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The eras of youtube, and Chad & Steve have a podcast
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- čas přidán 24. 11. 2020
- Chad and steve have a podcast youtube channel
/ @chadandsteve
Also on apple podcasts and other places.
Episode where I am guest
• Is Branding Overrated?...
We're looking forward to having you on the podcast again! People are really enjoying the episode. Your take on CZcams eras is interesting. It's fun to see it constantly evolve and see how newer folks are often flustered by changes that quickly become normal. It helps to have a long term perspective.
I do remember subscribing, anything that gives us more Matthias is brilliant!
I was thinking the same thing!
Yes, yes! And I remember mystery guitarman from back then too 😄
Yeah I like and subscribe to your stuff, very grateful for your generosity.
Agreed
Agree 100% the "trending" page is full of garbage but sad truth is that we are just not the target demographic
The trending page has left me speechless every time so far. I always wondered: who would like to see such trash?
True, but he’s not wrong.
as a youngster i listened to Casey Kasem's top forty radio show every weekend. i now understand the older generations resistance to "modern" music. my folks, dad in particular, hated with a Capital H our music. i tuned into the very fm station i grew up listening to and realized today's youngsters are being fed what recording studios want then to listen to.
i have forgotten to point i was attempting to make with this blather but i'm sure the savy youtube subscriber will grok the correlation...
@rando01 Yes, this is the sad part of that story. ;)
well if you think K-pop and r&b music from artist with unpronounceable names is garbage you finally understand how your parents felt about your own music taste
I like and appreciate the content you put out but the thing that attracted me to John Heiz and your channel were the wooden mechanical and geared contraptions that you two would build. I remember a video John put out not too long ago saying his views were down but he hasn’t made any wooden buses or clamps in a while. You too haven’t made any geared creations or wood marble machines. I miss vids like that. Quick fun wood crafts are what interest me the most but anything you put out I will watch. Thanks for the content!!!
I disagree.
The trending page isn't *almost* all crap. It's completely all crap.
Hey, one of my mouse videos once made it onto the trending page three years ago.
@@matthiaswandel I stand corrected!
Your discussions about youtube are so interesting, thank you very much for another video on that subject. Any content by Matthias is one of the few things that will always survive any era of youtube for me. I've been watching your stuff for so many years and have never lost interest and fascination for it. I wish you and your family all the best!
I've been using CZcams since 2006, and have been making videos since 2008. You gave an excellent run-down of how CZcams has changed over the years. It's really wild to think about how all the CZcams "constants" (clickbait, content shoveling, culture wars, etc etc) are all things that built slowly over the years, creating the site we all use today.
I think my personal golden age of CZcams was when I discovered you and many other engineering CZcamsrs as a result of Make Magazine (remember that?). Make Mag, and the "Maker Movement" totally changed the kind of content people uploaded to CZcams, and really bore the "how to" and "maker showcase" style of videos.
I was so inspired after watching people like Mr.Jalopy, KipKay, and HouseholdHacker that I went out and bought a new camera. Still never hit it big though, haha. Not that I've especially tried to.
Great video
The only thing that bugs me about CZcams suggestions list is that a lot of time it’s something I watched yesterday
zweg1321 me too
It's actually working fairly well for me, though better than 50% is the same as my 'recently added to your subscribed channels' list or the backlog of those same channels.
YT algo probably notices that certain videos that do well get watched multiple times and therefore suggests them again.
I became a big you-tube watcher, primarily because of you, with your shop made jointer being the google search entry that got me in. After watching many of your videos, the algorithms point me to other woodworking/maker type channels that are now my replacement for TV. Agreed, lots of garbage, but also lots of great stuff too. Always enjoy your videos and comments!
I never look at the front page of youtube, just my subscription feed. I think the recommended videos section has got better and shows a good balance of large and small channels, without too much viral crap.
you were their best interview so far, look forward to see you again on their podcast.
And I'd like to say that I also like the format of a short video talking about youtube (or anything else) much more than a long podcast. I dont have the time to listen to an hour long podcast, but a few min video speaking about some ideas is definitely intersting!
I do remember subscribing, the blog too, in fact I wanted to rewatch everything!
Whatever happened to that John fella, anyway?
@@mqL49J Still making videos
In the beginning I enjoyed the earthiness of the amateurs who seemed like they were just having fun on camera. Nowadays everything is so slick, and it seems like the content makers all have stars in their eyes. At least we seem to be moving beyond everyone spending half the video begging for views/likes/notifications/patreon dollars.
maybe it is nostalgia, but I do think youtube is changing from "amateurs", sharing stuff they are interested in with other people interested in the same thing, to media people doing what ever the algorithms etc. dictates to get the biggest numbers, just like TV. iow it it not the content that is in focus it is being a successful on youtube
Ich schaue immer jedes Video von dir. Du bist einfach sooo ein kreativer und inspirierender Mensch. Soo positiv!!!! Herzlichen Dank für die super Videos.....
Ganz liebe Grüße sendet dir Tom
Zu CZcams....früher gab es auch eine KI Algorithmen, die CZcams jetzt nutzt. Aber du weisst das ja eh.....
Good luck, Matthias. Your style is cool and so is your content.
6:17 I agree completely. If I go to CZcams without being logged in first, it seems that all the recommendations are for music videos, mainstream news, sitcoms, and similar mass media products. No niche content or anything particularly educational or small time content creators (even those with huge audiences). I miss the old days. Keep up the quality, please. I am delighted to have learned so much from your videos over the years.
It is so crazy how fast history is happening in our time. Just think about it, he summarizes the past 10 years, a time we all have experienced, and it is still something new
Good insights Matthias. What also changed are all the platforms taking market share from CZcams (Vine, snapchat, and tictoc to name a few). I'm sure the algorithms were tweaked to help YT compete with those platforms (at the expense of makers and other quality content creators).
Good point there. Though the silly little videos that tiktok is about is closer to what youtube used to be than what it is now!
I just liked watching your clock in the background. Only the second hand moves!
I have always loved your content. Ever since I found your Woodgears online many years ago, I have been in awe of your stuff. You're accessible too which has been helpful as well. Its a bummer that youtube has screwed small creaters. Keep doing what you're doing. We all love your adventures. Thank you for doing what you do!
Always happy to see you chatting on this channel and I'll make sure to check-out the podcast. Scott
I am a woodturner and budding blacksmith, thanks to other youtube creators. I kind of want to dip my toe in the video making part, but like you said, it is no longer grass roots. There is money and time required for real success. I would rather spend that energy making things, not a "shop" for " merch"- don't care for that money making/patreon begging aspect. Front page is crap, yep. I am glad they track my searches and feed me my interests. Making, science, history, how to - that is where it's at!
That's the beauty of subscriptions -- it doesn't matter at all how infrequently you post since whenever you do, it simply shows up in my list. No worries that CZcams won't "promote" the video to me or not.
I honestly don't get why so many people eschew the power of subscriptions and simply allow CZcams to push content at them. You'll miss so much that way! But it's by far the most dominant way of watching CZcams - my own video stats show that fewer than 10% of my subscribers ever watch my videos.
The problem is, some people like me have a couple hundred subscriptions, so I somewhat rely on the youtube algorithm to promote the specific videos I'm interested in across all the channels I watch. Since I have so many subscriptions, it would take me quite a while to look through the entire subscription list, and if I did it that way I'd be more likely to miss a video I'm interested in, because I would have to specifically look for it. But, at least in my experience, the algorithm does a pretty good job at finding those videos for you and putting them on the home page, making it a lot more convenient. I'd love to watch every video from the creators I like, but realistically for most channels I like I can only check out ~1 of their videos a week, depending on the length.
You are right. Altough i am only 6 Years on the Plattform, i see how the Plattform has changed....
On one hand it's easier to become sucessful, because there is plenty of cheap or free resources out there that teach you how and also plenty of other creators that have been successful already to learn from. On the other hand it's harder for the reasons you mentioned and just the fact that pretty much every niche is already occupied.
Where is the data that indicates that creators that make videos opposing SIlicon Valley politics get suppressed?
It seems like the people who complain about it most (Tim Pool, Ben Shapiro, Steven Crowder, Dave Rubin) have exploded in popularity and are *the most* successful.
Successful despite youtube's best efforts.
So many of my favorite channels got banned from youtube. They are fine with small channels that take different views, but if they rise towards 100k too fast, they then are banned too.
@@lightdark00 Which ones?
Yonatan24 too many to name. Go to altcensored or bitchute to see many that were deplatformed.
Lol, this is a pretty brain dead take from you Matthias, they are successful because CZcams makes money off them and doesn't want them gone, it's also amusing you seem to think a company is run based on cultural views of some fantasy "silicon valley" culture (which is actually incredibly right wing) and not simply off what is most profitable, occasionally the scale tips too far and advertiser's get scared off and CZcams has to scramble to correct, but if you think think they're successful "despite CZcamss best efforts" you really have no idea how the world works, these companies constantly mercilessly crush genuine left wing content, you just don't hear about it because they're the ones that have actually been "deplatformed" and the ones screaming about being deplatformed and censored you can always hear just fine.
The insanely in depth analytics are one of the reasons that I think will ensure CZcams doesn't have any new competitors any time soon. Seeing how much data and resources go into it is pretty crazy, from a developers perspective.
I totally hadn't considered this point till he said it, so true.
Yes, but what that has done has shaped a new production style of content and there is now a huge body of knowledge that people can just emulate. You don't need analytics on every video to realise that people skip the first 30 seconds of dross and don't watch beyond where you've made your point.
@@davelowe1977 Oh, you have no idea what data I have access to :)
yes but it'sa double edged sword, as creators will more likely stick to a proven script at the expense of experimenting.
@@Yonatan24 I very much doubt that. I've developed plenty of software for the API and made quite a few private videos. I wouldn't say the amount of data was insane.
Great comments. As a long time watcher of CZcams over TV I can't disagree with any of your observations, as a guy with no side in that fight.
Cool video. I myself don't care much about successful channels or successful videos or how to make them, but it's interesting to have a panorama of the trends over the years and how they affected both youtube and content creators.
EDIT: Oh, and psh, I don't ever look at the home page, I go straight to my subscriptions page.
I use the subscriptions page as my home page, and if I have time to kill, look at the home page.
About a third of what I watch has gone over to alternate platforms, and it's my understanding that they're now making money, so if the free market is allowed to work then YT will lose some of it's share over time.
Interesting and helpful, . . . . . . . . . . . . . . . as usual, Thanks!
I virtually never look at Trending. Just had a peek and in the top two pages worth of videos the only one of interest is Stephen Colbert interviewing Obama, which I've already seen. (and arguably isn't real youtube, since it is just reposted from a conventional TV network)
I found Chad amd Steve's Podcast and it's really interesting. Matt, your episode with them is really good. They also had Melissa Maker on their Podcast. I had never heard about her, and now I'm watching her videos.
I think you have a pretty accurate understanding of history. CZcams is probably one of the few platforms where I feel the algorithms are actually beneficial. They even lately appear to be defeating click bait to some degree. Although they definitely hate some videos that disagree with them just like you said.
I disagree that niche content can’t succeed. There are vintage computer guys that are still building massive audiences and guys that do heavy equipment and such. Heck just they other day Rick Beato, a music theory guy,
made a video about his aunt dying that strangely went trending.
obviously i am still missing all the cross references. how many channels by Matthias are there? why did i only yesterday stumble upon an interview from 2018 on let's bastel? why was there no comment? or did i just miss it?
finally: i hope at least a few people stay as they are and contribute to youtube being meaningful - like this channel here!
Interesting, and enjoyed the podcast as well.
Very insightful Matthias! Thanks a lot! I always wondered when you would upload a new video on this channel!
i miss the crazy dirt homemade youtube!
"Epoxy table".
Isaac Asimov spoke on an era where everyone has their own TV channel. I believe he is right, and that history will repeat. While the medium and delivery mechanism has changed, the underlying principles of who succeeds will not be much different than which shows/series succeeded on cable television.
Watching this video, besides its amazing content, made me seasick. I'd suggest Matthias' video about using a tripod instead of a gimbal !
Man! Matthias mentioning Mystery guitar man gave me such a flashback!!!
Has the woodworking side of youtube slowed down? I haven't subbed to new content creators in years and the existing creators have not uploaded as much as I remember them uploading.
Yes. The algorithm works in mysterious ways, and it was really pushing woodworking a few years ago. But not as much anymore apparently.
Strange enough, Over the past year the algorithm made me discover a couple of local German channels on woodworking and electrics. Run by professionals of their trade (Handwerksmeister), so the content is excellent. They are growing steadily. Maybe it is just moving away from international/English content?
I agree that the algorithm works in mysterious ways, but it works. what might have actually happened is that you reached content saturation: the amount of time you are willing to spend on youtube a day is filled with your existing creators. if you actively look for good content, there is plenty good new stuff:
jackman works, blake weber, chris salomone, john malecki. check out zac builds who started 9 months ago and has 102K subscribers. quality is top notch.
this is only woodwork bent material. if you expand to all making, you can spend all day
One thing you didn't mention in this short summary of youtube history are videos with "paid promos", which are now ubiquitous with a certain section of youtubers and much less common with others. And then there are youtubers that have had, shall we say, a "Dewalt experience". Though I suppose paid promos are essentially external to youtube itself (aside from "includes paid promotion") so perhaps it didn't quite fit the theme of this video.
Love the opening line.
very interesting even for a non-utuber as myself. thanks for introducing me to that podcast, very entertaining.
speaking of new generation of makers I wonder what your thoughts are about channels such as hacksmith industries which started 14 years ago with low rez clips of him jumping off a tree and doing some nerdy lightsaber FX stuff, while now he builds real life lightsabers with full production and a tony stark worthy shop?
Yes, cool builds. But all for youtube, none really useful. I do wonder where he gets the money from. CZcams doesn't pay that well.
What you think, if you have to start youtube now from zero like you did years ago would you be with same time in same point?
I'd post youtube videos just for friends and family. It's so competitive now, I don't think I'd consider it as a business. Hadn't considered it as a business when I started either.
If you are doing it for fun then I don't think it matters. If you are doing it for money, then you missed the golden age. There are a lot of hoops to jump through before you can monetize. Even a lot of what I would say is for fun and social features are locked until you hit a subscriber threshold like posting CZcams Stories, or Discussions, or a Store, or Member subscriptions.
I really like CZcams. They are hammering the adverts though. I know you can skip some and I know you can use apps that block the adverts but it just gets tedious.
nothing tedious about "adblock plus" just install and done. no more ads. :-)
@@shrike6259 also youtube vance on Android.
I just hope that Matthias will stay on youtube (or other video platform) many more years.
If Matthias ever decides to close, I think it will feel similar like when Friends ended 🥺 😅
What cam are you using?
Charlie bit my finger was very funny! 😂
I did remember subbing to this channel, actually just a few days ago when I watched one of John's rants I remembered this channel was a thing.
Looking at the trending unfortunately its a lot of mainstream classic media content, clips and snippets from big TV shows.. They all have their own channels nowadays where they upload highlights.. And that stuff does keep trending.
I don't get that.. why do people want to watch TV on youtube. I also don't get why youtube lets this happen.. Lets those take away spots that actual youtube creators could take instead. But I guess whatever brings in the views and revenue..
Hey Matt I've been trying to find you for some time now. I remember viewing one of your videos about building a recessed shoe rack on staircase wall by the entrance door. Can you please repost it or reply to this with a link.
Thanks
I don't watch podcasts because it's usually thoughts that could be put on paper to be read in one minute, versus usually 20-120 minute podcasts.
I like joe rogan, but I watch maybe one in 20. I usually just google the guest's name to see what the podcast is likely to be about. Yes, a carefully thought through video just gets more to the point.
Just finished listening to your interview. Good to hear your thoughts.
One comment regarding your thoughts on arm chair fans. I think more of them buy plans then you think. You don’t have a patreon and most fans would rather have a token item that shows our support. That’s how I ended up an I built it.ca t shirt.
Actually, I do now have a patreon, I meant to correct steve, but got sidetracked. Also, if you buy a T-shirt for $25, you just spent probably $22 on a t-shirt and $3 on supporting the creator.
I remember subscribing and remember that this channel had a different name as well.
The thing that I dislike the most about you tube is when they stopped posting new videos via my email. Now it is a big hassle saving and viewing saved videos. Saving the notification on emails are a lot easier by saving them in specific folders and they can be stored in alphabetical order. Now we have to save them in their folder and scroll all over to find the correct folder to save the video to. I hate to admit it, but I have been seriously considering giving up on you tube all together.
Interestingly enough, I've been subbed a long time ago and this channel had been recommended to me by youtube today. Coincidence?
I've been using You Tube since 2005. It's funny how every time You Tube changes something there is always a video someone makes complaining about the changes, but they never change back to the old ways, at least that I've seen. The newest thing seems to be YT monetizing videos that the creator put up without monetization. The idea being that YT is doing it to generate more revenue. It'll be interesting to see what You Tube looks like in another five years. (2025) Will it even be recognizable anymore?
I just put the bell thingy on so keep posting.
I'd guess youtube partnership with monetization was going on in 2008 or 2007. When I was in highschool at the time I had a friend who was partnered with CZcams for a gaming channel. He joined an MCN after about a year and they took the lions share so he quit.
I'm pretty sure there was no partnership program in 2007, and probably not 2008 either.
Podcast: pca.st/podcast/6e57e620-efb0-0138-e80c-0acc26574db2
Episode: pca.st/episode/5b14b436-d438-4ba5-b348-4e61a43c2e00
I've been a subscriber of yours for a long time (viewer for longer) and I tell a lot of my engineering buddies about your channels because of your engineering approach to woodworking. I've even purchased a few of your plans over the years but this video has raised a couple of red flags that have me concerned. Your comments in the video and chat have some political/social undertones that I have a hard time overlooking in today's climate. Additionally the encouragement from some to join Alt-right platforms (without a strong admonishment) increases my concerns.
I know this plays into your conspiracy theory about CZcams suppressing dissension but perhaps it's the audience (like myself) who turn away from CZcams personalities with unsavory ideologies. I'm sorry but I know this video will make me reconsider my patronage of your content.
I suspect it's more youtube de-emphasizeing it, but the audience going for it. Try reading the rest of the comments.
I know you have the capability to wrongthink but see, I have this power of cancel to help you decide what is actually right. Not wielding just my own small cancel but making my opinion public for more leverage. Just don't be you. Be what I think is right so I can tolerate you. I'll leave this cancel hanging here so you remember on which side of the cage you are.
Small pp.
Funny... it seems like Podcasts are the new trend.
CZcams shouldn’t have bowed to the advertisers. I remember watching network TV around the same time that was occurring. A crime drama opened with a panning shot of a dead person in a pool of blood. Seconds later you are watching an ad for laundry detergent or a cell phone company. Advertisers needed CZcams more than CZcams needed the advertisers. CZcams had the eyes so the ads where going to be placed by someone.
Wasn't this channel originally a back and forth between you and John?
Yep, and it was great (in my opinion). Two rivals, a perfectionist and a pragmatist, arguing their case, and we could watch and learn and be entertained. Unfortunately, though, many people chose a side (or had chosen one long before) and though this was an argument that could be won and had to be won. Others were just complaining "why is the other woodworker in my subscriptions? I never subscribed to them!" which (IIRC) took the fun out of it for them.
Specifically, it took the fun out of it for John. And with just one person, there's no back and forth.
I've unsubscribed from a fair number of woodworking channels as they've just turned in to long adverts for that weeks irrelevant sponsor. Either that or they constantly mention a vendor, links in the description etc
Oh wow, I wondered if you and Steve still kept in touch.
My main annoyance with CZcams is how the mobile app gets dozens of extra features.
I get that mobile devices capture more data and therefore the ads have a better CPM.
But why not have feature parity? I want my continue watching button on the subscription page.
Interesting. I watch all your videos and I don't even notice what channel it's on. Important to you but not to me. I made the same comment to John Heisz who goes on about his channels but I just watch the person. He didn't seem to get that! Just for feedback.
I don't tend to pay huge attention to youtubes suggested videos, much of the time they aren't suggesting stuff that interests me. Most of my watching is either from channels I have subscribed to, or a particular subject that I've searched for.
The thing that's starting to annoy is the adverts. I get that there has to be some means of generating revenue, or people will just stop making vids. But someone (and I suspect for the most part not the actual video creators) has just got greedy and the advert to video ratio is way off what would be tolerable. Here in the UK, ofcom set a maximum limit of how many adverts TV channels per hour, and it is way less than youtube throws at you
Fantastic idea
When ever I watch a video and they as me to subscribe it do. So I'm subscribed to thousands of channels and don't remember what I am subscribed to. My CZcams channel is doing good even tho it's a small channel.
CZcams his here for stay!
it adapts to the audiences. Let's say servs all audiences even the stupid ones that you wouldn't imagine people would look for it.
Basically it's like a tv network that all the channels are available and you just choose the ones that really matter to you.
And there is millions of options to choose from.
Just waiting for another wood project to see
Go to his main channel, he still posts frequently
crap indeed. lots of crap. if it's mainstream, it's crap almost by definition. i don't need any 'easy entertainment', i need to learn stuff. that's why i'm on youtube, and have been subscribed to many of the old and small channels for years and years. i tried to make a few video's in the past on my woodturning, but that is way too much work to do next to family and job. yeah, it's not what it was, but still useful. thankfully there is a search function, so i don't have to use the trending page at all...
Interesting, thank you!
It was a nice episode.
Great full
YAAAAA Can't wait
Some of what I like about CZcams content is that I can find very specific content such as hobby CNC machines where you would never be able to have that content on cable or broadcast TV. Some of what I don't like about CZcams Ads are that CZcams promotes channels with Ads and less so deserving channels without Ads. This is understandable from a business point of view but still seems greedy. Finally, I think that the viewer is often ignored by CZcams. For example, from time to time the Ad that pops up is a reproductive hygiene Ad. I would like to be able to click on something to tell CZcams "Don't ever show me a Ad like this one again." CZcams simply doesn't care. They've rolled the Ad and gotten their money. Why bother telling the vendor that their Ad is offending people.
Yup it was ages ago, and I totally forgot you are here too!
Do you have a plan going forward?
Matthias, do you use MS Windows?
Just curious.
yes
@@HeiszWandelproject
😎👍
I'm thinking of moving over to Linux,
I'm testing distros now.
People may have a good deal to complain about when it comes to Microsoft, but the Windows OS Workgroup network connectivity is pretty much 1, 2 ,3 done and working.
It's too bad the Linux geeks aren't smart enough to get Linux to work that easy.
DEAD ON!!!
Hello Matthias, i started doing engineering inspired on you. Thanks
Woodworking youtube has a very narrow audience, I think many of the woodworking subscribers are really just DiYers that want to learn some skills and maybe get an idea for a project or looking for a "howto" on making something they need. Advanced woodworking require somewhat more tools than most have, I can see Steve's channel often in my "suggested" and all those with fancy hardwood with showoff wood joinery is not that common. So if you want views for us "common" people, projects that is usefull and dont require too much tools might be the way to go. With corona shutting down gyms, there is an influx of "DIY" home gym.. everyone is making DIY gyms and lots of the videos arent that good, but they still get tons of views. If anything I would pay for plans for decent designed wood gym machines/equipment, but not chairs.
Meanwhile I'll just keep plugging along...
Algorithm is to make as much ad money as possible
Good talk
I will try to watch the podcast. But it is a whole hour long!
I listen to podcasts while organizing stuff and while making things that don't require concentration. It makes the time go much faster.
And now every business that has video for business reasons posts everything on CZcams platform.
Well said
Freaking Steve Ramsey and his mattresses :D - Anyway CZcams change? More people, too many in fact but anything else is speculation although we know they will push content that people watch so niche content like woodworking (its not mainstream) will always be at a deficit.
So we will never have another « charly bit my finger ´ video ?! Do sad
You get 100X the views on this channel than I get. I wouldn't worry about traction.
Pewdiepie screamed the N word at someone in a live stream when he was mad because he was losing an online game, didn't he?
That was the secone one. The first one was he demonstrated that you can hire people to do ridiculous things cheap, and he paid someone to show an anti-semetic slogan as an example of ridiculousness.
Baba booey baba booey
Why do I remember Steve throwing shade about you a couple years back ?
Almost 1 in 7 subscribers has seen video.