“You Have Absolutely ZERO Chance of Disrupting Camera Market Space” | Dragons’ Den

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  • čas přidán 27. 01. 2022
  • A German-Portuguese business combo have their business, which makes camera lenses for mobile phones, brought into sharp focus but will they be in the frame for investment?
    An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
    #DragonsDen #PeterJones #iPhoneCamera
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Komentáře • 992

  • @lemonjuice3551
    @lemonjuice3551 Před 2 lety +1736

    My favourite bit was Peter being told "You have evaded my question".
    By an entrepreneur
    😎

    • @jediboy11
      @jediboy11 Před 2 lety +17

      Yes, it was awesome ;)

    • @Gabriel-el8ku
      @Gabriel-el8ku Před 2 lety +42

      like a boss! and also i like Peter, but he was full of BS this time. It is an awesome idea.

    • @mrmoth26
      @mrmoth26 Před 2 lety +15

      @Joshua Langley German accent*
      Germanic is a language family which includes English, therefore even an English accent is a Germanic one. German however refers to the specific language/country. Subtle but big difference.

    • @MissesCakes
      @MissesCakes Před 2 lety +11

      I loved that part! Good for him. Peter threatened and defensive. Unnecessary!

    • @philipjohnkaye8890
      @philipjohnkaye8890 Před 2 lety +1

      Is that why Peter told them their description of the quality of the lense wasn't accurate, because they weren't right?

  • @kelvinchui6467
    @kelvinchui6467 Před 2 lety +1189

    Deborah is right, not everyone upgrades their phones regularly, and it's a race against time before they truly go obsolete. The thing is, I don't think the non-upgraders are generally willing to splash 100-200 on the lenses for their phones. They are marketing a premium product to consumers who are not into premium products. At lower price points, say 50-80, they would be able to sell more.
    Sure, they'll sell some, but it's a small slice of a shrinking pie.

    • @zombie5017
      @zombie5017 Před 2 lety +27

      a small minority does not disprove peter, it actually proves his point. Most people do go and buy the new phone when it comes out, otherwise they wont go and make a one every year and or several yearly.

    • @free_gold4467
      @free_gold4467 Před 2 lety +4

      Good point Kelvin.

    • @irishjay9485
      @irishjay9485 Před 2 lety +1

      Great point

    • @tommyhickin4669
      @tommyhickin4669 Před 2 lety +22

      @@zombie5017 I wouldn’t call it a majority. Certainly enough people upgrade to turn a profit and warrant producing and selling the new phones (and that profit is more consistent and competitive than making bigger upgrades less often) but I think the reason new phones are made yearly also means there’s a new product whenever a buyer is ready to upgrade, rather than that most buyers upgrade yearly.
      A company’s most recent device will be the most expensive of its type so if they released every 3 years let’s say, then someone ready to upgrade 2 years later would be picking between another company’s new device and a similarly priced 2 year old device. Companies just need to match competitors pace, it’s definitely not most people who upgrade every year. Although I agree with OP about non-upgraders so the product would still really struggle at its current price

    • @bicyclerepairman6090
      @bicyclerepairman6090 Před 2 lety +13

      They stopped producing in 2020.

  • @j0fiz986
    @j0fiz986 Před 2 lety +2160

    He was complete right. Phones now have 3 lenses included

    • @GummyBearWA
      @GummyBearWA Před 2 lety +103

      The Galaxy 22S has 5 lenses.

    • @officialspaceefrain
      @officialspaceefrain Před 2 lety +93

      @@GummyBearWA your comments sounds sarcastic if it was made on the early 2010’s lmao. How times have changed heheh

    • @owenrichardson60
      @owenrichardson60 Před 2 lety +31

      However, not all of the cameras on the back are made equal

    • @elizabethbower2168
      @elizabethbower2168 Před 2 lety +19

      I just love the way Germans speak in aggressive monotone… I won’t German at school and that’s probably one of the reasons that I want it because you can thanks so aggressive I’m just a couple of words

    • @mikefor7458
      @mikefor7458 Před 2 lety +4

      Even 6 now

  • @warwickwallace2699
    @warwickwallace2699 Před 2 lety +947

    Peter got it spot on. Even entry level phones have multiple cameras and focal lenghts now

    • @MultiJejje
      @MultiJejje Před rokem +42

      He didn't got it spot on. He was talking that phones will not replace even entry level panasonic camera. Actually he was talking right opposite what you wrote.

    • @tobymacdonald5893
      @tobymacdonald5893 Před rokem +96

      @@MultiJejje He did get it spot on. You’re both right. He was saying they won’t disrupt the entry level camera space because people interested in photography will just buy one of those. He was also right by saying that phones will have this capability in the next year so anyone who upgrades their camera in the next few years will have no reason to buy one of these lenses. Essentially they have no market at all

    • @SubjectiveFunny
      @SubjectiveFunny Před 6 měsíci +4

      The size of the lenses is not even comparable 😂

    • @Bollibompa
      @Bollibompa Před 5 měsíci

      @@noir-13
      No?

    • @LukeMaximoBell1
      @LukeMaximoBell1 Před 5 měsíci +5

      Yeh, but Moment lenses use the main iPhone camera and do provide much better image quality than the built in wide angle macro or tele lenses

  • @jonathan0834
    @jonathan0834 Před 6 měsíci +85

    Wikipedia
    Afterwards , The deal wasn’t completed an the Business Dissolved year after filming in 2020

    • @pneron2032
      @pneron2032 Před 20 dny

      Lol

    • @sharkcode1
      @sharkcode1 Před 8 dny

      Why? Do you know? I get curious about all these deals. It's very interesting. Some are very promising

  • @ansarmohammed3329
    @ansarmohammed3329 Před 2 lety +293

    You can see that Sara has a lot of admiration for Deborah. She's a great addition to the den.

  • @princessjen99
    @princessjen99 Před 25 dny +5

    It’s always so crazy to me that an item is produced for $5 to $10 but sold for $60. I never feel bad about sales or clearance anymore cause the overhead is nuts

  • @anesbudiman
    @anesbudiman Před 2 lety +453

    To Peter's point, he's right. You CAN'T compare (even just) a point n shoot camera with a phones cameras since the sensors aren't big enough and aren't comparable. What might come in the monitor might be different due to software optimization from the phone OS, but raw sensors in real cameras are more accurate.

    • @korana6308
      @korana6308 Před 2 lety +10

      tbf. It is absolutely something I would be interested in and would buy. If it wasn't too expensive. Cheap cameras are just that - cheap. So to get a decent quality camera you would have spend spend around $1k . So to get that thing even for a 50$ is a good middle ground. If you don't want to invest in a quality or even a cheap camera.

    • @jediboy11
      @jediboy11 Před 2 lety +21

      Sorry, I disagree. I've taken photos on my smartphone which look tons better than my mate who has a 3 grand camera. They've been pictured in the local paper several times and people can't believe I've taken them on a smartphone - admittedly, I do use software to optimise them in post-production. You're right about sensor size, it continues to limit smartphone cameras, but I honestly believe it's only a matter of time before a combination of enhanced sensors and software overcome this. Once I'm able to zoom in on, and take a decent photo of the moon, it's game over for the lower-end of the semi/semi-pro camera market. Big up and respect tho - this is just my humble view ;)

    • @jackdoesengineering2309
      @jackdoesengineering2309 Před 2 lety +2

      Not everyone drinks champagne some people like chardonnay

    • @wurapurp749
      @wurapurp749 Před 2 lety +5

      The majority of people don’t buy expensive cameras. That is the point of the product

    • @dtz1000
      @dtz1000 Před 2 lety +9

      Even the latest and most expensive iPhone cannot match a decent mirrorless camera from ten years ago. Peter was right.

  • @stevegraynzz
    @stevegraynzz Před 2 lety +213

    FYI this aired March 2020, most likely filmed late 2019

    • @alexgibb2982
      @alexgibb2982 Před 2 lety +9

      No one asked

    • @Godzzbinzz
      @Godzzbinzz Před 2 lety +16

      Yeah and most likely they thought of the idea in 2017, made it in 2018

    • @skiffgoal5643
      @skiffgoal5643 Před 2 lety +2

      No one asked

    • @MrEmueyes
      @MrEmueyes Před 2 lety +15

      FYI I didn't wipe thismorning and have been walking around with a dirty crack all day

    • @NeuroEverything
      @NeuroEverything Před 2 lety +21

      This should’ve been a pitch from 2016 not 2020

  • @oxii99
    @oxii99 Před 2 lety +255

    peter's spot on here, in 2016 when i had my iphone 6s i actually had some clip on wide angle, macro lenses like this, but guess what, i upgraded to the iphone 7 plus later that year and they no longer fit. in addition to this the iphone 7 plus had more than 1 camera lens, a 1x lens and a 2x portrait. and now here i am not with an iphone 13 pro next to me which has a 1x lens, a 3x lens and an ultra wide macro lens built in from factory that perform way better.

    • @matthoskins8605
      @matthoskins8605 Před 2 lety +21

      really weird, literally just had my iPhone 13 pro arrive 30 mins ago, this was the first CZcams video I watched and this was the second comment I saw and I was thinking the exactly same thing 😂

    • @Alexe829
      @Alexe829 Před rokem +1

      @@matthoskins8605 Do you not find that slightly worrying!!
      Most ppl don't want upgrade, many on purpose for obvious reasons.
      "Smart" companies ? See Peter perspire, n defend too much.. pEAKED EVERYONE'S INTEREST!

    • @farhanatashiga3721
      @farhanatashiga3721 Před rokem +12

      @@Alexe829 people who don't frequently buy new phones usually won't be willing to shell out money for accessories either

    • @Andrew-sy6on
      @Andrew-sy6on Před rokem +3

      @@Alexe829 the company went under

    • @theonasmith953
      @theonasmith953 Před rokem

      ​@@farhanatashiga3721 KO no

  • @chaplainpayne778
    @chaplainpayne778 Před 2 lety +93

    Peter was right, I've got a Samsung S21 plus and camera is absolute magic. This product would be redundant.

  • @Ryan-ll7zh
    @Ryan-ll7zh Před 2 lety +135

    Deborah has a valid point. Millions do not change their phones every year or even years after they first got it. That being said, it won't sell for the price because the ones who are not changing their phones are the ones who are cost conscious and the "if it's not broken don't fix it" type. She will recover her investment though.

    • @erikh1041
      @erikh1041 Před 2 lety +25

      The people who dont change out their phones every year or even every other year aren’t interested in this type of product from the start anyways. They don’t care to have supreme quality, whatever works is enough for those kinds of people

    • @tobymacdonald5893
      @tobymacdonald5893 Před 6 měsíci +4

      Like Peter said, they will sell some because people buy random trinkets. That’s the some he was talking about. So again, a race against time for them in their already limited market. It’s really not a valid point at all

    • @chrish4439
      @chrish4439 Před 5 měsíci

      In my experience there's two types of people. The type that only upgrade when necessary and those that upgrade every year because they want the newest tech, which would make these obsolete anyways.
      Obviously there are exceptions but my friends all fit smoothly into one of these categories.
      It's anecdotal but it's almost a 50/50 split in my group too. So there are tonnes of people who upgrade their phones at max every 2 years.

    • @cristibaluta
      @cristibaluta Před 5 měsíci

      @@chrish4439 The thing is you need to be really interested in photography to buy this gymick, like the founders, no random people thinks that he needs a wide angle lens, and some kind of tele phones already had.

  • @SuperJohnkimani
    @SuperJohnkimani Před 2 lety +222

    I agreed with Peter that after few months that product would be obsolete though not everyone will afford the new gadgets instantly, thereby creating opportunities to sell

    • @jezhopo7221
      @jezhopo7221 Před 2 lety +20

      But you don't want to invest for ten times earnings when game is over in 2 years

    • @sejennings1986
      @sejennings1986 Před 2 lety +37

      Yeah but the people who won't spend money on phone upgrades won't usually spend $100-200 on phone accessories either.

    • @SuperJohnkimani
      @SuperJohnkimani Před 2 lety +2

      the obvious win in every pitch is free advertisement and advise.

    • @SuperJohnkimani
      @SuperJohnkimani Před 2 lety

      The obvious WIN is free advertisement and invaluable advice.

    • @huzidamasta
      @huzidamasta Před rokem +3

      @@SuperJohnkimani why did you write two slightly different versions of the same comment? Haha

  • @gmwdim
    @gmwdim Před 2 lety +160

    The concept is a good one, the problem for them is that there are tons of these things manufactured in China under various generic brands, selling for much cheaper than theirs.

    • @lykmejoe
      @lykmejoe Před 2 lety +14

      You could say that about a lot of products. Doesn't mean it won't sell.

    • @user-pf4zb6bv9e
      @user-pf4zb6bv9e Před 2 lety

      The concept...was good

    • @tt-ln4mc
      @tt-ln4mc Před rokem +8

      the problem was apple and samsung just boosted their camera quality 10 fold within a few years of this. The company stood no chance from the getgo.

    • @angryboxingfan
      @angryboxingfan Před 7 měsíci

      @@user-pf4zb6bv9econcept wasn’t new though I had one 8 years ago.

    • @DodgaOfficial
      @DodgaOfficial Před 2 měsíci

      That's probably honestly what these are, I bet these are ordered wholesale from Chinese companies with their branding on it. This isn't a new idea by far

  • @risu7587
    @risu7587 Před 2 lety +17

    I have this kind of thing, taken from old cameras and build it as a portable lenses. We called it "Lesbong". And it actually works well.

  • @rushilkisoon
    @rushilkisoon Před 2 lety +106

    Can confirm what Peter said… I have a similar cheapy set of lenses, and I’ve never used them apart for a macro pic. By the time you pull them out and try see which works best, the moment is gone.

    • @Adam2731
      @Adam2731 Před 2 lety +4

      Same here and I second that

    • @sierrahhofzon3878
      @sierrahhofzon3878 Před 2 lety +6

      I bought one early 2020. Played with it for a month. Since then it's buried somewhere in my house

    • @TechGamesAU
      @TechGamesAU Před 2 lety +14

      Yeah, but you bought them, that’s all that matters for their business 😉

    • @sierrahhofzon3878
      @sierrahhofzon3878 Před 2 lety +1

      @@TechGamesAU yep very true

    • @stephjovi
      @stephjovi Před 2 lety

      @@TechGamesAU but from them or another company? I got an ad for those lenses a few weeks ago. Just checked Amazon. Doesn't look like their product. I'm not in Britain tough

  • @Kerbaeus
    @Kerbaeus Před 2 lety +240

    Peter and Deborah are awesome. I love how straight forward they are.

    • @arthurkettle3010
      @arthurkettle3010 Před 2 lety +8

      I find them both incredibly rude and at times bullying and obnoxious..... can't stand either of them

    • @thiswasposted120
      @thiswasposted120 Před 2 lety +5

      @@arthurkettle3010 i wouldn’t say that about deborah but definitely right about peter

    • @zedwhyex
      @zedwhyex Před rokem +9

      @@arthurkettle3010 No, they're just honest and direct. I wish more people were like that instead of dancing around issues!

    • @aiyanyaqoob2203
      @aiyanyaqoob2203 Před rokem +2

      Peter is the most pickiest out of them all

    • @tobymacdonald5893
      @tobymacdonald5893 Před rokem

      @@arthurkettle3010 because you’re a snowflake. Can’t handle the truth?

  • @sidsherpa6417
    @sidsherpa6417 Před 2 lety +15

    5:55 both Peter and the entrepreneur 's right ear is glowing red under intense exchange of words

  • @fl3xf0ur
    @fl3xf0ur Před 5 měsíci +8

    That’s why big player, Moment Lenses, who is the US competition they mentioned has pivoted to back to cameras and equipment

  • @abigail1023
    @abigail1023 Před 5 měsíci +7

    I'd want Deborah and Peter to help me if I had a business. He has a mind like a calculator and always looks one step ahead, and Deborah brings humanity and common sense along with her intelligence and business acumen.

  • @louisb1
    @louisb1 Před 2 lety +169

    Peter was dead right. His statment aged well. The new phones coming out have multiple lenses.

    • @Anon-qp3kt
      @Anon-qp3kt Před 2 lety +32

      Because he has insider info that these two guys don't

    • @Black.Sabbath
      @Black.Sabbath Před 2 lety +9

      I wish it would say what year this came out!

    • @lanceveltmeyer6744
      @lanceveltmeyer6744 Před 2 lety +4

      @@Black.Sabbath yes, that would be a great addition the the beginning of the clips

    • @billymabum3514
      @billymabum3514 Před 8 měsíci +2

      @@Anon-qp3ktit was obviously gonna happen

    • @breakingaustin
      @breakingaustin Před 4 měsíci +1

      @@Black.Sabbath 2020, filmed in 2019

  • @crrodriguez
    @crrodriguez Před rokem +94

    Peter just the soul of the party bringing the facts and reality to the table 😂

  • @klevimerkuri4683
    @klevimerkuri4683 Před 2 lety +31

    Just like Peter predicted they are out of bussiness right now .Their website is down.

  • @michaelwilson8915
    @michaelwilson8915 Před rokem +3

    Peter at the end saying "Deborah you are my favorite dragon" reminded me alot of the ending of wizard of Oz when Dorothy tells scarecrow "I'm think I'll miss you most of all" ahahaha AWKWARD 🤣🤣🤣

  • @noamjen
    @noamjen Před 2 lety +79

    one thing that is highly overlooked - people who like photography usually also like the "show" of holding a camera

    • @benardo01
      @benardo01 Před 2 lety +15

      I think you'll find people who like photography use a camera because it can do so much more than a smart phone camera can. Thats it

    • @peterreber7671
      @peterreber7671 Před 2 lety +6

      Photographers use cameras because the ergonomics of a phone is atrocious.

    • @haninnify
      @haninnify Před 2 lety +4

      @@benardo01 exactly; only reason why I keep dragging that heavy burden on my trips, not that I wouldn`t love if phones had those abilities and results

    • @NecroMorrius
      @NecroMorrius Před 2 lety +5

      @@peterreber7671 they use a camera because of the configuration. If you can’t change the ISO/aperture/focus point or shoot in RAW it’s not as good. I’m aware some phones can do these things!

    • @max000gas9
      @max000gas9 Před 2 lety +1

      Not true.... A True photographer cares about the picture not the equipment

  • @jnnnn60136
    @jnnnn60136 Před 2 lety +56

    I don't know when this was filmed but over a year ago I purchased a Samsung Galaxy phone that does exactly what their product does - built-in camera lenses include fish-eye, zoom, and wide-eye modes. As a recreational photographer I am their target consummer but would rather spend on a mid-entry level camera than a phone gadget.
    Sadly their product comes way too late to market, there are big players out there, solving the problem with built-in features on their phones. It's an overcrowded, demanding market and sadly their product is obsolete 😕 I hope they didn't invest too much of their own money in this.

    • @manlykscorpa
      @manlykscorpa Před 2 lety +3

      But he did say if you're travelling you don't want to carry a lot of crazy equipment around

    • @tommydenato8863
      @tommydenato8863 Před 2 lety +1

      You can always tell how old it is by the wrinkles on Deborah or Peter 😉

    • @Ass_Burgers_Syndrome
      @Ass_Burgers_Syndrome Před 2 lety +3

      The episode was broadcast 29th March 2020, and probably filmed a couple months prior.

  • @12345ngb
    @12345ngb Před rokem +10

    One has to take the comments with time of pitching in mind. So both the pitchers and dragons both are right from their perspectives. Peter has investments in technology and so he has an insight into what is going on. Normally, the hi tech industry has research going on for next 5 years of releases.

  • @gtabro1337
    @gtabro1337 Před 2 lety +17

    From Peter's evaluation to the Deborah going "Would I?" this episode got REALLY spicy REALLY fast

  • @hendrasetiawan7220
    @hendrasetiawan7220 Před 2 lety +6

    I'm flattered with Peter Jones verdict, now smartphone build 3, and even 5 camera in their product.

  • @VivekTiwari03
    @VivekTiwari03 Před 7 měsíci +8

    Holy crap Peter was so right.

  • @enigmacrk200
    @enigmacrk200 Před 25 dny +1

    This is the kinda thing my mom buys right before a trip and she's really excited to use it. Then immediately forgets she has it and it never leaves her suitcase the whole trip.

  • @EBiz-tv9jq
    @EBiz-tv9jq Před 7 měsíci +8

    Another is that cameras are so good nowadays on phones, you can just tape any video and then use a video editing tool to mimic any lense/zoom etc. and it is still good hi-res video

    • @doctorcatnip2551
      @doctorcatnip2551 Před 6 měsíci +3

      Only in perfect lighting. Once the lighting is not perfect the image falls apart.

    • @richardbierman9856
      @richardbierman9856 Před 5 měsíci

      Balderdash!

    • @JM-tj5qm
      @JM-tj5qm Před 7 dny

      You can’t replicate a
      real wide lenses is not an effect.
      However this gadget had no chance because of what Peter said

  • @abgy237
    @abgy237 Před 2 lety +15

    Arrogance of these two entrepreneurs is astounding!

    • @antonioduverge3558
      @antonioduverge3558 Před měsícem +5

      German, what did you expect?

    • @niknakz4339
      @niknakz4339 Před měsícem

      Most "entrepreneurs" are

    • @Tassonebeats
      @Tassonebeats Před měsícem

      ​Germans are full arrogant

    • @RandomGuy9
      @RandomGuy9 Před měsícem +1

      They wanted to come off confident I think.

    • @sticklebacketienne
      @sticklebacketienne Před 26 dny +2

      One of those guys was on an equities desk in a bank in the city. He’s wealthy, intelligent, successful, and fully backed his product. I work on an FX desk and have actually spoken to Theo a few times and speak to people more successful, wealthy and ruthless than the dragons multiple times a week. It’s not arrogance, it’s directness. That’s just how these people speak

  • @MH-dm4qc
    @MH-dm4qc Před 2 lety +23

    Isn’t it crazy how fast technology changes? phones aren’t old tech so I’m excited to see new products in the future

  • @frankmcgonagle6143
    @frankmcgonagle6143 Před 2 lety +59

    Loved it when Deborah said "don't say wow" Tej obviously thought he had a better chance at getting the deal and that's probably why he didn't want to share.

    • @Mossyz.
      @Mossyz. Před 2 lety +3

      I saw that also :D

    • @Triggerfinger98
      @Triggerfinger98 Před 2 lety +4

      I dont get his suprise, they were desparate to get Deborah to match Tej's buy back offer, you don't do that if you dont want Deborah

    • @JaneDoe-ls6dg
      @JaneDoe-ls6dg Před 9 měsíci +1

      Probably racists.

    • @tony16991
      @tony16991 Před 9 měsíci +6

      @@JaneDoe-ls6dg What a lazy bait!

    • @JaneDoe-ls6dg
      @JaneDoe-ls6dg Před 9 měsíci +1

      @@tony16991 Nah, people use that all the time.

  • @wisteela
    @wisteela Před 2 lety +61

    Peter very much knows his stuff. This kind of thing is a difficult market. The thing is, there is much much a call for it, and this is not the usual low quality crap.

  • @ibrahimshabbir2873
    @ibrahimshabbir2873 Před 2 lety +8

    13:35 he went in for a second kiss 🤣🤣🤣

  • @atomato5378
    @atomato5378 Před rokem +5

    Peter so swiftly killed this one

  • @M.Alz__
    @M.Alz__ Před 6 měsíci +5

    They sell stuff like that in Poundland in east London

  • @mechahalcon
    @mechahalcon Před 2 lety +74

    Did I hear his name right? Eric Boring? That's an unfortunate name.

  • @Historelic
    @Historelic Před 2 lety +285

    Peter definitely was right about redundancy of telephoto and ultra wide lenses for phones

    • @glizzforman8094
      @glizzforman8094 Před 2 lety +7

      Bruhs got a pic with Prince Andrew

    • @averagegoslingenthusiast2033
      @averagegoslingenthusiast2033 Před 2 lety +16

      He was absolutely right. Most phones come with wide angle and fish eye lenses anyway

    • @colinmorsink9685
      @colinmorsink9685 Před 2 lety +13

      @@averagegoslingenthusiast2033 No he was not, the biggest online sale websites such as Amazone are still selling a lot of these lenses and packages as Deborah had it right, not everybody changes their phone every time a new version comes out. There is still a huge market and if you see these latest lens packages they are really cool! The wide angel en fish eye built in cameras do not have the same quality range as some of these separate lenses in the market! World wide it is still a multi million market, so good for them if they still exist!

    • @wasterdnb
      @wasterdnb Před 2 lety

      @@glizzforman8094 Who??

    • @codykelton1384
      @codykelton1384 Před 2 lety

      I'm still rocking my Note 8, @@colinmorsink9685

  • @NeXMaX
    @NeXMaX Před 6 měsíci +2

    These guys essentially just created a variation of the Olloclip lenses, that also rely on a case for the whole thing to work properly.
    The fact that Olloclip is defunct speaks volumes about the viability of such a business. Peter was right.

  • @vladimirimp
    @vladimirimp Před 2 lety +2

    The video upload was Jan 2022 but does anyone know the year it was broadcast? The tech moves so quick, I'd be interested in the context.

  • @sirbla1rsco239
    @sirbla1rsco239 Před 2 lety +78

    Its a good idea as pointed out not everyone upgrades there phones or wants to buy a camera so it's a decent price to pay considering the points they made in their pitch.

    • @Jesus_in_the_Coliseum
      @Jesus_in_the_Coliseum Před 2 lety +4

      I’m still using an iPhone 5SE 😂

    • @conniesetter6620
      @conniesetter6620 Před 2 lety +1

      I agree. It was a very good point. My first cellular phone looked like it was modeled after Maxwell Smart's "shoe phone. " It had an antenna that telescoped out and was the size and shape of a WWII
      walkie talkie. It worked fine until I could charge the battery any more after several years of use. The phone store people laughed when I came in and asked to purchase a new battery. Those batteries were no longer being made.

    • @Anon-qp3kt
      @Anon-qp3kt Před 2 lety

      True but newer models come out every year. Part of the reason why smartphones introduces new software updates is so that people buy their newer phones.
      You can still use a Nokia 3310 but whatsapp are so prevalent nowadays that you just can't use them anymore

  • @space5896
    @space5896 Před rokem +8

    Bought one of these but different brand - I am not using it anymore. Peter is amazing.

    • @PeteQuad
      @PeteQuad Před měsícem +1

      Same here. I love it but never figured out when to use it.

  • @shafaqahmed7991
    @shafaqahmed7991 Před 2 lety +1

    2:36 looking through the phone screen to check if it works. lolol

  • @darkspace3316
    @darkspace3316 Před 4 měsíci +2

    Why did his ear turn red towards the end of the video?

  • @iancampbell9297
    @iancampbell9297 Před 2 lety +5

    Peter was spot on with this one !!

  • @MrEdwinDSouza
    @MrEdwinDSouza Před 2 lety +170

    As soon as Peter realised there was competition to Jessops he put on a surly disgusted look, and kept it throughout the entire pitch.

    • @matisan8407
      @matisan8407 Před 2 lety +48

      I was expecting that before Peter even opened his mouth. these guy were naive "hey we are here to disrupt your business, wanna help us do that?" lol good luck

    • @yuppymike
      @yuppymike Před 2 lety +55

      I don’t think he’s threatened at all.
      He’s exactly right. A £300, tiny point and shoot camera will outperform these comfortably and you can keep it now matter how many times you upgrade your phone.

    • @rajaqais6263
      @rajaqais6263 Před 2 lety +1

      @@yuppymike And you’d buy the camera while taking an extra burden of a gadget that you can easily break on your hiking trip? No thank you. Id rather reduce the burden than increase it

    • @JanahanBalasingham
      @JanahanBalasingham Před 2 lety +33

      @@rajaqais6263 You have a higher chance of losing this attachment on your phone than breaking a camera.
      And Peter is absolutely right on the quality of the image. It would be like using a glass cup in front of your phone camera to widen the view. The phone sensor has no understanding of what is being sent via the camera lens. And it won't process it properly. A point and shoot sensor knows the lens it's working with. Same with high end cameras.
      Many of the new phones came with a new wide angle lens to offer this. So anyone with a new Samsung or iPhone will have these obselete. And any mid range phones are low in quality on photos that they won't care about shooting wide angle shots.

    • @tinderella2386
      @tinderella2386 Před 2 lety +6

      @Raja Qais
      You’d rather risk your $1000 iPhone over a $300 camera? Probably the biggest plus to a seperate camera, is the battery life on smart phones even today is terrible, and it will go long long flat while the camera will keep going

  • @aiyanyaqoob2203
    @aiyanyaqoob2203 Před rokem +1

    They answered every question perfectly

  • @MJ-YT-USR
    @MJ-YT-USR Před 2 lety +93

    I kinda think Peter was/is right, but I also wonder if the pitched product was a threat to his own business and investments

    • @SeizureGman
      @SeizureGman Před 2 lety +18

      Peter was bang on these lenses could not touch any decent 200 quid camera and could not even exist in the space of any decent DSLR/mirrorless cameras.

    • @EnmaMusicProduction
      @EnmaMusicProduction Před 2 lety +2

      If it was a threat he would have told otherwise and would have counter pointed that his company is developing a simillar tech but no He was right on the point of the camera the pair was pitching would get obsolete quicker with the pace phones are evolving in terms of camera tech

    • @everybodyisanidiot4553
      @everybodyisanidiot4553 Před 2 lety +17

      My guess is he saw the R&D on phones with extra lenses but was under NDA or something so he couldn't just warn with those details to the entrepreneurs and other dragons that they were already obsolete.

    • @Anon-qp3kt
      @Anon-qp3kt Před 2 lety +9

      Peter has insider info. There's no way he hasn't been to the Apple and Samsung etc factories and not see the models being researched.

    • @cristibaluta
      @cristibaluta Před 5 měsíci +1

      We are 5y from the pitch, we already know he was right, we have all the zoom ranges on phones now, depends how much you want to pay.

  • @UncledadBFD
    @UncledadBFD Před 2 lety +20

    This was on the other day,. Put me off my food

  • @dizzy3841
    @dizzy3841 Před 2 lety +5

    Watching this on my iPhone 12 max pro with 3 cameras including an ultra wide and telephoto 😂😭

  • @user-kt8sx7kj8r
    @user-kt8sx7kj8r Před rokem +2

    Guy in the blue sweater totally fixed his junk in the elevator with the old mini squat.

  • @marpag123
    @marpag123 Před 5 měsíci +29

    The Company was dissolved in 2023 with huge debts..............

  • @XxiPoisonZxX
    @XxiPoisonZxX Před 2 lety +8

    Didnt they already upload this one

  • @rhaegal5650
    @rhaegal5650 Před 2 lety +3

    The middle ground market did not exist even before iPhone lenses were built in. Either people take amateur vacation photos or if they’re willing to spend $100-200 on photographs gear they are into the hobby and will save and buy and entry level SLr

  • @alexhowden9248
    @alexhowden9248 Před 2 lety

    I used to skate and used a £2 clip on fisheye lens off amazon which does the same thing except it’s universal and doesn’t rely on a case to attach to

  • @diogo082
    @diogo082 Před 5 měsíci +2

    Why they don't say what episode and which season is ???

  • @KylerTony45
    @KylerTony45 Před 2 lety +53

    Peter is right, I have both DSLRs and lens for my phone and I don’t even use the lens attachments for my phones.
    iPhone 13 came out with lens in the camera and it’s awesome.

    • @johannbekker6175
      @johannbekker6175 Před 2 lety +3

      I hate taking my Sony’s on a trip. I actually just take my phone. They shouldve market it as “lightweight alternative”

  • @NoosaHeads
    @NoosaHeads Před 2 lety +7

    I recently tested the Samsung S22 Ultra. I couldn't believe how good the camera was. I have a top of the range Pentax digital camera and I think the Samsung is better. Add-on lenses are unnecessary. This Dragons Den was some years ago, so "Never underestimate the pace of technology".

  • @Theonlyshaun
    @Theonlyshaun Před rokem +2

    I bought something pretty much identical maybe 10 years ago. I used it a few times and it was fun. I kept forgetting to take it with me and therefore didn’t use it. When the next iPhone came out it didn’t fit and I forgot all about it.

  • @jamienhb9770
    @jamienhb9770 Před 2 lety

    i recently bought a s22ultra i would love to see what the 2x telephoto lens does but i doubt they will make a case to fit it

  • @mella206
    @mella206 Před rokem +3

    peter was right now phones have like 4 cameras and wide angle and telephoto n everything lol

  • @gaaraxnaru
    @gaaraxnaru Před 2 lety +32

    Aw, I got excited when I saw there was a new Dragon's Den video. But a re-upload from just this week? C'mon, guys.

  • @jonathan0834
    @jonathan0834 Před 6 měsíci +1

    Very well Explained Peter 👍🏻

  • @hmq9052
    @hmq9052 Před 4 měsíci +1

    "It's a focused pitch from Eric Boring"
    Alright Evan, love. Bit catty.

  • @srikar9
    @srikar9 Před rokem +9

    Peter was spot on. That's what a true Investor is. He can see the future....

  • @ridwanslife
    @ridwanslife Před 2 lety +12

    I just googled. Don't seem to find their website. Seems a dud!

    • @thedeep3759
      @thedeep3759 Před 2 lety +1

      yeah it seems sketch bunch of lairs much? lol

    • @isabelh5561
      @isabelh5561 Před 2 lety

      @@thedeep3759 Actually they went out of business

  • @connorjory1006
    @connorjory1006 Před 2 lety +2

    I could search google right now and find at least 10 different sellers of these lenses all with different prices

  • @Kekmit
    @Kekmit Před měsícem +2

    If this was 2 years ago, most phones already had 2 or 3 cameras at that point, so there's no reasong for anyone to buy, and enthusiasts are probably going to buy a normal camera anyway.
    I've heard of attaching lenses to your smartphone 5 or even 6 years ago, and at that time it was a game changer, because there were no smartphones with more than one lens. It was pretty amazing at that time - it was called Moment Lenses. Nowadays? Meh.

  • @simpleasliam657
    @simpleasliam657 Před 4 měsíci +3

    Should've listened to Peter, he is one of the most experienced and has the most insight.... 😂 he was right.

  • @TheManInBlueFlames
    @TheManInBlueFlames Před 2 lety +9

    It appears that you reuploaded this one and deleted the old one!

  • @RobertAgarHutton
    @RobertAgarHutton Před 2 lety

    That was a fun one.

  • @Waynedzobo
    @Waynedzobo Před 2 lety +2

    Lol that's funny my phone have all these things now 🤣 😂

  • @Goldstone93
    @Goldstone93 Před 2 lety +5

    Deborah’s right, the buyback does seem counterintuitive. I hadn’t thought of that before.

    • @waffle_chair9269
      @waffle_chair9269 Před rokem +1

      It’s not. They are just framing it that way. They get their money back, plus interest, the equity is a bonus for what basically ends up being a loan.

  • @movedacounts
    @movedacounts Před 2 lety +13

    the way he says 'the americans will be here' at 8:46 feels so ominous

    • @crazychris1123
      @crazychris1123 Před rokem +5

      Yes, we are sending our Floridamen wearing cowboy hats and riding crocodiles to invade. Hopefully they are prepared.

    • @movedacounts
      @movedacounts Před rokem

      @@crazychris1123 no one could ever be prepared for that

  • @acanthusred3123
    @acanthusred3123 Před 2 lety +4

    the lenses are way too expensive, if they were like half the price they'd probably sell more even with new phones

  • @269kd
    @269kd Před 2 lety +7

    I deff have lense like this from Amazon for about £12 🥴 and they look great!

  • @jyotiprakashpanda4717
    @jyotiprakashpanda4717 Před 2 lety +8

    Lemura lenses are good. I have one. But Peter is right, it's a fad. Newer phones have made them obsolete.

  • @NIK-to3xs
    @NIK-to3xs Před 2 lety +3

    Wow peter was actually right here 👏

  • @elwyn5150
    @elwyn5150 Před 2 lety +45

    I wonder how much of Peter Jones' prediction will come true - that in a few years, most smartphones will have these features inbuilt.
    I'm kind of amazed they got two offers, especially when there is a bigger fish out there and can really enter the marketplace. They come across as a bit immature when the guy just says 7:14 "I doubt it". Kind of expected a better rebuttal than that.

    • @0deepak
      @0deepak Před 2 lety +40

      His prediction already came true mate. My S21 has a wide angle lens, zoom lens and a regular lens lol. Pretty sure a company can put a fish angle lens if they wanted to.

    • @minecraftmilker6929
      @minecraftmilker6929 Před 2 lety +1

      @@0deepak my phone is better than yours. I'm using an S21 Ultra. All you're doing is chirping

    • @0deepak
      @0deepak Před 2 lety +47

      @minecraftmilker69 Are you a five year old? You sound like a child "my toy is better than yours!!!".
      I used my phone as an example, not to show off. There are much better phones than an S21 out there FFS so why would I brag about it?

    • @minecraftmilker6929
      @minecraftmilker6929 Před 2 lety

      @@0deepak don't be angry sir

    • @joshnijjar978
      @joshnijjar978 Před 2 lety +6

      The technology has been out for a while now, iPhone now has these wide angle picture capabilities.

  • @xXTheDarkOwlXx
    @xXTheDarkOwlXx Před 2 lety +1

    I have a Canon 6D mk ii.. and to say its been out since 2019 it still feels like it came out yesterday..

  • @fl04
    @fl04 Před rokem +9

    Wow that German being so argumentative and yet naive is an immediate dealbreaker

  • @NeoDragonEWW
    @NeoDragonEWW Před 2 lety +78

    Very interesting considering nearly every phone has at least 2 lenses. The camera is something that Apple and Samsung always upgrade each model. Good watching this pitch with hindsight.

    • @badgasaurus4211
      @badgasaurus4211 Před 2 lety +9

      Well Peter knew it at the time

    • @ItsSchwifty
      @ItsSchwifty Před 2 lety +2

      Definitely not nearly every phone has 2 lenses but most new phones do

    • @davidgraham8058
      @davidgraham8058 Před 2 lety +3

      The difference is these lenses are higher quality at producing either wide angle or telephoto images. They would work for someone with their phone but there is no way in this world even an amateur photographer like me would consider using it. The truth is that to get the best quality images in all types of light requires proper quality lenses with a lot of glass and there is no way to avoid that with our current technology.

    • @justhurricane5331
      @justhurricane5331 Před 2 lety +6

      The pitch was only from a year ago the fact that they thought this had any chance of being successful only a year ago is astounding

    • @mcgrimes
      @mcgrimes Před 2 lety

      @@justhurricane5331 I use an external macro lens on my iPhone 12 Pro. The external lens does a fantastic job at reducing the focal length and bringing in additional light.

  • @TheFounderUtopia
    @TheFounderUtopia Před rokem +26

    I honestly think that sometimes the Dragons tee each other up for easy investments. They work together like hunting lions, one mauling the entrepreneur with furious remarks about their product, their evaluation, etc, and declaring themselves out, and then another coming in to "save the day" offering an investment but asking outrageous equity in return, and because they feel so vulnerable and pathetic by that point they always take it.

    • @JAKOB1977
      @JAKOB1977 Před rokem +8

      its elite mentality.
      you made it, your a multimillionaire, your one of us versus the limited peasants..
      You see that hiveminded mentality in all groups, where they will resonate with peers.

  • @justin9744
    @justin9744 Před měsícem

    Eric and Hugo played that super well, despite Peters opposition.

  • @Boshek2019
    @Boshek2019 Před 8 měsíci +3

    With the new iPhone 15, and the pro max phones, I wonder how they’re doing

  • @harshatks
    @harshatks Před 2 lety +17

    Peter was pitch perfect! Only he could put a valid point!

  • @salvagemonster3612
    @salvagemonster3612 Před 2 lety +11

    Peter is thinking of the half of one percent that still buys traditional cameras

  • @A7Xsyngatesfan97
    @A7Xsyngatesfan97 Před 2 lety

    anyone know what year this episode was filmed? curious about where the competition was at the time.

  • @seanjosephhayes
    @seanjosephhayes Před 2 lety +6

    Repost far too quick after the last time.

  • @libraryofpangea7018
    @libraryofpangea7018 Před 2 lety +23

    Something similar to this would be useful for converting my phone into a Microscope & microphotography rather than macro, when I'm doing field work. ( Deadwood Ecology & Mycology )
    I actually like the product, and I only upgrade my phone every two years, so it wouldn't be that big a deal to upgrade the camera attachment.
    As right now my equipment is bulky, weight reduction for my pack would be a nice quality of life change.

    • @shush97
      @shush97 Před 2 lety +1

      Just get a Huawei p30 pro. It's got 50x zoom on it

    • @libraryofpangea7018
      @libraryofpangea7018 Před 2 lety +4

      @@shush97
      50x isn't high enough
      I'm talking about micro photography not macro.
      I also don't use Huawei.
      For perspective my microscope is 40x-2000x and I routinely work between 500x-1800x.
      Right now it's all a trade-off between weight, image magnification & image quality as well as cost. Something that would be able to maintain the high quality image at high magnification for low weight at consumer pricing would be a game changer.
      Otherwise your looking at heavy camera equipment that's 1000 dollars plus just to get started, or you have to take specimens back to the lab or have a mobile lab unit.
      Having an attachment kit capable of high quality magnification would reduce alot of labour. The problem is so far “phone microscopes” ( not to be confused with lens adapters that let you mount your phone on your scope )
      tend to be cheap pieces of crap that don't work well or produce a good enough quality image.
      They'll advertise 500-2000 but the images will be rough at best and they break really ( really) easy. Which isn't something you want if you're a hundred miles in the middle of old growth forest going over rough terrain lol.

  • @Marian_Rusnak
    @Marian_Rusnak Před 2 lety +35

    they seem to like to recycle old episodes. hiding the date when it was made detracts from its value - and they just ignore it.

    • @thechannelname81
      @thechannelname81 Před 2 lety +3

      To the point, just wanted to say it too. Given that none wears a mask, neither keeps a distance, i assume it was filmed 3 or more years ago

    • @Ass_Burgers_Syndrome
      @Ass_Burgers_Syndrome Před 2 lety +2

      @@thechannelname81 The episode was broadcast 29th March 2020, and probably filmed a couple months prior.

    • @sersolo3112
      @sersolo3112 Před 2 lety +4

      You seem to forget you are watching this for free and have zero right to complain

    • @rdu239
      @rdu239 Před 2 lety

      @@Ass_Burgers_Syndrome You should be lucky and grateful you are able to these for free, if you want the lastest episodes then you have to love in the the UK

    • @Ass_Burgers_Syndrome
      @Ass_Burgers_Syndrome Před 2 lety

      @@rdu239 Ok but why are you telling me?

  • @RZetlin
    @RZetlin Před 2 lety +2

    I have seen these smartphone lens sell for $15 to $20 on Amazon.

  • @gbraadnl
    @gbraadnl Před 2 lety

    13:15 "Ooh, even more difficult"... you did ask here to match and lower the equity.

  • @nebthegamerartist6662
    @nebthegamerartist6662 Před 2 lety +9

    I just watched this sometime ago and now I see it again because it's a re-upload. Amazing!

    • @oxymoron02
      @oxymoron02 Před 2 lety

      Yeah, a re-up load from like Monday or Tuesday.

  • @Dominic201087
    @Dominic201087 Před 2 lety +21

    I have used these detachable lenses. They are awesome and work really well.

  • @Josh_TO
    @Josh_TO Před 2 lety +2

    Peter was spot on. New iPhone cameras can do all and more. Also people get free yearly upgrades.

  • @antonydandrea
    @antonydandrea Před 3 měsíci +1

    These lens attachments were novelty gifts given at secret santa, back when phones only had 1 lens

    • @FullPlaythroughs
      @FullPlaythroughs Před měsícem

      "back when phones only had 1 lens" this episode aired in 2020, probably filmed in 2019. Phones already had more than 1 lenses, the iPhone 11 Pro/Max for example had 3.