🤜 🤛 Battle Royale: One Performance Max Campaign vs Multiple Performance Max Campaigns
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- čas přidán 23. 07. 2024
- Kasim battles it out with our Google Ads strategists on what's better: running one Performance Max campaign with multiple asset groups or running multiple Performance Max campaigns.
In this video, you'll learn when you should run one or multiple Performance Max campaigns, the pros and cons of each, how to fix the remarketing issues in PMax, and so much more!
0:00 One PMax Campaign vs Multiple PMax Campaigns
1:31 When to set up one PMax campaign with multiple asset groups
3:29 When to set up multiple PMax campaigns
6:37 Using your audiences to determine how to build your PMax campaign(s)
10:10 What you should consider when building PMax campaigns with branded products
16:56 Fixing remarketing in Performance Max campaigns
20:14 Reasons to not do remarketing in Google
23:00 Golden rules don't exist in Performance Max
26:26 PMax is a full-funnel marketing
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#googleads #googleperformancemax #googleadsperformancemax - Věda a technologie
One of my fav videos! I was really struggling and debating with myself about using one or multiple performance max campaigns! This is so cool!
lots of value in this thanks gyys
Great insights guys !
Thanks so much!
Hello. Good stuff. I wonder if there is an ideal number of SKUs in one pmax campaign? Will too many SKUs limit the scalability of a campaign? For example, we have 10M SKUs. Is it better to put all under one or split into 2M each of 5 campaigns? Thank you.
I would enjoy the debate "perfomance max" vs "multiple legacy type campaigns" (ex: shopping, display, search, discovery).
We sell in the US, Canada, Australia, New Zealand, Puerto Rico, Guam and the UK. Our PMAX campaign is doing very well (we just have 1 now) but should we create a new PMAX campaign for each of those Countries in order to scale? I hate to screw with something that is working, but I think in the long run, it might be best.
Great episode!!! I’m team Usama. You guys are the best.
Usama = the professor
Great stuff as always! When building out different asset groups, when should I activate them in the existing pmax campaign as I don’t want to reset the algorithm for learning
+1
Wondering this myself! I've got some new groups I'd like to add as weve expanded and noticed a few areas we missed off before. Already been running for a month now so didn't want to change things up so soon
They talked about with John
This is why they always they its really resource intensive. You keep make changes, and it keeps resetting ..
Looks like the way for it is expanding your schedule.. like 1 month in PMax is nothing to sweat about sepcially if current campaign is profitable. So you are reinvesting what you earned to feed the campaign and find new audience.
Now this is a game i like
Hi Kasim, thanks for the content.. I've been testing Pmax with feed only vs Pmax full assets vs Pmax all asset except feed. It may sounds curious as the goal of Pmax is to use all assets to optimize both volume and ROAS but so far my campaign with feed only has way better results than the others. What is you opinion about that ?
So you have a PMAX running with no assets and its working best?
@@MJKHODR Yes. All my investment is going to shopping as I only provided a feed. On the other hand I recently created a 2nd Pmax campaign with all assets (Except feed) with a higher t.ROAS and brand exclusion (Through Google Account Manager). I also have a good ROAS. Both my campaign have a ROAS above 2 (which is my target). When I used to have shopping and assets together I struggled having a ROAS reaching 1,7/1,8. So now I can manage better my t.ROAS according to shopping and assets.
@@jordanantunes6639 that’s incredible.
I have a Pmax now with feed (all products ) and one asset group with broad search terms and market segments etc. it did really well in the first 4 days and in the last four days it has literally generated $0 sales. It’s only been running for 8 days.
Do you think I should launch a new Pmax along side it and with no assets, no headline, no audiences no keywords and let it run?
@@jordanantunes6639 Just curious… how do you actually create a Pmax with no feed? How will it know what your selling?
@@MJKHODR Well 8 days is a bit short to be sure of this set up. But having 2 asset groups in the same campaign doesnt really change anything in your case as one is shopping and the other one is assets. They are on different networks but are using the same t.ROAS. So having one or 2 asset groups is kinda the same for your situation.
Hey guys, let's gooo!
#teamusuma #teamxrools
":dr-khan-approves:"
This conversation just makes me sad, it seems that even professionals are just guessing, it’s google fault not being clear on how to do this right from the start vs waisting money while learning