How PSG & Nike Created Football's Most Fashionable Club
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- Äas pĆidĂĄn 13. 05. 2024
- Paris Saint-Germain has managed to build one of the world's top sports brands. We look into their strategy and how it is related to their collaboration with kit sponsor Nike and the Jordan brand.
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â± Timestamps
00:00 PSG Starting Position
02:00 Brand Strategy - A Club for the Culture
03:14 Air Jordan Brand
04:10 A Perfect Match
06:43 Future Success?
đŹ About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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Drone clip sourced from "the Dronalist" - âą Drone River Seine, Par...
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đ Sources
www.lemonde.fr/football/artic...
www.sportspromedia.com/news/j...
psgtalk.com/2018/09/what-does...
psgtalk.com/2018/07/paris-sai...
psgtalk.com/2020/01/psg-value...
www.sportspromedia.com/news/p...
musebycl.io/sports/inside-psg...
sponsorship.sportbusiness.com...
bleacherreport.com/articles/2...
www.forbes.com/teams/paris-sa...
www.sportune.fr/business/psg-s...
www.ft.com/content/ae88a0b2-b...
#psg #nike #football #jordan - Sport
It almost feels like these videos are made by a team of a dozen people. Extremely high quality.
No way only one person does it
Phoenix-King 77 which video editing platform is used?
@@appcalculator8867 i have no idea but its insane if its all him
czcams.com/video/bjokFJ2tOPo/video.html funny
Dozen means boxes in dutch lol
This channel has so much potential, it will be fun to see where this journey takes you
Its the channel which is actually interesting rather than DiD yOu KnOw channels.
hopefully not sold at 250k subs.
Agree - is excellent
Yeah and its massively wasted
czcams.com/video/bjokFJ2tOPo/video.html funny
Who thought aswell that Xavi Simons was on the thumbnail?đ
Mee2
Me toođđ
Same here đ
czcams.com/video/bjokFJ2tOPo/video.html funny
Me tooo... Then saw beyonce written on itđ
Now that they have acquired Messi too, things have become even more dramatic.
In 10 years basketball will be as popular as football
No Chance mateđ đŸââïž
@@jimmyopio9464how? Explain
@@lameloballisadiffrentbreed2155 the support and reach of football are more of a cult following over the decades & has a large diversity of teams & leagues while basketball is seen more as a kind of a rich person sport. while I don't acknowledge the growth, it will not reach the level of football. you can see the difference in stadium capacity
True football started way earlier and the British marketed well
This channels production quality is outstanding. Every single frame and sound in this video is masterfully woven together. Keep up the great work guys, you have done everything right so far.
Except for setting the bar to yourself very high right from the start!
Thatâs German perfection.
Danke und viel GlĂŒck
Even I don't like PSG it's interesting how they've managed to combine sports and fashion for creating a new cash flow... By the way the video and its editing has been very well done.
@Ali Raza Jafree PSG were no one before their piece-of-shit Qatari "Sponsor" came in
@@Metryk they were very good in the 90's.
@@Metryk Really now? Let's fact check that.
@jean pierre papin *Nazio
@@Metryk why the fuck is the owner a piece of shit?
A fantastic video. Just a point I feel I must mention: although relatively unknown out of France in the 1980's, by the 1990's Paris was very much known on the international scene. They were competing in Europe and beating the likes of Barcelona, Milan and Ajax (the strongest teams at the time). They had ballon d'or winner George Weah playing for them, amongst other top players, and even won a European trophy in 1995 and ranked #1 club by UEFA in 1998
And Ronaldinho played there for 2 years or so.
How were they the no 1 club in 1998 when they didn't win the European Cup?
@@bigterrapin5472 UEFA ranking
@@consumer61 Ooh... so still not one of the biggest clubs...
@@bigterrapin5472 I suppose not quite, if by that you mean top 5, but certainly they were very much present and well-known inside and outside of France... which was the point all along
âYou see artists unveiling new kits for brandsâ
Shows MARCELO lol
Uriel Hernandez searched for this one
Well, Neymar and Ronaldinho have song credits, I guess... maybe he does too.
I was just about to point this out!
Can you do an update on PSG? Iâd like to understand their finances after acquiring Ramos and Messi as free agents
5 descriptions for this channel: Professional. In-depth. Quality. Unique. Entertaining. All which are very well-deserved and fitting for this channel. In about 5 years or so, we'll have someone make a documentary about AI. Keep up the great work!
Shookie it's well put together but the guy didn't do his research and told tons of inaccurate things. Basically... you are receiving a lot of missinformation but as it's well made you think all you just learned is true. Quite dangerous.
Whoâs here after PSG losing the Champions League final?
Their arrogance led to their own demise....oh the ironyđđđđđŒ
@@user-rf6bs4zo6y demise? At least we didnt lose 8-2 like Barca
ăšăăă arrogance ??????? đ€Ąđ€Ąđ€Ą
Guilherme itâs neymar * canât even spell his name
fitfirst ney Neymar itâs same
They also entered a partnership with a Chinese eSports organization LGD Gaming forming PSG.LGD. Putting their name first on the brand.
Chinese Dota team đ„đ„đ„
Also with an eSports organization from Hong Kong, that is now PSG Talon
@@farhanchishty and just like that, Somnus and Fy are leaving PSG.LGD
@@bgnr0107 okaay, I was not following much Dota scene from a long time .Thanks for the info bro and what about comeback kings OG ceb is there or not?
You forgot Talon Esports in League Of Legends Pacific Championship. Now they are named PSG Talon.
Everything about this video, and how it has been put together, is simply wonderful.
I'm telling you... This channel is gonna have a million subscribers very very soon !
the quality is outstanding, evey singe frame is masterfully put together to get point across ... Keep up the good work!
Glad you wrote Beyonce next to the picture in the thumbnail because it looks like Mbappe with a wig!
@666 BRLN 999 thanks, now i canât i unsee it đ
I thought it was Xavi Simmons
Adhithya Sundar same
At first I really thought it was mbappe with a wig đđ
@@adhithyasundar lmao me too
The effort that goes into each video doesnât go unnoticed. Besides the fact that each video is extremely entertaining, each one of them is loaded with valuable information. I wish you all the success and I canât wait to see you hit the 1M subs milestone!
Your intro with the neon lights & music was amazing!
This from PSG CZcams video's
This is already my favorite sports channel on CZcams. Congratulations on the incredible work!
20 years ago PSG ended a decade with 5 European cups semi-finals in a row with a victory in Cup Winnersâ Cup in 1996 and another final lost in 1997.
Players like Weah, Ginola, Djorkaeff or RaĂŻ thrived in this team.
Your video is well produced but do your research before saying nobody knew PSG 20 years ago. People who didnât know shit about football didnât know PSG thatâs for sure.
man city a bigger club than psg
Dont forget Ronaldiho Played there
Forgotten Ronaldhino, Valdo, Susic, ...
@@oscarsilva2548 đ đđ€Łđ€Šđ»ââïž
@@henrikasijo3258 I haven't forgotten them. My point here is really about the fact that we are one of the biggest european team of the 90s. We were even N°1 in the UEFA ranking in 1996. I know all about our players but here they talk about the club.
Canât wait to see this channel with the amount of subs it deserves. Youâre killing it, keep up the good work!
This is some quality stuff! Keep it up đđŒ Ici câest Paris
FC Bayern ist die stÀrkste mannschaft der welt, und Sie sind die meister des Europas. Du must nie es versessen. Mia San Mia
6-1
@@RickDalBello Was ist mit Kiel haha
I like your shit Kamal. Your content helped me in understanding relationships and seduction better.
@@youssefchaouachi4829 4-1 at Camp Nou
I am about the start in a degree and I have been studying all the business opportunities in sports. Your channel is the most informative and creative on the subject. I really appreciate your work. Thank you!
Came across one of your videos an hour ago, can't stop watching it now.
Pure Content!
And now Messi is joining PSG just imagine the kind of hype they will get
Love this channel, the narrators voice to the graphics its totally awesome!
This is like tifo for business. Love it and keep up the good work
stole the words from my mout
Honestly, this channel is simply amazing! It combines sports and business and the result is wonderful! This is a one of a kind type of channel! Well done!
What I would suggest is more frequent content, although I do realise it is not that easy to produce and make these videos, but more content will definitely bring you more exposure!
You could try addressing the importance of big personalities (e.g. Ronaldo) and the financial contribution they bring to the club (e.g. Juventus). Maybe address things such as the risk/reward between the big figure they were bought for, and the (financial) benefits the club later achieved.
Or, staying in the Football field, how did some previous big clubs end up being mediocre/bad (e.g. Milan)? Maybe come up with a list of suggestions...
Anyway, love your videos, keep up the good work!!
Ya hizo un video de Ronaldo y la Juventus
Love the animation and visual effects đđ»
This channel is the kurzgesagt of sports, super great production
Everyone is saying that the Quality of this channel is outstanding and i 101% agree. Keep it up, can't wait for more videos.
Such good content. Like Business Casual but aimed solely at sports đ
This is what ppl mean when they say footballs becoming a businessđ€đ€Šđœââïž
? Football has been a business for several decades now
Michele Frisoli I just mean that instead of just playing the beautiful game it has been corrupted by money and you have to pay a LOT to see the games or even watch online. What does football and marketing even have in common smh. Greedy men who just want to become more rich r behind all this bull$hit.
Michele Frisoli Iâm a Aston Villa fan through and through and I know my team cannot reach the level of these âoil clubsâ because of their superior financial situation. Honestly mate itâs a disgrace to football.
Michele Frisoli idk about tht m8. I donât live in a parallel universe wish I did lol.
Mohamed Abdallah you got that small club mentality, enjoy the fight for relegation each year
Thanks for the video. PSG's rapid growth as a presence in pop culture is something I've observed over the past couple of years. Its even happening in my country. Rappers and kids who aren't even big on football wearing Paris x Jordan gear.
This video is beautifully put together, but especially in the first minute. I can't stop watching it lol
Quality of these videos are just superb! Hope to see it grow even faster than it already is
Can you do a video on the worlds least fashionable club, Sheffield Wednesday!!!
đđđđ€Šđżââïž ouch!
George Soros Say what you want but the name of the club is BANGING
Your opening statement is very wrong PSG was very well known in Europe and had one of the best teams in the 90s
Yep. I think since Ronaldinho played there, the club is know here in Brazil, at least by football fans
Gustavo thatâs because Brazilians know ball not every country has a football culture
jean pierre papin I dont think your comments are the most accurate. their âarab sugar daddyâ has said that he doesnt want to inject tons of money, he has said he wants to run his club properly. Whatever money they earn, they use.
@@skippypeenut4353 well wtv billions they had to spend to get to this position had already been spent this is a club completely detached from a local community more brand and glamour than integrity and passion
@jean pierre papin Lazio are a bunch of Nazis. I would take PSG over Nazio any day.
Top quality content, by far one of my favorites sports channel, and that's only the beginning
Yooo this is mad interesting! I love this idea and every time I see a psg kit itâs like soooo dope! Good job! This channel is definitely dope
You're really blowing up, you had around 30k subs when I was here and was a week ago
yeah this channel had like 20k 2 weeks ago, it was crazy given how good the content is.
glad they are getting a bigger audience now.
As a PSG fan, I can assure you that the club was already big before the arrival of the Qataris nine years ago : at a national level, we won 2 Championships (1986, 1994), 8 French Cups (1982, 1983, 1993, 1995, 1998, 2004, 2006, 2010) and 3 League Cups (1995, 1998, 2008). In Europe, we won the UEFA Cup Winners' Cup (C2) in 1996 and we reached the semi-finals of the Champions League in 1995, by eliminating the Barcelona of Cruyff in quarterfinals. And, above all, we are a very young club, only born in 1970 !
But nice video except the first sentence. And as you said âfootballâ and not âsoccerâ, I put a like.
đ
Merci
Forza OL â€ïžđ
No sir, your beloved club wasnât big prior to the arrival of the Qataris.
THIS VIDEO IS A MASTER PIECE đđđ
THE GRAPHICS THE SOUND THE TRANSITIONS ALL EXECUTED PERFECTLY
KEEP IT UP MAN
Love the content from this channel. Great stuff, keep growing!
Who seen the sneaker collaboration between LeBron and Mbappe itâs fire đ„
Best channelđđ„
As a channel that has recently started, I am surprised đČ I thought I was watching a channel with millions of subscribers before I checked the sub count. This is due to the fact of the high quality, informative and entertaining this channel is đ€Ż
this channel is going to be super big . great topics and quality videos , which is what a lot of sports channels are missing.
This channel is tremendous in its content and production quality. Personally, I am a big fan of the intersection of sports and business, and this channel hits that sweet spot. I can't wait to see the evolution of when you all branch out of the Soccer niche and begin to explore other sports.
Really on point now when Messi arrives to PSG âš This is an amazing channel, keep up
Thanks!
thanks for making these clips, awesome :)
Amazing presentation. Great narration. Outstanding graphics. Most importantly, good choice in selecting suitable music. 5/5. Looking forward with another great video in the future.
Great content! A look into the Manchester United brand wouldnât be bad đđđœđ„
im french and u make a good description of psg plan's good work
Before their takeovers who in your opinion is a bigger club chelsea or psg
@@keyuantejohnson6266 I think chelsea because of is history, title , psg is a youth club with a small history just 50years
@@deimosares2015 chelsea had Glenn hoddle ruud gullit mark hughes dan petrescu Gianfranco zola gianluca vialli roberto di matteo frank lebeouf gus poyet tore andre flo marcel desailly pierluigi casiraghi brian laudrup dider deschamps george weah Christian panucci jimmy floyd hasselbaink eidur gudjohnsen and William gallas in the 90s and early 2000s
@@keyuantejohnson6266 im french chelsea have better history but psg is better today lol i prefers squad of psg than chelsea
wow this channel is by far the best when it comes to sports marketing. outstanding quality and material!
This video was really cool! Informative and well shot!!
You lost me at "20 years ago, almost nobody outside of France knew about Paris St. Germain" đ
Lol abit excessive
PSG was the number 1 club in the world between 1994 et 1995..
@jean pierre papin i am not a psg fan or anything but its not that small .u should see the copa 90 video on psg its very reavealing about the club
@@cridarkness7741 Stop arguing with Nazis mate. It is useless.
@@SandipanNath123 nazi what do u mean
I'm always hyped around October/November when the PSG Jordan kits are revealed. They're always released near my birthday so I get one as a present and they're always the best looking kits for any club.
And as an American, any club that tries to extend its outreach here and increase the popularity of the sport is well appreciated.
You are a slave to a brand. Free yourself
@@glennoconnor1130 it is completely his choice about what brand he wants to wear.
@@failuremidas7219 of course it is, I agree. Just letting him know he spends his money on corporate pointless clothing that pays and treats it's staff from third world country like absolute shite and pays 2% of what the product sells for.
czcams.com/video/bjokFJ2tOPo/video.html funny
@@glennoconnor1130 Fuck off commie
Wow.. Excellent video.. Keep. Up the good work
Awesome presentation and content. Keep it up! đđœ
PSG.LGD is one of the biggest team in E-Sport in China. PSG is really going full throttle at marketing.
Why is this recommended after Messi left Barca and about to joined PSG
Love the production and topics. Keep it up đđ»đđ»
High quality channel, just found out about you. Great work !
I read something about Louis Vitton being a kit sponsor as well.
Psg had a Jersey that was nicknamed the "Louis Vuitton jersey" because the colors and style looked like Vuitton
Damir Maatar 06/07 if Iâm not mistaken.
@@robbiebalboa yeah exactly
Most fashionable farmers out there
đđ€Ł
Wow, hilarious and original
@@jakob9614 ik very original, I wonder how I'm this inventive sometimes đ€Ż
W
Borussia Dortmund are farmers too?
So glad that I subscribed to you guys. Keep it up
I don't like football becoming more fashion and business than sport
I agree using Basketball-brand Jordan for footballjerseys is so stupid even though I like Jordan
@@maxseifried4689 itâs not a basketball brand since 20 years already wake up
This is an amazing video but it just made me hate modern football even more.
I have not seen such production quality and details in ages. Hats off to you my friend.
So much learning in this video, amazing!
Cup Winners Cup 1996: Winner : PSG
"20 years ago..."
@@Hamadryous what about the liverpool fans,man u,real ,milan,inter
@jean pierre papin Marseillais désespéré de voir le PSG rayonné vient déverser son seum sur les media Anglophone
Man city 1970 cup winners cup and league cup winners
@@shirwahassan1346 that was 50 years ago man
Almost thought that was Xavi Simmons in the thumbnail đđ€ŠđŸââïž
Same here đ€Łđ€Łđ€Ł
Go Athletic!100k!Boy this is going to be one journey đ„ł
The intro is astonishingly beautiful đ„đ„đ„
That most fashionable cup title at the end đ
i watching this after psg beat Atalanta 2-1
Had to comment to say this video is top quality, good job bro
Ver cool insight, thank you very much for bringing something this fresh!
PSG are also really smart in buying Mbappe , can you imagine how much they can sell him to Madrid in the future ? Itâs gonna be mad
đđ
Naser don't want to sell himđđđ
Sports washing at it's finest.
I hate PSG but how is this sports washing
Itâs called culture genius, you got a problem with that?
@@nathan225 I bet he didn't even watch the video.
It's called branding and it's smart, unlike you.
@@awesome_hh7002 as well as the other 92 people who liked this comment
Truly quality content. And above quality, your topics are like I personally picked them, HELL, even better. Most of the shit you upload I didn't even know I needed :D Keep up the amazing work!
this is very well made and insightful
not just that. theyâre expanding his brand to china by sponsoring an e-sport club in china, LGD. which most of you already knew, itâs known as one of the famous e-sports club in the world and gaming industry is now taking our attention. their timing was always perfect.
Paris is the fashion capital
Milan: Am I a joke to you?
Milan is a joke compared to Paris
Impressive and very informative video! Great work!
I love this channel so much it's so impressive keep up â€ïž
they should have kept " Fly Emirate"
Sponsorship deal with them ended
ik man i feel like any football kit w the word fly emirates on them would look sick
Well they changed it to âEmirates, fly betterâ now which doesnât look anything as good as before
@@RH-eq5jy ik and that sucks ass HAHAHAHAH
Emirates sucks
Funny thing? That Maldini has more international trophy than PSG's whole history
And ? PSG is a young club
@Sajmon jj The club is not old, created in 1970. That's what's he's been trying to tell you
your graphics and content is so good.
Thereâs absolutely a need for a high quality sports business channel & Iâm hoping this channel will become just that. All the best!
It is not a good development if football merges with high fashion and this audience. Football is a sports from the working culture symbolises hard work, sweat and it's background is about social belongings and camaraderie not about catwalk culture and transporting an artificial created image.
Unfortunately I agree that this brand extension from PSG is just the beginning of the new chapter of sport licensed merchandising where other high fashion brands will collaborate with football clubs to attract people who don't give a damn about football in general but just want to identify with a successful cool image. I think even it is possible that Prada or Dolce & Gabana etc. will be a kit manufacturer for a team one day as there is such an big potential audience to target as mentioned in the video.
It will lead long term to the distancing of real loyal fans in the culture rooted football fans losing passion for this sport as they can't identify with the new people in this sports anymore and a takeover by exactly those kind of people, glory hunters etc especially in the Asian market, who want to define themselves by certain brands but will lose their interest if the club is one day unsuccessful or the lucrative brand image collapses. This will change the image of the whole sport. Juve tried to do the same already by the way with their rebranding changing logo to be perceived like a fashion brand what is cool to wear not a football club anymore.
I don't like this development at all but from a business perspective of course it is was a clever move from PSG to exploit the potential of fashion in the football jersey business. Great video like always on this channel !
Iâm sitting here watching this wearing my psg Jordan shirt right now lol
Quality content and editing is next level
Este Ă© o melhor canal sobre desportos e negĂłcios do CZcams! SĂ©rio nunca subscrevI em um canal tĂŁo rĂĄpido antes đ„đ„đ„
The answer is simple: Neymar & Jordan
Watching this after the UCL final... fashion didnât deliver
Sadly
đŽđ”
u guyz talk like they bottled champions league on round of 16, they made it to the final of champions league, i dont think thats a failure
@@ProdbyKhaos Considering the money spent, it's a failure
DaDa 1 billion euros just to reach the final. đđđđđđđ Itâs a huge failure.
Itâs not about winning, itâs about culture
Wow, when I saw your last video you had like 45k subs and now your sooo close to đŻ k. Keep it up!
I really enjoy your videos. Keep going!
Now Ramos and Messi