The dark magic of communication - How we manipulate others | Christopher Cummings | TEDxNTU

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  • čas přidán 2. 04. 2017
  • Communication is a seemingly magical process that affords us the ability to understand one another through the use of our voice and body. However, the magic of communication can be used either benevolently or maliciously. This TEDx talk delves into the magic of communication and highlights how communication is used strategically to influence people to make decisions that they would not have otherwise.
    Serving as Assistant Professor at NTU’s Wee Kim Wee School of Communication & Information, Dr. Cummings’s teaches Strategic Communications, while carrying out research into the critical role that communication plays in decision-making processes in the medical industry. Through his talk, he unravels the magic behind communications, revealing to the audience the coercive trick of communication.
    This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

Komentáře • 206

  • @sandeepkamboj8461
    @sandeepkamboj8461 Před měsícem +78

    Any one of 2024

  • @hendrixtarantado2114
    @hendrixtarantado2114 Před 3 lety +320

    Ive always been fascinated with people who knows how to talk their way in or out of any situation. When u already know they're lying but still convinced u to believe anyways. Like they know what to say to get the reaction they want. Its all mind games i guess.😐👍✌️🙏

    • @Thedreamer20015
      @Thedreamer20015 Před 2 lety +12

      I often end up surprising myself when I am successful. I recently got a message from my school telling me I had to take a 12-month break cause my GPA wasn't very good but that I could appeal it. I knew that if I had a meeting over my computer or over email I wasn't going to be able to make a good case but I knew that if I could get an in-person meeting, I would be able to use my charm and be successful. I could tell that she was eating up every single word I was saying and I did mean some of it but I embellished it unbelievably to what she would've most likely wanted to hear, I could just feel her buying my story as time passed, I left her office with the biggest smile on my face as I knew I killed it. I got my letter or reinstatement a couple days ago.

    • @noompsieOG
      @noompsieOG Před rokem +8

      I’m fascinated by the people who are so susceptible to being manipulated so easily , even when it’s blatantly obvious to them

    • @B.P._
      @B.P._ Před 8 měsíci

      @@noompsieOGIt’s called propaganda and it was legalized under the US population during the Obama administration.

    • @jaquicx9500
      @jaquicx9500 Před 7 měsíci

      I agree with both of yall. I wonder what others think of this moral scenario: what if you know someone better than they know themselves; is it wrong to manipulate them into getting what they want?

    • @sayhitodevil9781
      @sayhitodevil9781 Před 6 měsíci

      ​@@Thedreamer20015that's the skill I want men😢

  • @melmac3464
    @melmac3464 Před 7 měsíci +45

    If you want to learn great ways of communication watch The Wizard of Words. He's a communication genius. And his videos are easily understood and to the point. I can't believe how amazing of a communicator I have become. ❤ This video did nothing but confuse me. Lol

  • @carlosmdemu4840
    @carlosmdemu4840 Před 3 lety +15

    I don't know what was looking for and come across with such mindful presentation. Thank you for the lesson

  • @acitizen9824
    @acitizen9824 Před 4 lety +75

    Excellent presentation, I could not have put it into better words. It is very hard to express this to others sometimes, and you have rolled it up beautifully. Bravo!

  • @lowellconnell
    @lowellconnell Před 6 lety +184

    Well spoken.
    We are bombarded with hate propaganda and fear inducing tactics on an hourly basis, it is constantly communicated to us and it corrodes or 'affects' perspective.

    • @zes7215
      @zes7215 Před 6 lety +3

      wrg, not fear inducing, no fear etc for such or anyx

    • @NighthawkX02
      @NighthawkX02 Před 5 lety +7

      Think about music, what it does to us if we consume the wrong music

    • @mattziegler2969
      @mattziegler2969 Před 2 lety +1

      Name a single instance when hate was deceminated through Official Establishment Tactics. I won't ask you back up your claim about "hourly bombardment" just name one instance in which hate was given an official platform.

    • @lowellconnell
      @lowellconnell Před 2 lety

      @@mattziegler2969 I'm going to take a stab in the dark and guess you're not a Muslim? It may be subtle, it may be suggestive, you may not perceive it as hateful, but in essence, it's there.
      I only hope you take off the blinkers and question the authority which tells you it knows what's in your best interest, better than you do yourself.

    • @mattziegler2969
      @mattziegler2969 Před 2 lety

      @@lowellconnell I'm not a Muslim; I am an Atheist. And all I'm asking for is a single example of a time when Racial Hatred was given an official platform. I don't want to hear about a bunch of stuff that I'm too blind to notice. I want you to describe what I'm too blind to see, specifically

  • @williamcompitello2302
    @williamcompitello2302 Před 3 lety +24

    Treating ultimatums as universal truths also works.
    "I ALWAYS do this and NOBODY will EVER be PERFECT at it!"
    Versus this,
    "I usually do this and not many will reach my level at it."

  • @abidhussain7190
    @abidhussain7190 Před 8 měsíci +3

    Thank you. You were well prepared and meaningful

  • @kimberleyjordan3462
    @kimberleyjordan3462 Před 2 lety +2

    very good approach, Thank you professor Omar for this reflection,
    Kimberley

  • @TheSmartAsz
    @TheSmartAsz Před 2 lety +4

    So relevant to society today!

  • @yerielsantosrodriguez9592

    This is priceless.

  • @eternity2913
    @eternity2913 Před 9 měsíci +2

    A very great message and moreover magnificent execution and presentation😀

  • @HMSkillBuilders
    @HMSkillBuilders Před 4 lety +10

    magnitude and probability...affects generally are primal emotions ...fear, happy, sad, mad, glad spectrum

  • @mutahi63
    @mutahi63 Před 3 měsíci

    Best explanation on how to communicate complex diseases like Mad Cow Disease. Will use this in my classes.

  • @frigglefragglefunk
    @frigglefragglefunk Před 6 lety +23

    This is very interesting. All successful artists in the modern world do this

  • @rajibbhaskar.fluency
    @rajibbhaskar.fluency Před rokem +2

    excellent

  • @candysummer4005
    @candysummer4005 Před 4 lety +12

    I thought the talk was very well presented and interesting.

  • @muskduh
    @muskduh Před 2 lety

    thanks for the video!

  • @theunfair8925
    @theunfair8925 Před 5 lety +38

    *Manipulation intensifies*

  • @ellemaio8186
    @ellemaio8186 Před 3 lety +4

    I thought I would actually learn something I can use... obviously in a good way.

  • @vibratehigher2441
    @vibratehigher2441 Před 3 lety

    Thanks

  • @joshuamokaya4049
    @joshuamokaya4049 Před 3 lety +68

    Wow i like this guy he has opened my eyes to trancend beyond limitless as a manipulator....wow wow wow...knowledge in power.....weapon

    • @NeyuhB123
      @NeyuhB123 Před 2 lety +1

      I feel the same way. Just not so happy about the barriers caused by fear to in the minds of generations of people. Not so happy about ASD.

  • @realityrealized8370
    @realityrealized8370 Před 5 lety +42

    Extremely important and relevant information and great presentation good sir very well communicated.
    Thank you.

  • @shikherkanodia533
    @shikherkanodia533 Před 2 lety

    Amazing

  • @hahahahdbdhds6308
    @hahahahdbdhds6308 Před 4 lety +2

    I listen to this and took nothing away

  • @TheSquidNinja
    @TheSquidNinja Před 2 lety +2

    A loooot of people need to learn about risk assessment right now.

  • @jacky663
    @jacky663 Před 4 lety +6

    I was totally wring in this first test. I named it exactly the other way around

  • @brinellekaduda
    @brinellekaduda Před 6 lety +12

    very informative and interesting

  • @moderndaythinker3897
    @moderndaythinker3897 Před 4 lety +4

    He needs to write a book!

  • @antoniodossantos5960
    @antoniodossantos5960 Před 2 lety

    Interesting 🌎

  • @Awakened133
    @Awakened133 Před 3 lety +2

    Georgetown knows how to do that. For sure

  • @tiaturnbullchampionscoachi9587

    How is it possible that this had 34,000 views and only 17 comments? Maybe because when I first started watching I thought it was going to be amazing I love communication and this guy is really good looking. He was off to a good start but the end didn't pack a punch that I would have liked. I guess the message is that we should fear some things more and fear other things less and the label we give them causes us to fear more or less? I wish there could have been more examples of how language is used to manipulate us such as the marketing of Edward Bernaise etc.. I would have liked to learn more about what it is, how to recognize language when ot is being used to manipulate and what we can do about it. I mean he is in the medical industry right? That industry uses advertising to get people to pay for pharmaceuticals, maybe we'll hear some shocking medical truth from Mr. Cummins once he is no longer getting the paycheck? Great presentation and speaker style, a bit of news and not much deep content.

  • @143prettycool
    @143prettycool Před 2 lety

    Explained the process well. But where this can be viewed by common people.

  • @302_abhranil5
    @302_abhranil5 Před 8 měsíci +2

    Even the cameraman was scared then he was like "boo"

  • @AhmedALI-yd5wn
    @AhmedALI-yd5wn Před 3 lety +2

    You got me start with Kiki and babo as it looks like bobbling figure. Got me. Lool

  • @sillylittlebirds6259
    @sillylittlebirds6259 Před 5 lety +2

    💡

  • @120upsc
    @120upsc Před 8 měsíci +4

    Doctors are one of the examples.

  • @yerielsantosrodriguez9592

    He looks excited; I can see it. 🤨

  • @user-hf2bp3qq8w
    @user-hf2bp3qq8w Před 6 lety +2

    Brilliant ...!

  • @jjones22
    @jjones22 Před 4 měsíci

    I think he's telling us to communicate in understandable language

  • @pihubhatnagar790
    @pihubhatnagar790 Před 3 lety +28

    Am I the only one who actually called Boba Kiki n Kiki Boba??

  • @user-bl6hq5cu5d
    @user-bl6hq5cu5d Před 6 měsíci

  • @orly360
    @orly360 Před 4 lety +16

    Ok when he screamed he got me. Headphones 💀

  • @JBrown-nj9zv
    @JBrown-nj9zv Před 5 lety +8

    I named the shapes opposite

    • @pihubhatnagar790
      @pihubhatnagar790 Před 3 lety

      exactly n I was like, how did everyone else actually said the same thing!!!!!

  • @cpr3296
    @cpr3296 Před 16 dny

    Could anyone give the summary of this conversation?

  • @user-nk6ie3vm3p
    @user-nk6ie3vm3p Před 9 měsíci

    okay

  • @ziyarizvi4567
    @ziyarizvi4567 Před 4 měsíci

    There should be English subtitles for better understanding.....

  • @toluwanimibankole2345
    @toluwanimibankole2345 Před 2 lety +3

    Set the speed to 1.5x

  • @sevara_m
    @sevara_m Před 7 měsíci

    👏👏

  • @mightymime6489
    @mightymime6489 Před 4 lety +2

    I gave the shapes personaluty and got the names opposite of what he thought.

    • @ajbrown8075
      @ajbrown8075 Před 4 lety

      I believe that was the whole point of the talk...

  • @SoniaColonGuilfuchi
    @SoniaColonGuilfuchi Před 3 lety

    I am beside myself and interested in why I chose differently on instant sight. I associated Boba with the word "Pow" or "Bam" inside and thought Boba. The Kiki seems groovy like the 70's. I felt this a cool name for then. what does it mean to be different here? lol..okay listening to the rest now.

  • @wolfievh6035
    @wolfievh6035 Před 2 lety +2

    I don’t really understand what he is trying to explain with all these examples, can someone explain?

  • @talhaabbas5832
    @talhaabbas5832 Před 2 lety

    I wish if I could greet this guy in real life

  • @HelLo-dl4ne
    @HelLo-dl4ne Před 4 lety +18

    17:47 well.. he must be living the life right now with the corona sh*t.

    • @gustavodiaz1570
      @gustavodiaz1570 Před 4 lety

      This was great, thanks, I been tryin to find out about "reprogramme your mind" for a while now, and I think this has helped. Ever heard of - Giyoe Fonogan Builder - (just google it ) ? Ive heard some super things about it and my partner got excellent success with it.

  • @jiangel4980
    @jiangel4980 Před 6 lety +12

    Where is ted?

  • @DucNguyen-sd4mn
    @DucNguyen-sd4mn Před 6 měsíci

    I find myself confused of what the message of this video is so I want to write it down in case I'm wrong so people can correct me. It is about manipulating people using the method of, let's say, hot and cold, which refers to a pattern of behavior where one alternates between warm, engaging behavior and distant, disinterested behavior?

  • @urbanwarchief
    @urbanwarchief Před 3 lety +2

    I like to believe bards had the power of communication, they had a song that riled up the party they were leading.

  • @o0o-jd-o0o95
    @o0o-jd-o0o95 Před 2 lety +2

    I definitely picked the same as well Kiki sounds like a name that's got sharp points whereas boba sounds rounded off EDIT: I also stopped the video immediately after he said which is which before he went on to explain why and I find that kind of funny now haha because that was my exact train of thought

  • @yunnan9109
    @yunnan9109 Před 4 lety +2

    That test works only on people who are from countries that use Latin alphabets. The shapes shown correlate with how the words are spelled. Nothing to do with how it sounds. Both Kikki and Boba are spelled respectively with K and B. Therefore people in the audience associated the shapes of the letters with the shapes of the shapes. K is spiky and B is round. Try that in Asia and you'll see different results.

    • @guydan
      @guydan Před 4 lety +1

      Yun Nan I went off of how they sounded and consequently felt to me.

    • @KamranKhan-kg8ed
      @KamranKhan-kg8ed Před 4 lety

      When the words are said to you, you don't think of the image of the alphabets immediately but you can name the shapes.

    • @factswala2852
      @factswala2852 Před 8 měsíci

      I am from asia nd it works on me

    • @yathishb7954
      @yathishb7954 Před 8 měsíci

      Baba is South Korean drink ,famous in all over the Asia, so it works on them

  • @julzhotti5466
    @julzhotti5466 Před 2 lety

    I honestly had no idea what name to call what shape, therefore his experiment didnt work on me & now I dont understand the concept

  • @Nildaem
    @Nildaem Před 2 lety

    I figured boba sounds like BaBoom! And kiki has a bubbly personality

  • @good__enough
    @good__enough Před 3 lety +2

    Okay, but ... what I wanna know is how to recognize when someone is manipulating me. How do you recognize manipulation Right Away?

    • @chicolico9096
      @chicolico9096 Před 3 lety

      Government is doing this when we speak....

    • @143prettycool
      @143prettycool Před 2 lety

      @@chicolico9096 how can we see this in public

  • @dexteremrit3130
    @dexteremrit3130 Před rokem +2

    I am a bit concerned over what many deep an intelligent pres!

  • @lemisfameica6171
    @lemisfameica6171 Před 25 dny +15

    Anyone from Instagram 😂

  • @christopherburton322
    @christopherburton322 Před 6 měsíci

    Sounds like everything he’s talking about related to the fearmongering and the psychological warfare that we’ve been thur for the last 3 years.

  • @AZTigerMMA
    @AZTigerMMA Před 3 lety

    Where did he go to school they talked about the ear bones haha

  • @dannac_8888
    @dannac_8888 Před 5 lety +40

    Great jellyfish imitation... 😉

    • @mikeypolo12
      @mikeypolo12 Před 4 lety +3

      Mind blowing how the room didn't fill of laughter lol. I saw your comment before I seen spongebobs net filler, I was patiently waiting to understand your words. Was not disappointed !

  • @cuneytbozok
    @cuneytbozok Před 5 lety

    "Silivri" ile korkutulan biz, tanıdık geldi.

    • @djrobbie7717
      @djrobbie7717 Před 4 lety

      Kalabalık akvaryumlardan çıkarsan, silivriyi unutucak hale gelebilirsin.

  • @staceynorton8297
    @staceynorton8297 Před 2 lety

    My answer would have been I don’t know, to the shape because I didn’t

  • @connormacleod6419
    @connormacleod6419 Před 2 lety

    Just giving up the whole game here

  • @r.i.p.4485
    @r.i.p.4485 Před 3 lety +8

    It's called spelling for a reason. Wink Wink, Hint Hint.

    • @ony583
      @ony583 Před 3 lety

      I'll cast a spell on you.

  • @arlencepeda9974
    @arlencepeda9974 Před 3 lety

    I actually didn't get keke and boba right. Is something wrong?

  • @Isaiah-ft5nx
    @Isaiah-ft5nx Před 2 lety

    Imagine if the public understood this simple concept.... Would the bug even exist?

  • @nothing80400
    @nothing80400 Před 4 lety

    The " rights of Englishmen " are the perceived traditional rights FOR ALL THAT WANT TO EVOLVE IN OPENED LEVEL OF DEVELOPMENT of English subjects and later English speaking subjects of the AMERICANS THAT WANT MORE THAN ONLY BASSIC COMMUNITY .

  • @yijjaj
    @yijjaj Před 2 lety

    For example: plan de mia

  • @siglawooify
    @siglawooify Před 5 hodinami

    Thank you for this. But i am almost done with that mountain top cabin stacked with unperishable food

  • @Priz.Ratbrains
    @Priz.Ratbrains Před 5 lety +4

    11:22

  • @ThomasCusumano
    @ThomasCusumano Před 9 měsíci

    Right?

  • @hateliedecieve
    @hateliedecieve Před 3 lety

    Using Robert Plutchik's Wheel of Emotions without giving him credit...

  • @d159inu
    @d159inu Před 3 lety +3

    Bible says magic, witchcraft, sorcery, is usurping the Lords will. Lying and manipulating others is an example of this.

    • @Rivaldomphela
      @Rivaldomphela Před 15 dny

      Exactly what I was thinking when watching this video....this is purely wrong infront of GOD

  • @elenekobelashvili678
    @elenekobelashvili678 Před 4 lety +2

    when he started to talk ab showing up in my clothet at 3 in the morning, was terrifying cause surly he's good speaker but he's face kinds creeps me out, little bit scary. handsome but scary )

  • @coppersense999
    @coppersense999 Před 6 lety +2

    My takeaway? What is RAYON??! Lol I am programmed I guess.

    • @ghostofachance8055
      @ghostofachance8055 Před 5 lety

      B. Colwell rayon is a type of fabric. I think it was Radon! Radon is an unhealthy and dangerous invisible gas.

  • @antiheroine3611
    @antiheroine3611 Před 2 lety +2

    Am I the only one who made Kiki the cuter, blobby shape?

  • @jackaltun8632
    @jackaltun8632 Před 5 lety +6

    Manipulation
    It wont let me go.
    Heywire ,pliers.

  • @lightyagami570
    @lightyagami570 Před 6 měsíci

    Willson fisk?

  • @AurA_XT
    @AurA_XT Před 8 měsíci

    "Aa fect"
    I know you can hear this, you watched the video, you know how it sounds

  • @soukainaboussaad2242
    @soukainaboussaad2242 Před rokem

    can i find this conference in the Official website of TEDEX? if yeah ,,please write the link for me and thank you

  • @claravoyant4061
    @claravoyant4061 Před 2 lety +2

    Some people are magical. Most commutation is non verbal . As a Norse and last of the pagan Roma Lithuanian pagan . And PR its second nature to me

  • @jasonrivera6842
    @jasonrivera6842 Před 3 lety +2

    Paper cuts hurt

  • @flopfun6115
    @flopfun6115 Před 7 měsíci

    Its completely revovling around health as he's a health specialist. You wont get what ur looking for in this video

  • @user-iu1jg6ej4r
    @user-iu1jg6ej4r Před 3 lety +6

    This is what witches use to manipulating the mind

  • @oonooooooooo
    @oonooooooooo Před 3 lety

    he looks like damien from mean girls

  • @eviesyd
    @eviesyd Před 5 lety +4

    It is not a good idea to watch this and jogging on the treadmill lol

  • @jalenmoses8629
    @jalenmoses8629 Před 2 lety

    Hơi bị thik nữ hoàng Elizabeth

  • @hritikjain8932
    @hritikjain8932 Před rokem

    You can feel and see what he is saying while tripping on acid

  • @qxy7440
    @qxy7440 Před rokem +1

    My reasoning was kiki sounds like spikey and boba sounds like a blob

  • @annwarneka868
    @annwarneka868 Před 8 měsíci

    Fantastic Presentation. Kiki Starts with K, That shape is K Shaped. Boba starts wtih B...

  • @maxmagnum73
    @maxmagnum73 Před 4 lety +1

    So what's your point it doesn't make sense!

  • @TheEbble
    @TheEbble Před rokem

    And where does courage fit in when fear is being accepted with open arms like this?😅😅😅

  • @motaz7453
    @motaz7453 Před 8 měsíci

    Can someone give me the moral of the video