The Genius Strategy of Coca Cola to beat Pepsi | Business War: PEPSI VS COCA COLA
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- čas přidán 21. 05. 2024
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VIDEO INTRODUCTION:
This failure of pepsi, teaches a very very important lesson on how to avoid a terrible product failure. From cocacola’s stand point it teaches us how to kill a competitors product using a marketing strategy!!!
So in this case study lets deep dive and understand,
Why did Pepsi release the crystal pepsi?
What went wrong with their business strategy?
How did Cocacola kill Pepsi’s opportunity?
And What are the lessons that we need to learn from this failure of pepsi?
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Warren Buffett realised this early and made humongous profits 😅
Yeah just imagine his dividends from coca cola per year is higher than salary of coca cola ceo😅
But in the last 10 years, he has made only 3% CAGR returns
Pepsi stock is wayyyyy better than coca cola
@@nileshjain6648he makes money on the 3.08% dividends
😂😂
MIND-BLOWN Bro. I worked at Coca-Cola (1 Coca-Cola Plaza) for many years - and always know how Coke viewed Pepsi. In fact they continued to respect (and hate) Indira Nooyi. Pepsi is inherently an entrepreneurial/risk taking company, versus Coke which is a more risk averse/traditional in nature (Sort of SRK, Coke Brand ambassador - the GOAT of Bollywood vs. Ranveer Singh a peppy actor, brand ambassador for Pepsi). The biggest win for Pepsi was acquisition of Gatorade, the "STAPLE" drink of Super Bowl and NFL. They are slowly gaining share with Powerade, but that battle in all purposes is lost to Pepsi.
I loved how you covered the 7UP/Sprite bottle color coming in green, even though its a "clear" drink, that HAS to be sold in dark green bottle to counter UV rays impact on the integrity of the concentrate that goes to make these sodas (remember Rasna advt? where one small concentrate could make an entire Jug full of Rasna - that is what Coca-Cola and Pespsi and their independent bottlers do. HOW actually Coca-Cola gained immense market share during WW1 and 2. An amazing video on Supply Chain can made through these instances.
Now y'all should also research is there Cocaine in Coke (giving it the typical Coke taste), answer is..... you need to research - but you will appreciate the power of Coca-Cola over Pepsi, even though Pepsi is a larger company from Revenue standpoint than Coke. BTW - after a little research - found that Dr. Surinder Kumar, also is the inventor of Doritos
Coca-Cola used to have cocaine in it but they stopped. If they were secretly drugging us the chemists of the world would figure it out.
Thank you for sharing these insights
Thank You Very Much for Awesome Details. I felt You have similar capablities like ThinkSchool GaneshPrasad Sir and Team
Hii Ganesh! I am a consumer of your content from Madhya Pradesh and I request you to create a video on the problems of my state, the pros and cons and what are the best buisness opportunities to invest in. Also please include some best and worst decisions made by Shivaraj Singh's party and what the next cabinet should learn form it and how should we invest in our state in future.
One thing that is similar in both brands is that both have killed and harmed an astounding number of people by causing deadly diseases like diabetes, cancer, kidney failure, brain damage, etc.
Very True
even worse is nestle
DuPont and 3M: 👀
Shame on think school to promote this as a business strategy
YOU really neeed to unlearn a lot . Go live in a village and get educated about the ground reality . Maybe some shastra studies will help you understand that we r far ahead in economic strategy than the west . Go to Indic knowledge system
Agreed 👍 But do you know Coke and Pepsi, CAN'T be served and Marketed to pre teens, an age which can get anyone hooked easily to a bad product
Fun fact: Pepsi is probably the ONLY brand which Coca Cola couldn't buy off, so as to eliminate their competitors.
that's dr pepper which cannot be sold to coke or pepsi as ordered by the US government for monopolistic reasons.
They want to make sure atleast one villain survives to avoid monopoly lawsuits
Not true, Pepsi bought other ventures that Coca-Cola didn't buy, such as Gatorade.
I am immune to advertisement, no amount of advertisement is going to make me buy Coke more than Pepsi.
I don't drink Cola's that people uses as laundry detergent 😅
What a thorough research..! Loved it❤.
And your explanation of important concepts and terminologies is greatly comprehensible.
00:06 Crystal Pepsi's dramatic rise and fall
01:58 Coca-Cola's strategy with Tab Clear to beat Pepsi
03:51 Pepsi capitalized on the clear craze by launching a new product in just 9 months
05:52 Super Bowl ads delivered 360% ROI
07:45 Coca-Cola's strategy to address Crystal Pepsi's problems
09:38 Coca-Cola used the Kami Kazi strategy to beat Crystal Pepsi
11:35 Coca-Cola used a strategy to kill Crystal Pepsi with tab clear.
13:39 Crystal Pepsi failure teaches important business lessons
Crafted by Merlin AI.
Two mistakes of Crystal Pepsi :
1) Conformance quality was compromised due to the design of the bottle, resulting in a change in taste that disappointed buyers, leading to a failure in creating differentiation.
2) The color was meant to be persuasive, as every color has a meaning. However, while white/transparent connotes purity and cleanliness, it failed to deliver the same in taste, causing customer dissatisfaction and contributing to its failure.
I have a question.
The problem with Crystal Pepsi was it's product positioning, which Coca-Cola pointed out by launching Tab Clear as a diet product.
Here, if the product positioning of Coca-Cola was right then why didn't Tab Clear sustain as a diet product?
dude what a coincidence , yesterday i was checking videos about coke and pepsi , and now u have done it brillaint
CocaCola after launching Tab clear be like: "Hum to doobenge Sanam, tumko bhi le dubenge"
Avoid sugar drinks(soft drinks), Drink water(including coconut water, fresh fruit juice, lemon juice, milk and shakes).
Water>>>>>>
I really loved this video
The business case study lessons were something worth looking forward to ❤
This was a much awaited topic I wished. Another masterpiece video from Think School
This teaches us, even how failing can eventually lead to success!! Great job team Think School :)
Yet, nothing will change how Coca-Cola taste. I prefer Pepsi.
I've clicked in to this channel on recommendation home page. Though struggled a little about accent (English is my 2nd language), but I still find the vid entertaining. Great job :)
Wonderful video, I really enjoy it. The content in this video is very informative and very useful and and after watching this video i got more clarity about the strategy and how they competitive each others. The most important lesson i learned from this video has don't give up. Finally thank you for your hard work for making this video and it didn't bore any of the area truly engaging and inspiring.
- never compromise fundamental quality of a product
- marketing must be used to convince people not confuse them
- try crazy ideas
One .more valuable insight in legendary companies and their revolutionary marketing startegies
Such a great video, thanks for that, Bro! 👏🏽
Interesting one team, need more of such case studies in marketing and strategies. 😄🧿
Another great case study to learn. Thanks for making the video...
Hey Team Think School I've been a fan of your insightful financial contents. Your ability to break down complex topics is impressive. Could you please consider creating a video on the current Andhra Pradesh Pradesh financial position? Your expertise would be invaluable in helping the citizens of the state to understand and navigate the economic landscape. Looking forward to another enlightening video as the current media has totally confused everyone.
Yes it would be a nice thing to discuss both Andhra and Telangana post the split - where they began and where they are today and what went wrong or right for each one of them.
@@vipashapmehta Glad to have the reply. As the state Andhra is heading towards the ELECTIONS in a couple of months I sincerely urge you people to come with the Vedio ASAP.
Amazing video.i recently subscribed your channel and started watch your videos.The way of explaining is remarkable.Please keep it continue.one more thing if is possible to made a video why nationalized banks are not giving tough competition to private bank despite of lot of trust on nationalized bank.Now a days private bank acquiring more more business from nationalized bank.❤❤
Thank you for the video and motivation that never hesist to try something new!
I was missing this og style thinkschool videos
Why India failed in island tourism and how we make it successful?
Think school became like motivation channel finally at the end 😂😂😂😂
Kami Kazi strategy explanation was enlightening !
Amazing..learnt a lot
thank u bhaiya for such insightful case study
One of the only CZcams channels where i press the like button even before watching the content ❤ and this channel deserves it
aapki video ka hamesha wait hota hai great going keep sharing knowledge with us lots of love
Great work on the thumbnail 🙌
That last line was just amazing!! I'm gonna copy it 😅
Always best!! Keep it up
Coco cola maybe winning, but pepsi was an emotion in our childhood❤
Coke is the oldest and bestest always
@@obergruppenfuhrer- thums up, maaza were created by Parle Group which was later acquired by Coke. It is not a copy of Pepsi.
@@obergruppenfuhrer-Thums up is an original recipe make by parle.
@@obergruppenfuhrer- lol not the same. Unfortunately I drink too many cold drinks and I know the difference. Anyway I'm trying to stop drinking so there's no chance I'm drinking them simultaneously because of your question.
@@obergruppenfuhrer-Thumbs up tastes better than pepsi
Sir could you attach the link of the research papers you referred for the video it would be really helpful if you do that , thanks
just great way to present love you r videos
Those last lines🔥🔥
Fascinating video very well put together. Only slight issue is it’s hard to understand what you say at times but I understand English is not your mother tongue. Great work either way 😃
Unbelievable presentation bro🙌
Please make a video of aata industries of India. Like ITC Ashirwad Aata, Patanjali Aata, Balaji Aata etc.
I am a second year business student from Chennai and I must say that these videos help me learn a lot thanks a lot !
Glad to hear that
Thank you so much 🙏
Lol, so much hustle for selling sugar water. Nice video as usual, felt like bad product quality was a bigger reason for pepsi crystal to fail as opposed to competing product.
Interesting analysis, as always ! Just would like to point that the graph type used at 4:33 is inaccurate. Market share division amongst competing products should total to 100 percent and not individually, as shown
this is so broad. Thank you
You're very welcome
Thanks
Make a video on lakshadweep tourism industry potential and what we need to learn from Maldives tourism industry
Did not know that there was a brand called 'crystal Pepsi ' in the U.S which had failed.. good and well researched video !
awesome business insights about consumer behavior
Please make an Supply chain oriented information caselet or case study
Brother do a case study on South west Airlines of US with current scenarios it’s really good
This video is amazing.
Any black coloured cola + bleaching = Crystal Pepsi 😂
I request you to make a case study on jet Airways and their current crises.
Couple of issues with the video:
1) Minute 5:11, did you mean to say “Supply Chain” because that would make sense but the infographic reads “Supply Change”.
2) Minute 9:52, the composition of Vim shows “Concentrated Lime Juice”. It could’ve easily meant a higher concentration level equivalent to power of 100 lemons.. Example simply didn’t land unfortunately.
But a great video overall…
Pls make a case study on quick commerce business
Bhai aapki strategy disha patani aur kriti sanon ki clickbait wali mast hain 😎
I'm bit confused, I don't see how coke has pulled kamikazi ? all it did was just to create another alternative that's it. All I see is that Tab didn't have any role in clear pepsi's demise rather it was self inflicting actions of pepsi which took clear pepsi down ...
Both taste the same but it's just that people find the difference in level of Sugar which only the true fans understand 🙌.
Make a video on indian islands tourism compared to maldives
Both are just sugar and water with lots of chemicals
dettol and savlon example was so true !!!
Great bro
Mind-blowing .
Thumbnail on point😂
waiting for your video on Maldives vs lakshadweep tourism: Geopolitics
We are expecting video on Maldives....
Am from Uganda,am your fun,you are building my capacity.Thanks
Make videos on the tn and Gujarat global summits that took place this week
He's the only youtuber jo agr kisi product ko promote krta hai to me us ad ko bhi dhyaan se dekhta hu😅❤
Make a video explaining Kangen Water's approach to the market.
good one.
Hello Ganesh, can you explain "UPL"company business model?
Hello Ganesh , Can u please explain case study of asian paints.....?
Great👏🏻
think shool definitely just wanteed to edit a fast cars engine exhaust in a video lol
Brilliantttt!!!!!
EXCELLENT
Wow, Interesting video.
Amazing strategy by coca cola to kill the clear cola market😮
Could you please do a case study on Milton company
Sir I am not able to understand the significance of Tab clear launch to diminish or finish it's competition and by launching it coca cola have also suffered a lot of loss
And knowing that there is a problem with the product??
Also how was this step benefiting coca cola ?? 11:02
The last statement💯💯💯
Sir could you please release a case studies on the video on Atul Setu Longest Road bridge in India
Next video on Bangladesh newest deep sea port matarbari, Bangladesh..how its going to affect the economy of india banglesh and singapore...
This is the first time I've found your research to be a bit lacking. While I admire that you uncovered the problem of skunking of drinks affecting crystal Pepsi (even I didn't know about it), the second part about coke doing Kamikaze is not based on facts. While I can't say that for certain, a youtuber called Matpat did an episode about this years ago where he debunked that theory. Atleast to me the evidence he provided felt pretty solid. So I would advise you to check that episode out. It's on a channel called food theory.
yeah, I noticed that too, according to him, there wasn't enough evidence for the 'kamikaze' strategy performed by coke.
I was seeing the poll you had post related to this video what was your opinion about result.
That maximum of your viewers are aware that all these soft drink and so called energy drink are not cool for indian but a waste of money
9:55 Didn't know that fact about Dettol and Savlon!
Hey can you make a video on the state transport corporation crisis in tamilnadu
sir, please make a video on influence and intervention of a country in foreign elections...🙏🏻🙏🏻..
Varun Beverage is growing good in India and its share has shoot up in last 2 years
Maturity is when you understand all of them are equally harmful for your body.
It's tooooooo much harmful. Keep safe distance from these king of soft drinks.
Make case study on Tesla and spacex
two snmll language modifications : 1. 9:28 our brain is made to believe with various and massive marketing, sales and advertising tactics.
2. 9:36 again given point 1 thats how consumer behaviour is made to work.
Apart from great content here, such finer points would make understanding deeper. And as always a bliss after @14:00
Pls create a video of Lulu Mall and Yusuf Ali
Even if it was short-lived, it generated enormous profits for the company.
I work for Coca Cola and it kinda makes me happy that I am working for some genius minds :)
Make a video on freebies on Telangana and Andhra Pradesh