BluSmart's GENIUS Strategy to KILL Uber & Ola in India | Marketing & Product Case Study
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- čas přidán 10. 07. 2024
- In this episode, we discuss BluSmart's service, marketing & growth strategy that's helping it conquer behemoths like Ola & Uber in the Indian market.
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Sources:
1. startuptalky.com/blusmart-suc...
2. www.forbesindia.com/article/t...
3. inc42.com/buzz/blusmarts-fy22...
4. • How Blusmart Works and...
Chapters:
00:00 - BluSmart Killing Uber & Ola?
01:05 - BluSmart Business Statistics
01:57 - BluSmart's Business Model
05:17 - Service Led Growth Strategy
06:00 - BluSmart Location Strategy
07:38 - How Travel Distance is Planned
12:50 - Anchor Tenant Explained
14:55 - BluSmart's Charging Strategy
18:50 - Driver Growth Model
25:24 - BluSmart Branding Strategy
28:38 - Customer Rating Strategy
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If you're listening to our podcast for the first time, allow us the chance to introduce ourselves.
Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management.
Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth.
Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives.
With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field.
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Very Interesting. Excellent research and presentation👏👏👏. BluSmart is really achieving "customer delight" as of now.
Thank you!
Really insightful video!!
Thank you!
Make some studies in jewellery industry
Great idea, we will definitely put this in our pipeline
i wonder why they would do electric only ? This model would be great with IC cars and would totally disrupt Ola/ Uber.
Great question. But the answer lies in offering a differentiated offering to customers. Also this model can't really work in an IC cars because cost of petrol will keep on rising.
Also, as we said, their long term moat will be by building charging stations at prime locations!
This video was really informative! I had no idea about this company or the industry before watching it.
Thanks a lot!
Please make case study on Moglix
Hey, thank you for your suggestion. We'll try and cover more B2B case studies soon!
Some of your subscribers and viewers are Not Hindi, great video but some when you speak Hindi, English only speakers can’t understand and are suffering
Hey there,
We really appreciate you sharing your feedback. We'll make sure to take note of this and implement it going ahead :) - Dhruv