How Tanishq HACKED the GOLD Market of India : Titan & Tanishq (A TATA Product) Business Case Study
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- čas přidán 15. 06. 2024
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VIDEO INTRODUCTION:
Tanishq is one of the most incredible brands in the Indian business history, and like we saw in the Titan episode, In past 20 years, the stock price of the its parent company Titan has shot up by not 10 not 20 but 33,000% going from just 7.11 Rs to 2700 Rs. and a mere 10,000Rs invested in Titan 20 years back would be worth minimum 35 Lakh Rs. Now although Titan has a lot of brands under its canopy, the jewellery division alone accounts for 75% of its total business! and as of 2021, Tanishq generated a net sales of 20,600cr!! and today it is one of the biggest jwellery sellers in the Country!! So the question is,How did Titan turn Tanishq into the such a huge brand? Lets find out in this video!
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#Titan #Tanishq #Tanishqcasestudy #thinkschool #atataproduct #tata #tatatitan #tatatanishq
I've been to Tanishq, and several other stores. One thing is for certain, Tanishq has started charging much higher making charges than anyone else.
I have compared with malbar and other and its same
@Gadgets for Smart Home yes and small shops cheat in hidden way.. so all are almost same..
' Wastage' is where....you never know!
@@pujapatil9095 You can compare small shops and tanishq too, even tanishq is too much high, don't make judgement by your likely
@@sandeepyakkala4401 i am making judgement after having enough experience in buying in both small and big showrooms. Only difference is small shops wont put gst and may be 1 or 2 % difference…
Eventhough on paper Tanishq is leading gold jewellery makers, Jwellers from Kerala like Kalyan, Malabar , Alukkas, Bhima rule the market because on paper sales of gold in these jewellers may be very low but the real sale is much much higher than even Tanishq can think of. My father owned a gold purification and testing centre for 45 years . He also did jewellery making for jewellers in between. Gold market in India cannot be studied using B-School experience you have to dive into it. Gold Nexus works in very complex way , politics, terrorism , traficking,religion,region,power,money everything counts here . Even if people have all these ,many of them fail due to backstabs and rivalary. The reason because gold is so loved by people in power is unlike paper money gold doesn't leave paper trails .Gold is nasty buisness.
Mind-blowing video man, I am a jeweller for the past 12 years and this video contains so much information towards brand building in jewellery, all your facts are true but you should know that Tanishq charges in the name of making charges and they sell for thousands of rupees which only cost 5-10 rupees, and when you go to return or exchange these items you get for these stones.
Secondly Tanishq if you ever compare from local jewellers.
So many crooked jewellers have now changed or changing their way of selling and they are moving towards selling only hallmark jewellery.
Markets are evolving and brands like Tanishq have helped in informing customers about some discrepencies in jewellery purchasing mainly which only suits them.
I visited jewelers for last couple of years when the prices went down and trust me I had an opposite experience. High pricing, poor response, lack of various designs and very few people at the counter compared to Malabar, Kalyaan, few big local players, Jayalucas, and few more brands. I was disappointed with Tanishq. I don't doubt on your researching abilities but trust me dude, I observed this for the entire year. We had to wait in queue in Malabar but Tanishq, it was empty.
Yep. I also had the same experience. GRT, Malabar, kalyaan, etc are so so filled up. I've never seen a filled up tanishq. I've never met a relative who bought Tanishq jwellery. He's charging making even on gold coins. What's there to charge for making in a coin? Nobody charges making for a coin or bar. Bullshit.
We own a jewellery showroom . I can vouch it . The stupid wannabe branded kids who just want to show tags buy from tanishq . They don't understand gold or money . Even though their parents ask them to go for trusted local jewellers.
Tanishq is doing same things what local Jewellers did in past.
Today if you check the Product Discription of Any Diamond Jewellery of Tanishq you will find that the prices of Diamonds are minimum 3x of what a local Jewellers can provide with better Purity.
Secondly the Making Charges are 4-5x more then normal Industry Standards.
So long Story short if you purchase any Diamond jewelry at Tanishq or any other leading brand.
It will take minimum 7-10+ years just cover your cost of Jewellery.
I would also add here that, I trust BIS hall mark and the bill from that particular brand. Just because the bill, the brand and the hall mark says the thing that I'm buying is pure gold so I too trust it. Now these brands may sell me even copper and it hardly matters because all I want is bis hall mark, brand bill and general acceptance. That's it. Who cares the gold is how much gold or the truth is true or not. Mai return kr ne jau, return hona mangta hai and it should be respected as gold that's it. Fir vo kuch bhi ho, copper or brass I don't care.
These fancy machines are just a marketing gimmick. I have worked with Tata and I know how beautiful and Bureaucratic they are?
Now after seeing so many comments in my favour, I think this guy (presenter) has lost the path. Dude, you need to recheck your facts before serving us.
At Tanishq the gram rate for gold is always higher than everyone else and their making charges is way higher and I am sure that in Kerala you could get the same 916 BIS Hallmarked gold way cheaper at any small jewellery, I don’t know why Tanishq has that stupid pricing.
I don’t think it killed anything. They are extremely overpriced and their quality is strictly average, especially their diamonds.
They cheat people in Diamond. I know that because I am related to Diamond industry.
Excatly! Especially in Telugu states most people never visited Tanishq store even once. Most people here prefer famous local stores against big jewellery stores because of more designs.
@@rikilshah yes I’ve heard!
@@sais8681 yess!
Tanishq is overpriced, overrated.
Fantastic, just fantastic. Great learning. Please keep coming up with awesome, simply explained case studies. I loved it !
I am addicted now for sure, can't even miss a video.
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Same
Same here
Hooked
Me too😹
I'm so glad I discovered your channel, I don't typically believe in consuming content that's out of my scope (I'm US-based)...but I 100% believe that your country and its leadership are using all the tools we have available during the information age (in the correct way) in order to enable a democracy that exists within capitalism to continuously succeed through competition and innovation. Despite some detractors (VISA) claiming things like nationalism, compettion and innovation is a good thing..and it's fundamental to driving capitalist societies (and hopefully humanity) forward. We should be in a position of learning when someone else has a better product, and we should always be proud of another country's successes...as we're all the same, other than creative differences and we can all learn off of each other.
Your statement at the end, about validating the data is fundamental to acting upon information. For some reason this is something that people do not understand in the US. We do not understand how this works, how to define what a monopoly is (for some reason...especially wrt information), and because of the fragmentation and opacities of our education, people misinterpret how the systems they live in actually affects them daily.
I still think they are more bigger player which are not listed. 20kcr sale in jwellery is nothing. Indian jwellery market is 6lakh cr . It is just a 3% market share. For a 30 yrs business with a tata brand what that tell you my friend that their customers are not loyal why just go to a local jewellery shop they will charge you 10% as making charges what tansihq charge is 30% so their is no repeat customers. I can tell you in next 2 year as gold price rise you will see their sales number will only go down in volumes. and if you want to do give quality research to your subscriber do from all angle. And you purity questions has taken back seat because you can buy hall mark jwellery from jwellers. And for you subscriber they can go short the target is 50% from the top for titan may be buy next diwali
Amazing video; and more amazing were the tips/pointers at the end. Keep up the good work!
Adding a like before even the video is finished....Because you know what guys!? There are businesses and people out there thinking for not just elites, but also the mediocre which comprises the majority in India...and coming up with a model that sustains and enlightens all equally is something to be proud of....
Plus hatss off to TS team for their exceptional research and analysis!!
Few benefits of Family Jewellers who works on Principles!
1. Now a days they do have a xray Spectrometer, you can't compare all FAmily Jewellers to Tanishq
2. Ask someone in the industry,how and what way Tanishq fools in diamond pricing and what is the value of Diamonds purchased from them, they won't take your diamonds and Tanishq diamonds won't be taken by Local as they have Marked up heavily on pricing!
3. Facts and figures can be manipulated,in my small town there are 120 Jewellery stores and I am talking about North West India!
4. Chain Brands are doing well like GRT,Bhima ,PNG ,WHP as well so make sure to focus on them as well!
5. Time has gone when Progressive Jewellers focus on providing Quality as well!
6. If one mango is bad,you can't say the whole bunch was Bad!
Amazing explanation
Very tru...!!
Recently, Tanishq's showroom opened in my city and was curious from the beginning about Tanishq.
Thanks a lot Thinkschool for giving us this great insight.
lol same here at jalgaon
Pure marketing Video
They have boring designs
Hi, Can you make another episode on how brands make customers aware of the problem and then provide the solution . The barrier to replace old and conventional brand just by providing additional features/services, doesn't always work for new competitors.
So true, even in this case study, I dont think this concept was impactful. Tanishq itself couldn't break any of these barriers.
@@deekshithaaddanki2635 @think school Maybe a case study about "How Patanjali build 10000 Cr business by entering into FMCG market and challenging conventional players" ex. Powervita against Bournvita or Dantkanti against Coalgate
Hey Shardul, would you be willing to have a conversation on this topic ?
Great work guys. Very informative and easily understandable content. Keep up the good work. Best wishes for your great effort.
The video is truly worth anyone's time
I don't know about other parts, but here in south Tanishq lacks in variety and other jewellery establishments are doing better.
Excatly! Most of us here never visited a Tanishq store.
Same in my town Ratlam which is famous for Gold & Namkeen.
That's true, we need to agree, in South apart from tanisiq, grt, lalitha arr doing very better
People should visit the showroom
I have purchased quality jewellery from Tanishq
I trust the Tatas
@@shanthycv they have 1/10th of collection compared to competition. They need to improve.
What an awesome case study. Seriously, we commoners notice only when someone is successful. But to get to that point, they had to pass so many hurdles!
i am from the jewellery manufacture industry... jewellery being an fashion product but also has major role of investment....but these brands like tanishq etc charges customers with 28-30% making charges,sometimes I've also seen upto 43%...thus upon selling these ornaments after a period of time,customers still get loss,this leads to loss of interest of customers in gold jewellery.
whereas if u buy from a small jeweller,u will get the same hallmarked product in much more lesser making charges like 10-12% max and also the gold rate will be 100-200₹ cheaper than tanishq...
normal customers shoud keep in my mind if brands like tanishq and kalyan etc are getting their products endorsed by huge celebrities even though the product is same as u can get at any small jeweller,then from where will the cost of endorsement from celebrities come?
offcourse from the pockets of the customer.even the cost of huge showrooms, decoration,staffs and all other fancy unnecessary facilities will be charged out of the pockets of the customer as the product is same which u could get from a smaller jeweller at a very less price.
anybody wants any ans regarding gold and jewellery,do drop a comment,happy to help and spread awareness.
Very correct brother I too support and buy from local jewellers only
Yes even in my place making charges are even 3-4% also
This video too is Thanisq’s marketing strategy
So true, infact we started appreciating local jewellers more after seeing these making charges.
@@AB-yp7nc even small jewellers now provide hallmarked jewellery
Thanks a lot for this case study. Keep growing guys.
You're doing a great job. Thank you for such brilliant case studies. Wish you both achieve greater heights in life :)
In Bengal also local Jewellers are way popular than Tanisqh...Tanisqh is not that much popular with middle class.. some brand originated in Bengal like P. C Chandra, Anjali, Senco are way popular than Tanisqh. This is the scenario of urban areas.. village people mostly prefer to visit their local Jewellers still.
Wow
So insightful as always
Massive respects to you and team for taking such efforts to educate and share the knowledge
Simple “let’s grow together”
Great job Ganesh bro 🙏🤗❤️
Man i do not what to say. My mother purchases the jewelry from local jeweler. He made the jewelry of 1 tola of 22 carat. When my bhabhi goes to delhi to exchange it for new. They melt it and found that it was made up of 18 caratt gold and polish was done of 22 carat. And 18 carat was not pure that chain has only 70% gold. On top of this he add 10% making charges. I did the math and found out that by spending 50k i got the gold of rs 26k only. But in tanishq after adding gst and everything if is spent rs 100 then i will get 83% gold all. Others are making charges gst etc. May be the article i purchased has less making charges
🔥Awesome Video!🤩 I didn't knew the 19-22 Strategy of Tanishq! Superb 👌🏻 Research Done Think School Team!👏🏻
Another great video. Keep on going guys..👍🏽👍🏽
Hi Ganesh, I think you forgot to research about the Kerala Gold Jewelers like Kalyan, Malabar and so many other dealers
Very well organized video but an important part which everyone should know is - how Tanishq is experimenting & trying to alter the consumer buying behaviour with its brand Mia. Do take a look on the Tanishq video on our channel to know more on this😊
Dude! That was really good point you made out there. Loved ur content. Keep going👍
Why are you replying with your alt accounts ?
👍
Superb marketing insights... Keep rocking bro and we will keep supporting u
Ganesh , your content is very amazing… thanks a lot for impowering people with knowledge … kudos to you n ur team for doing such wonderful job …
I think before I enter a B school, I will learn so much about business from this channel that to remember all the theory, I will always connect it with the practical examples and points mentioned by you 😅
Also, just to add I think Tanishq is also doing great in terms of marketing. Their ads are also really good, they always make ads with some sort of emotional connection that stay for a longer time.
Ek time tha jab online kuchh bhi available nhi tha tab couching ka need tha
kahi se study kra tha
pr ab bahut online material hai jise study krne se achha rank aa skta hai or o me to likha hi hu kuchh ka 1 se 100 me rank ata hai
pr jo average student rahte hai agr top rank wala system me na study kre to kuchh to rank le lega
yesa nhi hai ab ki allen me hi study kare top rank ke liye agr aap online bhi study focus se krte ho achhe habit se or question jade se jade krte hoga to asani se selection ya top rank aa jayega
bas ye sab aap ko pta hona chahiye
bahut jadey students yesa hote hai ki easy to hard question kr ke bhi achha student bante hai or last tak selection le lete hai
pr allen direct hard question se start krta hai
Student study kr le te hai pr question nhi kr pate or class me teacher utna achha se bhi sab ko nhi bata te hai
time rhta hi nhi hai ki daily doubt jaye
or kabhi kabhi time ke chalte class ka padhaya hua bhi nhi studt kr pate
us student ke liye online achha hai or kuchh teacher to class me yesa dr (fear) banate hai ki doubt puchhi nhi sakte
yesa hi hota hai kita ko kuchh bhi nhi samjh me ata hai or dr ke chlte puchh bhi nhi pta
kitana ko to top rank ke liye etna question deta hai ki
o sab banane ke chkr me kuchh bhi nhi bana pta
or jab pta chalta hai tb time bit chuka hota hai
normal agr chapter achhe se study kr ke or 100 question bar bar laga le to selection ho jayega
pr top rank ke chkr ke sab brbad ho jate hai ki cutoff bhi clear nhi kr pta
There are other big brands like Joy Alukkas,Kalyan Jewellers,Malabar gold and diamonds,who enjoys a big market share..small jewellers have their market share as well.
But they are cheats in their own way
Thanks for video. Very informative. Great lessons from case study.
Nice video. All ur videos are great.. keep up the good work 👍👏.
On target and rightly presented! I am a bought customer and would never go for another brand than Tanishq even if the other brand is the best on the planet. Even when seeing 20Y from now I would exchange old jewellery for my kids from Tanishq only.
The only grudge with Tanishq is outdated designs and not addressing low cost gold jewellery for which we have to always go to local shops. Tanishq should also have silver jewellery for ladies comprising of anklets, rings, bracelets etc. #tanishq
Looks like you r the only happy customer here..!😂
Empathy is that superpower that can turn a commoner into a king
👌🏻
Excellent research.. Nicely explained.. Thank you..
You make very informative, simple & unique videos, especially in geopolitics.
U promised to come up with it and you came.
Great going.
Love your channel.
This is going to be GOLD , as similar to previous videos!! 👑💫
I always enjoy , learn, imagine And acquire knowledge from your every episode.
I recommend your channel to many people.
Absolutely insightful content !
Hats off to you
As jeweler I can say it contains much misinformation. Now days you can order 916% certified hallmark gold jewellery with less than half what branded shops charge with no GST at any small jeweler. Tanishq charges mountain fees, like 20to 30% wastage on gold compare to 10 to 13% at local jeweler which is enough for a making, still These brands growing because of marketing they do , they make you feel like your respected person or posh person if you buy their product...I remember until last 5-6 years nobody knows about custom of buying gold on dhanteras other than some north indian communities, thanks to these gold brands now every corner of the country knows it and buys gold on that one day like crazy, and some people buys gold by lone money. and it Saddens me seeing how people spend their hard earned money on that one day (and the level of frouds happens on that day is bonus)
Those special auspicious days were brainchild of our ancient marketing mafias and cunning businessmen befooling the innocent . Indians r too gullible specially in the name of religion.
But I feel the biggest thing is they assure 22 karat. With jewellers, it can be anything.
@@SettyS2011 22=916% same, there are government authorised testing centers in every City, any one can check their jewellery. all customers have to do is have some knowledge about gold purchasing
With Tanishq I have seen 22 karat always. They have certified carat tester there in all shops. With jewellery made else where I have never seen 22 karat. It varies between 18-21.6 for all that I have tested. I decided based on that if purity is a concern Tanishq is best even at the slight premium.
@@SettyS2011 with government regulations now days you can find certified jewellery in any small shop with hallmark symbol 75% or 916% it's not exclusive to brands like Tanishq, All you have to do is ask questions about quality and wastage. 'and above all if an average hand made jewellery lasts for 5years then these machine made jewellery lasts for 2years thats the defference
Your videos are, day by day, becoming more of a stock recommendation and praising big players for content rather than deep insight on topics that are needed in today's world..
Very tru...!!
Your approach to a case and the analysis is truly remarkable.
Extremely awesome content. loved it 😊😊
They should jump into silver market as well as there is impurity in that as well. Secondly another brand has to bring karatmeter to check Tanisha jewelry. I am a great fan of Tanishq but still want to double check them. Total trust is not healthy- sadly in canada there is no karatmeter.
I have checked purity of several other jewellery items bought from other stores in Tanishq Karatmeter and have got the desired results thus proving the Karatmeter works.
Tanishq is created his own brand value this is the main reason of their success 🔥🔥❤️
I enjoyed the video and presentation. the way of explanation is also nice.. keep it up.
One of the best work of yours. Keep flourishing 💫
I am sharing my own experience. I bought some gold jwellery from local jwellers and when I checked the purity (using independent machine), the quality was always worse. 18 Carat gold was worse than 14 Carat. 22 Carat gold was almost 16 carat and so on.
This quality issue I didn't see with major brands like Tanishq or Kalyan Jwellers.
This is 2022, if this still happens not a single jeweller can survive, every thing is hallmarked
@@rahullalwani8513 exactly! Mostly hallmarked jwelleries are sold nowadays and people are aware about hallmark and purity before buying gold.. we own a gold business so we know it very well.. @Himanshu yadav you got a bit unlucky or might be possible that jweller in your locality scammed you but.. i can assure that 95% of jwellery stores sell legit hallmarked jwelleries only .. purity scams used to happen earlier for high margins .. but now it's a open book!
How awareness you are about good why the shit you are buying lower carat gold from shops , why the hell your are not asking about your requirement quality?
I click on like button before the video even starts, tooo good content every single time and the way ganesh explains everything thoroughly and easy to understand is commendable. Sending lots of love to the entire think school team.
KEEP GOING.
Thank you so much ♥️
Amazing 😻 information. Broadly detailed & extraordinary 🌹🌻
Fantastically put. Kudos.
Bro, Make a video on
why Elon musk Invested into twitter and why he want to buy the twitter🐦🐦?
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Simple hai bhai ... Usko roka gaya freely tweet karne se..so usne us cheez ko khareed hi liya....ab kon roke ga..jab wo cheez hi uski ho gayi
Earlier man considered powerful as much land he owns but in today's world the more data you own the more powerful u are.....we are all hacked
I am not sure about numbers....but in my place i have seen Tanishq as flop showroom and local players business is far far far high when compared to this Tanishq...Just go to local players in marrige season in Andhra Pradesh and at the same time go Tanishq in the same season you can find the difference
Same here
Avunu bro mana gundu uncle(lalitha jewelry) vahhaka antah marpoindi😅
Tanishq showrooms are focused on high value customers who spend upwards of 1.2 lacs hence the stores are not crowded however the other brands showrooms cater to all types of customers most of whom spend 20k to 30k
Excatly! Mana deggara tanishq ante sagam mandiki telidu kuda 😂
Exactly just observe the rush of customers during festival session to tanisq and other jewellers .. that answers all
Great video with superb research and details. Subscribed.
I happen to came across this recommendation and this content made me subscribe. Can’t wait to see more.
Man If you had an a business school I for sure would have wanted to be a student in it. Today's b-school's don't teach this way they are still relying on old methods and tech. They just want a huge sum of fees for knowledge that is freely available on internet. Keep this up man.🔥🔥🔥
Usually the making charges in Tanishq is higher than other jwellers. Can you explain how Tanishq is still a wiser choice
@@rashidosani5958 why?
Local jewellers can also make any type of design that you want
About the quality ..how can quality differ?
For eg if you are buying 22ct gold jewellery ..then you have variety of ways to check it if it 22ct or not ..you'll get 91.6% purity ..
And obv making charges are the lowest ..then why you prefer buying costlier product just because of the brand name and advertisement !
loved this casestudy bro.....the way u tell is vry engaging 🔥🔥
That was great man.. it was insightful 👏👏
As a customer all I can say is we went to Tanishq to buy only because of the guarantee of purity
Thank you for making this video, it was very useful to know about the rise of Tanishq but can you also make a video on the jewellery industry of India, it is a billion dollar industry still dominated by regional unorganised players and how technology is changing it like cad, 3D printing , etc.
It is dominated by small regional players because they are giving same quality jewellery to customers in 30-40% less price than these branded showrooms.
@@raghavagrawal928 Same quality?? Hell no. A huge chunk of them are cheaters.
@@namishbaranwal3522 yes i agree, but JEWELLERY shops with REPUTATION or GOODWILL don't do such farziwada.
DON'T BUY ANY JEWELLERY ITEM FROM UNKNOWN PLACE or NON-REPUTATED SHOPS. ALWAYS buy it in reputable shops from your city.
@@raghavagrawal928 yes you are right
Chup karo chutiyo
Present buddy ❤️
Loved this one❤️
Thank you so much for your efforts and for being so consistent, both of you ❤️
Ye Dil Maange More ❤️
Along with the super sophisticated succinct decipher of such a brand, the thumbnail is built in a very nice way, looking very dope. Bravura, Ganesh Bhaiya 😌
being a jweller i as a seller get to see so much of people who get cheated and betrayed by other shopkeepers just for the sake of low gold rate and dues on the product
The producion value of your videos increased like bitcoin during lockdown (pun intended). Thanks for the amazing content ❤❤❤❤
Thanks :)
All things aside, Your oratory skills are just mind blowing! Love listening to you. No matter how good is the content, the orator makes it interesting. Kudos to you.
Awesome analysis n reviews of tanishq u just rock my dear
It's a request to make case study on caratlane company about their business model
Tanishq charges way more than the actual price of gold. People who’re not regular gold traders perhaps don’t know that Tanishq’s gold price is almost 10-12% more than the actual gold price. I checked it just last month when I was in India.
Yeah and pawn shops and banks refuse to give gold loans to such products because they have more stones which makes it difficult to get the real value of the gold.
What an amazing case study. Your ability to break down all problems and solutions is superb.
I won lots of respect of mine.
Very detailed n well researched case study
Hey just letting you know that local tycoon jewellers of my city are king here not Tanishq because people prefer them more due to trust and less making charges
Toh bevkoof bhi ban rhae hai vo because of lack of purity brother 🤣🤣
@@praveenpandey669 mere bhai sabko pata tanishq diamonds ki quality kitni bakwas hai if you are in this market ..baaki tum Google reviews do..inki maximum shops khaali rehti 😂in my city jewellers like talwar jewellers dominate which have 5+ shops and 80 years of trust
@@praveenpandey669 they keep old jewellery from local jewellers without asking any questions or deducting any charges..
Not every local jewelery store guarantees gold standard which tanishq does , so people who want to invest in gold prefer tanishq over local jewelers
We had my dadi’s old bangles, she wanted new, her jewellery was from 1930s, then the jeweller like Tanishq, big brand, remade bangles, we got it checked a year later from dadi’s hometown ( historic town for lot of trade), it turns out, they degraded the quality. My dadi would complain about it, we ignored.
Eye Opening Case study yet again. I've not missed even your single video since 6-7 months. 🔥
Thank you so much
Are you serious 😂😃
Saw this video on youtube incognito, and finally, I subscribed and commented, I appreciate the hardship that went into making this video and case study. My mind blown.
Good story
Yau r the best story teller....
Thanks for this episode....
The person in the pic shown (4.25) by you is my uncle Hari Rao chaturvedi he was one of the founder of Titan and he retired as a senior vice President in Titan company
Thanks for appreciation to this Tanishq Business Video ❤️❤️❤️❤️❤️❤️💪💪💪💪💪💪💪💪💪
Fyi . 🥇 GOLD INDUSTRY was Initially formed in INDIA by ROCKY BHAI in KGF
Don't Forget 😉🤣😜🤣😜🤣🤣
Pura gold leke Rocky Bhai chle gye ocean m 🤔🤔
Salaaaaam rocky bhaaai.....
how do u do ur research on these case studies ?how much time do u spend ?and which resources do u use?this case study was very useful.The way u explain everything is appreciatable.
This is a superb piece of a documentary; for that alone I subscribed to your channel.
Can we have a video on Bisleri.. It changed the packaged drinking water market... now when we want a bottle of water we don't say bhaiyya paani ka botal dena... we say bhaiyya Bisleri dena... BISLERI truly deserves a video
True mate. Even Bilseri, Bisreli and bilsnari deserves a video😉😉
Rajesh exports limited is also a big name in gold industry.
Yes, I came to know them by their stocks...
They have world largest gold mine
@@ramangupta9336 💯💯💯
I heard about them from Vivek Bindra CZcams Channel
@@vedantmungre1702 vivek bindra is the best business teacher in the world! 🌎
Such a coincident, literally I was just thinking today might be new video will come
And see new video is available
Thanx think school, big fan, good luck
A great learning video as always. A small pointer for all the videos .. the last part of this video, that IS, not ARE said in all the videos. (that refers to part, and part is singular) Hope it helps.
Just one suggestion: please double-check details before sponsoring something on your station. We are loyal to you and not to other brands.
I literally went to tanishq show room in my city and suprised the wastage charges as it was highest in the market, so they are earning that much profits simply and even bullying taxes on people buying gold
Really,a great case study I loved it♥️
I have never heard such a detail reason behind Titans growth.... Tons of Thanks for sharing such a gem information
Can you tell why Tanisq couldn't break Gold market in Kerala. Also do a piece on Alukkas Gold
In south india we have much better options!!!
Old local jewellers providing very nice designs and varieties in light weight.
Kerala only trust Islamic/Dubai brands ...that's why
@@nethramaan Nice sarcasm
It might have wiped a minuscule of small jewellers from cities but never able to penetrate into rural India. More over its overpriced.
Does anyone even care about useless and poor village scums?
Can you please make a video on market research. As an aspiring student of business, its been difficult for new people to do thorough market research. It will be helpful if you can guide us about how to do market research in this new upcoming era.
just a small video ideas suggestion, could you pls make another series of videos on iconic law court cases that have happened in India (or in world) ?
I think, I've watched almost all Think School videos, and now I feel like I can build a trillion dollar company. If I go on to do anything like that, I will give 1% equity to our dearest Ganesh bhai and will sponsor Think school to make a case study video on my company. But first, let me clear my IIT JEE exam😂😂
Have u seen video completely?? There is a difference between thinking and actually building a company😂😂
@@MOHAMMED-gi2uh Video dekhte samay quran padh rha tha..... agli baar se poori dekhunga
@@jaikumar8506 bhai 🤣
@@jaikumar8506 bhai 🤣
Yes my parents were victim too of the local jewellery they made during my marriage and we only found out when we were selling it to buy house
Thank you for this insightful video.....being in Pune I am sure you must be knowing PNG, can you make a case study on their growth?
Awesome product analysis, Ganesh.
😂😂 due to tanishq local jeweller stores became more competitive and transparent..... 🙏
Thanks for appreciation to this Tanishq Business Video ❤️💪💪💪💪💪💪💪💪💪
I own a jewellery showroom .
I would advise any person who value his/her money to buy from local TRUSTED jewellers.
We charge you 350-400 marking charge including all other expenses.
But these big houses will charge is 1500-4000 depends on design.
( Gold purity on local and brands are same ).
Here with tanishq you pay for branding ( Deepika Padukone) .
But with us you will get better service, personal customisation, legacy and relationships.
Dont to forget when you want to sell the gold ( we all know gold is investmenting asset also ) local jewelry house will give you the current rate of gold without any deductions that too in immediate basis.
Try selling gold in tanishq 😁
I am not bias but local trusted jewellers >
( Nowadays every jewellery house has gold purity check machine so no doubt in purity )
Ya plus nowadays jewellery is compulsorily hallmarked so even less chances of cheating are there
I own a jewellery showroom too and i had a conversation with one of my customers who once went to buy jewellery from Kalyan, she shared her experience with me and she said it was a very bad decision because they overcharge like anything, in diamond jewellery she told me they were charging 90000 rs karat for vs si diamonds, and we charge max 55000 for vvs fg which is like the best diamond quality and vs si is like the worst qualities of diamonds so i was completely shocked of much they were overcharging the customers.
@@neeev100 lol .
Dont get me started with diamond.
People who buy diamonds are stupid. And buying diamonds from branded showrooms are super stupid.
Buying small diamond rings + engagement ) is fine though
@@berlin5403 bro buying diamonds from branded showrooms is definitely stupid, but I wouldn’t say buy diamonds is stupid, have you seen the recent increase in price of diamonds?
@@neeev100 it's about return on investment.
Another good video from Think School, thanks. Would you have information on how Tanishq is succeeding in various customer segments in India for gold jewellery. I have seldom seen their ads in regional language channels and I am wondering if the majority of the traditional middle class connect with their ads. But their success if there for everyone to see, and it also probably speaks to the wallet size of the specific segments they are successful with.
Zoya focusses on High end Customers,Mia focuses on Working women,Tanishq is in general segment!
Hi
I watch all your videos.
This one has really helped me in my business.