Ad Age Purpose Hits and Misses Stream - September 2023

What can you learn from the French sun king or Apple's divine comedy?
Together with @Ad Age I talk hits and misses from brands like @Apple, @eBay, @Greenpeace International, @Solarbox, @Dove and others. Navigating the #purpose space can often end up as a #HeroTrap. Watch 15-minutes unfold in the eye of the purpose hurricane with Ad Age editor E.J. Schultz. Other credits Studio Birthplace Hinderling Volkart (now Dept Agency) Stink Films FRED & FARID LOS ANGELES #Purpose #AdAge #Advertising #Marketing #Commercials #Sustainability #ESG #rugby