It's Not Manipulation, It's Strategic Communication | Keisha Brewer | TEDxGeorgetown
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- čas přidán 8. 01. 2020
- Keisha Brewer is a Strategic Communications professional and CEO of the PR Alliance LLC, an entertainment and lifestyle public relations agency. She will share how effective communications can be used by all women (and men) to excel in everyday life.
CEO of PR Alliance, LLC, an entertainment and public relations agency. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
1) Identify the Goal (I call it KNOW the WHAT)
2) Understand your Audience ( I call it KNOW the WHO)
3) Communicate the Value ( I call it SAY the WHY)
4) Express the Need ( I call it WORK the HOW NOW)
Nice
👍
save me some time thanks
Thank u!!
Thx very much, you sir.
“It was at that moment that I realized that I needed a raise!”
I agree lol; we need a book Sis!!! 💚💚💚
Yes Lord!!!
🤣Day 1 of doing her job, already wants a raise. How I know she's a millennial without her millennial-splaining to me several times in the video.
“Communicating with purpose while showcasing value in order to achieve a goal.” I love that! I screenshot it.
SAME HERE...😊
Same here
Great And So Clear...
Me too🎉
I feel you.
She absolutely has a point plus her delivery was clear and straight to the point
It was done in a 'soliloqui' - a play within a play. Saying what she needed to say as she was actually doing it in the delivery. Just wonderful!
I believe the word you've used here i.e. soliloquy has a different meaning from what you're suggesting and the spelling you've mentioned is incorrect too
I had an "Aha" moment listening to this talk, I never thought personal communication needing a plan or strategy yet after this video and hindsight tells me I need to start so thank you, pure genius to use a personal as well as a professional scenario.
1. Identify the goal
2. Understand your audience
3. Communicate the value -what they get out of the deal
4. Express the need that u both want.
By doing this you can combat the resistance felt through challenges
Is this also defined as rhetoric or no?
@@jadenluna7807 rhetoric means manipulative, this is more of 'you have needs and I have a deal to offer' kinda manipulative but end up being mutually beneficial
😊
You understood the assignment and girl you delivered. You're grace and femininity , delivery, tone, pitch the whole shebang! As a radio broadcaster who is shy about public speaking,. I'm doubly inspired. God bless you. This video made my day.
Her confidence and the way she communicates 🔥🔥 I want to talk like her without saying aaaaamm ammmm for some time, Keisha is straight 🔥🔥🔥🔥❤️
Really - "One of the best TED talks and definitely the best on this subject. Tight, no fluff and she packed in three integrated examples flawlessly." - Brand Creative Strategist, 10 years
Really… she said it’s how you say it and they gave tips exclusively on what to say and get this drum roll … know your audience and know what you want
@@troooooper100 nothing of any value was said. the last 2 minutes she insults you by saying how easy this presentation was.
Are you so novice that you cannot see that the information here is the same you would get from a 1 minute google search?
Set your standards higher or you will be a bottom barrel human forever.
Best of the Worst is still the Worst...
@@InzideEntertainment people can be at different levels of education. Do you realize that? Obviously there is value in her presentation considering they asked her to do one. Just cause you didn’t see value or learn anything new, doesn’t mean other people felt the same. Maybe this presentation was for freshmen students or for people just getting into marketing/communications
@InzideEntertainment
This talk clearly shouts out the importance of 'Communicating VALUE'. Making the audience aware that there is something in it for them.
I don't know,why she didn't get views in comments,this is one profound talk and very practicable.
Agreed!
I don't know. The tongue taps are a little annoying. She speaks sense nonetheless.
Keisha's talk was amazing. I learned so much! Her presentation was very clear, practical, relatable, and interesting. It's one of the very best presentations I've seen on the subject.
Yeah, I thought so too. I like it when people use plain English and drive straight to the point, and not use big words and run-on sentences to drive one insane.
This is concise and clear. As a inheritantly passive person I got some self work to do.
I love how she was sassy n straight to the point!!
I had to go back to the begining of the video, to review how Keisha applied the STRATEGIC COMMUNICATION throughout the whole video!
Great!
She's right, if your aim is to convince some one always appeal to their interests.
This was so beautifully professional and easy to understand! I am a graphic designer in the making, and I know this is gonna help me go a long way. Thank you!
You are truly very beautiful
Keisha *clearly* knows what she's talking about.
Made such good points.💃🎯
The only reason why I think this has low views is because it's not as keyworded as much and the the CZcams world is flooded, but the content is there.
what
Keisha your presentation was amazing!! With good communication skills. You can have anything you want. Communication, words, tone, frequency, vibration. We can effect people by what we say, or how we say it, is true.
Keisha, you addressed exactly what I needed to improve my communication goals. Loved your visual examples for each step. I’m certain many people who heard your talk have made major progress in obtaining their goals as a result of your talk.
This was amazing! I wish the audience gave a better response, you killed it.
That audience was 👎🏾👎🏾👎🏾
I’m glad I finally got around to watching this vid. Had it saved for later for months! I’m in grad school studying strategic communications now and am also working as a communications coordinator so this was definitely helpful. And I love the way you carried yourself, sis! Beautiful and intelligent, keep it up it’s inspiring😍👌🏾
so much respect for this woman! YOU GO GIRL
It’s the walk for me sis . You know you the $h!t & I love that for you ❤️
I'm studying Strategic Communication in the fall for graduate school. I enjoyed this Ted Talk it helps me to better understand what Strategic Communication is.
Very great presentation of strategic communication . Learning how to do this and implement this skill when communicating with family, peers, and co-workers . Communication is vital to building healthy relationships ! Thank you for this TED talk 🙏🏾
Wow! Strategic Communications - What you say is just as important as how you say it. Love it. Thank you.
I literally clapped! Keysha, that’s her name right? You are so good
Ms. Brewer, awesome talk. I need you to speak with our Ombudsmen. They can learn a lot from you about how to get resolutions to their cases. I’m going to show them your talk and Pray that they can pick up these valuable tips!
One of the best TedTalks out here. So simple and straight to the point. Well don’t you great strategic communicator of our time 🥳
Educational would be an understatement! Thank you Keisha great presentation!
4 years later, I'm here and highly impressed by the fact that a sub-field of communications was explained with such simplicity in 10 mins❣
Love the way Ms. Brewer used both a personal and professional example of communicating effectively. By the way, she speaks very well and clearly.
this is so good! deserves more recognition
THIS IS GOLD!! Thank you Keisha!
I have watched this like 5 times at one sitting!😄 so practical and taking notes. Thanks keisha
Keisha that speech was very emphatic and it was of a great afflatus to my hearing may u continue to teach these words of wisdom .thank you
This is very clear and helpful reminder that great communication is simple and clear
Words are important..No doubt about it...How to say it to get what you want is important too...Absolutely...But at the end of the day, action will always speak louder than words !!!
This was an outstanding delivery. Great job, Keisha. Thanks for the tips.
She's so inspiring! As an undergrad planning to go to grad school for strategic com, this was a really motivating video to watch. I'm now even more excited to get involved in this profession!
Educating, well done Keisha.
That was excellent! concise and well infomrative! I watched it twice and took notes. I am a self publishing Author trying to get my book out there and terrified that I might have to speak before an audience, but with these four steps I feel enabled and hopeful, Thank You Keisha
Damn her voice is really expressive
Is that a euphemism for really annoying?
Celsius 418 No
she is a great speaker 🙏🏻
So well put together and said !
I love this talk the way she talks and presents her ideas 💡 and communicating to the audiences. You showed what you said in this talk
By God's grace, I came across this video
Yesssss. This was sooo needed today.
love this talk, very clear and on point
My supervisor sent this as a link to watch as we are home on remote for a work from home snow day. She sent to links and this was the first one that I chose and I am not dissatisfied. one of the important factors or takeaways for me is KNOW YOUR AUDIENCE. I live by this; I say this a lot when talking to my colleagues and personal friends whenever there may be a topic that someone may not agree upon. Very helpful and interesting. TY
Round of applause..very true & important I gotta strategically move to save time identify the goal understand commons & combat resistance 🧠🧠🧠
I compartmentalize most things so it’s nice to hear the breakdown of a convo in steps. 🙏🏽🙏🏽
Lovely, the speech is curated to engage the audience.. powerful speech line
Excellent breakdown! Thank you! 👏🏾👏🏾👏🏾
This is so beautiful. Excellently presented!!
Great talkshow! I enjoyed because it had all I needed for today . Also, it touched me.
Thank you. Its not what is being taught, its who is doing the teaching. Representation matters. Keisha was great. Thanks TED Georgetown!
Great video. Now I know more about communicating in the workplace. This ought to improve my workplace communication with clients, coworkers, and managers.
Powerpacked Talk, Loved every bit of the delivery. Krisha Brewer you ROCK..
Amazing job very clear too! Thanks so much this helps me for future interviews and skills to assist someone I work or socialize with
Excellent speech. I definitely need to keep this is mind when I communicate personally and professionally.
Steps:
1. Identify the goal of communication
2. Understand the audience
3. Communicate the value
4. Express the need why they need you
I enjoyed the message ! I learned a lot and her delivery was so clear and concise.
Speaks so eloquent and strategically u go girl!!!!
What?? All I heard was the saliva in her mouth that she kept smacking. Smh
Sending some love all the way from South Africa
I thoroughly enjoyed listening to this presentation!!
Going to replay this a few times. This is definitely going to help me when I’m in Ted Talk!!
This is profound and it's Applicable in almost every aspect of life
Really nice method! Thank you for sharing. One regret was that the emails or DM she mentioned for her examples were not shared. This would have helped to really see what and how she wrote her responses. Tones, vocabulary etc..help tremendously especially since we’re looking at strategic communication. We only had the method without seeing the examples that supported it. That being said the method is fantastic. Thank you again!
What a great sense of humor. Kuddos to you for sharing your skillzzz.
This was great! Thank you!
I couldn’t click off. This was VERY good! Very informative.
OMG! HOW COULD I HAVEN'T SEEN BEFORE????? SHE IS LITERALLY THE MOMENT!
Identify your goal and later help others to identify their (so your) goal. That's it!
As a professional business consultant in the hospitality industry with marketing expertise, I also recognize the importance of strategic communication, as shown in the video. I also believe that if businesses implement efficient communication strategies and define clear goals, they can significantly improve collaboration across management, staff operations, and advertising. In my experience, understanding what you want to convey, knowing your audience, and demonstrating the value can lead to greater engagement with the brand. This definitely will increase loyalty, satisfaction, and success. I'm convinced that when these elements are communicated and shared effectively, the brand, the team, and the business win.
GreaThanks 4 Your Presentation! Appreciated!
Thank you Keisha Brewer.
Loved this! 🎉❤ easily understood and can be easily implemented
What a wonderful Ted Talk!! Loved it.
I wholeheartedly agree with you and will take it a step further. How you say what you say must always equal to what you mean to say; so the question "you know what I mean" isn't asked. I enjoyed the talk.
"My whole life is 100, I came from zero. I saved my own life and became my own hero." - Ger'Al
I love this! I use to get so annoyed in meetings when people would say, “does that make sense?” They were using it as a communication style, when to me it showed that perhaps they were not sure about what they were saying.
@@TBWNETWORK-dx7ob A couple of years ago had a recruiter that ended almost every sentence with “does that make sense?" I was looking at her like, "Why wouldn't it? We are not discussing rocket science. Just me getting a regular j-o-b." 😬🙃 Have been hearing ever since. 🤪
This is brilliant. Thank you for this
Well done, girl!!!! Thank you.
Thanks Keisha. Indeed, "what one says is just as important as how it's said."
It kinda goes with the maxim, "think before you talk"....
Persons who are concerned or intentional about every Communication process I figured are quiet people. They process the who, what, why and how before opening the gates called mouth
Very professional and helpful its a very pleasant presentation too, simple and straight to the point.
Great talk for sure. Loved it
Waouh, so clear and inspiring👌
Very concise and well put together ✅
I love TED talks and this talk by this lady is amazing! Well done, Keisha!
Brillant. Thank you for this presentation
I loved it! So good and effective
Well said and well-presented!
Well delivered, glad I watched this
Such good nuggets. Thanks Keisha
Amazing!! This was so helpful.
Excellent speech Keisha - preparation for an engagement and using the right weapons during the engagement is critical for sho
She SLAYED that talk ‼️
_The hard part is explained in really simpler manner._
_Grateful_
Very smart and great speaker! Love it!
Excellent and quite relatable! 💥