Building Brands That Inspire Change in a Post Purpose World with Thomas Kolster

This event was a webinar where Thomas Kolster, a seasoned branding and sustainability professional and author, discussed the concept of transformative brands and the shift away from purpose-led branding to a more transformative approach. He emphasized the importance of brands playing a transformative role in people's lives rather than positioning themselves as the hero or activist. He also highlighted the need for brands to become more customer-centric and to help consumers achieve their goals.