How Gucci Fell From High Fashion to Discount Rack

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  • čas přidán 20. 05. 2024
  • Gucci, once synonymous with larger-than-life luxury, has fallen far from its rarefied perch. Bloomberg Originals takes a close look at why the iconic brand became a sales bin staple, and how it might pull itself back out.
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Komentáře • 1,2K

  • @business
    @business  Před 17 dny +34

    Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: www.bloomberg.com/subscriptions?in_source=CZcamsOriginals

    • @vals2534
      @vals2534 Před 8 dny

      5:41 These are the customers of LVMH LOL

  • @Suitednlooted
    @Suitednlooted Před 17 dny +4834

    The moment people started wearing Gucci Flip Flops, I knew the brand wasn’t luxury anymore 😂

    • @allenk6373
      @allenk6373 Před 17 dny +74

      Very high end brand has flip flops

    • @davidcantor293
      @davidcantor293 Před 16 dny +327

      Yeaaahhhh It is no longer "luxury" when people working fast food are rocking the brands flip flops at the apartment complex pool.

    • @Suitednlooted
      @Suitednlooted Před 16 dny +37

      @@davidcantor293 Exactly 😂

    • @lenaely6146
      @lenaely6146 Před 16 dny +65

      Right. Flip flops and sweat suits 🙄😌"how luxurious" 😂😂

    • @geawee
      @geawee Před 16 dny

      @@davidcantor293 Those monkeys have fake ones

  • @EyesOfByes
    @EyesOfByes Před 18 dny +4578

    In Sweden, Gucci is just associated with ganger teenagers who cosplay being rich. Not my opinion, just the market image

    • @stillakzo
      @stillakzo Před 18 dny +142

      They themselves did this to themselves

    • @user-zn9ke8um8s
      @user-zn9ke8um8s Před 18 dny +129

      Sweden is ruined and it makes me sad.

    • @betsyrocks
      @betsyrocks Před 18 dny +124

      Gucci has gone the same way as Burberry did in the U.K in the 2000s

    • @ssuwandi3240
      @ssuwandi3240 Před 17 dny

      The reason Sweden is charging the carbon taxes. The race to the bottom

    • @electrikoptik
      @electrikoptik Před 17 dny +214

      The Gucci cap just screams "I'm north-african"

  • @mjmf1430
    @mjmf1430 Před 17 dny +1058

    Sorry but LV is just as tacky with all the logomania

    • @Bhethar
      @Bhethar Před 11 dny +94

      Agreed. “Loud” luxury is not luxury. It’s just expensive products.

    • @screech5360
      @screech5360 Před 10 dny +56

      @@Bhethar Thank you! As someone who actively avoids visible branding, Gucci and LV are my worst nightmare brands. So tasteless, so loud.

    • @barbthegreat586
      @barbthegreat586 Před 10 dny +20

      The tackiest.

    • @Dohair879
      @Dohair879 Před 7 dny +16

      I always say they look like an old lady purse.

    • @TheSongwritingCat
      @TheSongwritingCat Před 6 dny +7

      Yeah, some unchecked narratives here. All these fashion houses have their issues.

  • @sorayashahi
    @sorayashahi Před 18 dny +2390

    Gucci destroyed itself when it started making streetwear. It cheapened the brand entirely.

    • @SonjaJacobs-cf7mz
      @SonjaJacobs-cf7mz Před 17 dny +54

      well, everything isn't corporate & with people working from home it makes sense to make streetwear or loungewear.

    • @allenk6373
      @allenk6373 Před 17 dny +49

      Every high end brand was making them
      And Gucci falling off does not mean every one stop buying it
      Yes sales will decrease however they will bounce back

    • @bill_tin
      @bill_tin Před 17 dny +29

      that might be true but LV did a similar move

    • @alvaroga1n
      @alvaroga1n Před 17 dny +97

      Louis Vuitton did streetwear and it was a hit, I think gucci didn’t know exactly how to execute it well

    • @Booz2020
      @Booz2020 Před 17 dny +1

      Monica BelGUCCI👀💬

  • @ST19890
    @ST19890 Před 18 dny +1925

    Gucci designs lately just looks tacky

  • @bobbymunyavi5357
    @bobbymunyavi5357 Před 13 dny +751

    How people buy $20 items for $2000 is a mystery.

    • @Morgan-Zolko
      @Morgan-Zolko Před 11 dny +22

      marketing, status

    • @GeeBee212
      @GeeBee212 Před 11 dny +18

      If they can afford it, why is it our business?

    • @ClaimClam
      @ClaimClam Před 11 dny

      becaus they can pull u million $ 🐱

    • @EnzoHerrera-fx7pv
      @EnzoHerrera-fx7pv Před 10 dny

      howd you know bum 😂

    • @gailmiller6333
      @gailmiller6333 Před 10 dny +6

      @@GeeBee212
      👍🏾Agree, 1,000%. Their money, Their choices.

  • @loloppololp9304
    @loloppololp9304 Před 17 dny +1558

    This happens every few years 😂😂. I remember in 2010 nobody cared for Gucci. Fast forward to 2017 and everyone was talking about Gucci. Just a cycle

    • @n.g.l.
      @n.g.l. Před 15 dny +87

      lol yup they probably short their own stocks too. They can make money going up and down. It’s all a cycle. Rinse and repeat

    • @entezami777
      @entezami777 Před 15 dny +5

      I agree

    • @thepandaahbear9025
      @thepandaahbear9025 Před 14 dny +3

      This

    • @Bb-jm6wx
      @Bb-jm6wx Před 12 dny +2

      @@thepandaahbear9025not this at all lol

    • @Bb-jm6wx
      @Bb-jm6wx Před 12 dny

      @@entezami777how 😂

  • @agarengames3101
    @agarengames3101 Před 15 dny +305

    Me watching this in my thrifted shirt, Walmart shorts and crocs: very interesting

    • @KristalovesTrump
      @KristalovesTrump Před 14 dny +8

      I love thrifting. I get a kick out of finding clothes made 20+ yrs ago. Well, when they are in decent condition

  • @mikewingert5521
    @mikewingert5521 Před 18 dny +1070

    Gucci, until about 1994, was a genuine craft house; made in Italian Gucci factories (yes, they were small factories)….My Gucci loafers from 40 years ago are both properly and correctly made. Today the modern iterations are just poorly made rubbish…..🇬🇧

    • @malikr2271
      @malikr2271 Před 17 dny +51

      Exactly. Quality has diminished

    • @wamnicho
      @wamnicho Před 17 dny

      @@malikr2271 because they shipped the factories to China and other Asian countries to take advantage of cheap labor. They want to pay 1 dollar and hour to Chinese in sweatshops and the sell for 3000 a bag

    • @Booz2020
      @Booz2020 Před 17 dny +6

      Monica BelGUCCI 👀

    • @kirbysaurus5670
      @kirbysaurus5670 Před 16 dny +9

      you sound absolutely ridiculous. there is much better quality out now than any amount of years ago, stop buying the logo items aimed at influencers

    • @leonardoluc6362
      @leonardoluc6362 Před 14 dny

      Haha 40 years wearing the same shoes, no wonder they go broke. BTW nonsense the quality today is much better but believe what you want as i still love Gucci as a brand.

  • @SonjaJacobs-cf7mz
    @SonjaJacobs-cf7mz Před 17 dny +758

    This video is a bit of an exaggeration. Most luxury brand are heading to the discount rack as the middle class evaporates. Most buyers were middle class consumers and not so much wealthy consumers. No middle class less retail, especially high-end. The middle class went into debt for high-end brands. Everyone is shopping on Temu because middle class is almost non-existent.

    • @wamnicho
      @wamnicho Před 17 dny

      That’s what happens when you break the family unit and turn people into consumer drones and numbers, eventually they become broke and even stop reproducing

    • @Rilows
      @Rilows Před 15 dny +49

      LMVH hit record stock market prices in the last 2 years. It’s not just Americans and Europeans who buy luxury brands, think about all the wealthy Chinese that are into European luxury brands

    • @Darkest_matter
      @Darkest_matter Před 14 dny +64

      @@Rilows those wealthy chinese are in HUUUUUGGGEEEE amounts of debt. (trust me, i know people from yunnan and shanghai.)

    • @LaSombraa
      @LaSombraa Před 14 dny +49

      @@RilowsChinese buyers definitely made up a HUGE percentage of luxury buyers - those people have no problem covering their bodies in logos. It’s weird.

    • @randomchannel-px6ho
      @randomchannel-px6ho Před 13 dny

      Temu is really untransperant about their business and finances (the parent company Pinduoduo is similar) I personally don't know anyone using Temu.

  • @PMEV101
    @PMEV101 Před 13 dny +68

    Overmarketing and Overproduction. What makes an artpiece exceptional, is the rarity.

    • @joseh3564
      @joseh3564 Před 5 dny +2

      It's the artist and rarity combined.

  • @christopherfeatherley
    @christopherfeatherley Před 17 dny +359

    Yves Saint Laurent was actually Kering's biggest earner, but pop culture hyped Gucci, and with Tom Ford's effort to rejuvenate the brand, Gucci became popular amongst the general public.
    I don't think they really care to reestablish Gucci's luxurious exclusivity because, remember, the middle and lower class purchase more than the upper class. As such, they earn more profit that way. Sure, it may tarnish brand perception, but earning a gross amount of 7.1 billion on average within a year is no easy feat.
    I don't think Gucci can be considered true luxury anymore, and I don't think that's Kering's objective to begin with.
    I'd argue LVMH followed a similar path with Louis Vuitton that Kering did with Gucci, except LVMH has way more brands to rely on, if one fails; Kering isn't able to do the same.

    • @thepandaahbear9025
      @thepandaahbear9025 Před 14 dny +5

      Great comment, thanks!

    • @HiddenWen
      @HiddenWen Před 13 dny +15

      Upper class aren't buying Gucci. They're buying Chanel, Hermes, Loro Piana, etc.

    • @christopherfeatherley
      @christopherfeatherley Před 13 dny +18

      @@HiddenWen That's the entire point of my comment

    • @HarrisonWoodinLygo
      @HarrisonWoodinLygo Před 11 dny

      This just isnt true. Gucci has always been significantly larger than YSL

    • @HailToTheMeep
      @HailToTheMeep Před 11 dny +3

      This is VERY INSIGHTFUL and by far a comment that most reflective of what I see in real life. Thank you.
      Louis Vuitton has gone super tacky to grab super cash before Virgil Abloh who sadly passed way too soon. There seems to be some promise with the improvements in quality - if not design - under Pharrell Williams

  • @kaifunabashi4649
    @kaifunabashi4649 Před 15 dny +201

    You can add Dolce & Gabbana to the list. The D&G mark now is like supermarket fashion

    • @catcoffee7958
      @catcoffee7958 Před 11 dny +1

      Sadly true

    • @borstenpinsel
      @borstenpinsel Před 11 dny +6

      Always has been

    • @PacmanBrunner
      @PacmanBrunner Před 10 dny +3

      Im a misbehaving Black gang member whose baby momma lives in public housing. I go where I am not wanted or welcome and still misbehave and then complain about it later. I wear Gucci and D&G

    • @AJayZy
      @AJayZy Před 7 dny +1

      @@PacmanBrunnerDrop a freestyle

    • @zey9240
      @zey9240 Před 3 dny +1

      Really? I haven’t been paying attention to fashion trends lately but d&g was the only “high fashion” brand i liked seeing in magazines and watching shows and stuff back then. Kinda sad

  • @saisamsuri
    @saisamsuri Před 17 dny +538

    Where's this 'discount rack'?

    • @TB-iz8om
      @TB-iz8om Před 17 dny +65

      If you live near NYC they have a Guccci outlet in Woodbury common premium outlets in central valley, NY. Boston area has a Gucci outlet in Wrentham.

    • @Buttersausage
      @Buttersausage Před 15 dny +8

      At Walmart

    • @seppevb1181
      @seppevb1181 Před 15 dny +79

      @@TB-iz8omoutlets are not discount racks.

    • @G3rmanhenry
      @G3rmanhenry Před 15 dny +31

      I’ve seen Gucci at Marshalls and places such as Nordstrom rack, Bloomingdale’s outlet etc.

    • @ts121084
      @ts121084 Před 14 dny +11

      @@TB-iz8omThat has existed even before the Tom Ford era. 🤦🏻‍♂️

  • @user-we5zd7dr5e
    @user-we5zd7dr5e Před 18 dny +686

    since they embrace the “cool kids”, the brand died

    • @geoms6263
      @geoms6263 Před 18 dny +16

      what can they do? embrace the ,,dumb kids´´brand?

    • @ShahWirana-bq9hv
      @ShahWirana-bq9hv Před 18 dny +23

      the break is in the term "kids"...

    • @BlowUpTheOutsideWorld
      @BlowUpTheOutsideWorld Před 16 dny +1

      I'm the hundredth like 😊

    • @daniwhite3027
      @daniwhite3027 Před 15 dny +5

      Yeah only turkish kids wear it on the bus today

    • @curlyhairdudeify
      @curlyhairdudeify Před 15 dny +8

      By the cool kids.... Gen-Z dressing up with clothes that look straight up from Goodwill.

  • @davesparrow1372
    @davesparrow1372 Před 13 dny +107

    Not only Gucci , Lagerfeld is done, Versace in TK Maxx, long ago Armani falled down and is associated with cheapness, Tommi Hilfiger, CK , valentino as well etc

    • @selenachan4230
      @selenachan4230 Před 12 dny +12

      RIP Karl. He was an anomaly. Fendi, Chanel, Karl, Chloe. Not many designers can produce for 3fashion houses w/o suffering in burnout or drugs, etc.

    • @acex222
      @acex222 Před 10 dny +13

      Only Armani diffusion brands are associated with cheapness - Emporio Armani, Armani Exchange, Armani Jeans. Arabs ruined it.

    • @girlie89
      @girlie89 Před 9 dny +5

      I mean at this point these are all Macy's brands 🤷🏾‍♀️

    • @hanskaiser6030
      @hanskaiser6030 Před 9 dny +9

      When I saw cK and Tommy jeans in Costco, I knew it was over

    • @prenomnom8095
      @prenomnom8095 Před 7 dny +8

      CK and Tommy H are not luxury brands

  • @user-vm1im1jc6j
    @user-vm1im1jc6j Před 18 dny +336

    Thrift owners laughing in silence 😅

    • @Booz2020
      @Booz2020 Před 17 dny +9

      SHEIN and Temu be like : Cheap Fashion 😎

    • @user-vx5vo3gs2w
      @user-vx5vo3gs2w Před 16 dny +4

      While they are laughing in their smelly little dens, Pinaults make billions ☝️😁

    • @eugenechin2863
      @eugenechin2863 Před 4 dny

      heh i sure am. I mainly wear no name t shirts, shorts and fake crocs from walmart.

  • @user-yg5ti7cq7g
    @user-yg5ti7cq7g Před 16 dny +133

    May be people becoming more sensible and realising that expensive brand products is a waste of money

    • @chinchillin6280
      @chinchillin6280 Před 13 dny +9

      Chanel is going down the gutter too

    • @margodphd
      @margodphd Před 13 dny

      ​@@chinchillin6280Seen the latest Viard's runways ? and the horrible price hike vs quality decline? No wonder they are and right about time, imho.

    • @thebigmon
      @thebigmon Před 6 dny +1

      These brands were never intended for people who could not afford to waste money. Unfortunately most people who buy these brands today can't afford to pay their rent.

  • @momomomo6527
    @momomomo6527 Před 15 dny +115

    3:59 Making a point that Gucci has fallen down to #11 on "The LYST Index", yet LV is further down at #16 🤔

    • @lansvale28
      @lansvale28 Před 15 dny +27

      Exactly. And Versace is at #7. What type of list is this?

    • @rinmartell2678
      @rinmartell2678 Před 15 dny +6

      It’s about the fall. Gucci was higher in the ranking before and then fall…that’s a bad thing. LV is down the list for ages now

    • @rinmartell2678
      @rinmartell2678 Před 15 dny +3

      It’s about the fall of Gucci. Gucci was higher in the ranking one or two years ago. LV has been on the bottom for ages now. So yeah, Guccis performed worse than LV as LV decline isn’t as big.

    • @cmaven4762
      @cmaven4762 Před 12 dny

      But LV is "up" from an even lower ranking, IIRC.

    • @TheSongwritingCat
      @TheSongwritingCat Před 6 dny +1

      All the fashion brands owned by big conglomerates have their issues. It would be more interesting to compare them to independent designers or brands that are on the rise.

  • @josiahschaffer9652
    @josiahschaffer9652 Před 17 dny +119

    It all depends on what you buy. I feel all luxury brands have tacky over the top items. I have some great items from Gucci that I love. There’s also tons of stuff there I would never buy. 😊

  • @tomr164
    @tomr164 Před 18 dny +229

    Well, 3 years ago all these channels were saying how brilliant Gucci was, and beating all brands, and now suddenly it's the total opposite

    • @huckleberryfinn6578
      @huckleberryfinn6578 Před 17 dny +44

      3 years is not suddenly. A lot has changed since then.

    • @lenaely6146
      @lenaely6146 Před 16 dny +8

      Sounds like investor shorting or something.
      Gucci did license/produce it's name on too many items, imo...

    • @yukie_tn
      @yukie_tn Před 16 dny +13

      Gucci made a lot of sales while they were trying to promote with young people with casual styles. People just saw their short term sucess back then, but in reality it cheapened the brand and that has long term implications.

    • @v.a.993
      @v.a.993 Před 15 dny

      lol.

    • @nntflow7058
      @nntflow7058 Před 15 dny +6

      3 years is a long time. That's 6 different collections to ruin a house.

  • @metalmadness90000
    @metalmadness90000 Před 17 dny +68

    This is cope. The "discount rack" is always just the tees and giant logo handbags and other miscellaneous stuff, or even the basic low top shoe with the bee logo. The regular high end pieces you wouldn't even be able to identify as Gucci unless you were super familiar with the brand that go for thousands are still in line with every one of these other high end fashion houses.

    • @jstn4prez
      @jstn4prez Před 16 dny +2

      This.

    • @HailToTheMeep
      @HailToTheMeep Před 11 dny +5

      And that’s enough to drag the brand down.

    • @sebastiann4402
      @sebastiann4402 Před 8 dny

      Indeed. But it was accessories and the vision that “everybody should be able to buy something from a luxury brand”, like LV and Gucci, that has watered down the brands. Both brands sell a very limited amount of clothing.

  • @jansengarside
    @jansengarside Před 17 dny +89

    Show me the discount racks then if they’re doing so poorly. Would love to buy whatever is on sale. A dip in sales is expected after Michele’s departure.

  • @HKim0072
    @HKim0072 Před 17 dny +61

    It's an odd comparison. LVMH has way more brands.

    • @adlovedj
      @adlovedj Před 11 dny +2

      They make stuff that will never go out of style timeless 😏

    • @kiwimike2330
      @kiwimike2330 Před dnem

      Yeah, about 10 times as many brands, in many more categories like Alcohol, Cosmetics, watches, jewellery. Kering just have about a dozen fashion brands in comparison.

  • @ngfhfsd323wstgs
    @ngfhfsd323wstgs Před 18 dny +75

    Kudos to the creative team for that thumbnail

  • @ItsMeDanyell
    @ItsMeDanyell Před 17 dny +80

    Gucci Mane been told y'all he stopped buying Gucci in 2009 😂

  • @altrogeruvah
    @altrogeruvah Před 15 dny +88

    My image of Gucci is usually low level street crime and people in dire financial situation cosplaying as self-made influencers

    • @ProfoundProductions
      @ProfoundProductions Před 12 dny +10

      Facts, BMW is getting that way too unfortunately.

    • @alexandergurdebeke1214
      @alexandergurdebeke1214 Před 11 dny +1

      Exactly

    • @PacmanBrunner
      @PacmanBrunner Před 10 dny +5

      Im a Black gangsta type and I wear Gucci. I cant get a driver license cuz I owe a bunch of tolls I will never be afford to pay.

    • @kencarson666
      @kencarson666 Před dnem

      @@PacmanBrunner👴🏻👴🏻👴🏻👴🏻

    • @PacmanBrunner
      @PacmanBrunner Před dnem

      @@kencarson666 U never seen a brotha wear Gucci not my fault u only rock wit brokes n lames

  • @orchestra6871
    @orchestra6871 Před 17 dny +157

    The last true Gucci is the one created under Tom Ford supervision, back then I liked the brand, now it became like a "look like homeless" brand

  • @khairulhelmihashim2510
    @khairulhelmihashim2510 Před 17 dny +22

    inevitable. a brand needs to survive for next generations. taste of rich kids or wannabe rich-kids are different compared to 30 years ago.

  • @elbertmkizy7086
    @elbertmkizy7086 Před 15 dny +164

    Dirty secret: the moment rappers sing about it, it's going down. Remember Lacoste?

    • @Kidkosmos
      @Kidkosmos Před 13 dny +8

      Balenciaga still poppin

    • @michaellee7841
      @michaellee7841 Před 13 dny +37

      @@Kidkosmos ? No one buys Balenciaga at full price...... If you do, you are a fool.

    • @fistandpen2505
      @fistandpen2505 Před 12 dny +26

      FALSE. Rappers rap about LV even more than Gucci. Nobody but you ever cared about Lacoste and no, many rappers did not rap about it.

    • @michaellee7841
      @michaellee7841 Před 12 dny +4

      @@fistandpen2505 meh bunch of losers anyways…

    • @JudgeHill
      @JudgeHill Před 12 dny +3

      I love Lacoste

  • @firstgenerationbillionaire
    @firstgenerationbillionaire Před 14 dny +13

    Counterfeit designer clothes is the reason for their downfall also opening up to the middle class and accommodating streetwear for larger sales made gucci lose their exclusivity thus they arent attractive no more

  • @Ikkstrikknakk
    @Ikkstrikknakk Před 17 dny +71

    gucci doing collabs is what destroyed its brand image... gucci x adidas for example.

    • @polofunk
      @polofunk Před 17 dny +12

      Louis Vuitton does the same thing

    • @TheBrah808
      @TheBrah808 Před 17 dny +7

      Yeah it was terrible

    • @KYLETISZAI
      @KYLETISZAI Před 15 dny +12

      What's wrong with Adidas. Y'all quick to say ish

    • @ziwer1
      @ziwer1 Před 14 dny +2

      Love adidas. I wish they made suits too.

    • @HailToTheMeep
      @HailToTheMeep Před 11 dny +1

      Others are doing the same and there is nothing “low” about adidas. You should see them in Tokyo.

  • @MandoMonge
    @MandoMonge Před 12 dny +9

    I live in the Middle East and travel a lot to Asia, it’s outstanding the hype for luxury brands in here.
    I’ll never understand this market

    • @kimtoannhan7275
      @kimtoannhan7275 Před 4 dny

      Asian here. In where i live what so called Show-off culture is a big thing. It elevates status symbol amongst the commoners. It happens not just in Asia but also in Africa, south America and even the Balkans. Instead of buying a suit those people will buy a T shirt with biggest designers name. It happens the same with cars and houses too. Instead of buying a house with big garden, landscape for maximum privacy people tend to buy ridiculous tacky neo classical houses in high population area just for show off.

  • @AyeAyeMon
    @AyeAyeMon Před 18 dny +84

    I bought Gucci bags twice. They couldn't stand Thailand's hot weather.

    • @Booz2020
      @Booz2020 Před 17 dny +1

      Monica BelGUCCI getting Older 👀

    • @shinarom
      @shinarom Před 17 dny +14

      I live in Thailand and own a few GUCCI bags, I have used one of them every day for 5 years. honestly, the hot weather does not affect its leather quality :)

    • @Buttersausage
      @Buttersausage Před 15 dny

      Gucci is now lame

    • @ziwer1
      @ziwer1 Před 14 dny +3

      Take a closer look... You bought GuGGi. Made in Guang ho.

  • @alvaroga1n
    @alvaroga1n Před 17 dny +13

    They should’ve added the song gucci gang, that was a HUGE HIT back in 2017 days, like everyone wanted a gucci bag, shirt, polo, wallet Anything with the Gg

    • @queenbee3828
      @queenbee3828 Před 17 dny +1

      I love that song!😬😅😅😂 my lean cost more than ya rent!😂😂😅

    • @biboebbs624
      @biboebbs624 Před 15 dny +1

      that led to their downfall

  • @gdnh
    @gdnh Před 11 dny +5

    giant logo t shirts and "slides" and baseball caps ruined it. people with money don't want to wear what's mostly seen on people flying spirit and ryanair to miami/ibiza

  • @bp900
    @bp900 Před 15 dny +41

    I rarely see really wealthy people wearing these brands. I see different levels of middle class people who complain the rising prices at McDonald's wearing and wanting this stuff

    • @Hippy2021
      @Hippy2021 Před 13 dny +7

      Nahhhhhh. I saw Gucci everywhere in London. In Paris no one wears LV but the stores are full of tourists customers buying to take home as prices are lower and no taxes, mostly Chinese and Japanese

    • @ethankoh6851
      @ethankoh6851 Před 12 dny +1

      ​@@Hippy2021 It's called the "3 second bag" in Korea because you see someone in the street carrying one every 3 seconds

    • @acex222
      @acex222 Před 10 dny +2

      You rarely see wealthy people. Who are you talking to that cares about McDonald's that's also wealthy?

    • @bp900
      @bp900 Před 10 dny +1

      @@acex222 the point I'm making is the people I see really lusting over these brand names are the people who can ill afford it and would actually do better making wiser financial decisions. Sorry that went over your head

    • @makanamozo
      @makanamozo Před 9 dny

      @@bp900 luxury for poor ppl

  • @puffinjuice
    @puffinjuice Před 18 dny +117

    Same quality as made in china but 100 times the price.Why would anyone waste their money?

    • @capusaf98
      @capusaf98 Před 17 dny +10

      Say you don’t own any without saying it.

    • @kenfern2259
      @kenfern2259 Před 14 dny +3

      nah its been the true , u dont have to own it ppl being say it online for years and doing review on quality of modern vs vintage, gucci are massive produce and the quality doesnt match up with the vintage one . gucci isnt the only one

    • @sebastiann4402
      @sebastiann4402 Před 8 dny

      That’s not even true by a stretch. You clearly don’t know much about the construction of clothing, do you?

    • @kenfern2259
      @kenfern2259 Před 8 dny

      @@sebastiann4402 just look at review of modern and vintage, plus tanner leatherstein . He breaks these leather high end design leather bags and sees how much they cost to make and how much they are selling it for and majority of the time it's been u just mostly paying for the brand and logo

  • @dontmindme2375
    @dontmindme2375 Před 14 dny +20

    Unpopular opinion: you made it accessible to the poor and the new money

  • @flux928
    @flux928 Před 14 dny +8

    Tom Ford's Gucci was slick and sophisticated. He brought it back from a tacky era. ( those cheap gold watches at Macy's) This new low point can be called the greed era, they just pumped out overpriced junk with the logo plastered all over the place. What will happen, certain Tom Ford pieces will be sought after as they become scarce, exclusive and hip again,

    • @HailToTheMeep
      @HailToTheMeep Před 11 dny +1

      Gucci is already revisiting them. Suddenly the horsebit bags are popular again.

  • @itzmzmini
    @itzmzmini Před 16 dny +3

    I have one of their classic fragrances from the early 2000’s and it’s still fabulous! It smells similar to Tom Fords Soliel Brulant

  • @frostmelody
    @frostmelody Před 17 dny +21

    Pretty sure the same Gucci bag and shoes I bought during Covid have all gone up 10-20% in 3 years. Not sure where is the discount. Gucci was never in same league as Chanel and LV.

    • @rafirafoulraflamoul
      @rafirafoulraflamoul Před 14 dny +2

      Mind you one there is inflation. Two its a pretty standard with fashion bag. Bought a bag prada bag 1000€ and its about triple in value 3 year. Gucci its still luxurious just not as highly regarded as before thats all

    • @stilleswassermaximalist
      @stilleswassermaximalist Před 11 dny

      What hasn't gone up 10-20% since covid?

    • @HailToTheMeep
      @HailToTheMeep Před 11 dny

      Gucci actually WAS

    • @LadyGodivaish
      @LadyGodivaish Před 11 dny +1

      Exactly I don't agree with this video. Gucci continues to be super expensive.

  • @davidcantor293
    @davidcantor293 Před 16 dny +34

    They are no longer high end. I work for Louis Vuitton and hate that we sell socks. We are going to start selling lipstick in 2025 - it is ridiculous. If you want to be high end then it should only be accessible to those who can afford high-end and not by someone who makes 50 affirm payments for a pair of shoes.

    • @diamondlife120
      @diamondlife120 Před 16 dny +3

      You can buy Gucci on AFFIRM?👀 This saturates the market and makes them no longer an exclusive brand. At the end of the day business is about making money.

    • @tonshmar
      @tonshmar Před 16 dny +5

      You know all about those Affirm payments, huh? 😏

    • @Yougotthis1212
      @Yougotthis1212 Před 15 dny +32

      You’re trying to be classist and are
      failing miserably 😂. Investors only care about profit, money is money. Don’t forget chap you just work there, you literally are a disposable worker any probably can barely afford it yourself living paycheck to paycheck

    • @chillin5703
      @chillin5703 Před 11 dny

      ​@@Yougotthis1212really goes to show how some people have been captured by the image 😂

    • @GeeBee212
      @GeeBee212 Před 11 dny +2

      Elitist much? You better be glad Gucci can be purchased using affirm payments. You may not have a job otherwise. There in lies the problem! A certain group of people hate that the masses now have access to this stuff. They want to gate keep and keep it for themselves so that they can feel big.

  • @C4rl05XD
    @C4rl05XD Před 17 dny +3

    "The issue is related to brand perception and image. For about a decade, Gucci was the epitome of maximalism but then had to transition to minimalism in a subtle and gradual way. The abrupt shift they made resulted in a loss of their current customers and skeptical looks from other luxury brands enthusiast .

  • @wesi782
    @wesi782 Před 18 dny +6

    back when story of Domenico De Sole success used to be a case study in many business schools. Nothing lasts forever indeed.

  • @edum.6353
    @edum.6353 Před 17 dny +23

    it all comes down to one name: Alessandro Michele. Just like Tom Ford era, Alessandro made Gucci flourish. Now it's a bad creative director.

    • @chegu613
      @chegu613 Před 15 dny +3

      strong agree.

    • @darby1995
      @darby1995 Před 7 dny +2

      I had never been into luxury fashion, let along Gucci but Alessandro Michelle did something really phenomenon with Gucci that made me love the brand so much. I was devastated when he left. So sad.

  • @senorfrog5605
    @senorfrog5605 Před 16 dny +8

    because lil pump made a song featuring the word "gucci" like 2000 times?

  • @cornerback223
    @cornerback223 Před 18 dny +38

    The fact that Gucci felt Jack Grealish was a style icon shows how out of touch their staff is today

    • @geoms6263
      @geoms6263 Před 18 dny +4

      you are out of their gucci style

  • @DrunkGuitarist
    @DrunkGuitarist Před 17 dny +10

    with more income inequality and the middle class being squeezed fashion brands have to focus more on luxury to get more money from the 1%, it's a sad state of affairs.

    • @huckleberryfinn6578
      @huckleberryfinn6578 Před 17 dny +4

      The 1% doesn't buy Gucci or other mainstream-brands. They have more subtle ways to flex.

    • @Yougotthis1212
      @Yougotthis1212 Před 15 dny +2

      Tell me you no nothing about the 1% without telling me you know nothing about the 1%

  • @DylanAsfur
    @DylanAsfur Před 15 dny +20

    I think the problem is its association with hip hop streetwear rather than designer fashion. Nothing wrong with that necessarily, just not the same kind of luxury it used to be.

    • @supersonicfroot
      @supersonicfroot Před 3 dny +2

      I feel like every single brand that was featured in this video gets name checked in hip hop though. So if it’s happening to all of them, it doesn’t make sense that Gucci is the only one to have its sales fall off a cliff. There has to be another variable.

  • @DeltaXMusic
    @DeltaXMusic Před 17 dny +21

    two words: *adidas collab* | who tf thought that wouldn't decrease gucci's brand value

  • @Channelofchannelz
    @Channelofchannelz Před 16 dny +11

    People now love to buy custom made stuff and pay the craftsman directly for the work . Thats why Etsy is booming where you can get all unique genuine handmade products by creative peoples

    • @Smithpolly
      @Smithpolly Před 16 dny +13

      There's a lot of mass produced stuff on Etsy.

    • @brendakok7377
      @brendakok7377 Před 15 dny +4

      There is nothing as luxurious as to pick your own fabric and have something made to fit you. That to me is luxury.

    • @Channelofchannelz
      @Channelofchannelz Před 15 dny

      @@Smithpolly yes but local production is more and serves individual interests

    • @Channelofchannelz
      @Channelofchannelz Před 15 dny

      @@brendakok7377 thats true and it will be future . Be distinguish and unique served by someone individual for your projects give great pleasure and satisfaction.

    • @Smithpolly
      @Smithpolly Před 15 dny +1

      @@Channelofchannelz I don't kknow what that means.

  • @antaeusguy
    @antaeusguy Před 17 dny +7

    waiting for Sabato De Sarno to be ousted 😂Alessandro Michele actually brought in a lot of sales for Gucci.

  • @ref07
    @ref07 Před 16 dny +29

    Alessandro Michelle made Gucci relevant again after Tom Ford but they fired him in 2022 so… now nobody buys Gucci, it looks like Zara.

  • @rushennair692
    @rushennair692 Před 11 dny +2

    LVMH and Kering just give off the vibe that they want to own everything, a lot of their brands have started to gain a tacky reputation because of the overuse of logos (the former LV and the latter Gucci). Richemont seems like the only other conglomerate that doesn’t have these issues, all of the brands they own still retain their prestige.

  • @EbenezerNimh
    @EbenezerNimh Před 15 dny +4

    Back in the day, Gucci was a high class brand, Now it's down to thrift shops.

  • @upstar21t
    @upstar21t Před 17 dny +21

    It was not an allegation of promoting SA against children. It was a fact. Your friends over at baalenciaga went so far as to put a court-ruling that determined that CP was okay in a certain case within their sick advertisements. FOH with "allegations", it's a fact that you relish such things and many people in the public are on to you!

  • @SonjaJacobs-cf7mz
    @SonjaJacobs-cf7mz Před 17 dny +13

    Because Gen Z spends money on tech and not high-end designer clothes, shoes, bags, etc. Because Gen Y (aka Mills) are too broke & Gen X is in so much debt because they bought all the Gucci.

    • @ssuwandi3240
      @ssuwandi3240 Před 17 dny

      I can assure Gen X was the last one bought Italian made brands one fifth of today's prices... Their brands spending just got wasted on projects that didn't retain Long Term Customer Values... Such as loyalty that most hotel brands nurture for lifelong repeat purchases.. Accor I think is the most advanced in terms of understanding LTCV..

    • @venus_envy
      @venus_envy Před 15 dny +7

      Gen Z is literally known as the brand-obsessed/designer-obsessed generation. They have been buying this stuff and more. And why? Because they don't see any point in saving for a home they don't think they will ever afford.

    • @ssuwandi3240
      @ssuwandi3240 Před 15 dny

      @@venus_envy I would say they're the most brainwashed generation out of social media from a very young age. So psychologically they watched too many things not supposed to be on their radars.. Gen X was the last one with a normal upbringing and minimal exposure of Internet trolling due to pricey and slow internet accesss. They saw none beyond their own neighborhood backyard. Today if one just signed up on FB the first thing to see was a child and adult hands in questionable positions.. That's how morally bankrupt the media world we are living in today. The younger the more likely they are unknowingly abused and enslaved to the highest bidders.

    • @rinmartell2678
      @rinmartell2678 Před 15 dny +1

      Wrong😭😂😂😂 Gen-Z is known to spend all their money in fashion brands. Do your research

  • @EnjoyingLife2024
    @EnjoyingLife2024 Před 15 dny

    TY for explaining the business strategies and performance differences between Gucci and the other luxury brands.👍

  • @TheMreargasm
    @TheMreargasm Před 10 dny +3

    In my mind Gucci’s brand positioning is the same as Guess’

  • @MarkConway73
    @MarkConway73 Před 16 dny +11

    Alessandro Michele happened to Gucci. It hasn't been the same since Tom Ford left. Classic style replaced with Grandma hobo chic

  • @Littlestephy29
    @Littlestephy29 Před 17 dny +20

    It lost its Italian roots and now is synonymous with a different type of vibe and culture, which is less aspirational and more tacky.

  • @carsondouglas8600
    @carsondouglas8600 Před 14 dny +2

    Dries has no problems selling his clothes. With no advertising or promo ! Fair priced.

  • @thewaywardgrape3838
    @thewaywardgrape3838 Před 13 dny +2

    I married into a royal-connected family....none of them wear Gucci or other such brands. They're not considered tasteful. It's the poor that asign the value to these brands - the irony!

  • @Jim-nt7xy
    @Jim-nt7xy Před 17 dny +14

    I found some Gucci products at my local Marshalls.

  • @user-yw3pq2bo7p
    @user-yw3pq2bo7p Před 14 dny

    I really love your taste and style always so chic. My faves would be the nkuwan leather backpack and the Swarovski pave diamond ring so gorg. Thank you for your recommendations.

  • @NathanHarrison7
    @NathanHarrison7 Před 12 dny

    Excellent report. Thank you. I do see a business marketing lesson here in the simple supply and demand principle. You have to carefully throttle supply down enough, sacrificing short term profits, in order to increase demand and maintain pricing and image which will increase long-term profit.

  • @alfredoramirez2790
    @alfredoramirez2790 Před 15 dny +4

    All those collaborations with Rap thugs have ruined the image of the brand. It’s become the new Tommy Hilfiger 😊

  • @l3K8
    @l3K8 Před 15 dny +5

    Gucci is G for ghetto

  • @user-kl9by9kw8k
    @user-kl9by9kw8k Před 14 dny +2

    At nkuwan it's not just a bag; it's an art piece. Each design is crafted with unique inspiration and craftsmanship.
    The exquisite production process reveals not just a bag, but a fashionable feast for the senses.

  • @billymurphy3
    @billymurphy3 Před 11 dny +2

    I mean, if you actually want quality you don’t buy from these brands anyways.
    Artificial luxury. Overpriced items for what they are.
    You buy these brands to LOOK like you wear luxury items. It’s just wasted money.
    You should be buying heritage goods if you’re blowing your money. Stuff built to last yours and your children’s lifetime and have care in their construction and material selection.
    That’s not what Gucci is, but they are definitely priced like it.

  • @ponuni
    @ponuni Před 17 dny +18

    People are getting smarter, that's all.

    • @rixter69
      @rixter69 Před 14 dny +3

      If you don't know, in recent years luxury brands have exploded, more than ever!

  • @emmaramirez4330
    @emmaramirez4330 Před 12 dny +3

    Calling Louis Vuitton timeless when they've done multiple streetwear collabs and their men's creative director is freaking Pharell is just clueless...

    • @HailToTheMeep
      @HailToTheMeep Před 11 dny

      I think you are missing the meaning of the word “brand”. It is all in the image and reputation. Those aren’t earned through actual products. They are all strategic purposely market positioning paid highly through advertising.

  • @SocialMedia-User
    @SocialMedia-User Před 11 dny +2

    Gucci is on the discount racks of Center Point’s stores in the Middle East

  • @lowlowseesee
    @lowlowseesee Před 14 dny

    i understand why people like it. i used to be in name brand as a teen. ever since then I focus more on original looks than tryin to fit in lol.

  • @champakalimajumder4985
    @champakalimajumder4985 Před 11 dny +2

    I love my handcrafted, one of a kind, culturally nuanced, organically created masterpieces that are timeless, heritage products

  • @damienlao9555
    @damienlao9555 Před 15 dny +3

    No, I'm not at all convinced that Luxury brands have to be timeless. Fashion is cyclical and the current trends simply don't benefit Gucci and its design. Wait until we return to maximalist styles we will see Gucci shine again.

    • @HailToTheMeep
      @HailToTheMeep Před 11 dny +1

      Fair point. But wouldn’t you say Tom Ford’s Gucci wasn’t maximalist and they thrived amazingly back then? Some of those designs can still look amazing today.

  • @Kristyn00
    @Kristyn00 Před 11 dny +1

    I knew when I started seeing Gucci on love and hip hop. Same with LV. Ive seen S workers with the Neverfull in Philly

  • @user-qr9qj8wd2f
    @user-qr9qj8wd2f Před 12 dny +1

    This is an amazing thumbnail.

  • @CLee-qi8dn
    @CLee-qi8dn Před 17 dny +5

    After LVMH acquire Kering, the whole world work for LVMH

  • @eduardocuriel6265
    @eduardocuriel6265 Před 16 dny +4

    I used to love Gucci but they decided to target the wrong crowd. LV is doing the same.

  • @nwbest4336
    @nwbest4336 Před 2 dny

    Yayyyyyy! Gucci bringing fashion to the masses! I salute Gucci.

  • @firstactionhero
    @firstactionhero Před 12 dny

    I met some Gucci business students when i was in Florence 3 weeks ago and they said gucci has been taking a loss recently

  • @thee_others
    @thee_others Před 16 dny +5

    These luxury brands just doesn't hold a candle to Uniglo.

  • @CIS101
    @CIS101 Před 15 dny +4

    Very informative. I used to be a project manager for a store display vendor for some of these brands. It's a difficult business.

  • @MrCTruck
    @MrCTruck Před 11 dny

    LVMH loves when yall make these videos

  • @bk5555
    @bk5555 Před 14 dny

    Please come back original gucci envy women parfume. My mom love this parfum and has never bought another Gucci parfume. It's totaly her smell. Beautiful memory.

  • @jaxontn
    @jaxontn Před 17 dny +28

    Gucci is like Zara or Coach now

    • @monicacappetta7017
      @monicacappetta7017 Před 15 dny +3

      Absolutely not.

    • @frodo322
      @frodo322 Před 14 dny +1

      Gucci definitely has classy stuff, it’s just not what you recognize, not the tacky white or black t shirt with the logo, or the tacky sneakers with the bee , or the Fanny pack. I’m talking what doesn’t have the logo that you wouldn’t be able to recognize.

  • @zoickn
    @zoickn Před 17 dny +8

    My grocer bag is gucci.

  • @growthychipscom
    @growthychipscom Před 6 dny

    Awesome video. Thank you

  • @cassandrafine6373
    @cassandrafine6373 Před 16 dny +1

    When you see these designer names in the outlet store mall, then you know that it's the middle and low classes people purchasing these items that show expensive prices at a discount, but may not necessarily be the real thing. The question is, "who are these people trying to impress by buying and showing off?" The uber rich most likely will purchase directly from the designer.

  • @geocyo8835
    @geocyo8835 Před 15 dny +4

    Their prices are still higher than a lifeguard's chair.

  • @jamesw5591
    @jamesw5591 Před 12 dny +3

    Gucci went from high fashion to a ghetto street wear company.

  • @thejecs8
    @thejecs8 Před 10 dny +1

    When I want to buy an expensive product I look for the quality of the garments and the last thing i want is to be a billboard showing everyone a gigantic logo. I tend to choose clothes without logos or very small ones. Big logos look distasteful. People who tend to have that obsession just want to look richer than they really are 🤷🏻‍♂️. Even Primark knows that, i can find some cheap products, that are very simple (no patterns, simple colours) that combined with the right acessories can create a "casual" style

  • @silverpoof
    @silverpoof Před 7 dny +1

    I saw Gucci aquarium gravel for sale at Walgreens this week.

  • @andyt3343
    @andyt3343 Před 18 dny +4

    In Asia, it's called 'Old-Ci'..

  • @amateurgamer149
    @amateurgamer149 Před 17 dny +7

    By the way the cover picture was quite appropriate 😂😂

  • @omeyiin1626
    @omeyiin1626 Před 5 dny

    Didn't expect to hear this

  • @LXBalla4414
    @LXBalla4414 Před 15 dny +3

    LVMH shareholder here. I’d also like to add I’d never sell my shares. 😂