I for one am happy to hear you are "less enamored with the idea of shorts". I'll take quality 20 minute videos any day! If it's only worth 1 minute of time... is it really worth much?
Well the idea is those shorts are from his older long videos, it's just a good way to get new people in that don't want to watch a long video from an unknown youtuber.
This is a good case study for people making shorts. I wish for a world where there are no shorts. The worst feature CZcams has copied from other social media. No shorts is better for the creators and better for the world as well. CZcams needs to stop copying TikTok and leave that for phone addicts who want to keep flicking their phones all day long.
Shorts would be great if you could have a "Click here for more" thing. Then you could use it as "trailers". "Look here at this weird thing, for full explanation see this video!"
@@RegebroRepairs Too bad Google didn't brainstorm, it shouldn't have taken too long before they got that idea. They never think before they do it seems, just copy then get rid of things.
@@jeremiahbullfrog9288 You obviously have no idea how long it takes per minute of video. Most normies don't have a clue. I would agree with you if it was just a camera and some bimbo on TikTok but with this I do not. Btw, to make money on TikTok is pure hell so most do it who only want to chase clout, or are narcissistic. To earn money directly from TikTok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days. Once they reach that threshold, they can apply for TikTok's Creator Fund through the app. Now, after jumping through all those hoops are you ready? Here - As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.
@@jeremiahbullfrog9288 I didn't care for your flippant attitude about the work done for a video. Five minutes of effort makes me wonder what in the hell you are watching? Now those tiktok videos I see on youtube, or from libsoftiktok, are just some leftist with a camera so takes absolutely no amount of effort. I grant you those are low brow/low-hanging fruit. As I keep asking people is what in the hell can you do in under one minute that is worth doing? If it can be done in one minute then it really never needed to be done. Oh, I was just watching a vid from one of my content creators and he does shorts, but mostly long form. He uploaded a short but it was over by 4 frames so was listed as 1:01, It did not get put into the shorts and magic happened. It didn't have as many views BUT made over 1500 USD (he showed his analytics) while a 1 minute shorts seem to get him about 150 dollars for a magnitude of more views. I found that interesting.
I almost never watch shorts, but I am a huge advocate for short standard CZcams videos. A video should be as long as it needs to be and not forced it into a set time, under 1 minute, over 10, etc. Some videos needs to be an hour long, some 3 minutes - I believe that which makes the video as good as possible win in the long run.
I actively avoid shorts because the interface is so crappy.
Před 2 lety+2
@@akivaweil5066 Well, that is only partially true. It makes sense to cap shorts at 1 minute so the users can search for shorts specifically. However, it doesen't make any sense to apply teh same principle to 10 minute videos. Nobody searches for videos 10 minutes long. At that point, people are searching for specific videos about a specific topic or in a specific genre.
Yes! So annoying. Not being able to seek through the video, and rewind. That and especially if its multiple shorts tied together then if you accidentally touch the screen wrong it skips to the next part of it, or whatever. And automatic looping. It's such a horrible interface!
Also, if it's something you'll wanna watch later or show somebody, you can't save it to a list. That, along with the lack of shuttle control, crappy upright format, and no ability to set or limit resolution, change speed, etc... the stripped-down interface is pure garbage.
@@_BLANK_BLANK The real problem is that for some reason in early versions of the CZcams app after Shorts were introduced, when you opened the comments it would pause, but now it just keeps playing, meaning that you have to mute everytime you stop to read more than a few comments, unless you want to go insane listening to the same thing over and over. What's more, you then have to unmute for the next Short, which is way too much friction for what should be a seamless experience. That mirrors the painful experience of having to select 1080p everytime you load a video, instead of just having that handled in the settings. Instead of making it automatically apply your chosen setting like you can with extensions/add-ons in browsers, you now have to perform 5 taps instead of 4 due to the stupid new interface deciding that 480p is 'High Quality'. These complaints may sound trivial, but billions of people doing them dozens of times a day represents billions of dollars worth of lost productivity, and is a serious inconvenience for people with disabilities.
@@deus_ex_machina_ honestly the youtube shorts, seems to me to be a failure, and generally not good in every aspect. The creators don't get paid enough for them, the users would rather watch long form content (well depending on the situation), the user interface is probably the worst of anything I've ever used, plus compared to the success of tik tok, youtube shorts is just not really even a serious competitor in that aspect. I think youtube should stick to what it does best.
@@jeremiahbullfrog9288 I mean in matthias case its fine honestly, because those teasers usually had a video connected to them and if you where interrested in it you were able to watch the longer video
I have watched thousands of shorts and never went to the regular channel after. Of course that's just my experience, but the way shorts function - keep you watching short after short after short - isn't really set up as a way for advertising your regular channel.
Yeah, I would really like CZcams to make that experience better, for example let me subscribe to just shorts or just videos, let me see some channel info etc.
@@Jehty_ It seems that it counts the same as watching regular videos in the eye of the recommendations algorithm. When I watch a bunch of shorts from a channel, it doesn't take long for that channel's regular videos to start showing up in my recommendations
Reading the comments, it seems that there are not many lovers of short format here. You can add me to the list. Thanks for sharing your stats, Matthias. Very interesting content.
A video casting shorts in a negative light attracts commentors that don't like shorts? Next @11, our top story, videos about sports attract comments from sports fans! See you after the Break!
I much rather watch a regular but short video than CZcams's short video. Simple reason: I dont have much time to watch long videos but I dont like watching a video that was done fast on purpose
Personally, I go out of my way to avoid shorts. I didn't see the mentioned video - or any video of his, to be perfectly honest - but the chance of me watching a short is very very close to zero. I don't watch on a phone, and videos that waste about 8ß% of the screen space are not exactly something I regard very highly. Why is vertical video suddenly ok? I thought everyone agreed it was terrible, yet here we are...
I think it's kind of interesting how people get upset about the revenue from Shorts. At face value it's a great way of recycling older content or reaching new viewers who might otherwise skip or miss your content. That's fantastic. But the flipside is it's technically a different platform with it's own monetization system and all that. CZcams certainly needs to find a better way of monetizing Shorts to make them worthwhile for creators. But so many creators seem mad about Shorts being less lucrative when they could just add a few extra frames to the video and avoid it being a short... Eventually CZcams will either bring the revenue up to parity with a regular video, people will stop using shorts, or CZcams will further distinguish shorts as it's own platform. That last option really defeats the whole advantage of having regular CZcams content and Shorts in the same place. You CAN'T share content designed for a different platform on TikTok, Snapchat, Instagram, etc. But you CAN on CZcams. That's HUGE for creators who want to have an audience for normal content while also attracting new/different viewers with Shorts. To get that same dynamic on TikTok, you need people to leave TikTok and go to CZcams. That's basically impossible because of how addictive TikTok is designed to be. Ultimately I really hope people uploading 1:01 videos to avoid them being Shorts encourages CZcams to make the income worth the effort because it'd be a shame if CZcams gave up their key advantage. There's got to be a middle ground that satisfies creators while retaining the unique platform features inherent to Shorts that's absent on every other platform.
But if the short gets 1.5m views, that's exposure for the channel which will likely see a general bump in subscribers/general video views. So while a short itself doesn't make money, it likely indirectly does due to the "few" 1000 that watch your other videos.
@@mrdrummer2564 It doesn't work like that. The typical shorts audience have no interest in watching more full format videos or even becoming a subscriber. They're just doom scrolling to consume content and not really actually engaging with the video creator at all. Of course - there's exceptions to the rule, but mindless consumption is what Shorts is geared towards, and viewers aren't encouraged in anyway to engage with the content creator outside of liking or disliking their short to influence their feed.
I think the amazing part is that people are willing to watch an ad for a one minute video and they aren't using anything to block ads. That's my #1 reason to jailbreak my phones, to eliminate ads.
I used to do that. Then I ran a business through my phone and couldn’t risk someone malicious knowing all my documents and websites. I pay for Premium and it’s worth it knowing Matthias and other creators are getting paid way more from my view than the ads would have otherwise. I also like not being brainwashed into someone’s product or ideology.
@@trashbytes Not only can a adblock browser add on read and modify all the websites you load, it can scrape information off the page and upload it to a random server in another country to get data mined. As for jailbreaking. Come on bro. That’s literally giving root access to anyone that wants it. You can barely trust Google to keep your data private, are you really going to trust some random dev on Cydia? Who knows what Trojan horse viruses are on there. At the minimum a battery icon mod can take a quick screen grab every few seconds and send it out into the ether. I was dumb back when I did it and wanted my screen to look like it was on fire. I guarantee that’s how my accounts got hacked. If something is free you are the product.
@@markm0000 I believe Mathias has said before he doesn't care if people uses ad blockers and if they want to support the channel still to just buy some of his plans since he will make way more off of that than someone viewing all his videos.
I must admit that I very rarely watch any of the shorts videos as I don't really believe in the idea behind them, I'd much rather spend 5-10 minutes on proper content. I don't do tik-too for the same reason as it just turns into a bunch of silly short videos that are made purely to make someone watch them and very rarely have any real content in them. It's just mindless video for the sake of someone collecting 'views'
I've also made vids to a certain length, only to find yt adds a second or two to the end. I enjoy reading through my analytics, but yours are insane. Envious right here lol
Shorts are intended to be a people magnet rather than a money machine, to attract new audience. A lot of channels have experienced immense popularity growth based on the power of shorts. But people do like their short and punchy regular videos, i have made that observation. There is popularity potential there as well. But also it's easy to burn out on them as a viewer specifically because the amount of CZcams's ads compared to the amount of content you're getting is too high, you don't want to be stuck in prerolls.
Shorts are complete wast of time on CZcams. Had a short get 4.4 million views and it didn't even earn $150. I almost uploaded it as a video and that probably cost me a lot of money. I'll never do shorts again.
I wondered when that one went up what happened, interesting stuff. sounds like it'd be more lucrative to just go back and remaster old videos as classic 'longs'!
Well he has in effect done that several times. A few larger projects, there are the several videos for the progress of the project. At the end, there's a compilation of the entire project. Then, because he's realized those have limited audience power, he'll do a cut-down version of the whole project video.
Hooray! Shorts have destroyed this platform me. I have never and will never click one of them. Thank you for staying away from this TikTok consumable trend.
I just listened to another YT maker today. He was saying that YT is sort of forcing makers to upload short videos. His videos are typically 10-15 min long so he doesn't like the shorts.
I'm curious about whether using shorts as a sort of cost center to promote your channel could translate to funneling higher views and revenue on your main videos.
I don’t like the way “shorts” work but I do like short videos. I’m much more likely to save a 3 minute video to my watch later list than a 20 minute video. When I have time to actually watch a video I go to my watch later list. The ones on my watch later that I never get around to tend to be the longer ones.
I experimented with this. A normal (landscape) video needs to be 31 seconds or longer to receive the normal ad revenue. It made me seriously question whether all videos that aren't long enough for a mid-roll should be split up into frequent shorter uploads if possible.
I think a channel with more of these short (but not a Short) videos would do well! I know some gaming CZcamsrs have had success with "clips" channels too
I think that shorts work best as advertising, because they can easily reach bigger/new/different audiences and might interest people in the channel in general or the full video the short is about. and the player normally shows one second less because it starts counting at zero. so the preview shows the video being 61 seconds long (1:01) but the player counts from 0 to 60, which is 61 seconds (0:00 - 1:00).
How did the short compare to the 61 second vid at bringing in subscribers? I edit my vids into shorts but so far I’ve only put them on tiktok and Instagram
good for you! I have been skeptical of shorts myself. I think I'll just stick with making good quality content for my viewers. thanks for showing this!
Video length is calculated on the client side by browser JavaScript on the CZcams website. Different browsers (e.g. Firefox and Chrome) will give different lengths for the same video, depending on how many frames long the video is! (Because of differences in floating point math between V8 and Mozilla's SpiderMonkey)
Man.... I'm glad to see you making this kind of money with this amount of subs! Also, it encourages me! At this level I'd be beating my teaching workand could be renovating and doing films full-time!
I think shorts are complimentary to videos because there is some stuff that just doesn't make sense as a full video, viral clips, short form comedy. But your videos I've rather watch as actual videos, because that fits your content much better.
When I glanced at your post I thought about my account with Dell and how when I started turning on to their products my spending steadily increased over the course of years and when it came time to put up or shut up I ran.
Its cool to hear this, especially after listening to @CGPGrey was talking about it on Cortex a little while back. The numbers just do not make sense to use shorts, and its also not a great way for people to consume content. Glad you made that mistake haha
I think the biggest benefit to shorts is linking back to your main videos and gaining viewers / subscribers that way. Seems like your idea of a super snappy cut of an existing main video would be a good tool for channel growth with minimal time outlay.
What you experienced is the CTR click through rate. If the video is so short the possibility that people watch the whole thing if very likely. That feeds the algorithm. And while "normal" videos are displayed with way more ads you earn money. AND CZcams recommends normal videos for a longer time than short. I uploaded my first short the other day and was surprised to get over 2000 views in the first 3 hours. But then it started to stagnate. CZcams doesn't really like shorts. Imo yt has em only to compete with tiktok
Your short slinky escalator vid showed up on Imgur, made it to the front page. Some of the people there were mentioning you by name. I wonder if that helped the view count.
What an interesting insight!!! i always wonder if and how much money shorts were making creators. I wonder also why YT is pushing shorts besides that it is a them trend from TikTok and co. cause like you say there are way less ADs around a short... And these are the money source after all... :I
i still remember when arin talked in one of the game grumps april fools about him asking game grumps animations being over 1 minute long, and he pointed out that if it's even 59 seconds long, the money earned plummets! glad to see we've come full circle!
I honestly really appreciate you posting this! But how has this vid not been taken down? I've never seen another vid explaining the income from CZcams like this. Thanks again.
One of the reasons I enjoy your videos is that you edit them tightly and present the material crisply with little puff. A few other CZcamsrs could take the hint.
top 10 best mistakes 😆 that's so great!!! shorts are good for getting you out there as it pushes your content like crazy, but they make no money, shorts are (or at least were) a good way to grow your channel and then do regular videos with good quality to hook people in and make money
Nice find, thanks for sharing. Hopefully other creators will find this useful. Question, I've been watching a ton of your FB shorts. Is that monetized in any way? I would hope so, but I've never seen an ad so not sure what mechanisms for monetization FB might have.
Maybe there's a space in there for you to game the system a bit. Possibly by making some videos between one and two minutes in length, earning the regular ad revenue from an audience segment that doesn't always watch longer videos.
The purpose of shorts is not to make money, but to prevent people from going to tiktok. If you ask YT directly about this, I doubt they will even respond. At most, they will give a boilerplate response.
From what I've seen with the trends on several other channels that have talked about it, the shorts seem to be a good way to get views and drive traffic to the channel, but not really good for generating revenue. I'd be curious to see how things would do if you released a short either briefly before or briefly after doing a major video upload, like within 24 hours of each other, in order to drive the traffic to the channel and get it on the radar of people who are more likely to watch the full length video.
I don't like "shorts" but i do look for shorter videos that are right on the topic i'm interested. Granted that not all topics can be packed in little time and that's fine too. A tutorial must be short. A characterization of some idea or situation can't really be short to cover enough aspects and present a clear picture.
Shorts are useless. They generate next to no revenue for my channel. CZcams claims they can target other markets and will gain subscribers but I have not found that. Not even close.
I was wondering how it could be possible for a stock/crypto short to be long at the same time, LOL. How the algorithm has brought us together today... On-topic though, according to what I've understood of the algorithm up to recently, I would suspect a bigger problem with shorts is simply trying to mix them with longer uploads. The most recent "general advice" I was hearing was to not mix regular uploads with streaming because its views count just as normal videos, so which ever form brings less views will be hurt by the other. I'd imagine that same is true for shorts. Worse, the view counts compound indiscriminately, so if you add shorts/streams to your channel that end up getting less views, in general, the algorithm sees you as losing viewership and watch time. Even if that's not exactly how the algorithm works or not anymore, it still makes cautionary sense from a general marketing perspective. A new form of content will naturally fit best to only part of your audience or to a new one. If one's not prepared to commit and manage the broader audience, it's best to stick to the old or pivot completely. And yes, I hate shorts too mainly because I can't even rewind I think? It's just a bad user experience.
I really don't mind shortform content. I have a problem with the shorts user experience on youtube. It is just horrible I can't stand using it. So I have an extension that completely removes shorts from my youtube.
Man I didn't even know that you had this channel. I'm going to start doing YT videos soon and as a total rookie, this is so much appreciated. I cant give you enough likes (as always)
I for one am happy to hear you are "less enamored with the idea of shorts". I'll take quality 20 minute videos any day! If it's only worth 1 minute of time... is it really worth much?
I agree. Pretty much every short I've ever seen is either crappy content, or good content that feels incredibly rushed to fit into 1 minute.
Not a good argument, but I agree I don't like these shorts.
I am going to guess you are not 15 years old. Which is the audience shorts were created to attract away from tik toc.
@@TheRealMafoo Fair point.
Well the idea is those shorts are from his older long videos, it's just a good way to get new people in that don't want to watch a long video from an unknown youtuber.
This is a good case study for people making shorts. I wish for a world where there are no shorts. The worst feature CZcams has copied from other social media. No shorts is better for the creators and better for the world as well. CZcams needs to stop copying TikTok and leave that for phone addicts who want to keep flicking their phones all day long.
I think they are for the "phone crowd." Empty headed people constantly screwing with their phones for entertainment.
100% Agreed!
1 googolplex percent agreed. ;)
Shorts would be great if you could have a "Click here for more" thing. Then you could use it as "trailers". "Look here at this weird thing, for full explanation see this video!"
@@RegebroRepairs Too bad Google didn't brainstorm, it shouldn't have taken too long before they got that idea. They never think before they do it seems, just copy then get rid of things.
I've heard that shorts doesn't earn much, but this really, really, drives that home.
$100 for 1M views. Set it out to pasture.
I'm disappointed they'd do their creators dirty like that
@@jandastroy CZcams is ran by socialists you know.
@@jeremiahbullfrog9288 You obviously have no idea how long it takes per minute of video. Most normies don't have a clue. I would agree with you if it was just a camera and some bimbo on TikTok but with this I do not. Btw, to make money on TikTok is pure hell so most do it who only want to chase clout, or are narcissistic. To earn money directly from TikTok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days. Once they reach that threshold, they can apply for TikTok's Creator Fund through the app. Now, after jumping through all those hoops are you ready? Here - As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.
@@jeremiahbullfrog9288 I didn't care for your flippant attitude about the work done for a video. Five minutes of effort makes me wonder what in the hell you are watching? Now those tiktok videos I see on youtube, or from libsoftiktok, are just some leftist with a camera so takes absolutely no amount of effort. I grant you those are low brow/low-hanging fruit. As I keep asking people is what in the hell can you do in under one minute that is worth doing? If it can be done in one minute then it really never needed to be done.
Oh, I was just watching a vid from one of my content creators and he does shorts, but mostly long form. He uploaded a short but it was over by 4 frames so was listed as 1:01, It did not get put into the shorts and magic happened. It didn't have as many views BUT made over 1500 USD (he showed his analytics) while a 1 minute shorts seem to get him about 150 dollars for a magnitude of more views. I found that interesting.
I almost never watch shorts, but I am a huge advocate for short standard CZcams videos. A video should be as long as it needs to be and not forced it into a set time, under 1 minute, over 10, etc. Some videos needs to be an hour long, some 3 minutes - I believe that which makes the video as good as possible win in the long run.
It isn't meant to be a way to force short videos, rather it is to allow the consumer the ability to easily sort between content length.
@@akivaweil5066 It's CZcams trying to be TikTok...
@@CrudeButEfficient obviously, but I am getting to the core of why it is so popular
I actively avoid shorts because the interface is so crappy.
@@akivaweil5066 Well, that is only partially true. It makes sense to cap shorts at 1 minute so the users can search for shorts specifically. However, it doesen't make any sense to apply teh same principle to 10 minute videos. Nobody searches for videos 10 minutes long. At that point, people are searching for specific videos about a specific topic or in a specific genre.
I hate the lack of control when watching shorts, so I usually avoid them. I always watch short real videos though.
Yes! So annoying. Not being able to seek through the video, and rewind. That and especially if its multiple shorts tied together then if you accidentally touch the screen wrong it skips to the next part of it, or whatever. And automatic looping.
It's such a horrible interface!
Also, if it's something you'll wanna watch later or show somebody, you can't save it to a list. That, along with the lack of shuttle control, crappy upright format, and no ability to set or limit resolution, change speed, etc... the stripped-down interface is pure garbage.
And they will not cast to another display, like Chromecast.
@@_BLANK_BLANK The real problem is that for some reason in early versions of the CZcams app after Shorts were introduced, when you opened the comments it would pause, but now it just keeps playing, meaning that you have to mute everytime you stop to read more than a few comments, unless you want to go insane listening to the same thing over and over.
What's more, you then have to unmute for the next Short, which is way too much friction for what should be a seamless experience.
That mirrors the painful experience of having to select 1080p everytime you load a video, instead of just having that handled in the settings. Instead of making it automatically apply your chosen setting like you can with extensions/add-ons in browsers, you now have to perform 5 taps instead of 4 due to the stupid new interface deciding that 480p is 'High Quality'.
These complaints may sound trivial, but billions of people doing them dozens of times a day represents billions of dollars worth of lost productivity, and is a serious inconvenience for people with disabilities.
@@deus_ex_machina_ honestly the youtube shorts, seems to me to be a failure, and generally not good in every aspect.
The creators don't get paid enough for them, the users would rather watch long form content (well depending on the situation), the user interface is probably the worst of anything I've ever used, plus compared to the success of tik tok, youtube shorts is just not really even a serious competitor in that aspect.
I think youtube should stick to what it does best.
Lesson learnt! Make sure your videos are entertaining enough, add six frames more than a minute’s worth, up your revenue.
@@jeremiahbullfrog9288 I mean in matthias case its fine honestly, because those teasers usually had a video connected to them and if you where interrested in it you were able to watch the longer video
I'm beginning to wonder if shorts might be a way to attract new viewers to regular channel content. Sort of like television commercials in the past.
Excellent theory and that matches what I’ve seen where people clip down a longer video then note in the short to see the longer video
I have watched thousands of shorts and never went to the regular channel after.
Of course that's just my experience, but the way shorts function - keep you watching short after short after short - isn't really set up as a way for advertising your regular channel.
Yeah, I would really like CZcams to make that experience better, for example let me subscribe to just shorts or just videos, let me see some channel info etc.
@@Jehty_ It seems that it counts the same as watching regular videos in the eye of the recommendations algorithm. When I watch a bunch of shorts from a channel, it doesn't take long for that channel's regular videos to start showing up in my recommendations
I always notice a small bump in new subs when I post shorts. More than when I post full videos.
CZcams is such a screwed up website. The shorts feature is a waste of time.
I generally avoid shorts because they just don’t have sufficient information in them . I do like videos of 5 or so minutes.
Reading the comments, it seems that there are not many lovers of short format here. You can add me to the list. Thanks for sharing your stats, Matthias. Very interesting content.
Shorts is just CZcams's answer to TikTok.
if could actuually scrub through a short like you can a normal video i might actually watch them. but it doesnt, so i dont.
A video casting shorts in a negative light attracts commentors that don't like shorts?
Next @11, our top story, videos about sports attract comments from sports fans! See you after the Break!
I much rather watch a regular but short video than CZcams's short video.
Simple reason: I dont have much time to watch long videos but I dont like watching a video that was done fast on purpose
Personally, I go out of my way to avoid shorts. I didn't see the mentioned video - or any video of his, to be perfectly honest - but the chance of me watching a short is very very close to zero.
I don't watch on a phone, and videos that waste about 8ß% of the screen space are not exactly something I regard very highly. Why is vertical video suddenly ok? I thought everyone agreed it was terrible, yet here we are...
It's here because all the corporate executives demand that their platform becomes TikTok ASAP.
I think it's kind of interesting how people get upset about the revenue from Shorts. At face value it's a great way of recycling older content or reaching new viewers who might otherwise skip or miss your content. That's fantastic. But the flipside is it's technically a different platform with it's own monetization system and all that.
CZcams certainly needs to find a better way of monetizing Shorts to make them worthwhile for creators. But so many creators seem mad about Shorts being less lucrative when they could just add a few extra frames to the video and avoid it being a short...
Eventually CZcams will either bring the revenue up to parity with a regular video, people will stop using shorts, or CZcams will further distinguish shorts as it's own platform. That last option really defeats the whole advantage of having regular CZcams content and Shorts in the same place.
You CAN'T share content designed for a different platform on TikTok, Snapchat, Instagram, etc. But you CAN on CZcams. That's HUGE for creators who want to have an audience for normal content while also attracting new/different viewers with Shorts. To get that same dynamic on TikTok, you need people to leave TikTok and go to CZcams. That's basically impossible because of how addictive TikTok is designed to be.
Ultimately I really hope people uploading 1:01 videos to avoid them being Shorts encourages CZcams to make the income worth the effort because it'd be a shame if CZcams gave up their key advantage. There's got to be a middle ground that satisfies creators while retaining the unique platform features inherent to Shorts that's absent on every other platform.
But if the short gets 1.5m views, that's exposure for the channel which will likely see a general bump in subscribers/general video views. So while a short itself doesn't make money, it likely indirectly does due to the "few" 1000 that watch your other videos.
@@mrdrummer2564 It doesn't work like that. The typical shorts audience have no interest in watching more full format videos or even becoming a subscriber. They're just doom scrolling to consume content and not really actually engaging with the video creator at all. Of course - there's exceptions to the rule, but mindless consumption is what Shorts is geared towards, and viewers aren't encouraged in anyway to engage with the content creator outside of liking or disliking their short to influence their feed.
I think the amazing part is that people are willing to watch an ad for a one minute video and they aren't using anything to block ads. That's my #1 reason to jailbreak my phones, to eliminate ads.
I used to do that. Then I ran a business through my phone and couldn’t risk someone malicious knowing all my documents and websites. I pay for Premium and it’s worth it knowing Matthias and other creators are getting paid way more from my view than the ads would have otherwise. I also like not being brainwashed into someone’s product or ideology.
Technically if you’re using adblock Matthias is getting zero money from your view.
@@markm0000 Why would using an ad blocker open up the risk of someone malicious knowing all your documents and websites?
@@trashbytes Not only can a adblock browser add on read and modify all the websites you load, it can scrape information off the page and upload it to a random server in another country to get data mined.
As for jailbreaking. Come on bro. That’s literally giving root access to anyone that wants it. You can barely trust Google to keep your data private, are you really going to trust some random dev on Cydia? Who knows what Trojan horse viruses are on there. At the minimum a battery icon mod can take a quick screen grab every few seconds and send it out into the ether. I was dumb back when I did it and wanted my screen to look like it was on fire. I guarantee that’s how my accounts got hacked. If something is free you are the product.
@@markm0000 I believe Mathias has said before he doesn't care if people uses ad blockers and if they want to support the channel still to just buy some of his plans since he will make way more off of that than someone viewing all his videos.
Shocking that youtube is pushing a format that makes the creators less money...
i find those now and then matthias talks youtube videos really always so interesting
Good work! Thanks for sharing some of the mysteries of the #short
Wow, turns out shorts are a ripoff that primarily benefits youtube. Google being evil? Well, I never!
The point of shorts is not as revenue, but it’s more designed as an advertisement for your own channel.
I must admit that I very rarely watch any of the shorts videos as I don't really believe in the idea behind them, I'd much rather spend 5-10 minutes on proper content. I don't do tik-too for the same reason as it just turns into a bunch of silly short videos that are made purely to make someone watch them and very rarely have any real content in them. It's just mindless video for the sake of someone collecting 'views'
I've always been a fan of short CZcams videos. Never been a fan of #shorts CZcams videos :P
I've also made vids to a certain length, only to find yt adds a second or two to the end. I enjoy reading through my analytics, but yours are insane. Envious right here lol
Very good of you to share your thoughts on CZcams when you’ve already “made it.” Thank you 👏🏻
Very intriguing numbers. Thanks for sharing! 👏
Shorts are intended to be a people magnet rather than a money machine, to attract new audience. A lot of channels have experienced immense popularity growth based on the power of shorts.
But people do like their short and punchy regular videos, i have made that observation. There is popularity potential there as well. But also it's easy to burn out on them as a viewer specifically because the amount of CZcams's ads compared to the amount of content you're getting is too high, you don't want to be stuck in prerolls.
Good! I hate the format.
Thank you so much for publishing all the info, many creators hide the CPM and revenue altogether.
1:01 "shorts" are just perfect. Keep em coming!
same reason a lot of youtube videos are just a few seconds over 10 minutes long, so they qualify for another ad. Thank god for adblockers..
Shorts are complete wast of time on CZcams. Had a short get 4.4 million views and it didn't even earn $150. I almost uploaded it as a video and that probably cost me a lot of money. I'll never do shorts again.
I've been wondering if shorts were lucrative. Thanks for sharing.
I wondered when that one went up what happened, interesting stuff.
sounds like it'd be more lucrative to just go back and remaster old videos as classic 'longs'!
Well he has in effect done that several times. A few larger projects, there are the several videos for the progress of the project. At the end, there's a compilation of the entire project. Then, because he's realized those have limited audience power, he'll do a cut-down version of the whole project video.
Hooray! Shorts have destroyed this platform me. I have never and will never click one of them. Thank you for staying away from this TikTok consumable trend.
I just listened to another YT maker today. He was saying that YT is sort of forcing makers to upload short videos. His videos are typically 10-15 min long so he doesn't like the shorts.
WOW, thank you for sharing that info, as a fan I like to know how to support the creators I watch, this helps!
Scammer
@@dinhtuan752 It's amazing to me that YT doesn't seem to know how to stop these scammers but god forbid you swear in a video!! lol
ok
I'm curious about whether using shorts as a sort of cost center to promote your channel could translate to funneling higher views and revenue on your main videos.
Interesting. Thanks for sharing!
Really good info. Thanks for sharing it here.
I don’t like the way “shorts” work but I do like short videos. I’m much more likely to save a 3 minute video to my watch later list than a 20 minute video. When I have time to actually watch a video I go to my watch later list. The ones on my watch later that I never get around to tend to be the longer ones.
Excellent information! Thanks for sharing that.
Scammer
I experimented with this. A normal (landscape) video needs to be 31 seconds or longer to receive the normal ad revenue. It made me seriously question whether all videos that aren't long enough for a mid-roll should be split up into frequent shorter uploads if possible.
I think a channel with more of these short (but not a Short) videos would do well! I know some gaming CZcamsrs have had success with "clips" channels too
Hahh, I saw that video randomly! I was surprised why such a complicated machine doesn't have a 10-20 minute "how it's made" part :D
A great video is like a ladies skirt. Long enough to cover the subject, but short enough to keep my interest.
I think that shorts work best as advertising, because they can easily reach bigger/new/different audiences and might interest people in the channel in general or the full video the short is about.
and the player normally shows one second less because it starts counting at zero. so the preview shows the video being 61 seconds long (1:01) but the player counts from 0 to 60, which is 61 seconds (0:00 - 1:00).
off by 1 error strikes the programmer again!
How did the short compare to the 61 second vid at bringing in subscribers? I edit my vids into shorts but so far I’ve only put them on tiktok and Instagram
Cool, how accidental mistake get more money! 👍😂
Thanks, for video! It's always great to learn..
This is an amazing insight into CZcams monetization. Thank you great video.
I came across this video randomly recommended on my home screen suggestions, and now I just want to find that slinky escalator video. 😂
Scammer
good for you! I have been skeptical of shorts myself. I think I'll just stick with making good quality content for my viewers. thanks for showing this!
The "Anti YT Shorts" Chrome extension redirects Shorts to the normal player.
Video length is calculated on the client side by browser JavaScript on the CZcams website. Different browsers (e.g. Firefox and Chrome) will give different lengths for the same video, depending on how many frames long the video is! (Because of differences in floating point math between V8 and Mozilla's SpiderMonkey)
I'd been considering adding shorts, but this cements the fact that I'll not bother.
I hate portrait videos and I DETEST shorts. (Because I always watch on my computer. Never on my phone) I can't stand losing the controller bar.
Man.... I'm glad to see you making this kind of money with this amount of subs! Also, it encourages me! At this level I'd be beating my teaching workand could be renovating and doing films full-time!
SCAMMER
I think shorts are complimentary to videos because there is some stuff that just doesn't make sense as a full video, viral clips, short form comedy. But your videos I've rather watch as actual videos, because that fits your content much better.
I'd be curious what the comparisons with unique impressions would be with comparing the two.
Scammers
hi from Iceland have seen some of your videos and they are cool. keep making more videos's
When I glanced at your post I thought about my account with Dell and how when I started turning on to their products my spending steadily increased over the course of years and when it came time to put up or shut up I ran.
Scammer
That is very interesting!! Thank you for sharing
Its cool to hear this, especially after listening to @CGPGrey was talking about it on Cortex a little while back. The numbers just do not make sense to use shorts, and its also not a great way for people to consume content. Glad you made that mistake haha
I think the biggest benefit to shorts is linking back to your main videos and gaining viewers / subscribers that way. Seems like your idea of a super snappy cut of an existing main video would be a good tool for channel growth with minimal time outlay.
I find in practice the type of viewer who watches shorts will not be subscribing to your channel to watch longer form content
Scammer
What you experienced is the CTR click through rate. If the video is so short the possibility that people watch the whole thing if very likely.
That feeds the algorithm. And while "normal" videos are displayed with way more ads you earn money.
AND CZcams recommends normal videos for a longer time than short.
I uploaded my first short the other day and was surprised to get over 2000 views in the first 3 hours. But then it started to stagnate. CZcams doesn't really like shorts. Imo yt has em only to compete with tiktok
Incredible. Thanks for sharing.
Scammer
Your short slinky escalator vid showed up on Imgur, made it to the front page. Some of the people there were mentioning you by name. I wonder if that helped the view count.
What an interesting insight!!! i always wonder if and how much money shorts were making creators. I wonder also why YT is pushing shorts besides that it is a them trend from TikTok and co. cause like you say there are way less ADs around a short... And these are the money source after all... :I
I like the not-short format better anyways, so this is good! But it's so odd...
DON'T TOUCH IT !
Loved that video by the way, thought the entire thing was just perfect
i still remember when arin talked in one of the game grumps april fools about him asking game grumps animations being over 1 minute long, and he pointed out that if it's even 59 seconds long, the money earned plummets! glad to see we've come full circle!
I honestly really appreciate you posting this! But how has this vid not been taken down? I've never seen another vid explaining the income from CZcams like this. Thanks again.
One of the reasons I enjoy your videos is that you edit them tightly and present the material crisply with little puff. A few other CZcamsrs could take the hint.
Scammer
It sounds to me like most of the CZcams content creators are TAKING IT IN THE SHORTS!
LOL!
I have shorts blocked so I never see them. Really cleans up your feed.
Scammer
top 10 best mistakes 😆 that's so great!!! shorts are good for getting you out there as it pushes your content like crazy, but they make no money, shorts are (or at least were) a good way to grow your channel and then do regular videos with good quality to hook people in and make money
Screw shorts! That’s the lesson
Nice find, thanks for sharing. Hopefully other creators will find this useful.
Question, I've been watching a ton of your FB shorts. Is that monetized in any way? I would hope so, but I've never seen an ad so not sure what mechanisms for monetization FB might have.
Very interesting, Thanks for sharing.
That’s the secret sauce. One extra second. Nice!
The problem with shorts is that most people watching those don’t subscribe or even care about your normal videos.
Maybe there's a space in there for you to game the system a bit. Possibly by making some videos between one and two minutes in length, earning the regular ad revenue from an audience segment that doesn't always watch longer videos.
The purpose of shorts is not to make money, but to prevent people from going to tiktok. If you ask YT directly about this, I doubt they will even respond. At most, they will give a boilerplate response.
I had no idea shorts even earned money since there's no ads on them.
Scammer
From what I've seen with the trends on several other channels that have talked about it, the shorts seem to be a good way to get views and drive traffic to the channel, but not really good for generating revenue. I'd be curious to see how things would do if you released a short either briefly before or briefly after doing a major video upload, like within 24 hours of each other, in order to drive the traffic to the channel and get it on the radar of people who are more likely to watch the full length video.
I hate shorts. I don't watch them.
I wonder if adding to the short link to the original video might drive some additional traffic.
I don't like "shorts" but i do look for shorter videos that are right on the topic i'm interested. Granted that not all topics can be packed in little time and that's fine too.
A tutorial must be short. A characterization of some idea or situation can't really be short to cover enough aspects and present a clear picture.
I really don't mind shorter videos, but I have the shorts UI. I'd much rather just see creators upload shorter regular videos.
Thanks for the behind the scenes
I think compilations of three shorts would be popular. "Here are three great ideas for X"
Shorts are useless. They generate next to no revenue for my channel. CZcams claims they can target other markets and will gain subscribers but I have not found that. Not even close.
I was wondering how it could be possible for a stock/crypto short to be long at the same time, LOL. How the algorithm has brought us together today...
On-topic though, according to what I've understood of the algorithm up to recently, I would suspect a bigger problem with shorts is simply trying to mix them with longer uploads. The most recent "general advice" I was hearing was to not mix regular uploads with streaming because its views count just as normal videos, so which ever form brings less views will be hurt by the other. I'd imagine that same is true for shorts. Worse, the view counts compound indiscriminately, so if you add shorts/streams to your channel that end up getting less views, in general, the algorithm sees you as losing viewership and watch time.
Even if that's not exactly how the algorithm works or not anymore, it still makes cautionary sense from a general marketing perspective. A new form of content will naturally fit best to only part of your audience or to a new one. If one's not prepared to commit and manage the broader audience, it's best to stick to the old or pivot completely.
And yes, I hate shorts too mainly because I can't even rewind I think? It's just a bad user experience.
Glad this happened. I really don't like shorts, and typically skip them. I watch your CZcams videos almost exclusively on my desktop.
Man I wish YT was better, but what would you even change... except the copyright fraud, naked yoga, jelquing, blatant misinformation.....
You can make it use the regular player for shorts if you put the short in the Q after a regular video and then just skip the regular video.
You've probably already figured this out by now, but you can also change the URL from shorts/ to watch?v= and it'll do the same thing.
Loonies from heaven.
I am on desktop PC and I can assure you that Shorts do show up on youtube front page of recommended videos. not just on your phone.
You're about to discover how popular these "what's wrong with CZcams" videos are.
I really don't mind shortform content. I have a problem with the shorts user experience on youtube. It is just horrible I can't stand using it. So I have an extension that completely removes shorts from my youtube.
Man I didn't even know that you had this channel. I'm going to start doing YT videos soon and as a total rookie, this is so much appreciated. I cant give you enough likes (as always)
Thanks for sharing this.
I think I found you from one of your shorts, then I have been looking at your videos since.