The Ford F-150 Lightning IS DONE! Depreciation CRISIS!

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  • čas pƙidĂĄn 16. 03. 2024
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    On this week's episode of RYGTBKM, the Ford F-150 Lightning depreciates to a ridiculous degree; the Jeep Gladiator is STUPIDLY overpriced; and dealers continue to hold their predatory "Upside Down/Payoff Sales Events" for people underwater on their car loans.

Komentáƙe • 928

  • @user-jj9kd4sy3h

    This is the point where the car manufacturers and dealers say
it’s not our fault. It’s a matter of time before they start asking for government bailouts.

  • @stephenspain9167

    I just checked the Jeep dealer in Reno, NV, they have %15 off a 2023 Gladiator, then immediately add a 15% dealer markup.

  • @josephklimchock5412

    I think a Jeep is way too expensive at 35K, but thats me.

  • @apexslider1

    Yes,Ray, I 100% tune in for the dad stories. The car data is good too, but really it’s the personalities that keep me coming back.

  • @goldgulfcoastdesignericsho8628

    The bad decisions made by the CEOs will cost their companies dealers and employees dearly that’s the sad part.

  • @stevenwashechek5182

    Funny, I just did an auto trader search nation for the F-150 lighting platinum, i could not find many under 80k. So something fishy going on here if that is the cash buy out and they are turning them around for 80k.

  • @Billblom
    @Billblom  +23

    Fellow over in England bought a Porsche Taycan... Way over 100k pounds when he wrote the check. After fighting with charging on the road for a couple of years, wanted to trade it in on a 911 porche... The Porsche dealer said he would get about a 40k trade in on the ICE car... Sheesh

  • @pkarowic

    I love it when the 3 amigos get together, Ray, Brandon and Zach. These guys are really tuned into what's really going on, and they know the market based on experience. I wanted to buy a new truck back in early 2023, but Ray and Zach keep saying, wait it out they will come down, be patience. So, 2 weeks ago the Ram dealer in my area, Northern Alberta, Canada listed most of the base model 2023 Ram 1500's 25% off MRSP. I ended up buying a new 2023 Ram 1500 Crew Cab Express listed at 67,150 for 51,300 cdn. ( or 49,580 down to 37,873 US dollars). It was 25% off of MSRP and it wasn't a fully loaded pickup but it was what I was looking for. Thanks you guys, I did listen to your advice and I think I did really good waiting for this deal. Take care.

  • @ScanFan_Ed

    Wonder how the long term health of the EV batteries will be after sitting on a lot rotting for a couple of years
.

  • @markadler8968

    My friend bought a platinum lightning in Canada a couple of years ago during the panic for $140,000 CDN just to get one of the first ones. It has been to the dealer at least 7-8 times for repairs and is worth something like $40,000 CDN today. That is a $100,000 CDN depreciation in a little over 2 years. My 22 Lariat F 150 which I bought at the same time has depreciated maybe $15,000 - $20,000.

  • @Galileo9.81

    What's funny is that dealers are selling those used ones with low mileages for around $80-90K. It really cracks me up. Dealers still think they can sell this thing for that kinds of prices.đŸ€ŁđŸ€ŁđŸ€ŁđŸ€ŁđŸ€ŁđŸ€Ł

  • @MrShepardDog

    Go to any Home Depot -- the parking lot will be filled with 6 or 7 year old Rams and F150s, from carpenters, tradesmen, electricians. You think any of them are going to spend $70,000 -- about $900 a month -- on an electric truck? Or maybe you are a large established A/C repair place -- sixty employees, ten trucks. You need to replace five of the trucks. Are you going sign up for $350,000 in finance obligation for five basic work trucks? Especially when half the electric charging stations are always out of order! Get real, Ford.

  • @tpgproductions7141

    that's why it's called a Lightning... and just as quick as lightning that's how fast it depreciated.

  • @JA-zh5xi
    @JA-zh5xi  +49

    Remember when I said a few months ago that prices needed to come down 30% and negotiate from there? Also remember when Ray said that would never happen? I think I might have low-balled the reduction!

  • @matthewreddick9334

    I want a ford lightning. Where can I buy someone’s lightly used one for 39k?

  • @agentorange2554

    Why would any bank finance a disaster like this?

  • @vburget
    @vburget  +16

    Saw an ad on TV for the 2023 F-15 Lightning with a teaser of $15,000 off, but in the fine print it's only $7500 off of MSRP and the other $7500 is a tax credit. Don't think that offer is going to move the needle on sales figures very much.

  • @TheNotimprezed

    If I could buy a Lightning Platinum with few miles in the low $40k range i would trade my 2018 Lariat asap. But you can't find any for sale at that price. There are leftover 2023s for $62k, which is still too much if the trade value is $40k.

  • @westrm2010

    Thought y'all were car guys? Did you not watch Sandy Munroe's teardown of the Ford Lightening and the Mach-e?

  • @foxtrotwolf6081

    I did the "cash offer" on my Tacoma and got around $5k offers on it. The closest "for sale" listing is around $20k with double the miles and more.