The scariest thing about Apple’s announcement
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- čas přidán 3. 05. 2024
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CHAPTERS
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0:00 Intro
0:51 Not one, but three
2:11 Thanks WarThunder
2:56 More Memory
3:34 Yay! iMac
5:10 Things are gonna get dark - Krátké a kreslené filmy
the scariest thing was definitely the continuation of the Lightning accessories on the M3 iMac 👻👀
And the Magic Mouse still having the worst spot for a charging port on a mouse of all time.
No, No, you see that all wrong... It is the most compatible iMac yet, now pay up and wait another 2 years and 5 months and nobody needs more than 8Gb, what do you think we are, giving all our Apple yummy yummy away? Pay you shall, pay you must.
They stall with the "advancement" to USB... which has been around for years.. .so they can charge a bunch of money extra for something they could have easily changed this year. With the new iPhone they charge a ridiculous amount of money for USB 4.0 data cable, effectively also breaking USB standard by adding their own propriety stuff, so they can swindle their customers.
More obviously poor design decisions for money ✨✨✨✨
No I will argue that it is the 8GB of memory that the M3 still starts with, on a $1600 laptop.
I feel like Jonathan was more skeptical and critical of the announcements than Linus.
because linus actually didn't sat through the announcement
plouffe wrote the ltt video, not linus. and mac address has always been a lot more critical towards apple than most people would expect. that's what i really like about this channel.
I really don't think he's being all that critical...even the most hard-core Apple fan would have a hard time hyping up what was announced. Easily one of the most lackluster of recent memory, and I'm guessing even Apple would agree considering they held the announcement so much later in the day than usual
@@MrDummyisDumblackluster of recent… memory 🤭
I JUST THOUGT THE SAME THING! Its not as much fun watching this channel
Non-upgradable 8gb of unified memory is outrageous. Well done Apple.
i’m gonna be staying on windows for as long as i can’t tinker with Macbooks or iMacs and also i prefer windows as an os
scariest thing is the fully loaded m3 macbook pro cost over 7000 dollars haha there arent any pcs nearly costing that with top line specs!
add 256GB of base storage.. thats just insulting
This was definitely the scariest thing. I'm still scared.
Good luck with ram there. While some do still have upgradable components (the framework laptop comes to mind), the industry is moving away from them.
Imagine buying a $1600 laptop and it only supports a single external display.
don't forget the 8gb of ram not expandable
@@julvialinares1395maybe for under $800, but not $1600.
Ridiculous
@@julvialinares1395well that’s what the Air is for.
i@@julvialinares1395 "People who don't care about this and that" aren't buying 1600 dollar laptops
Apple thinking that 8gb of ram is perfectly fine in 2023 is pretty funny ngl
They just want the SSD to wear out more quickly by swap trashing it, so you buy a new one in a few years. I think anything below 24G RAM hits the SSD pretty hard, and probably SSDs below 1TB don't have a lot of cells for wear leveling to work efficiently.
For 1600 USD no less
@@szaszm_I'd be really impressed if you manage to wear out a modern SSD. The times when you had to worry about that are long gone.
@@Dionyzos Under normal circumstances, I'd agree, but under heavy swapping, I've already seen a 512G SSD in an older Intel MBP hit about 1600 TBW after just a year, and that was in a 16G RAM model. It wasn't slow, but it was hitting the SSD heavily. Under similar circumstances, an M1 MBP with 32G RAM had about 100 TBW after 2 years.
@@DionyzosAren't modern SSDs even more susceptible to wear considering we're storing more bits per cell now?
That ending was sooooooo worth the joke.
I can't believe Apple went the extra mile to remove a port: moving the SD card slot closer to the HDMI port instead of leaving the space blank… and only imagine if USB could share a bus, so you could have the same amount of ports, just with a lesser top bandwidth 🙃
And this thing about supporting a single monitor… someone should show them the PowerMac line, maybe they need to go back a little, just maybe…
At least they are there. Remember when it was only Thunderbolt?
Single monitor limitation is baffling at this point. We forgive them on M1 since its new architecture. M2 got some on higher end SoC so there was hope that will trickle down on base M chips. M3 still having limitation is ridiculous at this point, this is truly intentional now.
I agree on the monitor thing, as for the usb port, while yes usb can share a bus, I do respect them for guaranteeing max performance on all ports at the same time, though they could have done one port on either side..
(I know in the real world an extra port would be better, I’m just one of the people who likes things to be nice for ‘academic’ reasons haha)
At this point they are upsetting their existing customers (me) and The new ones are still high on their marketing. The hangover and regret always comes later.
I adore this channel. I never feel flooded with senseless apple rumors.
Agreed. It's Jonathan's fine writing
i'd love to call him the most sensible apple fanboy 😂
Tim cook would get an aneurysm if he even thought of giving a base config decent specs.
And charge anything less than $200 for incremental memory/storage upgrades (the Education store reduces the price of each upgrade by $20! All Hail Tim Apple and His Infinite Kindness of Which Us Mere Mortal Humans Will Never Understand The Lengths Of!)
Tbf that’s been an issue going all the way back to the Jobs days. It’s egregious now because we can’t do our own RAM or storage upgrades.
16GB should be minimum on such an expensive product like this.
I agree, and it should be more.
And the scariest thing is the price! 🎃
HaHa! Especially if you're Canadian!
The price of a Mac is the same everywhere, plus tax. If it's too expensive in your country, then change your government.
it didnt change from the last3 generations though? so normal pricing.
@@tonyburzio4107 what are you waffling about lol
@tonyburzio4107 It isn't, make the conversion from the euro price + tax and do the substraction. You will notice that the difference is not negligible.
The scariest thing is ram and storage pricing. End of story
I want the 96GB RAM model but it doesn’t even come with the best CPU. If I wanted the best CPU option I am forced to pick between 64GB and a super expensive 128GB option. The entry 8GB option is a joke, partly because some iPads ship with double but also because that 8GB is going to be shared with the GPU 💀
@@alexanderfoster3628 happy halloween :D
i would be fine with the base model if it was normal sodimm and m.2 that i could upgrade down the road. its the part where its a permanent choice that cant be upgraded thats really ridiculous
@@Sloppyjoe96 :) just like 99% of people's
The memory configs and downgrading in mem bus speeds definitely feels like a trick not a treat.
Meanwhile my 6 year old pc uses 16gb of ddr4 3000mhz. Bought and built in 2017.
My 2013 dell laptop cost $400 and had 8GB of upgradeable RAM.
The scariest thing is that the M2 and M3 shows not much improvement that they had to reconfigure the number of E Cores and P Cores
We're coming to a bottleneck regarding CPU architectures anyway. Once everything gets down to 2nm or lower, you physically can't get any better than the status quo.
I skipped M1 because it was a brand new architecture and went M2 instead. I'm skipping M3 (and likely M4 + M5) and waiting for M6 before I get another mac. I'd rather have the architecture improve vastly first before I invest in another OS Dev Tool.
Ehh there’s a pretty big difference
There's a big difference, but not an investment worthy difference right now.@@chidorirasenganz
Smaller transistors means you get to fit more of them in the same chip area.
Another scary thing was doing nothing with the Notch, I thought face Id was going to be there on this generation.
if they do it now what would they release in the M6 pro MacBooks? apart from another small 10% increase in speed lol
@@JuanFmTechThen what did they even do this time? Make it black? I can't see anything else that was announced and "new".
this wont happen for at least one more generation with laptops they stick with the exact same design for at least five generations so yeah
@@leonro It's a spec bump; existing models getting a new chip, just like they did last year. The redesigns only come every few years (like the MacBook Pro and iMac in 2021) so I wouldn't expect a new design for at least a couple of years.
@@leonroTheir target users are those with Intel that's why they say it's comparable to M1 like 20% faster which is same as M2.
If you already have M chip there is no need to upgrade in like 5 years.
Base price may have remained the same but:
1) AppleCare+ has gone up from 399 to 429€ (for the same chassis & basically the same configuration of internals)
2) Getting upper tier SoCs is more expensive than before. Example: M2 Max MBP with 30gpu cores & 2TB SSD cost 4500€. M3 Max MBP with 30gpu cores & 2TB SSD now costs 4850€. Oh, right, there’s 4GB of unified memory included 😂
3) The M3 Pro chip is either on par or a downgrade from the M2 Pro (memory bandwidth 150 vs 200 gbps), the binned M3 Max has less bandwidth than the binned M2 Max…
This is so frustrating from a user and customer’s perspective. It looks like this event was made for shareholders, and purely for profit, nothing else.
Nah. The scariest part is that OS 17.1 appears to have broken homekit home sharing pretty bad 😢
BTW send the editors props, the logo wiggle at the beginning was a nice touch, made me chuckle.
The only disappointment I had was no announcement of a 27" iMac with an M3 Pro.
I was able to justify 8GB on my M2 Mac Mini earlier this year because I just wanted something for a home office (I already have a kitted-out gaming rig). 8GB on anything 'pro' in 2023 is crazy.
Especialy, that's 2024 right behind the corner.
Love the visual style and unique flavor to Mr. Horst’s videos. Keep up the beautiful creativity.
Most exciting thing from this event was Tim saying “Good Evening”
Funny thing, the MinKnow software they talked about in the Keynote isn't in any way performance hungry, it runs fine in my 200$ china windows tablet. The only perrformance demanding task is the basecalling, and in their footage apple shows the MinIT, an Linux based stand-alone device with an NVIDIA GPU/TPU in it, wich makes the basecalling. On my desktop PC I enabled the basecalling (WSL) on my GTX 1070 ti.
The MinION sequencer ist for researching in DNA/RNA, but Apple didn't do its research!
I'm considering M3 Pro due to encoding speed in Da Vinci Resolve. Even with 3080ti some projects estimate up to 5hrs to complete. Eventually they get done in 2.5hrs but Fusion still puts the boots to my rig. I like the idea of encoding in minutes instead of hours.
Haha it was indeed stupid scary to just put 8GB for the base model AT THIS AGE and AT THAT PRICE.
8GB which has to be shared with the GPU, leaving something like 6GB for the CPU. One monitor support is a joke when a 2017 Intel machine could support 3 monitors.
@@alexanderfoster3628 in next year will be 4x4 :D
Did Apple drop 720p on iphone? The iphone charging speed is still 2014 android level. They dropped usb2 lightning cable 23 year old tech, aka forced by EU. Sometimes I think Apple is just trolling. No company can be that bad.
I was looking at the M3 14in MBP with upgraded 16gb Ram, but looking at an increased price I might as well look at the older M1 or M2 line of 14in MBPs 🤔
the thing about the regular m3 macbook pro is that there is a refurbished m2 pro macbook pro that is the same price, and is better in almost every way. So right now, not great. But when deals come on, it will be great for people that like the macbook air, but want a better screen.
Not really as it’ll be worse in single core and hardware accelerated tasks like ray tracing. Also worse battery life
@@chidorirasenganz OMG what will I do without ray tracing :O
@@LoopikCZE if you don’t do any 3d work or never play any games now or in the future yeah it’s no big deal. The other points still stand tho
@@chidorirasenganz none of that matter if you has 8gb ram stick. even the chip m2 pro beat m3 anyday
@@hirunguyen4522 those all still do. All the m2 pro has is better multi tasking
Still on my late 2015 27 inch iMac. Waiting for a new 27 inch M3. Going to a 24 inch iMac feels like going back to 2009.
"Its 2050, Apple is announcing a 2GB Macbook Pro Maxx version for $9999"
The wear on the ports will be wayyy more apparent with space black after some time of use. I’ll stick with silver
The 8 GB unified memory option makes sense if you are a really casual user and just wanted the latest mac and cares about hardware specs.
TSMC 3nm yield problems, leading to more binning, so Apple got pushed into releasing more SKUs to be able to use more chips.
This is a great video, very different from your other ones
8Gb RAM was hiding a major price hike, on top of previous massive price hikes, on top of previous massive price hikes.
Apple's primary reason to get on M chips and away from the generic Intel chips was so it could charge what it wants. Long battery life was a side product of that.
They soldered that into place along with the SSDs, the RAM and the chips that prevent swapping parts from even the exact same model.
Apple's marketing department's sole job is to work out specs that downgrade or cripple otherwise excellent products so they can force their customers into more expensive options and leave open the lazy option for future "upgrades" where they painfully, slowly, some time in the far future, remove the crappy specs eventually...
Thanks for the quality and fun in your videos
I will not upgrade my M1 mac mini 8gb/256gb until it comes with 16gb/512gb man the M7 Mac mini its goona be sick!
I wouldn't move off of the M1 chip anyways. This thing is a battery champ while handling everything I do on my Air. Not worth leaving it behind for a 2x speed improvement that is also 2x the price
This was well worth up for. Love the ambience
The M3 Pro Macbook Pro vs. M3 Macbook Pro naming ... how did that even happen? Do their marketing and sales people not talk to each other? What the hell?
Jonathan is by far (very far) the best host Linus' got. The scripts are better and his narrative is superb and delivered like a pro. Get a raise or find a network, J!
I'd put Emily and Riley up there with Jonathan as the holy trinity of hosts.
What's scarier is seeing 256gb. My phone has twice that. And i can put a sd card in my phone that's up to 2tb
This also confirms the base m3 MBA will still have 8gb as well
Rtx and mesh shading 😂 welcome to 2018 apple
for once i thought apple would be more competitive when they developed and released the M1, bought one myself, loved it (coming from a windows guy), then the transition came, and damn all these SKUs and pricing went bananas..
I wonder if the pricing with M1 started so low in order to make people switch faster and now that they are 3 generations in, its time to continue with crazy Apple pricing again.
the base macbook air M2 was damn expensive to start with , the difference to the first M1 MBA with the old chasi was huge.. for now, Im good with the M1, still serves me right, but I do give them the battery and performance, the one I bought can still last a day without charging with moderate use.. I think this is one selling point of their devices.. but man I just cant justify it with today's M3
I’d say the Mac Mini is very competitively priced…I think we are suffering from poor laptop prices specifically because there is basically no good competition due to how bad windows standby battery management is.
@@Austin-ey8dx the mac mini indeed is competitive in price but if were gonna compare these machines from apple since the M1, connecting them to an external power serves no advantage so just get an MBA or MBP and eventually invest on a good monitor.. its just that these prices were getting ridiculously expensive because nothing in windows can compete to apples arm power efficiency..
The event itself is already scary fast
Production quality of your videos is top notch!
Me: Laughs in Dell G15 5515 with 32 GB of User Upgradeable RAM
this is the funniest mac address video ever😂
Also how much Apple ( and other OEMs) charges for different non-upgradable SSD storage options. Yea those SSD are fast but they are not extra $300 fast! Also starting at 512 GB Storage is seriously a crime, especially for PRO models. But yea all this are part of the design to get you hooked on iCloud or ''just'' spend another $300 more for a higher model.
Wow! Love the quality of these videos!!!
Thanks jonathan again realy great video
Apple really phoned this one in. Actually.. they phoned this entire year in.
Currently running the last gen Intel MBA and considering the Blacked out 14” MBP.
That sound bit and reveal was some Mike Flanagan level thing.
Yessss, I loved this video - great job!
An 8GB model is not a “Pro” in 2023. They should just call it “MacBook”
I have an M2 13in MBP. I got it for the larger battery than what is available in the macbook air and the basic heatsink in the old 13in which allows me to hit the cpu harder, longer without throttling. I only rarely need to hammer the cpu, I'm mostly interested in the insane battery life thanks to the larger battery. The new 14in with base M3 is very interesting. Same price as my current M2 13in MBP but with more ports and XDR screen?! Awesome. Wish it was an option a year ago.
Jonathan giving off real Luigi vibes here, loved it!
The spooky sound bit a clever one 😂
I run an M1 Air and I'm really tempted. Made some mistakes when configuring it and I really like the new black colour.
As far as upgrading goes, I wouldn't move off my M1 chip devices anyways. This thing is a battery champ while handling everything I do on my devices, basic tasks, and some gaming/cloud gaming. Not worth leaving it behind for a 2x speed improvement that is also 2x the price
TBH I'd spend your M3 budget on refurbished M1 pro/max.
Hi! Wonderful video. I was wondering if you could make a video about if the m2 mba is even worth it. When we add 512gb storage and 10 gpu cores to the prices, the regular m3 mbp is only 200 usd extra. And for that price you get: a larger and better screen, more battery life, more ports, a fan, and a newer chip. And if I recall correctly, the mbp isn't much thicker than the mba.
4:46 I find it so funny that he said thunderbolt 3 port for m3 macboook pro
3:14 Like phantoms in the office.. LOL great effect
I wish they called their new black color “spooky black” instead of space black
Was gonna get a m3 to upgrade from my m1 base config MBA. Now decided to return to PC instead.
The pro pro has pro in it, but no touch screen
But still can’t use any Mac , too many CAD apps don’t work on it
I was really hoping this would be the year apple would cave just a little, and give the base spec macbook air something like 11 gb ram and a 400 gb ssd, just to still be different / spiteful to the peasent customers. New 8gb pro MacBook pretty much guarantees thats not coming any time soon
The 11 core CPU is just because of binning, that problem isn’t a thing with memory
8gb unified memory scares me the most
Looks like the 3nm process Apple/TSMC used isn’t offering good yields. Think this might be a generation to skip. 11 core CPUs (Intel doesn’t do that), tri-channel memory?. Be interesting to know the difference between both Max configurations.
Something just occurred to me about Apple’s release strategy regarding these M3 processors…
I wonder if Apple are looking to do something similar to the MacBook Air/Pro lineup as they did with the iPhones - keep the Air lineup a generation behind the Pro models?
I think it would make sense from a business standpoint - it would allow Apple to make a greater differentiation between the baseline MacBook Pro (the 13inch models were kind of a joke, let’s be honest) and the MacBook Air models, if the only way to get the latest and greatest chipset is to go with the Pro.
Apple always does stuff like this and no one ever calls them out on it. Like when they took the charger out of the box (didn't drop the price) because they said we already had them at home, but then included a cable with USB-C on the other end. At the time, all of the chargers that they said we had at home had USB-A on them. How can you call it a pro with only 8GB of ram? Still only one external display?
4:41 Wow, your acting skills came shining in this video... keep making things like this...
It’s price is 1.6 lakh rupees(2000$) for 8 GB model in india.
The scariest thing is the mullet.
The scariest thing is watching Apple gatekeeping features, saying they figured out how to make their new Macbook Pro fingerprint-proof while it was already a thing since the iPod Touch 5th gen at least.
I bought the M3 Pro Pro 16 inch with 36gb RAM
totally agree
What’s scary is the price of these devices!
thank you for literally opening the video with the biggest oof - 8gb ram on a base 'pro' machine. totally unacceptable in todays professional envrionment.
We're getting to a point where having 8GB RAM on just the graphics card can cause certain workload struggles, so 8GB RAM for system memory is pure foolishness on Apple's part.
@@Kyle_116literally. they introduce those base models for the schoole/unis/workspaces that buy in bulk and want the 'latest and greatest'. i would love to see the numbers on the 'fully kitted' models sales vs. the 'cheap' version. i bet they sell way more cheap models and profit a lot more due to the increased profit margin.
@@Kyle_116 8GB VRAM is the bare minimum for 4K Color Grading, with 12GB being recommended as the "actual bare minimum" by many, and 16GB being more or less good enough (24GB for 8K), with 32GB of RAM being OK, 64+ strongly recommended; all of this will depend on one's workload, feature films and documentaries require more, short videos (such as music videos for instance) can probably deal with 8GB of VRAM and 16~32GB of RAM, depending on the camera/codecs used and what not.
@@lucadipaolo1997 meaning build a pc
The M3 Pro has 18 GB of memory. Price is 2549 EUR (VAT included).
It's the regular M3 that has 8 GB of RAM. Which, in itself, is enough for a lot of people (watching movies in browser, sometimes working inside a browser as well, so eliminating a lot of on-device requirements).
The M3 costs 2029 EUR. It's not a bad deal, but is intended for a niche category of people.
However, the M3 Pro with 18 GB of memory is the same price (just adjusted for inflation) as the M1 Pr (was 2450 EUR) and M2 Pro.
Tho I always encourage people to find a sealed M1 Pro model because it's probably way less expensive now and still runs fantastically well. And the screen is the same as on the newest ones so there is no loss in there. It truly is a great machine.
Mine is about 18 months old now and it's still as fresh and snappy as on the first day i had it.
haha, this sound reveal 🤣 great idea
The color of a scuffed up black colored metal to silver is so beautiful imo.
plot twist: That clicking noise was the SCP-4975 Time's Up :O
Fingers crossed that EU legislators help them innovate a USB mouse. It's weird that there's always a "bad Pro" option for MacBooks, it could just be there because it helps get people to buy the more expensive models (a bit like adding an extra option for beverage sizes in a fast food restaurant).
Yes, either this or just people who want """Pro""" but work only in spreadsheets and don't care about performance at all
I think I found a new fav tech channel!
Get rid of the notch, true “bezel less” screen and 4 TB4 ports.
Sold, TAKE MY MONEY
I have a 2019 MBP16. I’ll be for a 14in but with an M? Pro and no stupid notch.
Waiting for Intels next gen core ultra branded CPUs at this point.
Mac Address is so good. It's hard to believe that it's part of LMG. Hope Linus is taking notes.
The base entry level ‘M’ MacBookPro will likely be my next Mac laptop.
High on my list of requirements is active cooling and an SD card slot.
I love my M2 air right now, but don’t love how hot it gets when I occasionally need to push it.
You also get that XDR screen too!
Small correction: at 4:48 you said 2 Thunderbolt 3 ports, not 2 Thunderbolt 4 ports.
i hope they dont discontinue the intel macbooks i love mine and i also love the touchbar which they removed now :(
M3Pro
- less memory bandwidth 😨
- less performance cores😨
8gb was the biggest slap in the face in history on a MACBOOK PRO!!!!! what can you do, have one tab open and freeze all the time with the hippie circle
The plot was well directed!!
18GB M3 Pro MBP is the same price as the outgoing 16GB M2 Pro MBP in UK market so it's not too bad.
I have to say this is the most entertaining and relevant video related to Apples Event.
I ordered already. M3 Max 16 Core CPU 40 Core GPU, 64GB, 4TB SSD.
I'm definitely considering the M3 Max 16". I unfortunately had my M1 Max 16" stolen a few months ago, and I've been using a MacBook Air for the time being.
Staying with my 16" M1 max. I see no reason to update.
Incremental upgrades are the thing. The M1 Max was a leap, now we're back to just nudging some specs up each year, M1 Max is plenty fast for editing, which is all I use it for. I used to really be a fan of Apple. Nowadays, I'm pretty lukewarm, they're no longer the special company making unique products they once were. Plus they help the CCP persecute Chinese citizens. Few reasons to like Apple anymore.
Old core 2 duo black MacBook was so cool and badass! It looked super premium next to your white delivery van color macbooks
Those GPU improvements sound awesome! I can't wait to upgrade my graphics card.... oh wait....
Reason why you can't use dual display in m3 because is has the same architecture a17 pro bionic just increases the gpu core and your iPhone is also support 1 display i used it with usb dock