Century Games: How a Top 20 Mobile Publisher Found Success on Roblox

Finding success on Roblox can be very challenging. There are over 20 million experiences created every year, and the play patterns are quite different from their more traditional mobile and console counterparts. That’s why UGC games analyst, David Taylor, sat down with Xiang Shen, the CTO of Century Games, a top 20 mobile publisher and the creators for the recent breakout hit Whiteout Survival, which drew in $500 million in in-app purchases over the past year according to recent estimates.
What makes Century Games particularly unique is the company's willingness to experiment with new platforms such as Roblox. Century Games has two successful Roblox experiences - Livetopia and MetLife - that the team launched from scratch over the last few years.
Given the growth of the UGC games industry, traditional developers are increasingly asking the question: should we build a Roblox game? In this episode, we’ll explore how Century Games found success on Roblox and how this fits into its broader strategy as a successful mobile developer.
00:00 - Start
01:53 - Introduction
02:47 - Xiangs background at Century games
05:40 - Getting Started on Roblox
25:00 - Monetizing through Brand Activations
41:00 - Launching a second successful Roblox game
52:54 - Building an IP on Roblox
56:05 - How Roblox fits into Century Games Broader Strategy
56:25 - AI on Roblox
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Who’s On:
Guest - Xiang Shen: / xiangshen
Host - David Taylor: / jdavetaylor
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