Paying players to play

In the dynamic landscape of gaming, the fusion of cutting-edge financial technology and innovative incentives is shaping a new era of player acquisition and engagement. Host Devin Becker leads an insightful discussion with Ben Cousens, Chief Strategy Officer of ZBD, and Paul West, Founder of Fumb Games, on the transformative power of Bitcoin rewards in gaming. Delving into Fumb's utilization of ZBD technology, they both unveil how this synergy propels gaming retention and LTV through examples of successful games harnessing ZBD’s Bitcoin Lightning Network service.
Exploring the intersection of financial incentives and traditional user acquisition (UA), the conversation navigates how rewarding players financially complements conventional marketing strategies. Addressing pressing issues in mobile UA and retention, Ben and Paul dissect the system's efficacy in mitigating challenges and fostering sustainable growth. Strategic considerations, such as player segmentation and reward frequency, illuminate the nuanced approach required for optimal results. We explore how this approach manages to be cost effective for game developers by rewarding amounts that are a fraction of LTV while still strongly motivating players.
Navigating the complexities of fluctuating Bitcoin prices and the potential for alternative reward forms, including NFTs, tokens and other networks, the discussion forecasts the evolving landscape of gaming incentives for games and potentially gamified apps. As the prospect of moving from free to play to rewarded play becomes potentially more prevalent, the episode raises thought-provoking questions about its trajectory and the ensuing competitive landscape. Join Devin, Ben, and Paul for a compelling exploration of the future where gaming and incentives converge to redefine player engagement.
00:00 - Start
01:38 - Introductions
03:35 - Fumb's Use of ZBD
05:50 - Lightning Network
07:20 - Financial Rewards & UA
13:00 - Strategic Rewarding vs Spending
17:50 - Bot and Fraud handling
22:00 - Bitcoin Price Instability Handling
33:34 - Rewarding in Other Forms
41:55 - Balancing Player Retention
46:45 - Arms Race for Rewards
51:13 - Wrapping up
We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital - the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to gaming.lsvp.com/.
And as always, if you enjoyed the episode, make sure to subscribe and leave a like or comment!
Who’s On:
Guest: Ben Cousens: / bencousens
Guest: Paul West: / paulkwest
Host: Devin Becker: / devinbecker
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