Sales Has NEVER Been About Cold Calling

To Cold Call or Not to Cold Call? This is the question the gurus and thought leaders rage over n- whether to cold call or not to cold call; whether cold calling is alive or dead. (Get more prospecting tips at www.jeb123.com)
But their bluster is really just an inane argument focused on semantics of degrees: cold, warm, smoldering, hot, smoking hot and mostly centered on how to avoid ever having to make an outbound call to a prospect again.
This is why I’m going to let you in on the truth - the REAL TRUTH that all of these so-called experts continue to ignore; and, it has nothing to do with cold calling.
Here's the deal: If you want sustained success in your sales career. If you want to maximize your income. Then you’ve got to interrupt prospects. You’ll have to pick up the phone, walk in the door, send an email, text message, or ping a prospect on LinkedIn, Twitter, Google+, or Facebook and interrupt someone who is not expecting you to contact them (i.e. you don’t have an appointment or they are not waiting for you to call or write) and, with whom you are not currently engaged in a sales discussion.
You can argue the degrees, warm, hot, cold, whatever. It could be a prospect that filled out one of your web forms or downloaded your latest whitepaper. Maybe they just connected with you online. It could be an old customer you are trying to reactivate; or a prospect in your defined database; or a new business that you’ve stopped by to qualify; or a prospect you met at a trade show.
No matter the circumstance the simple fact remains that you are interrupting their day to talk about something you want them hear, or do, or buy, and you do not have a scheduled appointment with them to have that conversation.
This is what gets missed in all of the useless noise about how cold calling is dead. All of the talking heads who promise an easy way out if you’ll just join their little cult ignore the real reason that prospecting is so hard - no matter how you choose to do it:
It is has NEVER been about degree of the call, it is has ALWAYS been about the willingness on the part of the salesperson to interrupt.

[@OMFGTHISNAMEISTAKEN1]

Great Video and Legit Advice. Most sales people and the majority of gurus live in fantasy land. Interrupt people, risk offending and getting 'rejected', give people a reason to listen to you and GET their attention. Long live the cold call.

[@claudes.whitacre1241]

Yes, "Cold calling is dead" always comes from people selling a marketing system. It never comes from a real salesperson who makes real money selling.

[@donkomzak3872]

Confucius say: Man who sits with open mouth waiting for roasted duck to fly in waits LONG time.

[@salesgravy]

Zacly

[@mlndlrbill]

Great information