와~~~~~~드디어 진짜 제대로된 진실을 말하는 뷰티유튜버를 보내요~~~~!!!!!!!! 대박!!!!! 그동안 진짜 답답하고, 황당했는데...... 한국에선 저렇게 정형화된 방식으로 피부관리하지 않아요...자기 피부에 맞는 제품으로 자기방식으로 관리하지.......감사합니다💜
The only people I saw mentioning a 10 step K beauty treatment back in the day were US and UK content creators. Basically doing it to show off all the beauty products they bought or were given from sponsors. Then after a few years, I saw Korean companies start to advertise it.
I love the intro and the subtle shade 😆. I was just thinking "Charlotte Cho" and you brought it up 😂😂😂 Honestly I never saw a 10 step skin care line in Korea when I went there. Even if you go to bougie brands like Sulwhasoo etc in the Department Store they only sell 5 products AT MOST per line, and you don't use them all every day. I think people were confused because there was a plethora of K beauty products, then it became a marketing scheme... but really Korean beauty is more about targeting specific skin concerns for different seasons. As a person with combination skin, I can say it's difficult to tailor fit products for every season/every day ( or so I justify my serums 😂). Kudos for an excellent video Odile, it's very enlightening and I really like the way you explained the Korean side of things... I really applaud you for defending Korean beauty (and South Korea in general) so that people can unlearn their preconceived notions about K beauty. From what I've seen of Korea though (and I hope I get to see it again), Koreans are hardworking, genuinely warm hearted people, who want to get the best out of life, even if it means spending a bit more. (And I do mean quite a bit more because you could easily spend 500 USD at Lotte Mall in one swoop;))
Thank you! That's exactly what I wanted to say with this video, so I'm happy it came across. I feel like the main strength of Korean beauty is providing endless customised solutions for every skin type, situation and concern. It's very easy to build a tailored routine using Korean products because one can find all different types of formulas and textures. In a way it's like walking in massive candy store, you can pick and choose your favourite treats but there's no need to buy everything in the store 😄
@@OdileMonodTheMonodist Thank you for your what you do, Odile! You are really shining a light on what Korean beauty REALLY is. Honestly they should make you an honorary citizen of South Korea if you aren't already... you give your viewers so much insight on Korean history and culture as a whole, not just K-beauty, in a very refreshing, engaging, and empowered way. Any chance you could you do a video on ferments soon? I feel like we need it because of the viral Numbuzin serum 3. Thank you so much!
As someone that enjoys doing 6 steps of skin care this is really refreshing. In my long journey with skincare I learned so many things and what drives me is to find new products that can work for me and make me happy. This video is great for people that are not so familiarize with skincare as people told me several times that skincare is "too time consuming" and I think is because of this trend of the 10 steps. Thank you so mucho for this video. PS: Your voice is super cute and soothing. :)
I remember seeing the "10 step Korean skincare" trend and I was like "no way can I do all that". I'm the lazy as heck type so I only have a 3 step routine. -cleanser -serum (face mask or exfoliate depending on the day) -moisturizer (Extra- Daytime: sunscreen Nightime:eye cream)
That trend was so short-lived in Korea 😂 It was popularised by some celebrities years ago but the trend died out quickly because many people wrecked their skin barrier using 7 layers of astringent or exfoliating toners every day. Dr. Judy has a great video on the trend (with english subs) czcams.com/video/xgvvJXkSoy4/video.html&t
Omg! Finally, there is a video that explains that 10 steps are a myth. When I started trying different skincare products, I learnt that my skin does not like all these many products. I start breaking out because my skin gets very oily after 5 steps
Another absolute gem of a video! Besides all the fantastic debunking I think you highlighted such an important point of the toxicity of making Korean consumers look irrational.
This is so interesting! I'm someone who totally bought into the 10-step thing and it's funny to remember that it was Charlotte Cho who created the idea of it. I'm from California and that's really what got me into skincare. Sokoglam was where I went to to get my first K-beauty products. I think I even got one of those 10-step "starter kits," which was pretty overwhelming, and I found that a lot of them didn't agree with my skin, but I'm much more tuned in to my skin and what it needs now. Speaking just from a Western audience here, I get that the 10-step thing was just a marketing gimmick, but it definitely introduced me to products and concepts like the double cleanse and essences, prepping the skin with hydration, the order of application, and such, that blew my mind and forever changed the way I look at skincare, and for that I'm really grateful for it. Today I don't really follow everything in it, and just do what I know my skin likes and needs each day, but I'd be lying if I said it wasn't the thing that got me in to skincare and introduced me to Korean products and made me want to forever learn more about it. Somehow that journey brought me all the way to your channel, which I'm thoroughly enjoying diving into. I've just watched like 6 videos back-to-back and I'm loving it, so thank you for making this content! It's amazing!!
You bring up such a good point on the "labelling oriental skincare practices as "bizarre" or "weird"". I always thought about them as gimmicky and trying hard for the clicks/views, but never really thought about its repercussions over the long term and how it impacts others outside of the world of skincare. Thanks for the video, Odile! So insightful and entertaining as always! 🙌🏼
Yeah there was a time where a European based company tried to file a patent for turmeric because they discovered turmeric was rich in antioxidants. India filed a lawsuit claiming that they found the medicinal uses of turmeric way before the company did and it's not fair to patent a ingredient that's been used for thousands of years. It's may sound bizzare because the practice is new to westerners but we have been practicing it for ages, it's normal. I just hate it when I find turmeric tea or tablets in the supplement aisle. Use it as a food coloring when you make a soup. Use it with honey to soothe wounds. Just find a houseold use for it. Same goes for Ashwagandha. Don't try to patent turmeric. We will fight for our right to use turmeric. It's a universal right.
I didn't think of it as orientalism at first, but it definitely was. I thought it was a method that people enjoyed. I had read a book by a Japanese esthetician who advised diy sheet masks with paper towels and lotion (toner, she used Nars) right before the k-beauty trend hit. The ideas were similar. What I thought was good advice became weird cultural objectification. I could swear someone recommended adding a tea ceremony to your routine. I kept the a hydrating toner toner for a while, and it helped. But I recently gave them up as well as double cleansing because hydrating ingredients can irritate me and using two cleaners at a time is terrible for me.
Great video, as always!! Could not agree more. Charlotte Cho did something quite unethical but also genius business-wise lol I remember when I first got into K-beauty 6 years ago and went a little nuts with all these steps. Of course never followed them because 1) budget 2) hello I have a life beyond skincare but time is not unlimited. I'm thankful for my (autistic) curiosity that led me to look for videos of Korean women doing their routines and while I did find a couple with an insane amount of steps, for the most part they were all pretty realistic and doable. Like yeah maybe there's an extra 1 or 2 products but nothing too crazy. The first thing that was brought to my attention though was the importance of proper hydration instead of focusing only in the moisture part and, while nothing in excess is good, adding a gentle, hydrating toner made quite a difference on my skin. Of course it will depend on skin type, water quality, diet, etc. but to this day I still enjoy doing it! Also just as a side note but to me it never seemed as if the Koreans were exotic and strange for doing this, from the beginning I was mind-blown by how advanced their research is compared to the West!!
Thank you for clarifying on how Korean people actually do their skin care. Labeling K-beauty as being bizarre or being weird was a narcissistic behavior. K-beauty products reflects Koreans' eatery, lifestyles, very long history and ancestor's wisdom.
I'm so glad this video is finally up! This should be sent to every Western skin specialist (yes, I'm meaning dermatologists and aestheticians) who like to bash on K-beauty because it's "too many steps and therefore not good for the skin barrier." 🤦🏼♀️🤦🏼♀️🤦🏼♀️ It is fine to not know about something in your field, but when you go out of your way to attack it, make sure to know the topic first. The orientalist toxicity of this myth is also laden with the pernicious stereotype of the "generically Asian" woman, submissive and bent on making herself pleasant for the male gaze, including through extremely elaborate beauty rituals. It's also funny that Westerners will look at Hollywood and think "that's all Botox and plastic surgery" and then see the movie stars from Korea and assume it's due to a cleansing balm. I guess they think that modern aesthetic medicine hasn't reached the Orient yet. 🤦🏼♀️🤦🏼♀️🤦🏼♀️
HI Odile, ❤elanie here. Thank you so much 4clarifying How The Korean Culture truly address what you called" the norm" I am a retired Master Esthetician who basically had and emparted to my students the Histology of skin along with the importance of actives and formulation.. however, I myself was Naughty did not practice what I tought..that is until 2yrs ago when Covid hit and I had to be isolated for my own protection. In these last 2years I FINALLY focused on ME, the photo damage was extensive, but with the knowledge and persistent care, the transformation has been almost phenomenal ! My routine was simple/basic yet effective, just as u advise and suggest. I like that you also shared that it is Certainly ok/acceptable to have a more lengthy routine provided you know ur skins needs and choose wisely..that brings me 2 another aspect of my routine,and I hope that if there are others who feel the same that there is no shame or guilt.. Your body, your choice. I have very important components to my now more advanced,more product ridden, more time consuming routine. #1 Cleansing #2 The Pleasure/Love of the Sensorial Hydration process of Essences #3 The Feeding of my chosen Actives,2 MOTIVATE, DEMINISH, STIMULATE, Defend,AND REPAIR ! #4 Lock Down/ Lock in ... with my occlusive moisturizer in the pm, a lighter in the Am #5 PROTECT/DEFEND,with the GOLDEN CHILD "SUNSCREEN" Yes,I will spend several hours a day frequently when I Can to pamper,baby,and love my skin, as it has done for me my entire life as the first line of defence for all my bodies organs. This is at my age of 67 is far from a mixed up priority. Its finally having my priorities straight..all people can benefit from as much quality self care time as possible..4 me this is a healing self-love ritual that provides so much more than glowing skin..It litterally lowers blood pressure,and can stimulate our neuro transmitters in the brain, the experience of Seraratonin that comes is an added bonus, that all Men & Women deserve to have in one form or another. My skin is resilient, and we communicate well. My happiest time of day is my skincare routine....today the world is on speed, and instant gratification, longer, more time when u can reach that choice to do so in life is a joyous reward to self after a lifetime of serving others... Thank you for listening ❤elanie...thats melanie beautiful Lady that u are😍
Very very shady of charlotte to make a book that indirectly works as promo for her site, even in excess. I used to follow her and listen to what she says but honestly she's so influenced by being paid I do not trust her one bit anymore and will never shop soko glam. Also their prices are ridiculous
I needed this video so bad. I have always been very intrested in skincare so when korean skincare started coming to western countries I jumped onboard right away, but I always felt so overwhelmed and still do. So many products and reading articles on specific ingredients that you NEED to include if you want to improve a certain skin issue. I have combination skin(oily t-zone and normal cheeks) with a lot of "issues" including large pores, acne scars, pimples(when I don't look after my diet) and redness and according to western beauty media I need vitamin A, vitamin E, Niacinamide, BHA/PHA, different form of acids, antioxidants, herbs, extracts, ceramides and so on. I find it impossible to figure out what I actually need when according to western media I need EVERYTHING. And it is impossible to find all of the these ingredients in one or a few products. So over it. Would be so grateful if you could consider doing a video targeted more towards those with some of these issues, although I understand if that would be difficult considering the fact that you have dry skin and don't really struggle with these problems personally. Love the informative content and will be coming back for more :)
Thanks for the video! I had no idea it was all a myth, Also, it's very interesting that the most used product is toner. I didn't expect it. If I tried to reduce the steps, the toner probably would be the first to disappear.
Thank you! I agree that toners are often considered unnecessary outside of Korea, but I find they can really enhance the absorption of the following products. I see many people lately saying they damp with tap water after cleansing, using a toner is a more efficient way to do it, because they're actually formulated to penetrate better the epidermis compared to plain water.
I remember I watched a video here in youtube where they had average Korean women show their skincare routine. All of them had just 3 to 4 steps at night and even lesser during the day. Toner pads seem to be very popular. Multi tasking products like those 2 in 1 products also are more favored.
Thank you for using the O word and calling it what it is! And to those who are wondering if it is possible for a culturally and ethnically Asian person to be an orientalist, it is. It is called self-orientalism, which is not the same as practising your own culture.
I really appreciate this video Odile! It says something different, something really true (possibly not popular), but you said it in a really nice way. You are so sensitive to catch all the downsides of this myth. You are absolutely right, skincare is something we should do, but it is certainly not everything. There are so many more worthwhile things in life--that we should spend more 'steps' to work on! The societal problems you mentioned are very real. Thank you again for these insights--always so well-researched.
you're my favourite skin care youtuber! more people should see this video. everyone is interested in korean lifestyle but they keep falling for these oversaturated stories while bona fide information and facts go unnoticed
When I started getting into skincare, the “10 step Korean routine” was at its peak, so I went crazy trying it out and spent so much money hoping it would help clear my skin. It ended up irritating my skin and causing even more breakouts. That was maybe 6 years ago, and I’ve learned a lot since then. Minimalism is definitely the way to go.
I never knew this O: I started this 10 step routine last year, and I'm still doing it. I think I spend an hour a day on skincare on most days. I'm enjoying it and to me it's selfcare. And my skin looks great. But this makes sense, of course not everyone is doing it and the toxicity of it is a valid argument.
me too! I enjoy it so much and I do have time for that..but it is true that that 10step is more like a myth & a lot of beginner do that without learning what their skin's need..
Great research and explanation of this phenomenon. I had not thought about the negative cultural implications but your points certainly ring true! Thank you.
This video was WONDERFUL. Thank you for all the effort you put into this. There’s so much I want to say, but for some reason, the cleanser facts stuck out to me. I’d love to learn more about variations of cleansers and why foam ones are preferred.
Hello Odile! I remember that not long ago you talked about the differences between low pH cleansers and regular cleansers on your IG stories... It would be so nice if you could elaborate a little more on that in a future video!
currently only using 4 products and it makes my skin way better. since I started adapalane, cut redundant products, my skin looks healthier... and also I don't have spend too much on those serums that actually breaking me out 😭😂😂💀 it's sad that I just realised that thinking the serum actually do something (for my skin)
Every person's skin is different don't worry, also there are many different types of serums so if you find something that suits your skin type and concerns, you will be OK!
I came back to this video, and really enjoyed it the second time around as well, because when I started to look into hanbang skincare I noticed that almost none of these brands carry an exfoliating product of any kind. So how does the typical korean woman adress dead skincells? I have personally tried a lot of different varieties, from gel cleansers with microbeads, to powders (that are SO HARSH!) and exfoliating toners with aha/bha/pha and have get to find anything I'm truly happy with. In western media an exfoliant is described as an extemly important step to adress dead skincells, dullness, pore size, clogged pores and more. This leads to my questions: Is this step unnecessary when using the correct products? WHAT are these products? And why does exfoliating look so different in korean(hangbang) skincare when compared to western countries? I'm eagerly awating your next video and hope to see you update more frequently on instagram! Perhaps with what products your currently using, what you do, other than skincare, to get a healthy complexion and short and sweet product highlights :)
Thank you for the video Odile! While I agree that 10-step skincare routine seems exaggerated it does seem like the importance of beauty and skincare for Korean people is at least slightly understated in the video. Seoul is being known as a plastic capital surgery of the world and the amount of clinics in the city surpasses all imagination. Men and women frequently get face treatments which are cheap and accessible - pore cleansing, skin tightening, skin whitening, Botox, etc. Unrealistic beauty standards, discrimination and lookism are recognised as very serious society problems.
I dont know why but people really didn't understand Charlotte Cho's 10 steps. I mean, it was always explained that is was never really a 10 step but just a guide on how to use different products or order how to use it. Those self proclaimed beauty experts are just all fake.
Thanks so much for shining a light on this, especially how these myths are pernicious once you take a closer look! I really wish media outlets and influencers would do more research when coming up with these articles and videos rather than relying on a game of broken telephone :/
Enjoyed watching, thank you! I didn't understand why there is this concept of Korean beauty in the first place. Who invented the term and with what purpose🤔.
This video that you made is incredibly interesting! Thank you for also pointing out that for the western culture, everything that is 'different' is automatically labelled as 'strange, weird or bizarre'. It always have been this way throughout history. This shows so well how very unkind and close-minded the point of view of the western market/culture is, and how they can objectify other cultures to make a profit out of it. The Korean skincare industry, has been the only one that could really respond to my sensitive-skin's needs back in the days, and because of that I'll keep on being loyal to it. They always formulate product with the consumer's skin concerns in mind. I had the luck to be introduced to K-beauty by a very passionate woman who was really advocating for the Korean culture as a whole, and trying actively to deconstruct those myths. And I can totally see how wrong those western articles are, as they create a totally wrong picture just to make more profit on selling more cosmetics to an influenceable audience. The western market is more about marketing: how can I put a fancy 'gold or caviar' name on it and sell it for 200euros, while 90% of the actual formula is fillers that do nothing and are actually very cheap to make. And what frustrate me even more, is the western brand's army of influencers who will push K-beauty as "Chinese cheap sh*t" while they promote very expensive skincare that do nothing. Like you said, it is very dehumanizing and truly rude and disrespectful towards such a beautiful and rich culture.
For me, the 10-step skincare routine is a map to navigate. There are many different products available in the market and it can be overwhelming for the customer when to use each of them. Our skin changes constantly, and also its necessities, so the 10-step routine let’s you know exactly where to introduce a new kind of product in the routine. It’s not that we need to do all 10 steps, it’s just a flexible system to customize your skincare routine to your current needs.
I get SO many messaged from young people buying this 10 step kits without understanding what that stuff is even supposed to do (or worse, wrecking their skin by introducing all these products at the same time), so I figured it was about time to put this story to rest.
While the idea of the 10 Step Korean Skincare took the "West" by storm it also didn't help when some Korean influences joined in. Of course, these people may mostly cater to Western audiences which may have been why. It gave a further of validity to the claims. Now, as a collective, we're more educated about skincare. It's helping people to focus on targeting specific issues. At the time skincare was only part of a greater frenzy in the beauty community. The excessive makeup hauls, the skincare hacks (spoiler: just don't), and so on. In such an environment I'm not surprised that the misinformation about Korean skincare caught on and spread so broadly.
Interesting and insightful as always. In my opinion ms cho created a great marketing strategy lol also I knew something was off when none of the Korean you tubers never had 10 steps lol
Ok but wait a second I'm so sorry but THE HAIR? Loving it! I realize it's been a while since you changed it, but for some reason it looks lovely in this shot.
LOVE LOVE LOVE!!! The Orientalism part is spot on, and now the west is capitalising this, e.g. cica as an ingredient... Also the standard and trend of "vegan" "cruelty free" "sustainable" are also in some way done in very damaging way, which is again rooted from such orientalism mindset. Not saying that we should not thrive for those, but how it is done can be far better implemented inclusively...
I've always found funny (tragic really) how when Western beauty brand use ingredients sourced from Asia (turmeric, cica, ginseng etc), their products are marketed as groundbreaking, innovative and whatnot. When Asian brands do it it's "quirky" and "weird" 😬
@@OdileMonodTheMonodist the irony is in that western professionals would consider most of asian botanical ingredients as "lacking sufficient research" ......
The reason we Asians have good skin is because we avoid sun, we limit our alcohol consumption and our food is mostly plant based. You can’t have good skin if you drink and smoke everyday.
Brilliant info Odile!! So glad to find this. I could never understand how could it possibly possible everyone doing this 10 steps. But I have question abt korean water bqsed cleanser.
I think at that time oil cleansing was more popular in Japan. Everyone used the shu umera cleansing oil after it appeared on get it beauty including me :D
Yes, sensitive and reactive skin types generally benefit from a simple skin care routine. Even for non-sensitive skin types, elaborate routines are not "necessary" but just a personal preference.
To be honest I liked the idea of 10 steps but when I mentioned to somebody else looked at me as the weirdest thing they heard XD this more realistic, I started with so many products and ended just using 4 products: cleanser toner essence and emulsion. this a susrprising information for me, thank you!
For me before I knew the Korean rules , I do these long routine.. but I always little bit drama queen with my beauty products 😂. But for me the time to my routine it’s like meditation.
Oh yes, I completely understand! Ultimately I wanted to encourage people to follow their own preferences and needs instead of following cookie-cutter skincare routines based on a pinterest infographic 😂
Thank you for this video . I definitely use at least 10 products morning and evening in my dry dry dry dehydrated aging skin and it’s better for it . But that’s because I need all that hydration and unless I spend 100s of dollars on one moisturizer, I need the different products . It’s my skin and age . Young girls only need to cleanse a moisturizer and a sunscreen ( and maybe spot treatments if they have acne ) Ahhhh to have young skin .
♥️👍👍👍👍thank you great video....so I will pass like a "wirdo" one because almost 5 years with acutely 3 steps morning routine and 7steps night routine religiously...no matter what. And guess what ..at 55y.o my skin shines...of course most of them corean products and some exfoliants I made myself from organic ingredients ♥️♥️♥️
Thank you very much for this video! It was nice to have found a product or two that was great for my skin that I might not have otherwise - but I'm very sorry for all the othering, cultural appropriation and exoticism that came with some of these trends and that helped to sell them.
Loved this video! I am lucky in that I know many Korean and Korean-American people, and none of them adhered to a 10-Step Skincare routine despite using Korean skincare products, so I knew that the 10-Step routine was made up for Western consumers. However, many people online weren’t so lucky and bought a ton of products that they never ended up truly using. Less is more when it comes to skincare!
Thank you! I get many messages from young people falling for this myth and buying all sorts of products they don't even know how to use, so I thought it was a good time to put this story to rest 😁
Non ho mai creduto ai 10 passaggi, né alla doppia pulizia. Applico di cui ha bisogno la mia pelle, in particolare la protezione solare su tutto il corpo. È un peccato che alcuni si riferiscano in malo modo alle usanze di ogni paese, indipendentemente dalla provenienza. La Corea del Sud è un pioniere nell'innovazione della cura della pelle ed è per questo che preferisco i loro prodotti. Un abbraccio e grazie!
I remember my mom always rolling her eyes at anything Soko when we used to live abroad. She always said the only decent east asian products they sold there were Japanese products and even those had jacked up prices and always told me it's preferable to buy local or UK/USA/French products when one is overseas because it's unlikely that an ignorant westerner would know what "proper" east asian skincare products are. Keep in mind this was more than 10 years ago but I don't think this advice is outdated yet.
Dear Odile, ive seen your Videos and i bought myself the ohui the first geniture Set but unfortunately it is all in Korean language. Lol so i tried to translate it its unpossible lol can you recommend a Translation app or a short guide where i can understand how to Use😊 thx for your help
I believe they're the following: *The History of Whoo Gongjinhyang Facial Foam Cleanser *Hanyul Songdam Firming Skin *The Face Shop Yehwadam Hwansaenggo Ampoule Essence *Donginbi Red Ginseng Power Repair Essential Emultion *AHC Youth Lasting Real Eye Cream For Face *Sooryehan Hyobidam Fermented Cream
Actually I'm not far from it, I use quite a few products (non - Korean) and my steps: 1. Make up remover 2. Cleansing Foam 3. Exfoliant (glycolic 3× week) 4. Toner 5. Serum 6. Retinol/moisturizer 7. Eye cream 8. Neck cream 9. Sunscreen (mornings) Sheet mask once a week before the weekend.
와~~~~~~드디어 진짜 제대로된 진실을 말하는 뷰티유튜버를 보내요~~~~!!!!!!!! 대박!!!!! 그동안 진짜 답답하고, 황당했는데......
한국에선 저렇게 정형화된 방식으로 피부관리하지 않아요...자기 피부에 맞는 제품으로 자기방식으로 관리하지.......감사합니다💜
I never understood how anyone could legitimately believe that all of the products were meant to be used together in a single routine at once.
The only people I saw mentioning a 10 step K beauty treatment back in the day were US and UK content creators. Basically doing it to show off all the beauty products they bought or were given from sponsors. Then after a few years, I saw Korean companies start to advertise it.
Indeed! Some companies started going along with it just to make a quick buck, which didn't help.
I love the intro and the subtle shade 😆. I was just thinking "Charlotte Cho" and you brought it up 😂😂😂 Honestly I never saw a 10 step skin care line in Korea when I went there. Even if you go to bougie brands like Sulwhasoo etc in the Department Store they only sell 5 products AT MOST per line, and you don't use them all every day. I think people were confused because there was a plethora of K beauty products, then it became a marketing scheme... but really Korean beauty is more about targeting specific skin concerns for different seasons. As a person with combination skin, I can say it's difficult to tailor fit products for every season/every day ( or so I justify my serums 😂).
Kudos for an excellent video Odile, it's very enlightening and I really like the way you explained the Korean side of things... I really applaud you for defending Korean beauty (and South Korea in general) so that people can unlearn their preconceived notions about K beauty. From what I've seen of Korea though (and I hope I get to see it again), Koreans are hardworking, genuinely warm hearted people, who want to get the best out of life, even if it means spending a bit more. (And I do mean quite a bit more because you could easily spend 500 USD at Lotte Mall in one swoop;))
Thank you! That's exactly what I wanted to say with this video, so I'm happy it came across. I feel like the main strength of Korean beauty is providing endless customised solutions for every skin type, situation and concern. It's very easy to build a tailored routine using Korean products because one can find all different types of formulas and textures. In a way it's like walking in massive candy store, you can pick and choose your favourite treats but there's no need to buy everything in the store 😄
@@OdileMonodTheMonodist Thank you for your what you do, Odile! You are really shining a light on what Korean beauty REALLY is. Honestly they should make you an honorary citizen of South Korea if you aren't already... you give your viewers so much insight on Korean history and culture as a whole, not just K-beauty, in a very refreshing, engaging, and empowered way.
Any chance you could you do a video on ferments soon? I feel like we need it because of the viral Numbuzin serum 3. Thank you so much!
As someone that enjoys doing 6 steps of skin care this is really refreshing. In my long journey with skincare I learned so many things and what drives me is to find new products that can work for me and make me happy. This video is great for people that are not so familiarize with skincare as people told me several times that skincare is "too time consuming" and I think is because of this trend of the 10 steps. Thank you so mucho for this video. PS: Your voice is super cute and soothing. :)
I remember seeing the "10 step Korean skincare" trend and I was like "no way can I do all that".
I'm the lazy as heck type so I only have a 3 step routine.
-cleanser
-serum (face mask or exfoliate depending on the day)
-moisturizer
(Extra- Daytime: sunscreen Nightime:eye cream)
Here me only apply my moisturizer all over my face in eyes and neck haha 😅
I remember the dark days when skininfluencers slapped on 7 layers of toners 🥴
They still do! Just maybe three or four
Or that one oil trend were they used like 4 oils. Sick
That trend was so short-lived in Korea 😂 It was popularised by some celebrities years ago but the trend died out quickly because many people wrecked their skin barrier using 7 layers of astringent or exfoliating toners every day. Dr. Judy has a great video on the trend (with english subs) czcams.com/video/xgvvJXkSoy4/video.html&t
Yes and put on three serums and a essence and a eye cream. Eye creams are overpriced moisturizers. I saved a lot of money watching Dr Dray.
Love the video without the piano music , perfect 👍🏽
Omg! Finally, there is a video that explains that 10 steps are a myth. When I started trying different skincare products, I learnt that my skin does not like all these many products. I start breaking out because my skin gets very oily after 5 steps
Another absolute gem of a video! Besides all the fantastic debunking I think you highlighted such an important point of the toxicity of making Korean consumers look irrational.
Aww, thank you! I figured it was about time to put this story to rest 😅
This is so interesting! I'm someone who totally bought into the 10-step thing and it's funny to remember that it was Charlotte Cho who created the idea of it. I'm from California and that's really what got me into skincare. Sokoglam was where I went to to get my first K-beauty products. I think I even got one of those 10-step "starter kits," which was pretty overwhelming, and I found that a lot of them didn't agree with my skin, but I'm much more tuned in to my skin and what it needs now. Speaking just from a Western audience here, I get that the 10-step thing was just a marketing gimmick, but it definitely introduced me to products and concepts like the double cleanse and essences, prepping the skin with hydration, the order of application, and such, that blew my mind and forever changed the way I look at skincare, and for that I'm really grateful for it. Today I don't really follow everything in it, and just do what I know my skin likes and needs each day, but I'd be lying if I said it wasn't the thing that got me in to skincare and introduced me to Korean products and made me want to forever learn more about it. Somehow that journey brought me all the way to your channel, which I'm thoroughly enjoying diving into. I've just watched like 6 videos back-to-back and I'm loving it, so thank you for making this content! It's amazing!!
You bring up such a good point on the "labelling oriental skincare practices as "bizarre" or "weird"". I always thought about them as gimmicky and trying hard for the clicks/views, but never really thought about its repercussions over the long term and how it impacts others outside of the world of skincare.
Thanks for the video, Odile! So insightful and entertaining as always! 🙌🏼
Thank you very much! In a way, it's similar to the model minority myth - it looks positive on the surface, but it does have insidious repercussions.
Yeah there was a time where a European based company tried to file a patent for turmeric because they discovered turmeric was rich in antioxidants. India filed a lawsuit claiming that they found the medicinal uses of turmeric way before the company did and it's not fair to patent a ingredient that's been used for thousands of years.
It's may sound bizzare because the practice is new to westerners but we have been practicing it for ages, it's normal.
I just hate it when I find turmeric tea or tablets in the supplement aisle. Use it as a food coloring when you make a soup. Use it with honey to soothe wounds. Just find a houseold use for it. Same goes for Ashwagandha.
Don't try to patent turmeric. We will fight for our right to use turmeric. It's a universal right.
I didn't think of it as orientalism at first, but it definitely was. I thought it was a method that people enjoyed. I had read a book by a Japanese esthetician who advised diy sheet masks with paper towels and lotion (toner, she used Nars) right before the k-beauty trend hit. The ideas were similar. What I thought was good advice became weird cultural objectification. I could swear someone recommended adding a tea ceremony to your routine.
I kept the a hydrating toner toner for a while, and it helped. But I recently gave them up as well as double cleansing because hydrating ingredients can irritate me and using two cleaners at a time is terrible for me.
Great video, as always!! Could not agree more. Charlotte Cho did something quite unethical but also genius business-wise lol
I remember when I first got into K-beauty 6 years ago and went a little nuts with all these steps. Of course never followed them because 1) budget 2) hello I have a life beyond skincare but time is not unlimited. I'm thankful for my (autistic) curiosity that led me to look for videos of Korean women doing their routines and while I did find a couple with an insane amount of steps, for the most part they were all pretty realistic and doable. Like yeah maybe there's an extra 1 or 2 products but nothing too crazy. The first thing that was brought to my attention though was the importance of proper hydration instead of focusing only in the moisture part and, while nothing in excess is good, adding a gentle, hydrating toner made quite a difference on my skin. Of course it will depend on skin type, water quality, diet, etc. but to this day I still enjoy doing it!
Also just as a side note but to me it never seemed as if the Koreans were exotic and strange for doing this, from the beginning I was mind-blown by how advanced their research is compared to the West!!
Thank you for clarifying on how Korean people actually do their skin care. Labeling K-beauty as being bizarre or being weird was a narcissistic behavior. K-beauty products reflects Koreans' eatery, lifestyles, very long history and ancestor's wisdom.
I'm so glad this video is finally up! This should be sent to every Western skin specialist (yes, I'm meaning dermatologists and aestheticians) who like to bash on K-beauty because it's "too many steps and therefore not good for the skin barrier." 🤦🏼♀️🤦🏼♀️🤦🏼♀️ It is fine to not know about something in your field, but when you go out of your way to attack it, make sure to know the topic first.
The orientalist toxicity of this myth is also laden with the pernicious stereotype of the "generically Asian" woman, submissive and bent on making herself pleasant for the male gaze, including through extremely elaborate beauty rituals.
It's also funny that Westerners will look at Hollywood and think "that's all Botox and plastic surgery" and then see the movie stars from Korea and assume it's due to a cleansing balm. I guess they think that modern aesthetic medicine hasn't reached the Orient yet. 🤦🏼♀️🤦🏼♀️🤦🏼♀️
HI Odile,
❤elanie here. Thank you so much 4clarifying How The Korean Culture truly address what you called" the norm" I am a retired Master Esthetician who basically had and emparted to my students the Histology of skin along with the importance of actives and formulation..
however, I myself was Naughty did not practice what I tought..that is until 2yrs ago when Covid hit and I had to be isolated for my own protection.
In these last 2years I FINALLY focused on ME, the photo damage was extensive, but with the knowledge and persistent care, the transformation has been almost phenomenal ! My routine was simple/basic yet effective, just as u advise and suggest. I like that you also shared that it is Certainly ok/acceptable to have a more lengthy routine provided you know ur skins needs and choose wisely..that brings me 2 another aspect of my routine,and I hope that if there are others who feel the same that there is no shame or guilt..
Your body, your choice.
I have very important components to my now more advanced,more product ridden, more time consuming routine.
#1 Cleansing
#2 The Pleasure/Love of the Sensorial Hydration process of Essences
#3 The Feeding of my chosen Actives,2 MOTIVATE,
DEMINISH, STIMULATE, Defend,AND REPAIR !
#4 Lock Down/ Lock in ... with my occlusive moisturizer in the pm, a lighter in the Am
#5 PROTECT/DEFEND,with the GOLDEN CHILD
"SUNSCREEN"
Yes,I will spend several hours a day frequently when I Can to pamper,baby,and love my skin, as it has done for me my entire life as the first line of defence for all my bodies organs.
This is at my age of 67 is far from a mixed up priority. Its finally having my priorities straight..all people can benefit from as much quality self care time as possible..4 me this is a healing self-love ritual that provides so much more than glowing skin..It litterally lowers blood pressure,and can stimulate our neuro transmitters in the brain, the experience of Seraratonin that comes is an added bonus, that all Men & Women deserve to have in one form or another. My skin is resilient, and we communicate well.
My happiest time of day is my skincare routine....today the world is on speed, and instant gratification, longer, more time when u can reach that choice to do so in life is a joyous reward to self after a lifetime of serving others...
Thank you for listening
❤elanie...thats melanie beautiful Lady that u are😍
So looking forward for this video
Very very shady of charlotte to make a book that indirectly works as promo for her site, even in excess. I used to follow her and listen to what she says but honestly she's so influenced by being paid I do not trust her one bit anymore and will never shop soko glam. Also their prices are ridiculous
I needed this video so bad. I have always been very intrested in skincare so when korean skincare started coming to western countries I jumped onboard right away, but I always felt so overwhelmed and still do. So many products and reading articles on specific ingredients that you NEED to include if you want to improve a certain skin issue. I have combination skin(oily t-zone and normal cheeks) with a lot of "issues" including large pores, acne scars, pimples(when I don't look after my diet) and redness and according to western beauty media I need vitamin A, vitamin E, Niacinamide, BHA/PHA, different form of acids, antioxidants, herbs, extracts, ceramides and so on. I find it impossible to figure out what I actually need when according to western media I need EVERYTHING. And it is impossible to find all of the these ingredients in one or a few products. So over it.
Would be so grateful if you could consider doing a video targeted more towards those with some of these issues, although I understand if that would be difficult considering the fact that you have dry skin and don't really struggle with these problems personally. Love the informative content and will be coming back for more :)
Thanks for the video! I had no idea it was all a myth, Also, it's very interesting that the most used product is toner. I didn't expect it. If I tried to reduce the steps, the toner probably would be the first to disappear.
Thank you! I agree that toners are often considered unnecessary outside of Korea, but I find they can really enhance the absorption of the following products. I see many people lately saying they damp with tap water after cleansing, using a toner is a more efficient way to do it, because they're actually formulated to penetrate better the epidermis compared to plain water.
@@OdileMonodTheMonodist Thanks for answering and the information! Good to know about the absorption.
I remember I watched a video here in youtube where they had average Korean women show their skincare routine. All of them had just 3 to 4 steps at night and even lesser during the day. Toner pads seem to be very popular. Multi tasking products like those 2 in 1 products also are more favored.
Thank you for using the O word and calling it what it is! And to those who are wondering if it is possible for a culturally and ethnically Asian person to be an orientalist, it is. It is called self-orientalism, which is not the same as practising your own culture.
I really appreciate this video Odile! It says something different, something really true (possibly not popular), but you said it in a really nice way. You are so sensitive to catch all the downsides of this myth. You are absolutely right, skincare is something we should do, but it is certainly not everything. There are so many more worthwhile things in life--that we should spend more 'steps' to work on! The societal problems you mentioned are very real. Thank you again for these insights--always so well-researched.
you're my favourite skin care youtuber! more people should see this video. everyone is interested in korean lifestyle but they keep falling for these oversaturated stories while bona fide information and facts go unnoticed
Thank you very much 🙏 I figured it was about time to put this story to rest. And a guide on Korean cleansers is definitely in the works!
When I started getting into skincare, the “10 step Korean routine” was at its peak, so I went crazy trying it out and spent so much money hoping it would help clear my skin. It ended up irritating my skin and causing even more breakouts. That was maybe 6 years ago, and I’ve learned a lot since then. Minimalism is definitely the way to go.
I never knew this O: I started this 10 step routine last year, and I'm still doing it. I think I spend an hour a day on skincare on most days. I'm enjoying it and to me it's selfcare. And my skin looks great. But this makes sense, of course not everyone is doing it and the toxicity of it is a valid argument.
me too! I enjoy it so much and I do have time for that..but it is true that that 10step is more like a myth & a lot of beginner do that without learning what their skin's need..
Great research and explanation of this phenomenon. I had not thought about the negative cultural implications but your points certainly ring true! Thank you.
Thank you so much for watching! I'm happy to hear it was helpful 😊
For my oily skin,
Morning:
Cleanser
Niacinamide serum
Snail mucin essence
Sunscreen
Night:
Cleanser
Salicylic/retinol
Tranexamic acid serum
Night cream
This video was WONDERFUL. Thank you for all the effort you put into this.
There’s so much I want to say, but for some reason, the cleanser facts stuck out to me. I’d love to learn more about variations of cleansers and why foam ones are preferred.
Pleasure is all mine! I figured it was about time to put this story to rest 😅 And a guide on Korean cleansers is absolutely on the way!
Hello Odile! I remember that not long ago you talked about the differences between low pH cleansers and regular cleansers on your IG stories... It would be so nice if you could elaborate a little more on that in a future video!
Yup! I will absolutely do a guide on Korean cleansers 😎
currently only using 4 products and it makes my skin way better. since I started adapalane, cut redundant products, my skin looks healthier... and also I don't have spend too much on those serums that actually breaking me out 😭😂😂💀 it's sad that I just realised that thinking the serum actually do something (for my skin)
Damn I was going a buy a serum
Now what to do?
Every person's skin is different don't worry, also there are many different types of serums so if you find something that suits your skin type and concerns, you will be OK!
I came back to this video, and really enjoyed it the second time around as well, because when I started to look into hanbang skincare I noticed that almost none of these brands carry an exfoliating product of any kind. So how does the typical korean woman adress dead skincells?
I have personally tried a lot of different varieties, from gel cleansers with microbeads, to powders (that are SO HARSH!) and exfoliating toners with aha/bha/pha and have get to find anything I'm truly happy with. In western media an exfoliant is described as an extemly important step to adress dead skincells, dullness, pore size, clogged pores and more.
This leads to my questions: Is this step unnecessary when using the correct products? WHAT are these products? And why does exfoliating look so different in korean(hangbang) skincare when compared to western countries?
I'm eagerly awating your next video and hope to see you update more frequently on instagram! Perhaps with what products your currently using, what you do, other than skincare, to get a healthy complexion and short and sweet product highlights :)
Thank you for the video Odile! While I agree that 10-step skincare routine seems exaggerated it does seem like the importance of beauty and skincare for Korean people is at least slightly understated in the video. Seoul is being known as a plastic capital surgery of the world and the amount of clinics in the city surpasses all imagination. Men and women frequently get face treatments which are cheap and accessible - pore cleansing, skin tightening, skin whitening, Botox, etc. Unrealistic beauty standards, discrimination and lookism are recognised as very serious society problems.
Buonasera Odile 💟grazie infinite per le tue preziose informazioni, sottotitolate addirittura in italiano 🙏🏻
Ci provo 😁 grazie mille a te per il supporto!
Your videos are my favorite Odile, and this one is no exception. So many important things being said here! I only wish I came across this 4 years ago.
I dont know why but people really didn't understand Charlotte Cho's 10 steps. I mean, it was always explained that is was never really a 10 step but just a guide on how to use different products or order how to use it.
Those self proclaimed beauty experts are just all fake.
Indeed! Some people would do anything just to create a clickbait story (and sell people tons of random stuff while they're at it...).
Thanks so much for shining a light on this, especially how these myths are pernicious once you take a closer look! I really wish media outlets and influencers would do more research when coming up with these articles and videos rather than relying on a game of broken telephone :/
Enjoyed watching, thank you! I didn't understand why there is this concept of Korean beauty in the first place. Who invented the term and with what purpose🤔.
Thank you, I hope this video helped to clear the air 🙏
This video that you made is incredibly interesting! Thank you for also pointing out that for the western culture, everything that is 'different' is automatically labelled as 'strange, weird or bizarre'. It always have been this way throughout history. This shows so well how very unkind and close-minded the point of view of the western market/culture is, and how they can objectify other cultures to make a profit out of it. The Korean skincare industry, has been the only one that could really respond to my sensitive-skin's needs back in the days, and because of that I'll keep on being loyal to it. They always formulate product with the consumer's skin concerns in mind.
I had the luck to be introduced to K-beauty by a very passionate woman who was really advocating for the Korean culture as a whole, and trying actively to deconstruct those myths. And I can totally see how wrong those western articles are, as they create a totally wrong picture just to make more profit on selling more cosmetics to an influenceable audience.
The western market is more about marketing: how can I put a fancy 'gold or caviar' name on it and sell it for 200euros, while 90% of the actual formula is fillers that do nothing and are actually very cheap to make. And what frustrate me even more, is the western brand's army of influencers who will push K-beauty as "Chinese cheap sh*t" while they promote very expensive skincare that do nothing. Like you said, it is very dehumanizing and truly rude and disrespectful towards such a beautiful and rich culture.
For me, the 10-step skincare routine is a map to navigate. There are many different products available in the market and it can be overwhelming for the customer when to use each of them. Our skin changes constantly, and also its necessities, so the 10-step routine let’s you know exactly where to introduce a new kind of product in the routine.
It’s not that we need to do all 10 steps, it’s just a flexible system to customize your skincare routine to your current needs.
I have to be honest that I never really looked at it from the orientalism perspective. Thank you for your always very informative videos!
So, It took 6 years since 2015 an honest person to stand up challenge & debunk the Korean 10 steps glass skin care routine!
I get SO many messaged from young people buying this 10 step kits without understanding what that stuff is even supposed to do (or worse, wrecking their skin by introducing all these products at the same time), so I figured it was about time to put this story to rest.
While the idea of the 10 Step Korean Skincare took the "West" by storm it also didn't help when some Korean influences joined in. Of course, these people may mostly cater to Western audiences which may have been why. It gave a further of validity to the claims.
Now, as a collective, we're more educated about skincare. It's helping people to focus on targeting specific issues. At the time skincare was only part of a greater frenzy in the beauty community. The excessive makeup hauls, the skincare hacks (spoiler: just don't), and so on. In such an environment I'm not surprised that the misinformation about Korean skincare caught on and spread so broadly.
Interesting and insightful as always. In my opinion ms cho created a great marketing strategy lol also I knew something was off when none of the Korean you tubers never had 10 steps lol
Indeed 😂😂😂 thank you very much for watching!
Ok but wait a second I'm so sorry but THE HAIR? Loving it! I realize it's been a while since you changed it, but for some reason it looks lovely in this shot.
Thank you 😁😁😁 Yeah it was a tough year and I needed a change to cheer me up 🥰
LOVE LOVE LOVE!!! The Orientalism part is spot on, and now the west is capitalising this, e.g. cica as an ingredient... Also the standard and trend of "vegan" "cruelty free" "sustainable" are also in some way done in very damaging way, which is again rooted from such orientalism mindset. Not saying that we should not thrive for those, but how it is done can be far better implemented inclusively...
Btw going to try the History of Whoo soon :D
I've always found funny (tragic really) how when Western beauty brand use ingredients sourced from Asia (turmeric, cica, ginseng etc), their products are marketed as groundbreaking, innovative and whatnot. When Asian brands do it it's "quirky" and "weird" 😬
@@OdileMonodTheMonodist the irony is in that western professionals would consider most of asian botanical ingredients as "lacking sufficient research" ......
Well said!!! Love this content. 10 step routine is pure marketing scam.
It really is! Thank you for watching 🙏
This was mind blowing 🤯 It was really very informative ❤️☺️
Thank you so much for watching! I'm glad to hear it was interesting 🙏
Your videos are always so insightful . Thank you so much for putting in the effort .
Thank you so much for watching! I'm glad to hear it was interesting 🙏
I'm so glad I found your channel! So informative! Thank you! ❤
This video need more recognition
Thank you ❤
So informative this content!!! Ithank you Odile!!!
Thank you very much for watching! ❤
Thank you for shedding some lighrs on this ❤
I am loving your channel. Thank you dor so much relevant information. ☺️
Pleasure is all mine, thank you 🙏
Thank you do much for this interesting video !
Thank you for watching!
The reason we Asians have good skin is because we avoid sun, we limit our alcohol consumption and our food is mostly plant based. You can’t have good skin if you drink and smoke everyday.
I don't good skin even I don't smoke & alcohol
But hormonal, Gangetic is a big thing
East Asian have smaller pores than European.
Thanks for the videos. Love them. Can you please do an informative video on fermented products and acne ? thanks
Wow. Thankyou for such a balanced and wonderful assessment.
I'm a big fan of yours. Your actually saved my skin and my hard earned money. Thank you so much. Lots of love from India. Take care.
Brilliant info Odile!! So glad to find this. I could never understand how could it possibly possible everyone doing this 10 steps. But I have question abt korean water bqsed cleanser.
I think at that time oil cleansing was more popular in Japan. Everyone used the shu umera cleansing oil after it appeared on get it beauty including me :D
Excellent!! 👏 thank you so much
Thank you so much for watching 🙏🙏
Dermatologist says 10 steps isn't necessary
Even bad for sensitive skin
Yes, sensitive and reactive skin types generally benefit from a simple skin care routine. Even for non-sensitive skin types, elaborate routines are not "necessary" but just a personal preference.
To be honest I liked the idea of 10 steps but when I mentioned to somebody else looked at me as the weirdest thing they heard XD this more realistic, I started with so many products and ended just using 4 products: cleanser toner essence and emulsion. this a susrprising information for me, thank you!
For me before I knew the Korean rules , I do these long routine.. but I always little bit drama queen with my beauty products 😂. But for me the time to my routine it’s like meditation.
Oh yes, I completely understand! Ultimately I wanted to encourage people to follow their own preferences and needs instead of following cookie-cutter skincare routines based on a pinterest infographic 😂
@@OdileMonodTheMonodist it’s true.
Congratulations for your excellent video. Thank you so much 🫰🏻🇧🇷
Wonderful and very valuable information 👏🏻
Thank you for myth busting, this is very helpful
Can you cover rubber mask packs/ modeling masks? They seem to be more popular in Korea and I’m curious how effective they are
Thank you for this video .
I definitely use at least 10 products morning and evening in my dry dry dry dehydrated aging skin and it’s better for it . But that’s because I need all that hydration and unless I spend 100s of dollars on one moisturizer, I need the different products .
It’s my skin and age . Young girls only need to cleanse a moisturizer and a sunscreen ( and maybe spot treatments if they have acne )
Ahhhh to have young skin .
Great video. Great points.
Thank you very much! I really appreciate it 🙏
Nice sharing my friend, have a good day
Thank you 🙏
Very interesting and informative :)
Thank you very much, glad you enjoyed it 😊
very interesting take as always
Thank you 🙏
love this content
Thank you! I'm glad to hear it was interesting 🙏
♥️👍👍👍👍thank you great video....so I will pass like a "wirdo" one because almost 5 years with acutely 3 steps morning routine and 7steps night routine religiously...no matter what. And guess what ..at 55y.o my skin shines...of course most of them corean products and some exfoliants I made myself from organic ingredients ♥️♥️♥️
Thank you very much for this video!
It was nice to have found a product or two that was great for my skin that I might not have otherwise - but I'm very sorry for all the othering, cultural appropriation and exoticism that came with some of these trends and that helped to sell them.
Loved this video! I am lucky in that I know many Korean and Korean-American people, and none of them adhered to a 10-Step Skincare routine despite using Korean skincare products, so I knew that the 10-Step routine was made up for Western consumers. However, many people online weren’t so lucky and bought a ton of products that they never ended up truly using. Less is more when it comes to skincare!
Indeed! It's the main reason why I wanted to put this story to rest once and for all 😅
Thank you for the video, can I ask if toner is necessary and what actually are the basic skincare routine. :) thank u
grazie e aspetto altri video per poter imparare
Grazie mille per la pazienza! Il prossimo sarà il video anti-aging di cui parlavamo.
@@OdileMonodTheMonodist questo lo attendo con molto piacere, vista la mia età e la fiducia che ripongo in te
Now it is up to 12 steps!
This video is a year and a half late for me 😅
Allah bless you sister for speaking the truth
Thank you! I get many messages from young people falling for this myth and buying all sorts of products they don't even know how to use, so I thought it was a good time to put this story to rest 😁
Thank you 🙏
Thank you for watching 🙏
Very good video and point! :)
I sympathize with you
Thank you very much 🙏
E niente, sei sempre il top 🔝🔝🔝
il mio secondo nome è sfatatrice seriale di bufale 😁😁😁
@@OdileMonodTheMonodist fantastica ❤️ keep it up !!
Non ho mai creduto ai 10 passaggi, né alla doppia pulizia. Applico di cui ha bisogno la mia pelle, in particolare la protezione solare su tutto il corpo. È un peccato che alcuni si riferiscano in malo modo alle usanze di ogni paese, indipendentemente dalla provenienza. La Corea del Sud è un pioniere nell'innovazione della cura della pelle ed è per questo che preferisco i loro prodotti. Un abbraccio e grazie!
I remember my mom always rolling her eyes at anything Soko when we used to live abroad. She always said the only decent east asian products they sold there were Japanese products and even those had jacked up prices and always told me it's preferable to buy local or UK/USA/French products when one is overseas because it's unlikely that an ignorant westerner would know what "proper" east asian skincare products are. Keep in mind this was more than 10 years ago but I don't think this advice is outdated yet.
You really didn't say what they do for 5-6 products.. Would like to know.
The products are shown at 7:16
Dear Odile, ive seen your Videos and i bought myself the ohui the first geniture Set but unfortunately it is all in Korean language. Lol so i tried to translate it its unpossible lol can you recommend a Translation app or a short guide where i can understand how to Use😊 thx for your help
Papago should come in handy 😊
@@OdileMonodTheMonodist thx very much 😀
My concerns are adult acne, hyperpigmentation, and anti-aging. The products that I buy support those concerns.
Same here hahah. In winter my skin is so dry that I really need 10 steps🤣.
@@sokanonost Even if it's 10 steps of coldcream ))) same here with dry skin
A game changer for me was and is sealing in my serums and moisturizer with Cereve Healing ointment. My skin looks so much better in the morning 😀
Would love to know what those six products that were lined up together are! I know one is donginbi and ahc but what are the others?? 😊
I believe they're the following:
*The History of Whoo Gongjinhyang Facial Foam Cleanser
*Hanyul Songdam Firming Skin
*The Face Shop Yehwadam Hwansaenggo Ampoule Essence
*Donginbi Red Ginseng Power Repair Essential Emultion
*AHC Youth Lasting Real Eye Cream For Face
*Sooryehan Hyobidam Fermented Cream
@@snake.haired A true connoisseur!!!! 👏🏻👏🏻
👏👏👏 spot on! I'm so impressed!
I love your voice
😍😍 aww, that's so nice of you! Thank you!
can someone enlighten me what are the 4steps that i can use
This is almost like Vicky Tsai and Tatcha and the "geisha" skin care thing.
You hit the nail on the head!
Can you do a video about niacinamide?
I double cleanse 2 tone 3 serum 4 moisturize 5 sunscreen so that's 6 steps! Maybe I'll add one just to make it lucky 7 👍
in pakistan where we bye korean product ????
Actually I'm not far from it, I use quite a few products (non - Korean) and my steps:
1. Make up remover
2. Cleansing Foam
3. Exfoliant (glycolic 3× week)
4. Toner
5. Serum
6. Retinol/moisturizer
7. Eye cream
8. Neck cream
9. Sunscreen (mornings)
Sheet mask once a week before the weekend.
My belief is Asians age so very well is cuz they use SPF. I love the K beauty cuz it's so gentle. And yeah the 10 step I never bought
💕💕💕