Naavik Gaming Podcast
Naavik Gaming Podcast
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AdTech Evolution: Navigating the Privacy-First Frontier
Between Apple’s policy changes and growing government regulations, privacy concerns have sparked a significant shift in AdTech strategies. This episode investigates the potential for privacy-focused ads, exploring how companies are adapting to new regulations while still striving for effective targeting. Host Devin Becker is joined by Geeshan Willink, CEO of Nefta, to dig into the complexities of maintaining anonymity and its implications for the gaming industry.
Geeshan shares insights on Nefta's journey from its web3 roots through the struggles with building ad technology that meets growing privacy standards. We explore the balancing act between precision targeting and user privacy, comparing anonymous user profiling with traditional fingerprinting methods. Willink offers examples of how behavioral-based identification can lead to effective ad targeting without compromising user data, and discusses the potential impact on player retention and ad inventory pricing. The discussion also touches on the challenges of implementing these new approaches in an entrenched industry, recent trends in AdTech, and predictions for the future of ad-supported gaming.
00:00 - Start
01:39 - Introductions
06:14 - From Web3 to AdTech
09:55 - Privacy-first approach
11:42 - Targeting vs. privacy
14:55 - Anonymous profiling effectiveness
18:29 - Behavioral targeting examples
31:29 - Game/platform suitability
34:20 - Retention impact
37:50 -Recent AdTech trends
48:00 - Future predictions
50:00 - Wrapping up
We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital - the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to gaming.lsvp.com/.
And as always, if you enjoyed the episode, make sure to subscribe and leave a like or comment!
Who’s On:
Guest: Geeshan Willink: www.linkedin.com/in/geeshan-willink/
Host: Devin Becker: www.linkedin.com/in/devinbecker/
More from Naavik
For more episodes and listening options: naavik.co/podcast
Free newsletter: naavik.co/digest
Contact us: naavik.co/contact-us
Follow Us
Website: naavik.co/
Twitter: naavik_co
LinkedIn: www.linkedin.com/company/naavik-co/
Sound and Video Design
Gavin Mc Cabe: www.linkedin.com/in/gavin-mc-cabe-557339227/
zhlédnutí: 20

Video

Queen’s Gambit: The Big Business of Chess.com
zhlédnutí 127Před 9 hodinami
Chess is a business that has, without a doubt, been supercharged by linear media and has been booming since COVID-19. As one of the most tactically complex games ever designed, Chess has over 700 years of retention and history. But what is it like to build a chess empire? Chess.com, purchased by Erik Allebest and his co-founder for $55K in 2005, has built a web and mobile platform with over 170...
Toys x Games (with Spin Master)
zhlédnutí 118Před 19 hodinami
Major toy companies like Spin Master, Mattel, and Hasbro have all been expanding their influence beyond traditional toys for many years. Spin Master, in particualr, is known for launching popular entertainment properties like PAW Patrol and Bakugan, which have seamlessly transitioned into digital formats in the form of TV series, movies, and video games. Spin Master has also been unafraid to ac...
The State of China’s Gaming Market
zhlédnutí 250Před dnem
China is the second largest video game market in the world, and even though its industry has faced domestic challenges, China’s global impact on gaming continues to rise. However, if you’re an outsider, figuring out what’s happening in China can sometimes be opaque. That’s why host Aaron Bush is joined today by Josh Ye, a long-time reporter for all things gaming and tech in China. We dig into h...
The Business of Cloud and Game Servers
zhlédnutí 216Před 14 dny
Apex Legends is known for having one of the most “boring” game launches in history in the best of ways. Jokingly called Uptime Legends, Apex pursued a multi-tiered cloud infrastructure that helped EA deliver one of the smoothest PvP launches in history. Sid Dhulipalla, CEO and Co-Founder of Hathora, and Steven Hartland, VP of Engineering at Rocket Science, join our host, Alex Takei, Director at...
How Content Creators Are Shaping Gaming
zhlédnutí 153Před 21 dnem
As the world of gaming matures, the influence of content creators and influencers is increasingly important. In this episode, host Devin Becker sits down with Justin Sacks, CEO of Nexus, and Bryan Herren, Director of Partnerships for offbrand, to dive into the pivotal role of content creators in shaping the gaming ecosystem. The conversation kicks off with an exploration of the origins and curr...
The Next Era of Modding
zhlédnutí 158Před 21 dnem
Modding has long been a force of innovation and creativity in the games industry, but the emergence of cross-platform, premium mods is set to take modding to another level. Thanks to platforms like Overwolf’s CurseForge, studios and publishers can now enable all sorts of creators, even other professional studios, to build on top of their games and get rewarded for doing so. This new technical a...
New York Times Games, From Strength to Strength
zhlédnutí 269Před 28 dny
The New York Times is one of the world’s most recognized newspapers and has been in circulation since 1851. With 10 million subscribers, the Times has a huge audience and an even larger cultural impact. But the Gray Lady isn’t content to just rest on her laurels and focus on news - other verticals in which the Times operates are product reviews (The Wirecutter), sports (through their 2022 acqui...
AI-Powered Quality Assurance
zhlédnutí 158Před měsícem
Quality assurance is one of the most crucial aspects of game development to ensure the game functions as intended and to provide a positive player experience. Around $300M in funding has been directed towards AI “efficiency tools for creators” and Christoffer Holmgard, Founder of Modl.AI, and Nathan Martz, Founder of Agentic, are pushing the frontier of how AI can enhance and streamline QA proc...
Yuga Labs: 1 Year After Dookey Dash
zhlédnutí 547Před měsícem
Yuga Labs, the heavyweight behind some of the biggest Web3 IP, including Bored Ape Yacht Club, CryptoPunks, and Meebits, made its first foray into games just over a year ago with its toilet-themed infinite runner, Dookey Dash. Now Yuga is here with a sequel called Dookey Dash: Unclogged, and there are a lot of innovations from the original - the most important of which are that it is not token-...
Unpacking Krafton’s Strategy: PUBG, New IPs, Investments & More!
zhlédnutí 1,3KPřed měsícem
Krafton is one of the world’s premier video game publishers. After experiencing the explosive success of PUBG in the late 2010s, Krafton rebranded in 2018, went public in 2021, and has since been working to not just extend the PUBG brand to new games, platforms, and regions but also kickstart new IPs with innovative playstyles and partner with emerging developers around the world. To dig into t...
Mastering the Roblox Meta
zhlédnutí 339Před měsícem
Roblox is approaching 350M monthly active users. It’s a platform that generated $3.3B in bookings last year and paid $740M to its developers and creators. The low barriers to entry for developers and immediate access to an audience of 350M players has made it an appealing proposition for indie developers. According to Roblox’s most recent estimate, however, there are over 5M developers on Roblo...
Mastering Crowdfunding Campaigns
zhlédnutí 391Před měsícem
In an era of games where the financing sources are slim and marketing and community can make or break your game launch, your host Alexandra Takei, Director at Ruckus Games, welcomes Tim Morten and Cara LaForge, CEO and Director of Business Operations respectively at Frost Giant Studios, to discuss their experiences in running a widely successful crowd financing campaign on Kickstarter ($2.4M, 2...
Guild of Guardians, Immutable’s Next Web3 Flagship Game?
zhlédnutí 161Před měsícem
Guild of Guardians is Immutable’s second major game after Gods Unchained, and is one of the most anticipated web3 games of 2024 - Immutable has called it their new “flagship game” and has been preparing for a global May 15th launch. After starting out as a real-time RPG, the game pivoted to a more casual auto-battler 15 months ago, driven by Gods Unchained and formerly Magic the Gathering: Aren...
Paying players to play
zhlédnutí 116Před měsícem
In the dynamic landscape of gaming, the fusion of cutting-edge financial technology and innovative incentives is shaping a new era of player acquisition and engagement. Host Devin Becker leads an insightful discussion with Ben Cousens, Chief Strategy Officer of ZBD, and Paul West, Founder of Fumb Games, on the transformative power of Bitcoin rewards in gaming. Delving into Fumb's utilization of...
The New Business of Narrative
zhlédnutí 147Před 2 měsíci
The New Business of Narrative
Nyan Heroes: Cats, Mechs & Esports in Web3
zhlédnutí 164Před 2 měsíci
Nyan Heroes: Cats, Mechs & Esports in Web3
From Scrappy to Success: Strategies for Gaming Founders
zhlédnutí 379Před 2 měsíci
From Scrappy to Success: Strategies for Gaming Founders
Fortnite Creative Origins
zhlédnutí 511Před 2 měsíci
Fortnite Creative Origins
TikTok: Gaming’s New Discovery Platform
zhlédnutí 478Před 2 měsíci
TikTok: Gaming’s New Discovery Platform
Tactical Advice for Building Healthy Player Relationships
zhlédnutí 88Před 2 měsíci
Tactical Advice for Building Healthy Player Relationships
The Bleeding Edge: Building Games on Discord, ChatGPT, and Beyond
zhlédnutí 240Před 2 měsíci
The Bleeding Edge: Building Games on Discord, ChatGPT, and Beyond
Guild of Guardians on Immutable + Web3 Pulsecheck
zhlédnutí 152Před 3 měsíci
Guild of Guardians on Immutable Web3 Pulsecheck
GDC Vibes / data.ai x Sensor Tower / Epic Announcements / US v. Apple
zhlédnutí 152Před 3 měsíci
GDC Vibes / data.ai x Sensor Tower / Epic Announcements / US v. Apple
Century Games: How a Top 20 Mobile Publisher Found Success on Roblox
zhlédnutí 466Před 3 měsíci
Century Games: How a Top 20 Mobile Publisher Found Success on Roblox
P2E is Dead? Long Live P2E! With Pixels.xyz
zhlédnutí 323Před 3 měsíci
P2E is Dead? Long Live P2E! With Pixels.xyz
A Mario Movie Sequel / Activision's New Union / Apple's EU Troubles / Toys x Games
zhlédnutí 58Před 3 měsíci
A Mario Movie Sequel / Activision's New Union / Apple's EU Troubles / Toys x Games
The Past, Present, & Future of Live Service Games
zhlédnutí 176Před 3 měsíci
The Past, Present, & Future of Live Service Games
Esports Infrastructure, by the Numbers
zhlédnutí 177Před 3 měsíci
Esports Infrastructure, by the Numbers
Neopets: A New Frontier
zhlédnutí 143Před 3 měsíci
Neopets: A New Frontier

Komentáře

  • @23h9ubsn31dd
    @23h9ubsn31dd Před 22 hodinami

    oh my god jandel acts like a real life supervillain sucking the life out of every game he buys for a quick buck

  • @WayneChiangPoker
    @WayneChiangPoker Před 2 dny

    Amazing to hear Erik’s story as I always heard the legendary story from Jay Severson’s side!

  • @JaySeverson
    @JaySeverson Před 3 dny

    Been a fun wild ride! I don’t really believe in fate but crazy to think we randomly met freshman year as floor mates. Cheers to 19 years…Enjoyed the podcast!

  • @202d
    @202d Před 3 dny

    so many shekels to play this game

  • @fabtjar
    @fabtjar Před 9 dny

    I only found this podcast the other day. Really good stuff!

  • @LaveshNEWSTATE
    @LaveshNEWSTATE Před 11 dny

    ♥️♥️♥️♥️

  • @zukeno
    @zukeno Před 13 dny

    realmente me interesó lo de Pubg New State, gracias por la entrevista ^^

    • @joaquinaguirre7868
      @joaquinaguirre7868 Před 13 dny

      en que minuto habla de new state?

    • @zukeno
      @zukeno Před 13 dny

      ​@@joaquinaguirre7868 en el minuto 25:17 empieza a hablar un poco sobre PUBG en general y tambien se toca el tema de New State, BGMI, Pubgm, tambien sobre drak and darkerd, un poco de Black buget y otros juegos de pc que tienen y que quieren llevarlos a móvil. Aparte de eso la señora María a filtrado por asi decirlo que juegos como Black Buget se estara mostrando en el próximo año.

    • @claudiodelgado8731
      @claudiodelgado8731 Před 12 dny

      Y que dijo del new state esa señora​@@zukeno

    • @zukeno
      @zukeno Před 12 dny

      @@claudiodelgado8731 Básicamente no dijo nada referente a su futuro pero tampoco dijo que lo iban a dejar de lado, simplemente lo menciono para poder decir que obtuvieron muchas experiencias con el juego ya que fue su primer juego móvil, aprendieron mucho sobre lo diferente que es la comunidad de pc consolas con la de móviles. Hay un comunicado que aún no se donde encontrarlo pero habla específicamente de New State

  • @fabtjar
    @fabtjar Před 13 dny

    Great stuff. Keep up with more Fortnite chats!

  • @Teri8773
    @Teri8773 Před 13 dny

    So new state going to get good update or what

    • @langezzyt
      @langezzyt Před 13 dny

      never mind bro let's krafton broke their IP on mobile market

  • @Shahazada-pm9lt
    @Shahazada-pm9lt Před 21 dnem

    This episode is a gem! 🎮🌟 Loved the insights from Justin and Bryan on the evolving role of content creators in gaming. Can't wait to see how Nexus and Off Brand shape the future of UGC and modding! 🚀 What is the use of so many subscribers if no one sees your video? You have many subscribers but the video is not viewed. As a subscriber, you have a suggestion about video views. I can help if you want

    • @naavik_co
      @naavik_co Před 20 dny

      Thanks for watching. What would be your suggestion?

    • @Shahazada-pm9lt
      @Shahazada-pm9lt Před 20 dny

      @@naavik_co you don't use any searchable keywords in your videos tags section. if you research ranked tags for your videos and place the tags section. Audience can get you easily from the CZcams search area. after that you see the results. Your video views and channel subscription will be growing day by day. I have a report of your channel where the problems are and what is the solution.

  • @DiscreteStructure-fp5xj

    Your Thumbnail is too good but SEO score is too low.

  • @Stryker-K
    @Stryker-K Před 27 dny

    I enjoyed this. I came back to UEFN after a year and I share many of Amy's and especially Alex's views. I think this is going to blow up. Great podcast.

  • @kurtlastat414
    @kurtlastat414 Před měsícem

    (📢 WARNING 📢) 🔇Sounds Good🔇 but facts is that (Mini Royal Nations) is being totally neglected and there are some disgruntle players, (FARAWAY) don't take the time to fix problems And u might say what needs to be fixed. ( Side note I Have played more that one season ) I played all of Season 7 and the staking for the game broke at the beginning of the Season (Feb 26th was when My Staking Quit working) and to this day isn't fixed, there is (GAME GEAR) that u cant use because when u try to put it on a character it just keeps saying still processing, and (that's 0.9 Sol (per gear) down the drain you cant use it after mint and no one is buying ( WHY THE HELL WOULD THEY) ( IT DON'T WORK) ( NO GEAR ON SKINS NO SHARDS FOR GUNS OR WHAT EVER U GOING FOR) ( CANT COMPLETE CHALLENGES ) ( I Missed out on a few guns this season over this issue) ( Also when playing) ( CAPTURE THE FLAG ) (Beach) the enemies gets stuck in your place to grab the flag ( GUESS IT WOULD BE CALLED YOUR BASE) these dudes will be stuck in mid air) you also have (INVISIBLE PLAYERS) that u have to deal with ( NO SH!T) ( you see just a gun no person there ) hell half the time you already dead before you even notice just a gun strolling by) U teleport to the enemies side of the field ,and take deaths that u shouldn't have to, u fall thought the floor when the game first starts, ( ON CERTAIN BOARDS) ONLY WAY TO FIX IS REFRESH THE GAME THEN U HAVE MORE DEATHS IF U DECIDE TO PLAY OR WAIT TILL THE MATCH IS OVER AND START AGAIN TO AVOID GETTING MORE DEATHS ON THE OVERALL SEASON AND OR RAID ( GAME BLACKS OUT RIGHT IN THE MIDDLE OF PLAYING FOR NO REASON) when this happens it troughs a report issue or restart game button ( THAT DON'T WORK) u are then forced to wait for the game that has blacked out to finish running before you can start back playing ( REALLY EFFECTS YOU DURING CLAN WARS WHEN TIME IS PART OF THE OVER ALL CHALLENGE ) ITS A SH!T SHOW FOR SURE (REALLY SOUNDS LIKE THEY DOING A GREAT JOB HUH!!!!!) ( I personally have 6 character stuck in the staking port that i cant get back and when u tell them the issues ( Or just ask for help to get your Skins back) (about 5 SOl worth of skins stuck ) well guess what u get ABSOLUTELY NOTHING, It has been a horrible experience and don't see it getting better, I hate to have to write this ( BECAUSE I PERSONALLY USE TO LOVE THIS GAME) but it is the truth this dude sitting there acting like everything is (GRAVY) well it might be for (DOOKIE DASH) but it isn't for the >OTHER GAMES U GUYS ARE NEGLECTING... And in his defense I'm sure people are gonna say (Well he just got there). ITS NO EXCUSE FOR (FARAWAY OR WHOEVER) FOR THE WAY (MINI ROYAL NATIONS) HAS BEEN NEGLECTED AND HAS TURNED OUT>>>> PERIOD>>>>> and u think this dude (Spencer) or any of (FARAWAY) cares to fix the issues with (MINI ROYAL NATIONS) before they go and release something else (HELL NO) they Dont. THEY GONNA GO RIGHT AHEAD WITH DOOKIE DASH AS (MINI ROYAL NATIONS) IS A DAMN WASTE LAND. If they really cared you would see a comment from either Spencer or FARAWAY to address these issues with this Game but You Wont THEY ABSOLUTY DON'T CARE ABOUT THERE GAMES OR COMMUNITY...PERIOD. I'm sure this wont be addresses, why would it ( KEEP THE MASSES IN THE DARK) ON HOW THEY REALLY DOING BUSINESS >Maybe they should have been cute and named (Mini Royal Nations) something to do with the Sewers >>>>>>>>>>>>CAUSE IT HAS SURE WENT TO<<<<<<<<SH1T.>>>>>>>>>>>> And I can back all this up ( I HAVE RECIPETS) if anyone Cares. But the Unfortunate thing is (No One Does) ESPECIALLY (FARAWAY) Go TO 21:00 and listen about it isnt to much and they got dedicated teams for each thing ALL CAPPPPPPP ( SORRY ASS EXCUSE FOR A TEAM )THAT IS RUNNING (MINI ROYAL NATIONS) (DA&M INFESTED WITH BUGS) (🪳🦟🦂🐞🪲🐝) U MIGHT WANNA FIRE THERE A$$ SPENCER >>>>>> ( BUT I TRULY GET IT) YUGA LABS SHOWS UP U GUYS START WORKING TOGETHER AND HELL YEAH WE GOT ALL THESE GAMES IPS FROM YUGA LABS AND SPENCER WITH FARAWAY WIN WIN ( YEAH MAYBE FOR U IN THE LONG RUN BUT NOT FOR (MINI ROYAL NATIONS) (== ( FARAWAY I GOT A GREAT IDEA FIX)==) (MINI ROYAL NATIONS) AND STOP SH1TT1NG ON YOUR COMMUNITY'S

    • @kurtlastat414
      @kurtlastat414 Před měsícem

      AND ON TOP OF ALL THAT I FORGOT ( FARWAY RELEASED A GAME CALLED (FARAWAY LAND) LET PEOPLE THAT WERE PLAYING MINI ROYAL NATIONS BE THERE GINNY PIGS BY they realist THE GAME UNDER (FARAWAY LAND) Put it up in the game feed and PROMOTED it like it was apart of the MINI ROYAL NATIONS GAME. So people started to developing there land out ( Buying Butter ) Which I think the lowest butter u can get is (1250 for .5 SOL) to ONE DAY WE GET TOLD THAT THEY WOULD NO LONGER BE DEVELOPING THE GAME THAT THEY WERE GONNA USE THAT GAMES PROTOTYPE TO ACTUALLY BE (SURIUM CITY) AGAIN ANOTHER EXAMPLE OF FARAWAY SHITTING ALL OVER THE MINI ROYAL NATIONS COMMUNITY. THEY LET THERE PLAYERS SIT THERE A$$ THERE AND USE THERE MONEY AND GAME RESORSES AND TIME TO A SNATCH THE GAME OUT FROM UNDER US AND SURE AS HELL DIDNT TELL NO ONE THAT IT WASN'T A PERMANENT THING HELL THE GAME IS STILL BEING PROMOTED IN THE MINI ROYAL NATIONS....... I GOT A IDEA ( FARAWAY) STOP KISSING 💋YUGA AND SPENCERS A$$ 💋🖕🖕🖕🖕🖕🖕 AND FIX YOUR GAME 🖕🖕🖕🖕🖕🖕

  • @ZiggyPoet
    @ZiggyPoet Před měsícem

    Faraway should hire ziggy as an art lead. Video, music. all dat

  • @otherguide
    @otherguide Před měsícem

    Banger, love hearing from Spencer on what's comin soon

  • @Superfandotfan
    @Superfandotfan Před měsícem

    This was super insightful, excellent interview. Thanks!

  • @emilioceglia6207
    @emilioceglia6207 Před měsícem

    Great ! Thanks

  • @mylesblasonato
    @mylesblasonato Před měsícem

    Would love to join you guys on the show some time!

  • @Nickel41279
    @Nickel41279 Před měsícem

    As a mobie gaming startup cofounder I can confirm that generative AI is extremely useful in art production If you use it correctly, taking into account all laws and copyright compliance. We use it extensively and are able make a content-dependent game and still get wonderful graphics with tiny art team (2 guys basically). We've rushes from idea to alpha version in just a 2.5 months. But I can also confirm that it really hard to find money now, because we constantly receive responses to our inquiries to pre-seed funds that 'you need to show metrics, preferably Ret30, and even better ARPDAU. Then come back to us.' It seems that funds just place the pre-seed label in their About site section for no reason, but have completely forgotten what it means. 🙂

  • @KseniiaGolovanova
    @KseniiaGolovanova Před 2 měsíci

    Really enjoyed this episode! Thank you for all the insights ✌

  • @lilwikipediafn
    @lilwikipediafn Před 2 měsíci

    awesome content!!!

  • @greggallo9906
    @greggallo9906 Před 2 měsíci

    Great ep! Thanks, Aaron and David.

  • @madchad
    @madchad Před 2 měsíci

    Niko Vuori the one who rugged all his Blockstars customers and used their money to buy that nice house you see in the background.

  • @bigbox1431
    @bigbox1431 Před 2 měsíci

    Bring back the weekly podcast! 2 - 4 people talking about the week that was, without getting close to fanboy nonsense was much appreciated.

  • @mattmbenson
    @mattmbenson Před 2 měsíci

    Love it. I think Roblox will still be here in 2034. What I'd like to consider is a thought exercise in where engines are going and how they might converge with AI to supercharge development for anyone, just as Steam revolutionised and democratised distribution. Also Discord tried game distribution back in 2018 with Nitro - not sure they're the future tbh!

  • @greggallo9906
    @greggallo9906 Před 2 měsíci

    Tight ep. You and Sebastian should do this quarterly. Thank you.

    • @naavik_co
      @naavik_co Před 2 měsíci

      That's an idea. Thanks for watching

  • @uriyahisrael1950
    @uriyahisrael1950 Před 3 měsíci

    Thankyou been waiting for more information

  • @rafaelzakarypuno2438
    @rafaelzakarypuno2438 Před 3 měsíci

    Very interesting and extremely informative podcast! Thank you for the insight!

  • @AsseriHolopainen987654321
    @AsseriHolopainen987654321 Před 3 měsíci

    🇫🇮💚❤️🇸🇦👍

  • @roam_xyz
    @roam_xyz Před 3 měsíci

    -

  • @PianoDigitalScores
    @PianoDigitalScores Před 4 měsíci

    Niko, why didn't you return the solanas that the community invested in your project (that you failed to deliver)?

  • @MrExalan
    @MrExalan Před 4 měsíci

    riiight, so the man from rug factory is here once again. How long till you guys delete our comments ?

  • @brendanhall2218
    @brendanhall2218 Před 4 měsíci

    Niko return the funds or figure out how to finish blockstars and remove it from all of your platforms including this one!!

  • @brendanhall2218
    @brendanhall2218 Před 4 měsíci

    Niko figure this out you have already spent millions of investors money and provided nothing for blockstars! If you have abandoned the project why keep it on your profile on here and Twitter etc? Seems like you are hiding something!!!!

  • @davidbreulj7046
    @davidbreulj7046 Před 4 měsíci

    Steve, would you consider helping Niko or otherwise find a way to finish his failed web3 project, Blockstars? I want to believe.... that Blockstars will live again.

  • @madchad
    @madchad Před 4 měsíci

    Niko shouldn't be doing anything blockchain-related after rugging his customers with Blockstars. Ironic, this conversation. Funny how they keep turning off comments to cover it all up.

    • @davidbreulj7046
      @davidbreulj7046 Před 4 měsíci

      I think Niko should really keep looking for a way to deliver. Blockstars are still selling on ME, months after it failed...

  • @kharacon
    @kharacon Před 4 měsíci

    It sounded like Microsoft was considering a split platform with something more like the Steamdeck / Asus ROG? It feels like with the blending of the Xbox / PC market for them, and the success with the Switch etc. that considering something more powerful but still compatible - trying to set some more standardization through first party games for portable PC play in preparation for VR etc.

  • @greggallo9906
    @greggallo9906 Před 4 měsíci

    Thanks for also posting on CZcams.

  • @sergiopetoons
    @sergiopetoons Před 4 měsíci

    Wow! Alexandra and Roy, thank you for this podcast and being so generous. Lots of ideas, information and advice for those of us who create games and are considering also creating movies and TV series. What a time to be alive. Dreaming about Shadow of the Colossus on the movie screen. Roy, best of luck with all the fantastic projects you are working on 👍

    • @naavik_co
      @naavik_co Před 4 měsíci

      Thanks so much for tuning in.

  • @brendanhall2218
    @brendanhall2218 Před 4 měsíci

    Niko rugged us

  • @Steven_Shelton
    @Steven_Shelton Před 5 měsíci

    Dayum bro, you're bringing out all the heavy hitters.

  • @andrewporat5981
    @andrewporat5981 Před 5 měsíci

    Banger episode. Nice Jon Aaron 🎉

  • @ilyazakharau
    @ilyazakharau Před 5 měsíci

    а мария свободная девушка?)

  • @tomaszwyderka00
    @tomaszwyderka00 Před 5 měsíci

    Great job, interesting insights but there was more talking from Arseny about sanctions than the gaming market itself. Naavik, I wrote to you at every channel with a proposition to prepare deeper dive into the region and its dynamics, there is a lot more to uncover. BTW: Arseny there are not many problems moving from Belarus to Poland, there are many incentives for people and companies to relocate.

  • @simonslee73
    @simonslee73 Před 5 měsíci

    Xsolla already provides everything you need for web shops including merchant of record, customer support, low fees, a wallet players can use across multiple games, etc

  • @kharacon
    @kharacon Před 5 měsíci

    I think the wishlist setup drive is still important for an EA setup - the launches usually have a launch week discount. Sovereign Syndicate did that recently, as did some DLC iirc. I suspect Daily Deals is more about getting players that may now have time for a new, appealing title. Seems very relevant given the 2023 releases once Valve improves the UI.

  • @user-ix2hn7ve7f
    @user-ix2hn7ve7f Před 5 měsíci

    🎯 Key Takeaways for quick navigation: 02:09 🌐 *The episode discusses the state of web3 trading card games (TCGs) and their fit within the web3 ecosystem.* 02:50 💰 *TCGs, inherently collectible with a notion of rarity and a thriving secondary market, have seen entry into the web3 space by industry veterans, exploring the potential of tradability and play-to-earn features.* 05:23 🎮 *Notable web3 TCGs include Gods Unchained, Sky Weaver, Splinterlands, and Parallel. Each has its unique features and has been around for a while, with varied success in the market.* 08:44 📈 *Comparing web2 TCGs like Hearthstone and Marvel Snap, web3 TCGs are currently smaller in market size but show potential for growth due to their tradability.* 09:11 🔄 *The player base of web3 TCGs is a mix of existing TCG players and web3 natives, attracted by the tradability and play-to-earn aspects. The community has evolved, with a shift towards genuine players.* 12:28 🕹️ *Less than 10 live web3 TCGs currently exist, with around 5 or 6 actively played and polished games. The development cycle is relatively short due to the simplicity of adapting physical card game mechanics.* 14:19 ⚖️ *Balancing in web3 TCGs is a challenge, given the nature of digital assets and the potential impact on players who view cards as investments. Policies around changes after launch vary among developers.* 18:57 👩‍💻 *Most web3 TCGs are initially developed by web3 natives exploring the space. Over time, experienced individuals from the physical and web2 TCG worlds may have joined to contribute their expertise.* 19:25 🧠 *Web3 TCG designers benefit from reverse engineering existing games, blending traditional TCG philosophies with Web3 ethos.* 20:06 💡 *Combining fresh perspectives with traditional TCG philosophies is key for Web3 TCG success.* 21:30 📊 *Blockchain transparency challenges: difficulty in accurately tracking player numbers due to unverified data and incomplete blockchain interactions.* 22:52 💹 *Splinterlands experienced a decline in active wallets, partly attributed to changes in reward structure affecting bot activity.* 23:19 🔄 *Skyweaver relies on third-party data for player statistics, making it challenging to gauge accurate player numbers.* 26:20 💰 *TCG revenue models: Direct sales of sets, booster packs, and in-game items; secondary market transactions with enforced royalties.* 28:40 🔄 *Splinterlands innovates with consumable potions enhancing card rarity during pack openings, experimenting with PFP-based cards like the "Roony," and introducing a land system.* 30:20 🃏 *Web3 TCGs mint cards as NFTs, offering advantages like verifiable rarity and ownership, potentially leading to higher card values.* 32:27 💲 *High-value sales in Web3 TCGs: Personal anecdote of selling a legendary Splinterlands card for a significant profit, indicating the potential for higher margins.* 36:12 🔄 *Splinterlands' play-to-earn model with automated gameplay and short match times attracted both players and bots, shaping its unique transactional nature.* 37:38 🌐 *Splinterlands focused more on its economy and land system than gameplay innovation, potentially leaving it behind other games.* 38:19 🌐 *Gods Unchained, inspired by Hearthstone, faced challenges with Ethereum's limitations, leading to the creation of Immutable X blockchain. Recent challenges with an adult rating from ESRB affected its presence on the Epic Games Store.* 41:24 🚧 *Gods Unchained faced issues with ESRB due to a tournament mode resembling gambling, triggering an adults-only rating and removal from the Epic Games Store. Epic later made an exception for web3 games, highlighting challenges in navigating policies.* 47:00 🛑 *Web3 developers must navigate legal issues related to value flows in games, especially as the definition of gambling evolves. Consideration of legal aspects is crucial, and caution is advised to address potential legal challenges.* 49:06 🎮 *SkyWeaver, despite early polish, struggled to find an engaging game design and revenue model. The focus on building technology, like the Sequence Wallet, diverted attention from game development. The game's blockchain usage is light, possibly impacting web3 traction.* 54:25 🚀 *Parallel is gaining attention, showing growth in closed beta with increasing season pass purchases. While the game has room for improvement, its sci-fi aesthetic and potential under the guidance of smart developers make it worth trying for those interested in the genre.* 56:04 🎮 *Exploring a new web3 trading card game called "Splinterlands," easy to get into with a recent fundraising round.* 56:34 🃏 *Mentioning "Emergence," a now-defunct TCG related to superhero themes, highlighting the challenges faced by TCGs that didn't succeed.* 57:16 ⚽ *Genesis League Sports from Splinterlands, an attempt to branch into sports-related TCGs, with a soccer-themed game called "Genesis League Goals" allowing demo games.* 58:25 🌐 *Discussing the limited TCG player base worldwide and the potential for growth through new audiences, citing Disney's impact on the physical TCG scene.* 59:48 🎭 *Emphasizing the importance of Intellectual Property (IP) in TCGs, stating that having IP attached increases the chances of success.* 01:00:02 🆕 *Exploring the TCG "Flesh and Blood" as an example that succeeded without established IP, highlighting the need for innovation and a niche audience.* 01:02:22 🌐 *Drawing parallels between the early days of web3 TCGs and the success of early mobile games, emphasizing the opportunity for original IP in the web3 space.* 01:03:17 🎬 *Expressing skepticism about the long-term success of web3 TCGs, questioning if the current IPs are strong enough to extend beyond the TCG space.* 01:04:14 📰 *Recommending Devon's article as a comprehensive resource for those interested in web3 and TCGs.* Made with HARPA AI

  • @stevehinan
    @stevehinan Před 5 měsíci

    🤘

  • @mosesnyper
    @mosesnyper Před 5 měsíci

    This video aged... interestingly. Maybe one thing he wants to do before he leaves is clean up the 9M MapleStory fine

  • @bencinstudios
    @bencinstudios Před 6 měsíci

    Thank you all so much for this fantastic talk!

    • @naavik_co
      @naavik_co Před 5 měsíci

      Thank you for tuning in. If you have yet to subscibe, please do so you don't miss our weekly content.