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Thomas Kolster
Denmark
Registrace 31. 01. 2008
Inspired change, inspired impact
Thomas is a globally recognized keynote speaker with +100 events under his belt from Copenhagen to Cape Town. He talks on a wide range of topics from goodvertising, marketing, advertising sustainability, corporate social responsibility, transparency, social media and innovation.
From hosting your event, joining as a panelist or doing a keynote Thomas is there to inspire. He also offers bespoke training and workshops to companies, organizations and agencies and has experience with organizing large-scale events or being part of the organizing committee.
Thomas is a globally recognized keynote speaker with +100 events under his belt from Copenhagen to Cape Town. He talks on a wide range of topics from goodvertising, marketing, advertising sustainability, corporate social responsibility, transparency, social media and innovation.
From hosting your event, joining as a panelist or doing a keynote Thomas is there to inspire. He also offers bespoke training and workshops to companies, organizations and agencies and has experience with organizing large-scale events or being part of the organizing committee.
Advertising Week 2024 - How Oatly is Leading the Way in a Post Purpose Market
Thomas sits down with John Schoolcraft, the global CMO from Oatly; he shared the early days of Oatly to becoming a publicly traded company.
John spoke about how Oatly looked like in the early days before it became the Oatly is it today: barely stood out on the shelf, indistinctive design, no brand - really.
You can have the world’s best product, but without a brand on a bold, fearless mission, you got nothing.
Oatly reconfirms my belief that we all need to become more fearless and bold in our choices. Long live creativity with a mission! And if you’re afraid of the critics have a look at Fuck Oatly - fckoatly.com.
John spoke about how Oatly looked like in the early days before it became the Oatly is it today: barely stood out on the shelf, indistinctive design, no brand - really.
You can have the world’s best product, but without a brand on a bold, fearless mission, you got nothing.
Oatly reconfirms my belief that we all need to become more fearless and bold in our choices. Long live creativity with a mission! And if you’re afraid of the critics have a look at Fuck Oatly - fckoatly.com.
zhlédnutí: 19
Video
Advertising Week London 2024 - Corona
zhlédnutí 13Před 7 hodinami
Thomas' session with Global VP of @Corona, Clarissa Pantoja, showcases how consistency and staying true to your values can build a powerhouse of a brand that keeps inspiring people across the world and draws in amazing partnerships. Corona has done beach clean-ups, protected islands and most of all inspired people to value nature. You can say they only do this to sell more beer, but you forget ...
MyACT Day 4 - How to Craft a Winning SDG Lions Idea
zhlédnutí 4Před 16 hodinami
From the Cannes Lions Festival, a very special episode about the sustainability development goals and how to craft a winning SDG Lions idea. Thank you to all the contributors: Marian Brannely, Global Director of Awards at Cannes Lions - Maher Nasser, Director of the Outreach Division at United Nations Department of Global Communications - Adrian Botan, CCO Europe, Global ECD and Global Creative...
Purpose Marketing Hits and Misses Stream - May 2024
zhlédnutí 14Před 14 dny
Join another scintillating episode where Thomas and E.J uncover Unilever, VW, Burger King and more hits and misses!
Forbes CCO&CMO Interview 2024
zhlédnutí 63Před měsícem
"I used to be a firm believer in 'the purpose' and that companies and brands used their marketing efforts to drive change, to do something good. And then I recognized something a few years ago: many companies did it wrong in the sense that they always put themselves as the hero of the narrative." Check out the full interview with @Forbes here
Purpose Marketing Hits and Misses Stream - April 2024
zhlédnutí 96Před 2 měsíci
How to tackle overconsumption as a brand? How do you talk about feminism to a broader target group? And why is a group of naked women NOT working for an underwear brand? Tune-in to the latest episode of Purpose Hits and Misses with AdAge hosted by the always sharp EJ. Learn from the good, the bad and the really great. And do share your work in the purpose space with me: Which one is your favour...
Purpose Marketing Hits and Misses Stream - November 2023
zhlédnutí 56Před 2 měsíci
Watch the latest Purpose Hits and Misses with Ad Age's E.J Schultz on Rainforest Alliance, Uber, GE and more
Purpose Marketing Hits and Misses Stream - August 2023
zhlédnutí 30Před 2 měsíci
Check out the latest #Purpose Hits and Misses with #AdAge Editor, E.J Schultz, on BBC, Smucker's, Sky Sports and more.
Purpose Marketing Hits and Misses Stream - December 2023
zhlédnutí 6Před 2 měsíci
Christmas commercials are for the most like candy canes, empty calories, but some of them stick. Do check out this latest episode of Purpose Hits and Misses where I take a look at this year's holiday ads covering topics of #purpose, #sustainability, #goodvertising,#charity with Etsy, IKEA, Peta, Lidle and more
Ad Age Purpose Hits and Misses Stream - March 2024
zhlédnutí 110Před 3 měsíci
Join Thomas and E.J in discussions about #Purpose Hits and Misses from brands like Doritos, Greenpeace, NotCo and more!
Do you feel the pressure to be purpose led? | D&AD Festival 2023
zhlédnutí 38Před 5 měsíci
Do you feel the pressure to be purpose led? | D&AD Festival 2023
Ad Age Purpose Hits and Misses Stream - January 2024
zhlédnutí 124Před 7 měsíci
Ad Age Purpose Hits and Misses Stream - January 2024
Building Brands That Inspire Change in a Post Purpose World with Thomas Kolster
zhlédnutí 82Před 9 měsíci
Building Brands That Inspire Change in a Post Purpose World with Thomas Kolster
Ad Age Purpose Hits and Misses Stream - September 2023
zhlédnutí 91Před 9 měsíci
Ad Age Purpose Hits and Misses Stream - September 2023
Keynote: Creating sustainable shifts by Thomas Kolster, Sustainable Brands Turkey 2023
zhlédnutí 182Před 9 měsíci
Keynote: Creating sustainable shifts by Thomas Kolster, Sustainable Brands Turkey 2023
Greenwashing Interview with Thomas Kolster and Yannick Bolloré
zhlédnutí 172Před 10 měsíci
Greenwashing Interview with Thomas Kolster and Yannick Bolloré
D&AD Festival - How retail stores are responding to consumer demand for more sustainable products
zhlédnutí 156Před 11 měsíci
D&AD Festival - How retail stores are responding to consumer demand for more sustainable products
Ad Age Purpose Hits and Misses Stream - April 2023
zhlédnutí 28Před rokem
Ad Age Purpose Hits and Misses Stream - April 2023
Climate Punk Episode 2: Douglas McMaster
zhlédnutí 924Před rokem
Climate Punk Episode 2: Douglas McMaster
Interview with Ty Heath from LinkedIn about climate & judging Cannes Lions 2023
zhlédnutí 84Před rokem
Interview with Ty Heath from LinkedIn about climate & judging Cannes Lions 2023
Advertising Week 2023 - Interview with Koskenkorva's Suvi Reinikkala
zhlédnutí 249Před rokem
Advertising Week 2023 - Interview with Koskenkorva's Suvi Reinikkala
Ad Age Purpose Hits and Misses Podcast - October 2022
zhlédnutí 8Před rokem
Ad Age Purpose Hits and Misses Podcast - October 2022
Ad Age Purpose Hits and Misses Podcast - August 2022
zhlédnutí 13Před rokem
Ad Age Purpose Hits and Misses Podcast - August 2022
Ad Age: Purpose Hits and Misses Podcast - July 2022
zhlédnutí 9Před rokem
Ad Age: Purpose Hits and Misses Podcast - July 2022
Ad Age: Purpose Hits and Misses Podcast - June 2022
zhlédnutí 19Před rokem
Ad Age: Purpose Hits and Misses Podcast - June 2022
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They could have had it all
For 7 years I searched for this animation with only a vivid memory and song lyrics. I found it
Agree with nearly all of your view points. I am on the fence with the B&Q one. It doesn't feel like a purpose oriented campaign to me. Its almost identical in tone to the Hornbach ads which speak to "the makers". I remember the "You can do it if you B&Q it" tag line as a kid. It seems like they're bringing it back to life.
punks period
0:07
BDA
Has videos iguales plis😢😢
Your belly looks great!
Bodyshaming fitness fascists
Great interview. So many valuable insights by Rory Sutherland and only in 10 minutes.
I'm not a creative, in marketing or even a graduate. I'm not sure how I landed here tbh - the algorithm, I guess. I'm glad I did, though, as Rory is one of the most interesting people in the world.
There is no "Climate Crisis', there has been no increase in floods, droughts, tornadoes, hurricanes, or wild fires. There has been no rapid increase in sea level rise, or surface temperatures. CO2 does not control the climate. The Northern Hemisphere is 33% greener than it was in 1900, because of burning hydrocarbons. Wake up children.
😑 p̲r̲o̲m̲o̲s̲m̲
Fantastico! Muy Bueno!
If you feel ashamed of your body because it doesn't conform with society's ideal, then you need a therapy in first place.
มีขายที่ไหนครับ
If you can’t get China and India to reduce damage to the planet then even if all the "good " was true and not a social credit scam , will still be nothing !
Terrible. Enslaving the people under the guise of green. So transparent.
This is such a brilliant idea. All power to you man.
is there a higher quality version? o:
We have & give a CLIMATE IMPACT AWARD.
It looks so weird yet satisfying
TBE.. THE BEST EVER.. WORKIN AT OATLY MUST BE HIGHLARIOUS
Love this!
Fantastic day. Thank you
Fat bellied woman in elevator Tuna ad copy
Sooner or l8er that girl will catch on
Good, now try read it whole vocally in one sitting xD
Check out this selection of 10 astonishing award-winning Cannes Lions #Goodvertising campaigns
I really like Margrethe. Congratulations on her 40 years on the throne. I think her father would have been very proud.
Are you Danish?
She is the best queen on this planet. All respect Her Majesty Queen Margrethe II
A truly gracious queen