Stop Making This MISTAKE with Performance Max Asset Groups
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- čas přidán 23. 10. 2022
- Stop using this Popular Performance Max Strategy and set-up your Performance Max Asset Groups correctly.
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Thank you! So many people on youtube show just leaving it on ONE asset group and they don't describe or show examples of images and headlines to add... because they're not sure themselves, I bet. I'm creating one asset group for each collection/category of products on my store and all have ad strength Excellent
Thanks for the explanation and examples.
I understood 50% what you said in this video I urge you to make video how to setup structure like this you are talking about in this video.
Makes so much sense. I done it all wrong too. Now need to go an change it 😭😭😭
Thanks for sharing
Hi, Arron Love your content! I am just starring my google ads account for e-commerce store. What do you think the best campaigns to run are? and how many of them with what differentiations?
Without touching anything, one Pmax campaign is declining.
I understood you need to swap/add audiences.
But the only way to test this is by duplicating the asset group and adding an audience.
So to have this long-term working, you keep testing shortly new audiences and then add those to the main asset group? What is the way to go about this?
Whenever you have an add to cart audience, you just add to the already running asset group?
Great material!
Thanks
Starting 9:00, you kept saying "adding keywords" to pmax, what did you mean by that?
At the 9:00 Minute mark you began to talk about setting up the pmax campaigns. So you suggest setting up multiple pmax campaign per product group, not one large pmax campaign where each asset group targets a product (or set of products). So if I sell shirts and pants, one pmax campaign just for the shirts and one pmax campaign just for the pants? Thank you for the videos!
My question is if you can have a campaign with a main asset group that is pointing to a collection URL (20 similar products) but then also have 3 asset groups in the same campaign that are pointing to 3 specific products within that 20 (because they are more distinctive products). If we do this, do we need to make sure those 3 products are NOT included in the listing group of the main asset group?
Where did you endup?
How do you use audience signals then? Would you just stack them? Thanks for the video :)
Sparingly. granular segmented products, paired with aligned images, ad copy and maybe use signals like 'Converters' or Converting keywords, maybe an in-market/affinity. Mix match. But Aaron is right pmax thrives more when you make asset groups dedicated to a product subsegment (make sure the segment gets 100s of clicks at least - the algorithm needs volume - so don't get too, too granular
Yeah i noticed this trend lately, it's stupid, because you can't even breakdown performance by asset group, you can do it by listing groups, but that only show KPI withing the Shopping listings and not across all google network.
💯 %
Thank You for all you time, Aaron!
My pleasure
How would you do this but for Lead Gen for service providers? (Like dentists, plumbers, etc)
According to various experts, if it is just ONE general service like plumbing, have one asset group. But let's say a clinic offers dental implants, but also orthodontic treatments and aesthetic treatments, those would be three asset groups.
Hi @AaronYoungGoogleAds Ive got one question. Is it also suitable for PMax campaign without creative assets aka wannabe shopping ads? Thanks for your answer youre the best! 🙂
This is great! Thanks Aaron
Thanks
Lets say if I create a assets group for kids products then should I also select "Feed" that is specifically related to kids products. Or Feed can remain common which has all kind of products.
Hmmm interesting. Thanks Aaron.
My pleasure
What is your minimum recommended daily budget for performance max campaigns?
All I’m going to say is never focus on your website data in a pmax campaign.
Bloody hell you don’t half waffle on, you could make this into a 1 minute video.
The Landing Page is the guilty, 😡not our performance max campaign. We create beautiful videos and images, people click on ads and then when they come to our Landing Page they abandon inmediately. If we have a stinky landing page our campaigns will not get success. 😢