Ari Bikes HQ Tour and The People Behind the Brand
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- čas přidán 14. 04. 2024
- #loamwolf #aribikes
A little over a year ago, we traveled to Lindon, Utah, to visit Fezzari Bicycle company and learn more about what goes on behind the scenes. In the time since then, the brand has undergone a pretty major change on the surface: the brand formerly known as Fezzari is now simply, Ari. As a brand/business owner, it can’t be an easy decision to change a logo that has gotten your brand to where it is, let alone change an entire brand name and all the things that go with it.
We wanted to head back to Utah and visit the crew at @aribikes to see if anything besides the name and logo had changed. We were pleased to see many familiar faces and the same family-focused energy was there, to offer consumers the best service possible while also delivering products that will put smiles on faces.
Come along as we head Behind the Brand with Ari Bicycles, and see what this change was about. And of course, what it means for brands; customers new and old, and how the decision has affected everyone from employees to the founder and CEO himself.
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Sweet. At 1:01, that Butler bin -- my grandpa worked for Butler his entire life. Always cool to see it out in the wild on old grain bins (they're still around, but not in the bin biz), but especially cool to see it at Ari HQ.
No way! That's crazy coincidence. If you're ever passing through Utah you should go check it out in person. I'm sure they'd love to hear about it more and share their own story about it being on their property for decades.
Lookin' good guys... i'm really appreciating the colorways of some of the latests offerings and how frequently new colorways drop!!!!
Thanks for watching and glad you dig the new stuff. It looks good in person too.
That Nebo Peak is a gorgeous bike. I must say.
It really is. And it rides well too!
Awesome video! I have loved all the Fezzari bikes I’ve owned and am super excited for my next Ari bike! Great bikes and people!
Thanks and glad to hear it.
Love that mountain setting!
It’s a pretty awesome view!
Yay!
I'm pretty tapped in to Ari for a non-employee, but this video had some exciting surprises for me ( 5:44 ). Thanks for sharing! Love this company and the people involved.
Glad you enjoyed it!
I've said this on other videos, news, content about Ari... They have been on the rader for a while. Long before the rebranding and some new sponsored riders coming on board that im already big fans of (shout out to Syd and Macky)... I like the ethos they are trying to create within mountain biking. Buying a bike should have soul and plenty of communication, so the rider leaves happy and not just a business transaction... When it's time for a new steed, I will definitely taking a hard look at Ari.
Right on Jake thanks for watching and leaving the comment. Really cool to hear your impressions and what you see from the brand as an outsider. They certainly seem to live and put their ethos and principles high on their list of priorities.
Man that Fezzari name was unique though. Cool to see the brand renew itself, but sad to see that iconic name go.
Thanks very much for watching and it will be neat to see the next steps.
I want that superior peak.
You and me both!!
Still weird, though.