Tactical Advice for Building Healthy Player Relationships

In the ever-evolving world of gaming, understanding and managing player interactions through technology is becoming increasingly critical. Host Devin Becker sits down with Solomon-Ruiz Lichter, Senior Director of Global Gaming at CleverTap, to delve into segmenting players, crafting personalized offers, and fostering a more engaging gaming environment. We explore the importance of live ops in maintaining a dynamic relationship with players and discuss the future of this practice, emphasizing the potential for AI and machine learning to revolutionize the way developers understand and improve player interactions.
Solomon shares insights on customizing offers for various player types, including 'whales', and strategies for converting non-spenders into spenders through targeted, personalized approaches. We also dig into the integration of AI and ML in live ops content creation, highlighting how these technologies can enhance productivity and tailor content more closely to player preferences. The potential for user-generated content (UGC) in shaping the gaming landscape is also discussed, alongside strategies for balancing the retention of long-term players with the acquisition of new ones. This episode promises a thorough exploration of how cutting-edge technology and strategic management can together sculpt the future of gaming.
00:00 - Start
01:40 - Introductions
04:07 - Player Management
05:48 - Future of Live Ops
06:30 - Custom Offers
07:20 - Converting Non-Spenders
09:00 - AI/ML in Player Relationships
10:14 - AI/ML in LiveOps
13:48 - UGC and Development
15:40 - Balancing Player Retention
25:25 - UA and ATT Impact
30:10 - Untapped Opportunities
35:40 -Wrapping up
We’d also like to thank Nexus for making this episode possible! Nexus’s creator program in-a-box makes it easy for game devs to build and manage a world-class creator program, driving significant growth in conversion, ARPPU, retention, and LTV. To learn more, go to nexus.gg/naavik
And as always, if you enjoyed the episode, make sure to subscribe and leave a like or comment!
Who’s On:
Guest: Solomon-Ruiz Lichter: / solomonnlichter
Host: Devin Becker: / devinbecker
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