Mastering Crowdfunding Campaigns

In an era of games where the financing sources are slim and marketing and community can make or break your game launch, your host Alexandra Takei, Director at Ruckus Games, welcomes Tim Morten and Cara LaForge, CEO and Director of Business Operations respectively at Frost Giant Studios, to discuss their experiences in running a widely successful crowd financing campaign on Kickstarter ($2.4M, 2280% over target, with $28K backers for an average wallet size of $85) and a crowd equity campaign on StartEngine. We talk about the differences between a crowd equity and crowd financing campaign, the dos and donts of Kickstarter as a platform, the planning and strategy behind the Stormgate campaign specifically (marketing beats, Founder’s pack design, and timing), as well as lessons learned if they were to do it all again. Tune in for a fun episode, and, if you’d like to contribute to Stormgate, they’re running an extension campaign on Indiegogo here due to demand!
00:00 - Start
01:27 - Introduction to Kickstarter and Crowd Financing
08:00 - Kickstarter as a Platform and Decision to Run a Campaign
13:28 - Crowd Equity Financing and Start Engine Campaign
26:08 - The Keys to a Successful Kickstarter Campaign for Stormgate
37:10 -Choosing Kickstarter: The Right Platform for Stormgate
42:40 - Surges and Late Pledges: The Dynamics of the Stormgate Campaign
44:48 -Challenges and Solutions: Lessons Learned from Frost Giant Studios
52:00 -Building Trust and Satisfaction: Delivering on Backer Expectations
57:00 - Timing and Adaptability: Factors to Consider in a Kickstarter Campaign
Big thanks to GRID for making this episode possible. GRID is a game data platform providing esports data infrastructure, analytics, and distribution solutions to leading game publishers including Riot Games, Ubisoft, and KRAFTON. If you're a fan, developer, or entrepreneur with an idea for a live data-powered project, make sure to apply for GRID Open Access, get free access to official data, and start creating today! To learn more, visit grid.gg/?.co...
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Who’s On:
Guest: Tim Morten: / tim-morten
Guest: Cara LaForge: / cara-laforge-645ab72
Host: Alexandra Takei: / takeit-eazy
Video Short Names: Guest Name / Title: Tim Morten, CEO Frost Giant
Guest Name / Title: Cara LaForge, Biz & Ops Director Frost Giant
Host: Alexandra Takei, Naavik / Ruckus Games
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