How Dream11 CONQUERED India's 35,000 Cr Fantasy Sports Market | Dream 11 Case Study

In today's episode, we discuss how Dream 11 came to dominate India's fantasy sports market by breaking down its tech, product & marketing strategy. *Must Watch*.
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00:00 - Introduction
01:04 - Dream 11 Statistics
03:08- Dream 11 IPL Strategy
04:45 - How IPL Ads Function
09:00 - Why Competitors Can't Beat Dream11
09:33 - How Dream 11 Works
11:35 - Dream 11 Product Strategy
12:05 - Dream 11 Onboarding Strategy
15:20 - Dream 11 Activation Strategy
16:40 - Pre & Post Activation Strategy
18:45 - Dream 11 Retention Strategy
22:52 - Dream 11 Community Strategy
23:20 - Dream 11 User Trust Building
25:30- Dream 11 User Reactivation Strategy
26:46 - D11 Push Notifications Lessons
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If you're listening to our podcast for the first time, allow us the chance to introduce ourselves.
Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.
Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.
Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.
With ‪@Perspectify-Podcast‬ , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field.
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[@subhojitbakshi876]

Great content.
But would suggest:
1. Either avoiding spectacles and using contact lenses or shooting the video in an angle.
2. Not use "I think" but "from ABC dataset/ XYZ comments from IJK CXOs we know / we can deduce that"

[@Perspectify-Podcast]

Thanks a lot for the feedback!

[@takeshchaturvedi3572]

Interesting rundown guys! Keep it up

[@Perspectify-Podcast]

Thank you!

[@ajaym6515]

Brilliant !!

[@Perspectify-Podcast]

Thank you Ajay, glad you liked it :)

[@akkis1905]

why do they use a mic and also earphones ?

[@Perspectify-Podcast]

Hey, we have this setup in place to avoid clashes with audio input (earphones) & output (mic). Hope that answers your query.

[@rxoberon]

Don't just do data analysis bro make story that's how CZcams born and grown

[@Perspectify-Podcast]

Hey, we appreciate your support & feedback! We'll make sure to implement this going ahead.