:10's with Hans Augustenborg

Few creatives dare to believe in their ideas and turn them into a real business. They stay as ideas or campaigns in some advertising archive or gather dust in an award’s annual. On this next :10 feature, we speak to Hans Augustenborg, the "Cuckoo Director" of Birdie - a creative idea submitted to D&AD turned successful, product to monitor cO2 levels in homes. I absolutely love when creatives have the boldness to go further! Get some insights from Hans. Creativity at its finest