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And hence the SCAM that was required to Create it | How it began - IPL Edition
The Story of the mind blowing politics, Intrigue, tactics and strategies that lead to the creation of the Indian premiere league - a tournament that went on to revolutionize cricket
In September 2007, Lalit Modi was tasked with creating a brand-new domestic cricket tournament from scratch by then BCCI president Sharad Pawar. He had to ensure it would be a T20 tournament that could attract Indian and foreign superstars and outshine a rival tournament. Despite minimal funding and just six months to launch, Lalit Modi took on the monumental challenge.
Modi, with a clear mandate, unveiled the IPL within seven days of the brief along with Sharad Pawar, Sachin Tendulkar, Rahul Dravid, Sourav Ganguly by his side with South African, Australian and ICC board heads. Despite scepticism from even within the BCCI and extreme challenges like low interest in T20 cricket in India, and low interest in domestic cricket in general.
Lalit Modi forged ahead.
Especially after the Yuvraj Singh 6 sixes special in the 2007 t20 world cup at Durban, his hope seemed to have skyrocketed.
But this hope came crashing down as investors - . A list of 1200 companies, corporations, associations, business and individuals
Simply refused to invest
Everybody shirking at the thought of not having anything concrete to buy
So Lalit decided to switch gears and target broadcasters.
Hoping that Promising 80% of broadcasting revenue to team owners
He may be able to attract them
Using the idea of the recent Indian economic boom in India
He made the public see his Ipl as the beacon of this new idea
Where Indians were now moving out of their country
Ready to take on the world
Hence increasing public interest enough so that broadcasters would want to invest in them
But the problem was ESPN had used its entire budget for ICC events from 2007-2015, Nimbus had bought rights for Indian matches, Zee was the competitor was partnered up with Ten sports and star had a partnership with ESPN and then there was Sony.
Lalit rejected the conditional bids from Star and ESPN. So, Sony was the only company left.
Sony won the broadcasting rights for $1.026 billion, thanks to a strategy that focused on tapping into rural markets and pitching IPL as an entertainment program rather than a cricketing one.
After which Modi then focused on securing team owners, targeting billionaires who were willing to take risks.
Tailoring plans for each and every billionaire he had targeted. Benefitting him and them.
Lalit would also start promoting the idea of Cricketainment. A marriage of cricket and Bollywood.
Hoping to use the Bollywood shine to bring in attention to his burgeoning tournament
But when in spite of pushing his luck and contacts to the max
He would still fail to scrounge up enough buyers
Lalit would find himself pushed into a corner.
Hence deciding to skirt the boundaries of ethics and law
No matter the consequences
Deciding to pull his own family into the mix
Finally succeeding in pulling n sufficient bids\which finally when fueled by a constant rumor and media barrage were fooled into bidding for the highest amount that they could have bid
Netting a glorious 723 million dollars in team auction
And using the publicity gained by the amount generated here
He would pull in most of the superstars of the cricketing world for the player auction
Using an ingenious strategy of minimum bidding amount
Making sure that teams would continue bidding high amounts for the players\
So with Dhoni going for 1.5 million dollars
To Symonds for 1.35
From Jaysurya to Brett lee
From Harbhajan singh to Uthappa
The who’s who of cricket and who’s who of Indian elite would come together for a grand spectacle
Ultimately causing a 3.5-hour long entertainment program was to be held, with Bollywood celebrities and exotic shows. As a nervous Lalit would watch on in nervousness and trepidation
Anxiety that would soon be dispelled as
IPL drew second largest crowd of any tournament around the world. A total of 100 million people would watch from home. Generating immense interest and establishing the IPL as a major cricketing event, higher than the T20 world cup finals. Sony earned a 650 million dollars in ad revenue.
Modi's unconventional, controversial and sometimes scandalous methods had paid off,
Making IPL a huge global success, drawing large crowds and high TV ratings. The tournament's success transformed the landscape of cricket, becoming a symbol of modern India's economic growth and global aspirations.
#ipl #politics #cricket
zhlédnutí: 70 080

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Komentáře

  • @afnanforyou
    @afnanforyou Před 15 hodinami

    Lolzzz… what happened with him? He was dropped shamelessly by BCCI. LeBCCI be like - “le muth diya tere achievements pe”.

  • @ZenZanpakto
    @ZenZanpakto Před 20 hodinami

    India deserves not winning any ICC events for a decade because of this attitude. It’s all karma working.

  • @maverickindian3387

    A third class wicketkeeper and cricketer who was nothing but a liability to the team, became a selector and told that Sourav will not come back in the team till he was on the seat.

  • @sambitmishra9337
    @sambitmishra9337 Před dnem

    There are two six people can never forget. 1. One by Sachin 2. One by Kohli Each one changed the mood of the team. When no one expected or had hopes

  • @jishnukk1656
    @jishnukk1656 Před dnem

    I did watch test matches alone in neighbours home when sehwag batting while took fake leave from school days.That was the craze sehwag brought in cricket minds.Phenomenal unforgettable player!

  • @sureshnishtala2887

    Wonderful video....thanks

  • @subhamsarkar19
    @subhamsarkar19 Před dnem

    Those line in the ending part gave me goosebumps ❤

  • @mr.miscellaneous8442

    What is that? Mankey not mongkey? 😂

  • @tanime_man6535
    @tanime_man6535 Před dnem

    Australian team during 2000s were truly shameless. Now when they come in commentary or interviews how decent they are. But they were so despicable. Their mindset was they can do mind games all they want but if any team does it back they and their media will attack them even on a personal level. I feel like throwing cow dung on their faces but i feel satisfied that Indian team has already done it during second match in Kolkata.. Thank you Dada🙏

  • @mathewalby
    @mathewalby Před dnem

    I remember watching Sachin and Saurav batting in that match. The commentators were saying that those watching on TV had no idea just how dark it was!! That match was very special to watch.

  • @AmitGupta-ki6gb
    @AmitGupta-ki6gb Před 2 dny

    Sehwag to me is the best opener that came from India.

  • @subhashism
    @subhashism Před 2 dny

    Awaiting for the next part.. how it destroyed lalit

  • @SurajYadav-rr1ss
    @SurajYadav-rr1ss Před 2 dny

    these world cup every second year takes the stake out of it. at least add once every 3 years for it. Like 2022 had 1 now 2024 is having one. This should've happened in 2025, ICC needs to extend the window, so it feels more exclusive.

  • @NoChinta
    @NoChinta Před 2 dny

    India's first T20 batter in test cricket

  • @KrishnaKumar-ux2lt
    @KrishnaKumar-ux2lt Před 2 dny

    Wonderful narration brother ❤

  • @devrajthorat3651
    @devrajthorat3651 Před 2 dny

    And now 2019 headingley

  • @parijatsutradhar
    @parijatsutradhar Před 2 dny

    The prince of Calcutta, was the pioneer of Indian cricket legacy. He was the one who had set the pitch for dhoni and other captains to rule on

  • @sameerpandey4805
    @sameerpandey4805 Před 3 dny

    Now people says about BCCI and India but Mathafukers forget 1992 WC SF , atleast BCCI promote cricket , not like crooked Aus broadcasters

  • @KuzumekaDondarre
    @KuzumekaDondarre Před 3 dny

    Insane analyse 😂

  • @daddyshome2479
    @daddyshome2479 Před 3 dny

    Monkey or maa ki which is the worse abuse. That's the monkey gate is all about? As an Indian, maa ki is worse than being called monkey.

  • @sambitmishra9337
    @sambitmishra9337 Před 3 dny

    Shewag made us watch test and he made us leave it 😊

  • @muthurs00
    @muthurs00 Před 3 dny

    Former cricket umpire Darrell Hair admits stealing cash from Orange bottle shop..explained due to his gambling addiction...acceped by Magistrate Allen Mr Allen who sentenced Hair to an 18-month good behaviour bond, and did not record a conviction, stressing the law treats everyone the same way, regardless of public standing or privilege... I wonder an Aborignal in Australia or an Asian Immigrant would have been treated with equal sense of Justice in Australia

  • @muthurs00
    @muthurs00 Před 4 dny

    John Howard the Australian Prime Minister call Murali a "Chucker", his electorate in Benelong "chucked" him out as an Member of Parliament, whilst he was the Prime Minister... Karma is a bitch

  • @muthurs00
    @muthurs00 Před 4 dny

    Ross Emerson was a long-standing official who hit the headlines when he called Muttiah Muralitharan for throwing several times during an ODI in 1995-96, days after the same bowler had been called in a Test by Darrell Hair. Three years later, Emerson again called Muralitharan - who had been given the all clear in the interim - leading to a showdown with Sri Lanka's captain Arjuna Ranatunga. It was one of several unsavoury incidents in an ill-tempered match, and Emerson was withdrawn from the fray when it subsequently emerged he was on sick leave from his job as an investigating officer with the Western Australian Department of Fair Trading. He was sidelined and did not stand in an international again, only popping up from time to time to make bitter comments against the bowling actions of some players.....I wonder how he fared in his job at the "Department of Fair Trading"

  • @Sachin-ry7mb
    @Sachin-ry7mb Před 4 dny

    Wow, please make a part 2

  • @sachinjakhmola6705
    @sachinjakhmola6705 Před 4 dny

    Pat cummins ❌ Sehwag ✅

  • @mathewalby
    @mathewalby Před 4 dny

    Arey bhai, with your art for story telling, any story you tell, is definitely worth telling.

  • @ehanuman9022
    @ehanuman9022 Před 4 dny

    Within our Ind attitude, shining player is never given longer chances in the team, every squad selection almost is poor and unfulfilling. Even if given chances and players perform, there are many politics.

  • @ehanuman9022
    @ehanuman9022 Před 4 dny

    When this much have happened during those days, this indignified fool Greg Chappel must have been avoided to coach our Ind cric team. Instead some Non-Aus or Non-Eng, Non-Pak player must have been allowed to do become the Coach.

  • @straight-talk-pesuvom

    Hats off to the guts of Arjuna 👏👏👏

  • @kenkaneki2608
    @kenkaneki2608 Před 4 dny

    It was Sehwag's revenge, and Virat's fairytale debut. What a year it must have been man!

  • @venkatreddy-px8fm
    @venkatreddy-px8fm Před 4 dny

    Wow, you have great story telling please continue and all the best for your future 🤩

  • @Truthwarrior007
    @Truthwarrior007 Před 4 dny

    Don’t mess with the King … flanked by 4 Assassins

  • @RoadrunnerCoyote
    @RoadrunnerCoyote Před 5 dny

    Bangla team is seriously substandard side and their fans are cringe as they come.😂

  • @ganeshpuppala3669
    @ganeshpuppala3669 Před 5 dny

    This is a freakin movie 😮

  • @debudada
    @debudada Před 5 dny

    In thelater part of his career he turned out to be drunk and lazy and ruined his career

  • @pushpajeeet
    @pushpajeeet Před 5 dny

    Iska part 2 - Gabba Part 3 - IND vs England 2024

  • @varung1167
    @varung1167 Před 5 dny

    Time for part 4 @cricketrazz?

  • @KARTHIK5555ful
    @KARTHIK5555ful Před 6 dny

    Mark my words.. We would never witness a test match like this ever again!.. With the amount of t20 that we are playing, the mindset shift has gone so bad that a 3 day test match is all we are gonna get!

  • @tanvirahmed9688
    @tanvirahmed9688 Před 6 dny

    Not fond of him, do not like him. But, he's 100% right to criticise Bangladesh.

  • @donovanbrown8485
    @donovanbrown8485 Před 6 dny

    A true leader

  • @ankur122k
    @ankur122k Před 6 dny

    yes make a video

  • @feminbrown3493
    @feminbrown3493 Před 7 dny

    I have to mute and watch after a minute. Never overdo things in life. Over doing voice over with unnecessary modulation kills the narration. Voice over my ass.

  • @ehanuman9022
    @ehanuman9022 Před 7 dny

    Aus already paid lot of price sledging Sachin and Laxman.

  • @ehanuman9022
    @ehanuman9022 Před 7 dny

    Even their 2002 team had horrible pack of fiery bowlers Mervyn Dillon, Pedro Collins, Adam Sanford, Fidel Edwards as Pacers shook Ind. All their batsmen including mediocre effective Ridley Jacobs made 3*100s, S. Chanderpaul 2*140, few other 100s I can't forget that nightmare tour when Sachin failed in all 5 tests with 3 ducks making an ineffective 86 in the very last match's last innings.

  • @user-hl1gb6bo8y
    @user-hl1gb6bo8y Před 7 dny

    Thanks for the Video BUT your narration is PATHETIC You speak fast & had it not been for the Subtitles I would have not been able to understand one word of what you had said Listen & Learn how to present from the many English Narrators on the Net

  • @suvankarnayak4451
    @suvankarnayak4451 Před 7 dny

    Such a great story and an ending❤❤

  • @njvc1994
    @njvc1994 Před 7 dny

    Please make the video

  • @arjun390
    @arjun390 Před 7 dny

    I'm a massive cricket fan and have watched each of your videos since inception. I'm in your video at 7:52 hopefully I become a Billionaire someday haahahah

  • @mr.mediocreguru
    @mr.mediocreguru Před 7 dny

    czcams.com/users/shortsrb-n39jLGrg?si=3mYaMkihWwwJu92N RCB playoff scenario