Urban Company: 0 to 16,000 Crores | Masterclass in Product & Marketing | Case Study
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- čas přidán 10. 07. 2024
- In this episode, we discuss Urban Company's marketing, growth & product strategy that has helped it stay ahead of its competition.
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Chapters:
00:00 - Introduction
01:00 - Urban Company Current Stats
02:40- Urban Company Product Strategy
05:55 - How Urban Co. Makes Money from Products
08:56 - Building Trust Among Consumers
10:10 - Urban Company Acquisition Strategy
11:48 - Category Led Marketing of Urban Co.
14:55 - Category-Wise Teams
16:34 - Urban Company's Research Strategy
18:40 - Urban Company Branding Strategy
21:20 - Scaling Tech
23:40 - Urban Company Partner Skill Matching
24:14 - Urban Company Partner Skill Levels
27:10- Geographical & Location Mapping
30:05 - UC Product Lessons
31:20 - UC Marketing Lessons
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If you're listening to our podcast for the first time, allow us the chance to introduce ourselves.
Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.
Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.
Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.
With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field.
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very very informative & exhaustive case study. Never thought that so much goes into UC's endeavour to provide a good customer experience/service. Great going Rakshit and Dhruv. Keep it up.
Thank you Mr Parag
Kudos to you guys
Please make case study on Moglix
this was helpful in understanding how UC works.
Thank you!
Very informative video pls upload such a video related to service industry
Such as brommes
Thank you!
How service provider company Such as Urban Company do Labor inshurabce for the specific work.
Guys, This was great but can you please keep it completely in English?
If you check all our recent episodes, they're all in English!