🔥 Google Ads Strategy When Taking Over a Failing Campaign Part 2
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- čas přidán 9. 06. 2024
- John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. In the last part of this two-part series, he talks about the challenges of scaling with Performance Max campaigns. He also shares why he doesn't run a lot of PMax campaigns anymore.
Aside from recommending some campaign settings to be adjusted, John also emphasizes the key performance indicators (KPIs) Google Ads managers should focus on when evaluating campaign success. He also touches on the importance of understanding client activities on other platforms like Meta and their potential impact on campaign performance and attribution. Watch this video to learn more about John's approach when taking over a failing Google Ads campaign.
Watch Part 1 here if you haven’t seen it yet: • ⚠️ Google Ads Strategy...
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💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google...
🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success...
🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Custo...
💣 Google Ads Guide on How to Switch From Performance Max to Standard Shopping: • 💣 Google Ads Guide on ...
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If MER takes into account total business revenue, regardless of where it came from, how can you use MER to determine success from paid ads if you're in a situation where the business has been losing rank in organic search results thus resulting in less revenue from organic sales? It's hard to tell exactly how much is being lost from the organic rankings drop.
Lol, I can already tell you are the type of client who asks “how do I account for every single dollar across every variable? “And complains endlessly about “other search terms “and lastly you probably look at same-day metrics and panic with a bunch of questions, even after being told, not to look at same-day metrics
@@stu-ep6361 What the hell kind of response is that? It's a simple, honest question asking how to best measure the success of paid ads when there's been a crazy shift in sales from a non-paid channel.
What is the encac ? I could not hear clearly.
@@FightEvilcom when you look at mer you are looking at the entire business… regardless if there’s a shift in organic if mer is good. Scale. If mer is bad then you have to understand across all efforts what can you control to actually move the needle. lol.
@@lijunhou he is saying NCAC. New customer acquisition cost.