Why Red Bull Owns a Racing Team
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- čas přidán 27. 04. 2024
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Almost all Formula 1 teams are owned by car manufacturers. Except: Red Bull. But why is that?
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⏱ Timestamps
00:00 Why Does Red Bull Own a Racing Team?
00:58 The Origins
03:15 From Rebels to Champions
05:20 Is it worth it?
08:35 From Beverage to Technology Company
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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thank you for this video
good video other than the fraud elon musk at the end
The ending was perfect !
Ha the video is so good that someone had to do a copy of it. Thats how you know when you did a good job.
A clarification mate, Ferrari and McLaren started building cars in order to fund their racing teams. Selling cars was always a secondary objective for Enzo Ferrari and Bruce McLaren. They wanted money to create the FASTEST cars on the grid. Mercedes and Renault/Alpine on the other hand want to advertise their road cars through f1
Yes, that's exactly what was in my mind when be said, Ferrari is a manufacturer using F1 as Marketing tool, I was like, F1 is Ferrari!
@@shresthsinha927 especially McLaren who started as a f1 team
i understand your point
but, nowadays we can consider that Ferrari enforces their Road cars through F1
in the beggining It was exactly like you said, but i think It's completely different now…
the latter also applies to alfa and aston but then there are sill Haas that build machining tools and Williams that dont sell anything else.
That Ferrari is long gone now. They focus on brand image to sell road cars nowadays, to the point of ridiculous lawsuit
Interesting fact: During their night-club promotions, they would often toss empty Red Bull cans onto the floor, to give the dancers the sense that the drink was in high demand :-)
We _can_ believe it 😉
Gotta admit that’s pretty smart
yeah TBF whenever I see alot of bottles on the floor, usually VKs, I buy it and see if its worth it
They did something similar with public trash cans, just filled em up with a bunch of empty Red Bull to give off the same effect.
Hmmm where does this information come from?
Red Bull making F1 engines has me inclined to believe that the next natural step for Red Bull is to manufacture an engine that runs on Red Bull energy drink.
Now that's joined-up thinking! 🧠
i was literally thinking the same thing
An engine that runs off sugar water would unironically be pretty damn sustainable
@@junsengjs You mean like ethanol? Unfortunately that’s not as sustainable as the proponents of the industrial manufacture of it as a fuel had hoped.
Redbull isn't making engines though
Kimi is like a butterfly effect for so many things during the 00's and 2010's is amazing....from making Schumacher quit to the creation of Red Bull Racing in F1 and the Hamiltom/Alonso clash of 2007 at Mclaren!
could you elaborate more please
@@SIRTACONATOR007 when Alonso was signed by Mclaren at the end of 2005 to race for them in 2007, Kimi decided to move teams rather than stay, that opened the door for Hamilton's debut in the second Mclaren in 07. And he was originally going to replace Massa at Ferrari, but since Montezemelo (Ferrari's president) at the time had a feud with Schumacher, he didn't guarantee the N°1 status Schumacher had at the team, so he decided to quit F1 rather than fight an intra-team battle. You could also argue Kimi quitting F1 in 2009 left a weaker Ferrari to fight Red Bull in the blown diffuser era.
And as the video says, Sauber signing him over Red Bull's sponsored driver was the catalyst for Red Bull to have their own team in the grid to place their drivers.
@@mafiousbj don't forget how he basically bankrupt the lotus team because he was far better than they expected
@@VeranaXS totally!! And he took Bruno Senna's drive in the process, although he went on to do a respectable work at Williams
And now Kimi leaving the grid means Bottas moves to Alfa givin G.Z a role model to follow
Kimi is the ultimate wingman; he indirectly founded red bull racing so seb could get his 4 championships!
Dietrich is a genius, this guy is actually so smart in the way he runs Red Bull
Can't deny his business savy, but he is an asshole. This became clear over recent years where he used his media companies to give his platform to far right wing demagogues.
@@JamanWerSonst Based
Redbull 💪
@@JamanWerSonst right wing is the right wing tho
Someone stole your comment by the way.
This is very interesting! I was just reading about Kimi’s first test for Sauber. It’s amazing how this young guy from Finland with only 23 races to his name got called up to Formula 1 by Peter Sauber all that while having pressure from Big Red Bull Money. Most team principals these days would cave in and go for the cash. So massive props to Peter Sauber for fighting for giving Kimi the seat and thereby giving us the last Ferrari world champion and an absolute legend of the sport. And also props to Mateschitz as well for his brazen attitude that has given us Vettel, the youngest WDC in history and one of the greats in the sport and of course all of the RBR academy drivers who have graced F1. Funny how things worked out in the end for everybody 👏🏽🏆
Fiat chrysler automotives share (alfa romeo) almost tripled in price when kimi signed deal with them. No one in earth has that market value. And in sports gala few years back he had too much lonkero and was drunk. Now you all forgein people google wtf is LONKERO.
@@zanib8880 you can't tell people on the internet they're foreign, the internet isn't finnish lmao (I googled it it looks tasty asf ngl)
@@chickenindabox3169 the Internet should be finnish tho!
That's how capitalism works my guy
@@brabhamF1 you're absolutely right
This video is so fresh I can smell the taste of it ⚘
O juli cben ti ktu
Smells like car interiors and energy drinks 😜
@@AthleticInterest 😄
Indeed
O juli o tope
More F1 content please! As far as sports go, it can sometimes come across as an elitist sport so putting these things into "layman" terms is amazing content
Your mom is a layman
One thing I wish you had mentioned: aside from owning not one, but TWO Formula One teams, Red Bull also owns the Red Bull Ring, a racetrack in Austria where F1 and MotoGP hold their annual Austrian Grand Prix races.
During 2020, while many tracks and promoters were unable to hold races because they couldn’t sell tickets, the Red Bull Ring held two races for Formula One and two races for MotoGP, because they had enough money to hold races without fans and not risk bankrupting the circuit.
Oddly enough, Alexander Albon, the first Thai F1 driver, almost got his first podium driving for Red Bull at the Red Bull Ring in 2020, until Lewis Hamilton crashed into him. That would have been very cool to see, considering the Thai-Austrian roots of Red Bull.
He's such a sore loser!
Albon isn't really from Thailand. His mother is. His father is British. Alex was born and raised in the UK, so while he holds Thai citizenship too, and is he honors his Thai heritage by racing under Thai flag, objectively speaking he's more British than Thai. And he is not from Thailand at all.
@@sgtGiggsy if Thailand laws say he's citizen, why dispute that? It should be a good thing that he recognizes his Thai origin, even tho he wasn't born there.
@@LeomoLeite It doesn't have ANYTHING to do with his nationality, heritage, or anything like that. It's about the meaning of the words. When we say "from somewhere" we mean actually from there. It means growing up, or at least living for a considerable amount of time there. You cannot say "Albon is from Thailand" when he never actually lived there. His mother is from Thailand. He has Thai heritage, Thai citizenship and you can say he's Thai. But he still isn't "from Thailand".
@@sgtGiggsy fixed it, how’s that?
Man your content is incredible, you really make people interest more in sports.
It's always great to hear that. Thank you, Andres 💙
It's mostly untrue
@@simonlavelle5572 no one cares about cap opinion
I think you failed to mention that they Hired Adrian Newey, he's the most brilliant F1 car designer, winning multiple championships with multiple teams ;)
And unlike McLaren they didn't scoff at his asking price
Big omission
Literally the only reason they won so much was thanks to Newey.
In 2035 we'll be watching videos about how an energy drink company become a tech/car industry giant.
Also worth mentoning:
Red Bull Advanced Technology is involved in chassis manufacturing for the 2024 Hydrogen Fuel Cell Le Mans Prototype ruleset.
So they are taking the techbology side of things really seriously
Great point 🐂
this is the first interesting thing i found out, from this video and comment section. Ty
Which is funny as I've never seen Red Bull sponsoring in the WEC
Red Bull has built up their franchises to be even more Independent. For example, Leipzig as a Football team rely on youth and their Academy for Players. They create their own Superstars and can sell them for a lot of Money. And they distance themselves from being a Club that just buys good Players through foreign Investment like Man City and PSG.
Man City and PSG do spend millions on transfers, but they have been producing fantastic academy players for some time now
@@kiminodrinccc8905 city, sure with foden, but who has psg developed
@Jordan If you have been following European football for decent time, you know that multiple players have been produced via the academies of both teams like Nkunku and Coman from PSG and Foden and Delap and many players from Man City. I'm not the one lost here
@@Golaso12345 Nkunku, Rabiot, Coman to name a few
@Jordan My point was they have produced many good players and have been for some time, not that those players are in their respective clubs' starting XI, never said that
I don’t know why, but the quality of the videos on this channel still surprises me every time. Fantastic work again
Hope we have a few more surprises coming up 😉
Awesome
MAX WON IT! What a great placeholder in the video 05:05, great job!
Yessir !!!!! So happy for max and Red Bull… hopefully they will be successful in the new regs for the upcoming season 🙏🏼
Edit : forgot to add… Would love for them to get a constructors as well but we will see what happens. So excited for this upcoming season
The timing of the budget caps plays a big part in Red Bull being able to build their own engine. That $160M/yr they were putting into the race team was when the team was spending close to $400M/yr. With a budget cap of $135M in 2022. That leaves a lot of money on the table to do other things with. Without the budget caps, Red Bull would be nuts to try this.
Gerhard Berger also gave Red Bull their first win as a sponsor(1989 Portugal), and their first win as a constructor(2008 Italy).
How come you didn't get sponsored by the Red Bull? So many RB content, we will definitely get wings xD
😅 Now that's a good question!
Red Bull is not promoting itself in media and streaming platforms. Yet.
This is exactly what they want from investing billions into F1. Free marketing from media and streaming platforms, which include Athletic Interest. hahaha.
@@SebastTapia but they sponsor, ain't that count as advertising ? They pretty much have an all out war with gfuel and monster on esport scene
Wow, putting Raikonen on the thumbnail really worked. When I saw the previous thumbnail, I didn't click even though I'm a hardcore Max Verstappen fan.
10/10 for the thumbnail
4:45 - "...2014 saw rule changes, & Redbull hasn't won a championship since..."
I promise you, it couldn't have hurt to dive a bit in those rule changes (especially since these rules that changed affected Redbull's performance in terms of not winning the championship since)
Enjoyed the video as always.
It's not really relevant to the bigger topic, but I understand what you mean.
@@RubenTheCartographer "a bit" - It couldn't have possibly hurt the bigger topic
I think the rule changes were too vast to cover in his short form video which is more focused on business side of things. Remember 2014 was the one of the biggest jumps on F1 history. Next will be 2022
@@thecompanioncube4211 Red Bull become untouchable - change the rules massively. Mercedes become untouchable - change the rules massively. All part of the process to try and keep people watching
@@hannahmillington5781 Yeah, hopefully the 2022 regs give more teams a chance, so instead of it being two teams going at it perhaps three or four where the difference comes in from the drivers or the track layout. I would kill for a four-way fight between Mercedes, Redbull, Ferrari and Mclaren.
Redbull sells energy drinks
AlphaTauri is a fashion brand
Haas is a CNC Company
And whatever Williams actually does
I think they will build road cars as well in the future...
Williams is a lucrative brand name from my opinion
in partnership with Mercedes AMG...
Williams is a racing team. That's what they do.
Williams is an engineering company
Williams had an engineering company, but I think they sold it before Dorilton Capital took over
@@wassapdude94 That was their Hybrid Power division that made special flywheels that can function in a hybrid powertrain. The core business remain race engineering advanced technologies for various purposes from automotive, sports, aviation, and all the way to defense sectors.
One additional thing about the Valkyrie was that it was also a project to keep lead-designer Adrian Newey on board. Ferrari has been looking to poach Newey from Red Bull for years and giving Newey a chance at one of his dreams, designing an actual road car, was a way to keep him at Red Bull. Last known offer Ferrari made to Newey was 30-40 million per year, that is how much he is in demand.
As I understand it, even though Adrian Newey has been to Italy 'for a chat' Mrs Newey is dead against moving the family to Italy.
Hindsight is always 20/20, but the reality is this - Kimi had a really impressive rookie season in that Sauber car and the rest is history, while Bernoldi had two really mediocre seasons with the struggling Arrows team, which went bust halfway through the 2002 season. In fact, Red Bull had more drivers that failed misreably in F1 (like Christian Klien and Scott Speed) than drivers that succeeded or having respectable F1 careers. Out of all drivers in the 2021 Formula One World Championship, 6 drivers owe their careers thanks to Red Bull's programme - Max Verstappen, Pierre Gasly, Yuki Tsunoda, Sebastian Vettel, Daniel Ricciardo and Carlos Sainz Jr. (though Sergio Perez is currently driver for Red Bull Racing, his career was supported by Carlos Slim and his Mexican telecommunications companies)
Jos Verstappen in that orange Arrows was my favourite team/driver combination ever 😄✌
But Klien didn't fail miserably at all, RB simply had a super weird policy of randomly switching between him and Liuzzi (who was clearly a weaker driver than Klien) within a single season, lol.
Actually, we could define "Red Bull programme" even more narrowly by referring to the Junior Program up to F1...in which case we remove Verstappen from your list. And the goal of the Program isn't to cultivate drivers that win races, but the next World Champion. We have to wait until next week to see if it can happen more than once.
I'm not sure I would agree with Yuki Tsunoda or Carlos Sainz. Yuki has always been a Honda-supported driver, not Red Bull. Honda got him in that Alfa Tauri through their collaboration with Red Bull. Sainz, the son of a world rally champion, would always have had the chance and backing to make it into Formula 1 even without Red Bull. Sebastian Vettel drove free practice sessions and a race in Indianapolis for BMW before joining Red Bull family. Was he in RB's junior programme while driving for BMW-Sauber?
@@janbo8331 Vettel was supported by Red Bull from the age of 13
Christian Klien didn't fail miserably in F1, he was a good driver. Also worth mentioning that Perez was a Ferrari driver when he entered F1
In spite of what all sofa experts are expressing, I think you made a very comprehensive exposition of what Red Bull wants from F1.
Thanks for the info.
Thanks, Pedro! 😁
5:03 He won it! 🥳
One other thing to note on this, along with stuff others have mentioned, is that the new cost cap introduced to F1 means a lot of teams need to restructure their personnel and operations. This cost cap has freed up a lot of money for Red Bull, which means they can take on engine design and manufacture. So, it's not just about turning the company into a technology company.
And, they won't be designing their own engine from scratch. They'll be using the existing Honda engine and making improvements to it. Honda are also staying on in an advisory capacity as well.
How things change from month to month it would seem now Ford is involved lol
I love your F1 videos, would love to see more of them
Thanks, Bruuh! 🏎
Same here!!!
Thanks, Brian!
I love the breadth of sports you get into. I watch multiple sports and it's great to have such high production value across all of them. There is always that 'I love X, I wish they did Y as well', but you guys do it. F1, MMA, Football it's all gravy.
Whoever edits these videos should get a raise. The narrator as well.
btw your pronunciations of the name‘s were on point!
These kind of videos increase my interest in F1, they are so interesting
You couldn't pick a more exciting time! 🏎
This is a well-deserved praise for the documentation and editing skills! Love every minute of it!
Max Verstepan has been BOSSING F1 in 2023,
The kid won 10 races IN A ROW
In one of your videos you commented that f1 canceled a contract with NBC. She did the same thing here in Brazil gave up a contract of +20 million dollars with Globo one of the 3 largest TV in the world, with 115 million of the 495 million 23% of the total so the audience fell from 2020 to 2021.
The reason was the non-agreement on F1 Pro, currently in the Band which has an audience of 4 Pts average vs 15/16 Pts globo. But this was very positive because the Band delivers much larger broadcasts with Qualifying and Gps broadcasts from the USA and Mexico on open TV and most importantly showing the podium ceremony something that fans always complained about.
In addition to providing space for drivers and team bosses even the president of F1 Stefano Domenicali to aperecer in the Pre race at the São Paulo Grand Prix for the whole of Brazil. In addition to a great novelty a deal with Gaules a streamer of Twitch one of the 5 largest in the world to show the live race that reached 100,000 people.
I don't speak English, i'm sorry if it got bad.
Better than my portuguese mate. Kudos.
Great video. I wish you could have gone into a bit more detail on why Red Bull have a second F1 team. While I can see some sporting sense in that they can rotate drivers and give them more of a real life trial in F1, I assume the costs are quite high. I could never quite understand why they made this investment; especially at the time before this newer idea of developing a car technology company.
Bro I always love the way you narrate and you have an amazing talent in youtube
Bro can you also do a video on how the sport golf earns money? And how tiger Woods and other golfers earn a lot of money?
McLaren(started selling road cars afterwards), Williams, Haas, Sauber (now named sponsored by alfa romeo), Alpha Tauri and RedBull are teams that began solely as F1 teams. It's rather the trend than the exception. Maybe even Ferrari started their F1 team before selling roadcars but of that I'm not sure
Yes Ferrari was only a F1 one team, and only started to sell road car after to support racing cost
One important mention missing: Adrian Newey 🏆: The CTO and designer of the Red Bull Racing cars since 2006 (and also the designer of Williams and Mclaren F1 cars which won 7 championships between 1992-2005) 😮. Schumacher was the only pilot who can beat Newey those days).
Came back here because Red Bull has a racing champion again not too long after this video was made !
So basically Kimi was the reason RBR exists today. Lol
like he bankrupted lotus in late 2014s
Bwoah!
@@OskarasNauseda But he didn't, he never took the bonus he'd earned
@@alexmanojlovic768 team couldn't afford it
@@OskarasNauseda I know, but he's never complained (he only nearly bankrupted them). As far as I know, he never did & still hasn't collected (different owners, contract now invalid?). He went to Ferrari mainly because Lotus couldn't even pay his salary, let alone bonuses. 👍
Dude your graphics and info is elite, keep grinding with the sports content.
Hands down one of my favorite channels on CZcams! Such great content. I’m here for it🙏🏾👊🏾
We're all so used to RB's presence in F1 at this point, but it's still crazy to think about. A god dang energy drink company pour ~$180 million/year to go racing in top flight motorsport. I too was super surprised when they announced they were spinning up their own powertrain division. That is NOT a small or easy investment, considering only 4 other companies in the world are willing to do so, and one of them is leaving!
He narrates so well. That tone of someone telling you interesting secrets. Thanks for this video.
This was a great video. I’m glad I found you, as one can never get enough F1 content. Maybe more videos about the history of other teams…???
Great Video ! i like the fidelity/quality ! way ahead of others i saw till now in this topic area. keep up the good work !
How on the earth this channel doesn't even has 500k subs! This channel and their production quality deserves millions. ❤️
Even though it is a huge brand with an abivalent image it's great to see the sort of 'from underdog to champion' story, although it took very little time.
Your voice is kind of therapy for me ❤
That's good because we charge €60 an hour to listen to it 😜
@@AthleticInterest 🤣🙏
Loved the story and loved the transition and design of the information in this video 👍
Glad you enjoyed it, Jason!
clicked on this video faster than ever. keep doing f1 videos pls
Speed is what it's all about 😄
My guy your voice is legendary keep up
Ur editing is in next level man. Hats off
What a brilliant visionaire businessman. Wanted to promote Enrique Bernoldi over Kimi Raikkonen to Sauber in 2001. 🤣
Great video! Gotta say I’m also very impressed with your pronunciation of all the Austrian names. Not a lot of English speakers can do that, well done!
That's good to hear! 😁
Awesome work my friend!! nice video!! all the best for Redbull in the last two races of 2021!!
A HUGE 10 days ahead 🙌
This is a side of sports that I never knew interested me, and now I cant get enough! Awesome video as always, keep it up guys!
as a regular watcher of CZcams this video is by far the BEST in the terms of content, timing, research and placement of sponsors
Ahhh...loved it! You guys make content suggested by viewers...and it was really knowledgeable
The Level of quality is just insane.
Thank you, Grant! 💙
great video as always 😉 plz consider making one about european le mans series or about famous racing circuits like spa or nurburgring thx
man this video was good!! great quality. subbed!! great info too!
Glad you liked it! 🙌
@@AthleticInterest :)
Just 5 minutes in and I feel extremely educated on such a unique topic! Absolute privilege to have found you AI 🙌🏼
Glad you enjoyed it! Much more to come 🙂
RIP Dietrich Mateschitz.
btw , the vid quality and the narrating is NEXT LEVEL .
Honestly, one of the most beautiful storytelling voices I’ve ever heard. Thank you for this.
ngl, when I wanted Alex to thrive on track last year, on every session, I went out and bought a can
He's talented. But was a bit undercooked for main RB car. Of he would have been in TR he would have had a smoother sailing
Absolutely love this channel. Keep up the good work guys.
Thank you! 👑
Really interesting episode! Helped fill in some gaps in what I knew about Red Bull and the team!!
once again, Awesome, keep it up, Buddy
I've been wondering about this for a while! perfect timing!!
Hope it answers some questions for you! 😁
Verstappen has won!
Videos on this channels is sooo amazing! Best❤️
We're glad you like them! 🙂
Thank you finally a f1 video, pls do more regularly
How you can not mention Adrian Newey is beyond me. He's the sole reason they won during the Vettel years.
Yes, you have a point. We had him in the script at the beginning but then decided to shorten it and reduce the number of names we mention to make it easier to digest for non-motorsport fans. Always a struggle to find the right balance between going into detail and painting the bigger picture ⚖️.
Amazing banger video!!!!!
Bro can you also do a video on how the sport golf earns money? And how tiger Woods and other golfers earn a lot of money?
We can _putt_ it on our list of ideas ⛳️ 😉
Love the way you produce your videos! Informative but flows well and light mood!
Thank you! 😁🤚
That pronunciation of Toro Rosso is so crispy, so good, i love it
😄 👌
Just as always great video🔥😍
Thank you so much 😀
can you do custom voice overs?! I'd love to pay for some :D
We'll download Cameo now 😜
Really unfortunate that this video isnt doing so well😥
Its one of the best so far
Not even an F1 fan & was still glued to every second of this - love your work!
That's great! Thanks, Dylan 🏎
Commenting on december 12th.....Max Verstappan....
Today, 5/12/21 Hamilton and Verstappen ties at 369 pts and 1 race to go 😶
I see your post I click Great content love the outro
renault was one of the best engine supplier in the past Formula one
0:01 williams,hass:AlphaTauri am i a joke to you?
These videos are so high quality. Brilliant job!
💙 Glad you're enjoying them
this channel is incredible. Every video it posts I wanna see it ASAP
Yes Max and Red Bull did it. World Champioooon!!!
You did miss a very important part of Sebs rise. Wining the 2008 Italian grand prix in a Toro Rosso.
Regarding the exposure, the manufacturer of the engine is also shown on TV, and in the name of the team. So, Red Bull is Red Bull Honda, Mclaren Mercedes, Williams Mercedes, so if Red Bull do decide to carry on with the engines, and eventually sell them to customer teams, we might see teams like Haas Red Bull team, Aston Martin Red Bull team, so it's also a form od advertisement.
each video is better than the last, you're unreal man. Keep it up
We hope we can keep that up!
I love the way this guy talks and presents himself
As it turns out, investing money to make independent engine RBPT is a good decision 😅
I have been following your channel for a while and in my opinion, Athletic Interest is the best sports content available on CZcams! Netflix, please collaborate with these good folks.
9:12 "Watch out Elon, Dietrich is coming for you" 😂