A Call to Arms: Leading the Charge in Advertising for Good

This week, we sat down with Thomas Kolster, founder of Goodvertising Agency and author of “Goodvertising” and “The Hero Trap.” Thomas shares his insights on the evolving landscape of advertising and its potential to drive positive change. He delves into the challenges of balancing consumer engagement with sustainability, emphasising the need for transparency and accountability in the industry. Through a candid discussion, Thomas offers practical advice for marketers and brands striving to make a genuine impact in today’s complex digital environment.
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