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Why Rolex is a Rip Off
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- čas přidán 16. 08. 2024
- Hey Guys! In today's video I talk about why Rolex is a rip off. Rolex watches are not worth it to buy and that is what I am discussing today. At the end of the day, Rolex watches are overpriced and do not provide better specifications or brand history compared to other brands in the same price bracket such as Omega, Tudor, and others. Without a doubt Rolex watches are high quality but again that doesn't mean they are worth the absurd aftermarket prices they are selling for. Some Rolex models such as the Submariner are selling for two times the retail prices on the open market. Please let me know what you think about this video in the comment section down below. I love lots of Rolex watches but at this moment in time, with prices where they currently are, it's just not justifiable to buy a Rolex.
Instagram: @JackOnWrist
Email: JackOnWrist@gmail.com
Music: Frumhere, Kevatta - Warm Feeling
I do not own all photos shown, and do not claim to.
Please excuse the typo for the market price of the Omega Seamaster 300 on the graphic shown around 1:19. I meant to say 5,000.
Rolex is a fashion accessory. It’s stopped being a watch company long ago.
Rolex is the master of marketing for at least 50 years. It does not sell watches, it sells a feeling of luxury just like Gucci does. Vapor ware.
It’s nothing like Gucci. There is no equivalent of Rolex in the fashion industry as there is no brand that promotes it’s products for their robustness and precision of the highest levels
@@zhengxing8069 Indeed, promotion.
I can't even remember the last time I saw a Rolex ad on TV, or even online.
@@BoleDaPole You won't. They up there with Ferrari, Louis Viton, gold, diamonds and big yachts.
I wouldn't say they're as bad as Gucci, as at least their products are of a good quality and do stand the test of time.
But when compared to their competitors, they often have nothing extra to give.
I owned Rolex, 2 of them. Would never buy another one. Paid retail for a brand new one in 2018 and below retail for a pre owned one from 1996 back in 2013. Both were underwhelming and despite being good watches, even at what i paid were overpriced. Todays prices are ridiculous and anyone paying over retail has clearly no idea of whats out there for the money.
I am in the same boat as you. I owned a few Rolex models and although they were nice, they were not overwhelmingly nice. I guess the best way to put it is that they didn’t justify the price they were selling for. I think it’s important for watch collectors to experience many brands, for me it helped to understand that other brands offer a great value and quality that aren’t Rolex. I still like Rolex and would consider owning one in the future, but that is dependent on prices becoming more realistic. Thank you for the comment!
@@JackOnWrist same as me. I fully agree with you. 👍🏽
Any watch that costs over $100 is a rip-off.
After all - it's a WATCH.
Adding jewelry or special designs to it, doesn't change the fact that it's a WATCH.
100 is a bit low tho especially if you want something that is built like a tank, atleast $300 to get a 200m divers. Seiko, Casio and Orient are my go-to
100 percent accurate. I owned a sub and a two tone Daytona. Got rid of them both. Now I own a bunch of Tissot watches and seiko. With those two brands, you’re getting exactly what you pay for. And with Tissot, you’re also getting luxury to go along with affordable pricing. And anyone who doesn’t think Tissot is not luxury needs to go learn about watches.
They are excellent watches that are not worth the price tag. The company is taking advantage of the name hype and they are devious marketeers. Never wanted one even when a friend offered to give me one. I don't want a thief magnet on my wrist.
You said it best. Excellent watches that aren’t worth the price… at least on the aftermarket.
What worth the price tag is the status … for some people .I am surprised that the channel author do not understand that ether . By buying a Rolex you are buying the status wich comes with a watch … Quality watches with out being status item only gives you the quality , not the status … Can you find cheaper , better watches than Rolex ? Absolutely and for the fraction of cost , but all you are going to get is the quality watch and nothing else …No status … What is important to you ? The status but not the quality , then buy a fake watch ,quality but not the status - then get quality watch made by “an average joe” brand , if you are looking for combination of quality and status then buy a luxury watch …
From what it looks like, one of the perks of a Rolex is that you can pawn it off decades later and likely not lose too much value?
That's good if you're a flipper, not if you're a watch enthusiast.
you can be a watch enthusiast and sell your watch after a few years? @@StardustLegacyFighter
My $30 titan watch does the same job as the $8000 (over)priced rolex. In short its stupid to buy a rolex.
Totally agree!!! I ve been buying Rolex and other brands for more than 25 years I know what Rolex watches are but what we are seeing now it is simply insane, the desire to own a Rolex when nuts and not only Rolex but other premium brands such as AP and Patek, however I believe the market on luxury watches is about to blow off and prices will start to fall down, remember when there is a market with pressure from buyers and sellers, the prices somehow must move the opposite direction, and that is what is going to happen in a near future. From now on, I am not, for any reason, buying Rolex at a extreme high premium..... regards!!!
The luxury watch market is the 21st century equivalent of Tulips in the 1600s
You are wrong . Instead of marking the price down they will destroy their product which they can not sell. This is a very common practice among luxury brands . Luxury brands sell status , not just a product . Product is the secondary , status is primary , but as you know status and quality goes together (usually) … So , to preserve the status , prices will stay the same or even go higher . Luxury brands pray on people’s psychology , desire to posses something that majority can not have so the statues ( prices ) will not go down .
A recent conversation with a very good friend who works for an official Rolex retailer that a Datejust that retails for €13k cost the retailer about €8k. The actual physical cost to manufacture each unit should be just over €2k. So Rolex make €6k on each Datejust. However, they spend huge amounts on promotion, advertising and other marketing.
Rolex is really mid tier luxury brand. At retail it's not much more than Omega. Compare Rolex with brands that offer the same type of watch (diver, GMT). Rolex is affordable and more reliable than say a delicate AP or Nautilus from Patek and a fraction of the cost. The only way to get ripped off with a Rolex is if you buy from a grey market dealer.
I regularly see this comment about Omega vs Rolex and it always makes me laugh. Where I live a Sub Date at retail is £7,300 whilst a SeaMaster 300M on a bracelet is £4,450. That's a c.£3k or 64% difference, so not even close. If Rolex is mid-tier then Omega has to be low mid-tier. I'm not saying that it might not be better value but I don't think they're positioned at the same point in the market. Tudor comes in at the price point slightly below Omega. Now that I'm thinking about it you'd think that this relative positioning could be deliberate.
@@willemdeleeuw8094 Yes I agree.... It's fair to say Omega (depending which model) is at the mid to low mid-tier luxury level. Rolex at retail, is at the high end of a mid tier luxury range. Tudor is at the high end of entry luxury. However, I can take a Tudor, Rolex or Omega and beat the crap out of them. They will still work. Bump into a door jam/door nob with an AP or a Patek? It might need a service. Many guys dream of these watches but don't realize the service upkeep costs, and how delicate these higher end watches can be if you're not careful. I will NEVER own an AP every again as much as I love my old Royal Oak. It was in service more than on my wrist. Not worth it unless you have more than a few timepieces. For me it was not an everyday watch, but that was in the late 90's. Not many people knew what an AP was back then.
@@willemdeleeuw8094 the only omega overpriced is the seamaster 150m
off course its a rip off, in the same sense all fashion branded stuff is a rip off, and yes, rolex is a fashion brand, its not even up for debate
The technology for precision watches for private day to day use has peaked a very long time ago. A cheap quartz watch combined with a radio controlled timer to auto synchronise with the atomic clock provides you with the exact time and is available for less than 50bucks!
Of course rolex watches are a status symbol but why should I pay a company that doesn't treat me well and acts like they don't even want to sell to me!
Aside from ridiculously inflated prices, I also just find Rolex designs to be a bit boring. Omega and GS use color and shape so well to create a watches that are interesting ,unique, elegant and yet still modern. To me the Rolex designs are either dated and boring or garish and ostentatious.
OK but couldn't you say the same things about other brands that cost less than an OMEGA, like ...Hamilton, or Longines.? Is the Omega Really worth 5x the price of a Tissot.? The Rolex name is more prestigious than OMEGA. Face the facts if you don't care about name recognition you would have to be crazy to spend over 2 grand on a watch . Now i do agree with you that the selling price of Rolex is a joke, and their selling practices are unscrupulous. I will never go to a dealer and kiss their A%$ for the privilege of getting one of their precious watches. In fact it makes me not want to do business with any store that sells Rolex.
You make a great point. You can apply the same logic that I used with Rolex to other brands as well. You always have to pay premium for a namebrand. Even Seiko watches are sometimes more expensive than they’re actually worth. I guess if you truly want a watch worth its price you can go to Chinese cellars and get a new name watch with some good specs. At a certain point you do have to pay for a nice brand and heritage on your wrist. It’s up to each individual to decide how much having a name brand is worth. To me the absurd prices for Rolex are not worth it. Once you start to talk about the lower luxury price range for brands like Omega and Tudor it begins to become worth it to me… and again that’s just my personal perspective.
@@JackOnWrist One thing is for sure ,OMEGA cares a lot more about the enthusiast than Rolex.
I don’t care about name recognition and I spent over $2000 on my Grand Seiko. The few times people have asked, I try to downplay it and say it’s just a Seiko. Funny enough at least 3 times somebody asked if it was a Rolex.
I disagree.
Rolex, just like all things luxury, is what people want, not what people need.
It’s worth whatever the price people are willing to pay.
Yep, the value prop is WAY off for many reasons. Me?….I’m a NOMOS fan. Nomos 42” Club Sport blue, on the oyster style Nomos bracelet hooked me. The specs, quality, beauty, availability and resale are all insane.
German brands are criminally underrated.
You are right. There is no way I am going to spend a pile of money on items I do not want to achieve 'preferred client status' and the privilege of joining a waiting list. I can walk in and buy a less expensive and to me more desirable Omega with a modest discount to boot so why bother? I do not need or want a Rolex as a status symbol. Too much money and too much slightly unsavoury baggage surrounding the brand these days.
Buying a Rolex is like buying a house, is an investment you can actually make a profit out of, so if you are looking at it just as a product of course theirs waaay better options, but if you see it as an investment it doesn't get any better than Rolex.
Agree. Over rated.
I was at a retailer with 20 to 30 brands and the Rolexes looked so cheap vs other ones and mostly cheaper ones.
The aquanaut and royal oak looked so off with 50 to 110 thousand euro.
It’s ironic. Rolex doesn’t want all their watches to be turned around and sold after someone buys it. But yet you have to buy their other products to get your “credit”. But aren’t most people going to just buy the other products and sell on aftermarket just to get their credit?
Sorta. It’s really the AD’s who want you to not resell immediately. Most times they want you to buy non Rolex watches because those are the ones that need help selling.
Rolex is a old style for the poor people as they don t know the luxury only the price for a watches with specs very simple
Always the same models very boring and for a lot : ugly
Just the news(rich)want rolex
Very sad to want the watches as every want ..sad
There’s to much hype surrounding Rolex, there’s so many fakes out there most people wear fake ones, the brand is no longer viable, i think I’ll stick to other brands.
I concur! The hubristic attitude of Rolex is enough to keep me away.
This nonsense with waiting lists in my opinion, is disrespectful to potential buyers.
I guess in sum, they're controlling availability much like DeBeers does in the Diamond industry.
Lastly, I will never believe any of their pieces merit their huge price tags. I have ben to the AD, tried them on
and left very unimpressed.
Back in 1977 My 7th grade teacher looked at me like i was from Mars when i told him and the Class that the Diamond industry was a cartel controlled by DeBeers
exactly. Omega and tudor is always availble. Any watch is availble.
Rolex is not rare or exclusive with 1 million built on an assembly line annually. A Submariner should not cost more than $5K. A steel Daytona for $50K grey market. Same price as an A.Lange 1815 chronograph with about 1,000 pcs made yearly. Glashutte Original SeaQ is far better than a Submariner. Omega and Zenith do well due to Rolex's wait list.
I get that they make their own movement and they are supposed to have some technical aspects (free sprung balance, paramagnetic hairspring, etc) which are to be appreciated but man they do take themselves a little too seriously! They are a long way away from being the best - PP, VC, ALS, AP, probably take that spot. Even brands like Breguet, IWC, JLC, Omega they all make far more superior watches with far more horological complications and have been there far before Rolex. Also, never understood all the hype about their watch names - Submariner, Milgauss, date-just, day-date, Oyster perpetual, Jubilee bracelet ... WTF, none of these were Rolex firsts nor are they unique to Rolex! Rolex is a masterclass in branding, advertising and marketing. BTW, I don't even want to get started on their flat sapphire crystals with no AR coating that you can find in $10 quartz watches.
Rolex is more a status symbol than a watch. Every man and their dog has heard of Rolex and most consider them THE luxury watch brand. If you like popular Rolexes as watches rather than as status symbols then you're out of luck because you have to pay a huge premium to own one.
Great video! Very refreshing to hear from a You-Tuber who is smart enough to look outside the Rolex hype-machine and view them for what they really are - spot on!
Much appreciated!
I really want a Porsche. Hyundai however has a great warranty and looks sort of similar. From a fiscal standpoint and immediate availability it makes the most sense. However, every night before I go to sleep I know deep down inside I didn't get what I really wanted
If you can do it. Get the Porsche. At least once. Had a Mercedes SLK once. Had to sell it. Didn't take much of a loss and I am glad I did have one for that experience at least. In the end we only have our memories.
your analogy is shit, you can buy a watch that has the same spec as a rolex for 20 x less, you cant apply that to cars
@@becksy539 maybe. For what do you want to invest in. Something that says good enough or something that says I got what I really wanted. Buyers remorse is a tough thing to live with. Either way its your call, that's all
@@jasoncovalle4460 Yes, i get that, but you can't analogize a rolex as a porsche and a cheaper watch as a hyundai, when in reality you can buy a watch, like i said, at 20x less with the same performance, you can't buy a hyundai with the same performance as a porsche, car prices are are not inflated by logos, they are set by performance and build quality, with rolex 75% of the price is just a dumb logo, so i found the analogy pretty weak, buts thats life, if you want to blow thousands on a watch because of a logo thats your choice
@@becksy539 capitalism is the great equalizer. Market demands market prices. That's what makes a great product, in this case rolex, demand 2x plus retail cost plus long term gains. Not to mention the history. That said those who love a 85 dollar casio and is happy is a great thing. Bottom line, no need to get bent out of shape for those who appreciate great products.
Rolex is a product where if "cost efficiency" is anywhere near one's consideration for purchase, it means you can't afford it.
I buy Rolex because I can't afford AP, VC, or Patek. Sure, there are other tool watch brands that are cheaper, but so is an Apple Watch, or nothing at all because everyone has a phone that tells the time these days.
Rolex is a huge rip off. Definitely NOT worth the money. It’s similar to buying a 5000 dollar Chanel purse. You’re paying for the name, nothing else. But the fact is, buying a Rolex is like paying 1 million dollars for a house in Camden New Jersey. Take the submariner for example. 10k for a divers watch? Mass produced, closed back where you can’t even see the movement, no precious metals on it and they make almost identical styles of the sub year after year. And people knock movements like ETA? Let me tell you clueless people something about ETA movement and the watch brands that use them. ETA is not too far off of a Rolex movement aside from durability. So an ETA movement costs around 300 and the movement inside a submariner is what, 9k? Give me a break 🤦♂️
apart from all the Very Valid points you made...
most Important and N°1 for me is... very simply,
a Rolex watch is boring chunky Ugly.
Rolex is fashion accessory not a watch anymore. they are very good at gas lighting marketing. I own 2 but never felt worth the money. and they are not top tier either. Patel I will pay anything to get it if I can find one.
They have some nice watches, but overall it's a largely overrated brand.
I'd rather buy from Omega, Breitling or Grand Seiko.
Ridiculous prices for mostly steel watches. Overrated, hyped and overpriced brand. I bought a rolex daytona (only waited 4 months on the waiting list to be able to get one), submariner , gmt 2, when they were a lot easier to get and much more affordable. Now the prices are ridiculous and servicing them costs a lot. I also dont wear them anymore since they attract unwanted attention and I worry about getting mugged. 😂
So you’re suggesting Rolex is shit because it’s too expensive for what it offers and because they’re too hard to get.
I’m sorry but just for comparison a regular royal oak chronograph 26331 has a way higher retail and resale value than a 116500, while offering the same complication, same solid case back and absolutely horrible ap quality comparing to a robust Daytona. And I’m not even going to mention the 5980 or the RMs.
In your video you mentioned Omega as an example of a brand which offers similar products as Rolex while being easy to obtain. Have you ever heard of something called a silver snoopy speedmaster?
I admit there are things that Rolex should have done better but your arguments are pretty poor
I’m just saying that for many people it isn’t worth it simply because they are selling for elevated prices. Many prospective Rolex buyers may look in another brands direction in order to secure a nice watch without any markups or additional purchases to build a relationship. If someone can attain a Rolex at retail it’s a steal due to the value retention and even the elevated prices typically hold. I don’t suggest it’s shit. I love the brand and have owned a few models. I hope to own more in the future. For me right now it just isn’t worth the investment with prices the way they are. I would also agree brands like AP do not offer great value in terms of raw specifications.
The thing is deep inside you WANT that Rolex, you NEED that Rolex. Telling yourself you`re going to buy something else like an Omega, GS or Tudor won`t cut it, after the initial joy of wearing that watch fades you`ll still hankering after that Sub or GMT and the desire will start all over again.
I would say that statement is somewhat true. Having personally owned a few Rolex models, I can say I really enjoyed owning them. Having also sold my previous Rolex models, I can also say that although I do miss them at times, I’ve been generally super satisfied by the offerings of other brands like Omega and Grand Seiko. There’s a certain point in watch collecting where you just have to except you’re not gonna be 100% happy with any watch, your best bet is to find a watch that gets you as close to 100% satisfaction as you can find. At least that has been my experience. Currently I am finding my Grand Seiko SBGX059 is the watch i’m the most satisfied with in my collecting journey over the Rolex models I had. But you never know what watches will come into your possession in the future, it’s all apart of the journey. Cheers!
You are spot on. An omega will always feel like you missed out on the best…
@@swedeshooter7540 I have a speedmaster but no matter how good that feels on my wrist it just doesn't wear as good as my Submariner.
Nope! I'm perfectly fine with my Globemaster and Snowflake. Just as well made and blow rolex away in terms of finish & accuracy.
@@benm2370 Good you convinced your self of that 🤣🤣🤣
I agree with what you say, Rolexes are very good (I've had two) but i would never buy another one. For me , if you want real quality for your money, buy a Ball watch. I have two , most people are not aware of the brand.
Buying a Rolex is an investment from wich you can actually make a profit out of it. So when people buy a Rolex they are not only getting a great product they are also getting a great investment, and thats something other watch brands can't compete with no matter how much better product they have.
You should never buy a watch as an investment.
Anyone who does isn't a watch enthusiast but a rookie businessesman.
I can make more money in the stock market than buying another Rolex. A watch is not an investment, period. If you believe that, you drank the kool-aid.
All scrap metal , suddenly everyone wants to own a Rolex to flex😂😂
All models are just about worth rrp... And no more.
Just like luxury European cars, Rolex watches are status symbols for rich people.
In late 2022, I bought a Casio Frogman Analogue, beautiful watch, built like a tank, keeps perfect time.
I couldn't agree more!
Amazing you echo everything I've been saying for years I've absolutely no idea how Rolex manage to get clientele to part with so much cash for a mass produced product. Rolex could sell snow to the Eskimos. Why pay over 10k for an oystersteel daytona when you can buy a zenith el primero chronomaster for a shade over 7k? The zenith is not only cheaper than the daytona, it's better looking, comparable quality and an all round better watch than the Rolex.... And no absolutely pathetic, ridiculous, disgraceful waiting list for the Zenith...
The Zenith is a perfect example of other brands offering the same if not better quality, design, and history for a cheaper price. Thank you for the comment!
@@JackOnWrist your welcome your article is great. In the early 1980s I walked into my local jewellery store here in the UK and purchased my first Rolex a submariner ref 5513 just walked in purchased the watch from the Rolex display in the window and walked out of the store... The female shop assistant instantly replaced the 5513 I purchased with a replacement 5513 from the stock room.... Those where the days when Rolex had an holistic relationship with clientele.... Price? £474 pounds sterling 👍😁
@@markjosephbudgieridgard Wow what a time to be a watch enthusiast. I wish it was like that these days.
Why because that 10 grand Daytona can easily be sold for over 30 grand .Face it Toyota makes a more reliable car than BMW and Mercedes,so why do people by them,or Gucci Bags etc.
@@JackOnWrist hiya yes I remember that day well the jewellery store where I brought the submariner 5513 is now a bookmakers shop and whenever I pass by its brings so many memories back I can still remember the Rolex display in the window consisting of GMT MASTERS, COSMOGRAPHS, SUBMARINERS, MILGAUSS, DATEJUSTS all waiting to be sold the jewellery shop was ZALES which has long disappeared from our highstreets here in the UK.... unfortunately I sold the 5513 to purchase a car.... Wow big mistake wish I knew then what I know now... I do have a large collection of mechanical watches but sadly no Rolexs these days... Far to expensive for me to purchase... 👍
I own Rolex and Tudor... Worth every penny.....
do you prefer one over the other?
@@JackOnWrist. No. Not really... Rolex and Tudor designs appeal to me more than other designs..
Whats the differnece between 10$ WATch and Rolex
@@bullfish7496. The Rolex is an heirloom the other is land fill. I think you should get a hobby collecting vintage socks... 😉
@@derekshearer9049 bro chill, + explain more plz
Your case is because of the value....Brand perception/desirability makes the value! Welcome to "luxury market", nothing is tide to the "value for money", but rather, who can afford what! It is what it is. You can get an Omega at retail, even with discount in some case, because production is exceeding demand, Omega/Tudor are expensive, but are they truly "luxury", or are they more mid tear luxury? At the end, what is more expensive? You can consider that all "luxury item are overpriced", but are the "more overpriced/over hyped" product with strong desirability really more expensive at the end?
You make a very good point. I could make a whole video about why luxury products in general are overpriced. I suppose if your truly wanted to just get the job done with a watch you can buy yourself a Casio of some sort. As you said the value is in the brand and not necessarily in the actual quality. Thank you for your comment!
@@JackOnWrist Yes, it would be a good video, "why luxury products are "overpriced"? Well because they do not follow the simple rule of "price/qlty", (a Casio, or seiko does to some extend) but rather "price/desirability-image". In short, if you want to buy a NY penthouse overlooking Central Park in an Iconic building, you will not pay "US$/SQFT" anymore, but rather a lump-sum, the relation between "$/size". Price "$/sqft" is for more "common items", not for top tear rare luxury properties anymore. A PP-Tiffany worth $52k selling for $6.5m... Nothing to do with the value anymore, but rather how much people are willing to pay... So, should we acknowledge that Rolex "even though not that rare", but made rare because of the unbalanced, "demand vs supply" has managed to achieved "top tear luxury status"? If you can get one today at retail, it is surely not expensive, since you can wear and enjoy and at anytime get back your money or more... Should we consider that to be expensive? Or is expensive something you buy, and right out of the door, looses 30% of its value? All these are interesting thoughts, to develop... Good luck with that.
I agree, I have been on the waiting list for a silver dial 41mm OP and The Air King since early March, bought a couple Grand Seikos, Tudor, and several pieces of fine jewelry for my wife and still no Rolex. The same Rolex AD was good enough to secure a BB58 925 (the sterling silver) but that’s it. Either way I have come to appreciate Tudor and GS much more and enjoy my watches. Really for the retail price it’s fair as you are getting a precision made watch with a ton of hype clout behind it, but I won’t pay over retail. Way too many other great brands available at retail and also with discount. Tudor and GS represent different value properties like, great tool watches with Tudor or hand finished/ detailed , with beautiful dials in GS . Omega has tons of value with their movements and design . Great video Jack
Do you really want those other watches.? If your only doing it to get them to be in their good graces and to sell you one of their precious MASS-PRODUCED WATCHES, you should have just went out and bought above list, and you would have been ahead of the game
@@bgandjsco1 as I mentioned before I bought those watches to enjoy them as well as buying my wife fine jewelry, it would have still happened if Rolex didn’t exist. I only remember Rolex when an advertisement pops up. To be honest the watches that I really want next are the VC Overseas, Must de Cartier, omega AT world timer, the 5 day SLGA007
I'm set with my BB 58 and SBGA 283.
Those are some great watches!
there's too much text on the face
Everyone loves material name and just saying they have a name brand watch like the Rolex. I agree with you and think that compared to other reasonable cost watches, Rolex’s are not worth it!
I agree!
The feeling of a rolex is just not the same. Satisfying turn of the bezel, the solid but yet aesthetic pleasing bracelet, the nice clicking sounds when closing the clasp it all adds to the experience
Look at an average gold 9 ct womans earings, bracelet or neckless sold for hundreds of dollars in the mall. Its gold value is next to nothing as 9 ct is 1.8 g of gold. Its marked up by 100s if not thousands of % under some generic brand name with shoddy machine production. Thats a rip off. A Rolex sold at e.g twice the price still retains value very well.
I agree with you. A rolex holds value well. The point I was trying to make was that comparatively to other brands it isn’t worth it. That is from a pure specs for price stand point.
Wish Rolex would have affordable options. I’m going with Heimdallr if I was a submariner. Lone the omega style watches honestly
I forgot about your channel jake, I remember watching your old videos... I got recommended one of your videos a few minutes ago. Your video quality has definitely upgraded, glad I found you (again).
Thank you for watching! I got really busy after transferring schools but I hope to upload more consistently.
I know it's just his opinion, but bro I had to stop the video at $8,100 retail $15k market. I was fortunate enough to get a Sub 2 months ago at retail for $9k knowing it was worth $15k on the market. I definitely did not get ripped off!
Well I’m not gonna argue with you that Rolex is a good deal at retail. I think everyone on the planet would buy a desirable Rolex at retail. If you were lucky enough to not have to buy additional watches to build a relationship with an authorized dealer then that’s amazing. The truth is the average person will have to build a relationship with an authorized dealer in the form of buying random watches and jewelry. That will essentially boost the price they pay for a given Rolex model. If you’re someone who cannot build a relationship, then you have to pay the exorbitant market price. My main argument is that $15,000 is not worth it for what you get in the Rolex Submariner by its raw specifications. It will keep its value which is one of the best parts of it, but comparing its specifications to other watches in its price bracket and you can see it’s nothing special (again, in terms of specs).
@@JackOnWrist ok, makes perfect sense. Thanks for clearing that up. Great content btw.
@@mikefriedman5635 Thank you for the kind words. I hope you enjoy your sub. It’s truly one of the most iconic and coolest watches out there!
Totaly agree 👍
Nothing holds together like a Rolex. People telling you different have never lived with with one for a longer time. I have omegas, but they are not even close to Rolex quality. Nether is AP, PP or VC. They have higher status, but not quality!!
In what world is a Rolex better quality than a PP?
@@ChromeMan04 In all worlds. I never use my PP when golfing, tennis or waterskiing. It simply won’t survive. Rolex have no issues whatsoever and holds together nicely. My 5712 works well on dinners with a nice bespoke suit, but not for active wear.
@@swedeshooter7540 Because Rolex are tool watches not luxury. A PP is supposed to be worn on date nights not everyday wear.
@@ChromeMan04 Buy your way of taking about the watches in question I guess you have nether. Rolex is very much a luxury watch. And it’s a total in-house watchmaker, which PP are not. Difference between the two watch brands are not quality, it’s volume and scarcity.
@@swedeshooter7540 a brand that chugs out 1 million watches per year is far from luxury, it’s tool and more mid range than actual luxury. A PP is like a rolls Royce while Rolex is a bmw.
Omega SeaMasters simply don't look as good as the Sub - a lot of people don't like the 90s aesthetic - and Tudor, whilst making nice watches, doesn't have the same bling factor or brand status. Rolex is a well recognised status symbol amongst everyone let alone non-watch people and this carries a lot of weight, too. Few normies notice or care that you have a SeaMaster. Also, the Sub has to be one of the most iconic watches of all time... For me the real question is, should you pay the grey market premium for a Rolex or compromise? This is the tricky one.
You make a great point. I guess my counter question is, how important is it that other people recognize and respect your watch. Nobody will notice an Omega or Grand Seiko but if that’s what you truly want then personally it doesn’t matter. I’m with you, it’s nice when people notice what I have and see the value in it.
You must be getting me lol seamaster looks way better than a submariner and the movement absolutely shits on Rolex.
Did you sell your rolexs at retail or market value?
Market value
Market value is a flip then?. Noble reasons or not, you may’ve just compounded the problem?
@@deathbyautopsy8660 I made a little bit of money but that was mostly due to me buying them during the pandemic’s beginning when prices were lower.
No matter what you say ,non watch enthusiast, will know a Omega, may know a Tudor, will not know a Patek Philippe, Lange and Sohne, Audemars Piguet. Rolex like its logo the Crown has got it right there the King , the Company is extremely smart.
Also l have tried on the that was Omega shown, the Tudor that was Shown and a Rolex Submariner.
The Rolex Submariner just looks better, people are going with prestige and looks.
There not going with going with movement and power reserve for my money.
Cars are Similar, Lexus can have better specs than a BMW or a Mercedes Benz.
Most will go for the Merc or the BM, if money is not the issue.
You make a good point about the recognizability of Rolex compared to other brands
I would rather spend that sort of money on a great car , id be happy with a 400 pound watch .
The problem is that before rolex could be bought by anyone, like military, actual divers… nowadays it’s just bought by rich dudes or by assholes wanting to make a quick buck by reselling, people wearing rolexes nowadays simply don’t use them anymore and the reliability and the overall quality of the watch is overshadowed by the price and the name of the brand
I'm neither rich nor an asshole but thanks bro
l'd rather have a Casio Oceanus.
that’s a great piece
oceANUS
Tag heuer is better ??
I will never buy another one! I am happy with my President.
I think you missed the main point. Rolex watches are not only for their quality but also the brand. If you only look for quality, many brands such as omega and grand seiko have superior quality. But the game is most people feel proud wearing a Rolex and think as it as a piece of jewelry than a watch. If only for function, why would someone buy a platinum Rolex？think about it.
You are correct. Rolex is more then just a watch and it’s given specs. You buy into a brand and identity. That part of it cannot be quantified with numbers. I feel pretty cool wearing others brands too but I get what you are saying.
@@JackOnWrist Actually, I am wearing a daytona but I still don't have the superior feel coz the whole street is wearing rolex.
Mechanical watches are a rip off. The phone I'm using to type this comment keeps better time than my quartz watches, and even THOSE are better than any mechanical watch. Harley Davidson is another example of a brand who's product is more hype than quality. Thankfully, people are allowed to buy things for different reasons.
I thought this same thing until I actually held a new Explorer. Yeah, I'm on a wait list, but I'll get something I love.
Ok I agree but my own experience would also have me disagreeing. I owned and stupidly sold a Rolex Explorer 214270 from 2019. It was amazing. Looked great. felt even better on the wrist and went up so much in price I sold it. Then I bought ans still have a few Tudor BB58s including what I believe to be the best and the only one with star quality, the 925 silver or as I call it the Cappuccino. They are good and feel good too but are they comparable to a Rolex? No. I sold my blue one and am currently selling my black one. The 925 I will keep because it is so special.
So I go round and round looking for something that is as special as a Rolly but cheaper and available. Can't find it. The problem is the AD network who should all be sacked. They are shysters and charlatans. Forget Omega they are really average in the kudos and design departments.
You make some good points. I appreciate you weighing in with your experience!
You can't buy a rolex directly from them?
Well said! I have been saying this for sometime! There is way better value out there by other watch brands that are steeped in history.
It's the best investment watch of all time. Your grey market argument actually proves the opposite to the point, you tried to, incorrectly make.
everyone on the planet would buy a Rolex at retail. Yes, if you can get one for retail then you can sell it anytime for a huge markup. The only question is are you actually going to be able to buy it at retail? if so, then congratulations you obviously are able to make a lot of money. If you have to pay the market price then it’s not really an investment as much as it is a bank for your money. Chances are if you buy a Rolex submariner today for 15 grand you won’t be able to sell it for a crazy amount more later, but you can for sure get your 15 grand back. My argument was that if you were going to compare the specifications of Rolex to other brands in its price bracket, you will find the Rolex doesn’t have a quality increase over its competition. The raw specifications of a Rolex compare very well to that of an Omega let’s say. Can you honestly say a Rolex Submariner is 4x the quality of an Omega Seamaster 300? I would say no but that is essentially what the market numbers are suggesting. If a new buyer is making a decision between the Omega and Rolex dive watches, it’s hard to not see the value Omega brings to the table compared to the crazy price of Rolex. Yes, the Rolex will hold its value but you will have to pay a lot more for it to begin with. If you buy the Omega at the right price then you shouldn’t lose much on that either. Just a random example but hopefully that shows you the point I am trying to make. I appreciate your comment and perspective on this topic.
@@JackOnWrist there is a big difference that must be understood here..... the sub 16610 that you buy today at 15k will double its value in 5 years. Also the omega if you buy at retail you lose money as you walk out the door. The rolex however, if you can get it at retail............ Quality wise there is little difference. Fundamentally you need to ask your self only 2 questions.... 1 can get my money back ? And question 2. Can I make money from my purchase? Rolex remains the undisputed king.
$5,0000
?
@@JackOnWrist there’s a typo on your slide comparing the Rolex vs Omega vs Tudor
@@btyc oh, thank you for point that out
Ok...but say...you go to a Rolex AD and they have all-steels of the Submariner No Date, or a Daytona panda, or an Explorer, or a GMT batman, available for retail price, can you truly say to us that you wouldn't take out your credit card in less than 1 second to pay for any of those beauties??? Be honest.
I'm curious what other ripoffs appreciate in value? Or last for decades without being serviced? You're way off base, I completely disagree with your opinion and I think your logic is completely flawed. By your own standards Tudor or Omega are ripoffs because you can get a Seiko with the same specs for less and we can go further even, Seiko is a ripoff because you can get a San Martin with the same specs for less... see where this is going?
And it gets worse, you are going by prices on the secondary market? Then you say you cannot get them without buying women's watches and jewelry, what in the world are you even talking about? Have you ever tried to buy one at an AD? If the AD you are going to is asking for that then it is THEIR FAULT for being shady but again has nothing to do with Rolex or what anyone else at any other AD can get at retail price. I have been to 4 ADs inquiring about Rolex and not one has ever said anything as egregious as that.
You're saying things here that are dishonest, maybe not intentionally so but the extremely unusual examples you are bringing up are definitely not representative of the experiences that I have had or anyone else I have ever spoken to, has had with Rolex. Its like going to McDonalds and finding a bandaid in your salad and then telling everyone that McDonalds is putting bandaids in all of their salads. No they are not, you had one bad experience and are projecting that on the entire brand. That is dishonest.
Now I may disagree with you but I respect your opinion and your right to make it, so please don't take this the wrong way but this is so ridiculous I had to say something. My advice is find another AD and buy your Rolex at RETAIL prices. But don't take one experience that is not representative of the whole and then project it onto everything a brand is or does because even after all your points I still didn't hear one about Rolex themselves.
First and foremost, I appreciate you respecting my opinion. Many people do not have the same class you do with their comments. You are correct, you can keep going down the latter with my logic and buy yourself a san martin with great specs. My main argument is centered around Rolex specifically not being worth it. There is a certain point where as a consumer you want to have horological significance and a brand that means something in addition to good specs. I am simply saying with prices where they currently are, Rolex is not the choice for me to get a watch of those requirements. I find Omega, for example, to have equal quality and significance for cheaper price. I also would argue that something like the Omega Seamaster 300 does have better specs and quality then a seiko or san martin at a lower price point thus proving that you do get benefit to paying more money. However when you compare that Omega to the Sub you don’t get any real quality upgrades. At least that how I see it. Also, using “rip off” was definitely a way to exaggerate the point. I understand Rolex watches are really nice and hold value well and thus are a great purchase for any enthusiast especially if it is what you truly desire. I believe that regardless of price every collector should strive to own whatever makes them happy.
@@JackOnWrist You are right Omega does offer better watches spec wise and probably on most watches they sell that you can compare to a Rolex. But I do not see secondary price as a fair comparison and you would be surprised what you can get from Rolex at an AD just by asking. A lot of people I talk to who share the same sentiments have never actually asked about one. But yes this is a disagreement about a hobby we both love, nothing ever needs to get personal when you're talking about a hobby and I'll be looking forward to your next video, you definitely got attention with this one 😄
@@Nefville I appreciate your support. I’m sure we disagree on many things but also agree on many others. As you said, we both love the hobby and regardless of opinion it awesome that it brings us and many others together.
Rolex is not a rip-off; a Rolex worn gives you a different experience compared to other brands. That is why Rolex is so successful and commands a premium. A Rolex is a Rolex, no comparison.
Sounds like sour grapes.
I just bought a Rolex Explorer last month. No sour grapes here. Just talking about one perspective.
@JackOnWrist so did I, last week. Even my JLC Reverso Duoface has better finishing than the Explorer, but Rolex watches are meant to be tool watches after all.
You got it just right
If time = money, then click bait like this is also a rip off
How is this a rip off? You may disagree but the title/thumbnail properly sets up what I talk about in the video. Again, I think you are confusing clickbait with disagreeing.