Purpose Marketing Hits and Misses Stream - April 2024

How to tackle overconsumption as a brand? How do you talk about feminism to a broader target group? And why is a group of naked women NOT working for an underwear brand? Tune-in to the latest episode of Purpose Hits and Misses with AdAge hosted by the always sharp EJ. Learn from the good, the bad and the really great. And do share your work in the purpose space with me: Which one is your favourite? What’s your take?
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[@JamesCusdin]

Agree with nearly all of your view points. I am on the fence with the B&Q one. It doesn't feel like a purpose oriented campaign to me. Its almost identical in tone to the Hornbach ads which speak to "the makers". I remember the "You can do it if you B&Q it" tag line as a kid. It seems like they're bringing it back to life.