the Duolingo bird knocked every competitor out.😂
I took a subscription for a year, just to restore my streaks from 0. I had around 1500 days streak at that time :D
Nice to hear word Telugu❤ from u bro. Great explanation
All said and done i will never forget that there wasn't a single post honoring the arrival of Dear Ramlalla, "Ganesh"
Awesome video.
Duolingo also trains ML models using user data, which it sells for language translation purpose. They likely also sell the huge goldmine of data. So they make really good money just from that.
Ritesh has been always extremely good while talking about some amazing concepts... way he is loosing the game is bit disheartening..wish him all the best for a greater comeback
Founder of duolingo has also worked on creation of Captcha
Thank You ❤
First time watching premier video😂
I bet Ganesh bhai had watched the Ted talk by Luis von Ahn before creating this video. It's one of my favourites and that kickstarted me to start duolingo.
Google&CZcams stole my app data , recommended this video😮
Also I have 354 days of Streak until today 👌!!!
Who installed DUOLINGO APP after watchin this amazing content...
Is this the platform iam looking for to build confidence in public speaking and improving my englis?
Just did my duolingo session 😅😅
I did learn a lot of French on Duolingo, and this episode kinda hurt cause it seems it wasn't due to my consistency but just Great Product Design
Plz make video on healthcare industry
So you also started making dedicated sponsorship videos?
Hi, can you please make a video on the Art and crafts supply market leaders like Camlin & Fevicryl (Pidilite) and its huge monoply since the 1940s
Ok ok, I will go finish my lesson for today. You don't need to be so persistent
I loved hiss shirtttt
❤❤❤❤Great Video Bro❤❤❤🎉🎉🎉
Anticipated business study 🤌
I would love to hear canva business case study from you guys