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Nikon Buys RED! | INDUSTRY GAME CHANGER | Nikon Enters Hollywood & High End Cinema | Matt Irwin
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- čas přidán 6. 03. 2024
- #red #nikon #cinecameras
Out of nowhere, Nikon has announced their purchase of Red Cinema Cameras, the comes with IP, hardware, and high end cinema.
WOW, WOW, wow !!!
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A few years ago photography influencers were saying Nikon was dead and that they'll be sold. A few years later they're dropping some amazing bodies and lenses, Sigma is about to create Z-mount lenses, and now they're buying RED. Unbelievable how wrong they were and how right you were.
They are eating their words now lol... bullying a giant is never a good idea lol.
Those "influencers" better focus on their presets that they try to sell.
@@Luc-N-scale LOL, right!!!
Nikon is a bigger company than just the camera company that sell camera bodies and lenses. Yes that part of their business was in a bad shape after not jumping on the mirrorless market early enough (or with a pro compelling product). Those influencers were only interested in making clickbait videos ... now it is quite funny when Nikon releases new cameras and those same influencers are not invited or do not get the product for the global release :P
What a day to be the proverbial 'fly on the wall' listening to the cry's, wail's, and whingeing of the trolls and influencers.
Just wonderful!
First I hear that the Z9 is going to the moon, now this! Wow! Keep it up Nikon. Exciting times indeed.
There is a lot going on right now !!!
I'm just happy to own Nikon Z now more than ever :)
Smart move Nikon! Great news! Proud to be with Nikon for 22 years and now own a Z fc, Z6II, Zf and a Z8, with a dozen lenses, all preforming beautifully.
As I say, #Nikon don't play games, lol, their fans don't have a need to bully or call other cameras names, we just enjoy Nikon's products, they are well made by a very committed company to making quality products, and we respect them for that, great news! :)
Almost spit my coffee out when I saw this this morning...wow!
Me too!!!! 🤣
Truly the game is changed and I can’t wait to see what unfolds.
Nikon's strategy, as it has always been:" While the completion, the nay-sayers, the social media pundits, ans the UTube apologists and preset sales promoters are playing chess in this big person's faux arena...Nikon, as usual, are playing two tiered Chess. Raymond
@@raymondpayne7597 I’m a very happy Nikon shooter and always have been. 📸😎
Never spit your coffee if you're changing lens!
From influencer jokes about Nikon being a 🥔.. to having the legit best camera out.. the best glass and now one of the top cine lines??? Wow Nikon killed it
I shoot Sony now, but shot pro Nikon for over four decades, and started out with Nikon as a teen in prep school in the late sixties. So I am excited for Nikon, a brilliant move. Now they can join Sony, Panasonic and Canon that have a longtime share of that high-end cinema market. Kudos to Nikon and excited to see what tech and products Nikon may develop from this. Cheers
I bought my Z8 in August, my first Nikon, and I couldn’t be happier with my choice. I love the Nikon brand and their products more and more, and this is fantastic news as a video creator 🎉
What lenses did you get? You use any old Nikon glass?
All Z mount lenses; 14-30 f4, 24-120 f4, 50mm f1.8 prime, 28mm f2 prime
@@neil.dickinson no fast telephotos? Is one in your future?
Perhaps. Would love the Plena next!
Now, an avenue for global shutters on Z cameras & in-house Z glass on Red cameras. Got to love that synergy
Hand in glove 🥊
As a Nikon z8 guy who’s getting into cinema and 8K, this is absolutely amazing!!
Sensational news. Great Nikon.
Matt Irwin always on the cutting edge! Great video and I'll be looking forward to future vids on Nikon with Red!
Cheers. Me too. 😀😀😀🎥
This is pretty amazing. The crossover potential is so exciting. If Nikon considers a global shutter Red is a great starting point. There is also the shear fact that Nikon now has a dedicated video camera. I am not a videographer but I sent this to my buddy who is a Nikon user and a videographer. I am anxious to hear what he says.
Huh! They did not announced Z6iii as everyone expected because they were busy buying RED...
Right!!
The Z6iii could well get a red sensor design…
@@christophmuller3511 Yep, the Z6R
Am sure their company is big enough to handle both at the same time
Oh my! Wow. Can’t wait to see what they do moving forward.
I'm just happy to be here and a loyal Nikon shooter.
Holy crap. This is awesome news. Talk about epic.
It's just stunning and Matt you sum up the excitment so well 😊
The odd thing is that one of the reason I started looking at the Nikon Z system a few years back was all the bad rap Nikon was getting. So as a Canon APS-C shooter at the time I looked at the Z6 and could find anything wrong with it apart from the AF which was a little behind the competition and I just couldn't believe my luck when a few peeps started flogging them. I traded my old Canon APS-C gear and got a mint Z6 full frame with superb 24-70/4 for a bargain and I've never looked back. However, the Nikon bashing just kept on happening at every opportunity and they (Nikon that is) just kept on knocking it out of the park so to speak with every release, whether it be another superb lens or their innovative cameras, growing in strength and constantly narrowing the gap. I have nothing but praise for this company which just keeps on astonoshing us all.
The future is bright for Nikon and us all ... and looking back my gutt feeling kinda hinted somehing special when I first started looking & reseaching the Z system, although to be fair I too didn't anticipate their momentum and this giant leap forward. Love it 💛
Amazing news... Will be very interesting to see what this acquisition will produce.
As both a Nikon and Red shooter, i can't wait to see what comes out of this. NRaw is good, but it isn't r3d. I hope they work very similar in post in the near future.
We are going to see some amazing products from Nikon in the future.
It’s nice to see so many Nikon cameras out there using RF mount! Who knew Nikon had both Z mount and RF mount cameras out there, such as the Z9 and the V Raptor X!!!
lol. Great point.
Wow, great news, so much potential in this partnership! My guess is that one of the first products we'll see are Nikon cinema lenses designed specifically for Red cameras (likely using Z mount). I've always suspected that Nikon would release a "C" range of lenses to compliment their "S" line. Much later we'll see global shutters integrated into future NIkon bodies. Way to go Nikon!
Nikon has the best stills bodies, best glass, and a mount that could fit a medium format sensor. Red has some awesome senors and a cinema focus Nikon hasn't had for ages. I can't wait for RED with Z mount, and small cinema bodies, and maybe an imax like digital sensor because of the z mount size.
This is the best news ever for Nikon !!!
So pumped about this . I’ve loved the Red Image . Now for the Hybrid cameras that dominate the market. If Nikon doesn’t do what Canon and Sony do and try not to dumb down the Hybrid cameras as to not compete with their Cinema cameras.
I say push them both hand in hand .
Get the Reds more user friendly and the Nikon Hybrids more cinematic and it’s a win win . Nikon can push as a top three or better in a few years.
Make the menus simple and compatible between the brands also.
I now struggle more with Nikon mirrorless than I do the Sony a7siii’s menus.
Awesome news!!!
@Matt, we'd love to see you at 8.00 O'clock prime time news...you are doing it so good here!
Well all I can say is Nikon haven't given anyone a full breath of air for over 2 years now. Quite astonishing and rather brilliant play I must say.
Banging moves from Nikon. We have so much to unpack. :)
Matt, I just saw a post of this on Facebook, but thought it was a hoax or something, and we're still a few weeks away from April 1! I don't know if I should be surprised about this because Nikon has been hinting at getting on the road to Cinema Cameras for a while now. This is absolutely exciting though!!!!!!!!!
Really smart and bold move to be honest. The camera company that so many influencers had written off because of their autofocus while some still make fun of their AF today despite the success of the Z8/Z9.
I wonder if this move will have them take Nikon seriously or continue to make fun of them.
My Z8 is the most well rounded and capable camera I’ve ever owned, couldn’t be more proud.
Not to forget, Nikon also owns Mark Roberts Motion Control. Together with RED that really makes them a staple in Hollywood
What is Mark Roberts Motion Control? I honestly don't know...
@@tedk2814 They make stuff like robotic arms and camera cranes for movie productions
@@tedk2814 designer and manufacturer of motion control equipment (robotic camera rigs) for both the TV and Film industry was what I found
It's fun going around the youtubes today seeing people react to something they are not involved with telling everyone exactly what will happen.
Matt on the spot! Massive news
I am now with Nikon for over 35years now and will never change, great news!!!
Great video Matt! Happy holidays!
I’ve been a Nikon user and owner since the mid 1990s. My first SLR was the N1000 (which I still have, but no longer use). I fully embraced the digital age of cameras. My first DSLR was a Nikon D5000 which I used up until a a couple of years ago. This past year I upgraded to the Nikon Z7II and have not looked back. While I do appreciate other brands of cameras, I always come back to the Nikon. I see this as a very positive move for Nikon. I look forward to seeing what Nikon does with this new move.
Go Nikon!
Cool stuff! Thanks Matt! Enjoy your weekend!
Thanks! You too!
It's a win-win for both companies.
That blows me away.
Can’t wait to see what the Nikon Z9-RED edition might have in store for us. 😊
That is a brilliant idea !!!!
Right! In retrospect, this is what Nikon had in mind all along when they went to court against RED for their RAW compression patent, and Nikon was the first to not lose the battle! Nikon is smarter than what they het credit for!
Let's just call it the Nikon Z9-SR.
Yes the NEW Z9 camera, it comes in many colors including RED!
All I have to say is, “Wow!!”
Red Raw internal as an option, and a Z Cine cam with global shutter, as you mentioned they could use the one of the Raptor XL sensors or start producing 30X40 - for open gate -sensors to compete with the GFX, as the Z mount has space and flange distance to accomodate such sensors. Love the idea. The future is exciting
Excellent analysis, Matt! It's a great day to be a Nikon user.
Thanks Ray. I can’t wait to see what happens next.
This is, to use another overused word, unprecedented! I was trained to use red cameras, and I’ve always been a Nikon shooter. Years ago, I spoke with Nikon, and was trying to convince them to record 4K in camera. What shocks me is, you would think Canon would be buying red not Nikon. We do have to remember that Nikon was the first to shoot video from a DSLR, I bought a Z8 just to use it for cinema and it’s amazing! so here’s to the future bring it on!
Amazing Peter, which Red gear and what did you shoot? 😀
Hello Matt, Jose from Puerto Rico. This will be my first comment here, even though I've been a subscriber to your channel for a long time. I've never owned a Nikon camera. My journey started with a Konica T film camera in 1976. I'm not a professional, just an amateur hobbyist photographer who appreciates quality products. I've tried Canon, Olympus, and Konica film cameras way back in the '80s and currently own an OM-1 Olympus first iteration digital camera. However, I subscribed to your channel because of your deep experience with Nikon, and the brand has always caught my attention. When I heard about the lawsuit RED vs Nikon, I had said to myself at that time that it would be a matter of time when Nikon would just buy RED altogether. Hold and behold, here we are. My thoughts and suspicions came to fruition. This is big indeed; a total game changer and mighty jolt to the camera industry. Nikon will reign supreme again and everyone will play catch-up now. Canon has been fiddling with rumors of their flagship R1. I think they'll probably rush now, because the potential Nikon has now is mind-boggling. They have at their disposal cutting edge technology, a global shutter potential to blow-up everyone else (including Sony) out of the water. It will be interesting indeed what they have in store.
Jose, wonderful to hear from you. So glad you have been here. Yes I can't wait to see the potential that comes from this union. So many permutations for development of product. :)
MY PRAYERS ARE ANSWERED FINALLY!!!!! THANK YOU NIKON. THANK YOU THANK YOU THANK YOU.
EPIC!!!
Here is the global shutter people want. Now just how long before Nikon puts it into a Z mount camera. I have wondered after the lawsuit what was up. Nikon plays the game with their cards real close to their chest. Nikon left the gate last and now they are way out ahead. I think it’s a great move and benefits both companies really well.
On another note your package arrived for you and your away on holiday. You may want to get ahold of the post and tell them to hold it.
Although I dabble in video content I am far from being an official videographer, using video to add additional content along with my stills for my You Tube channel. For myself I will always be more of a photographer than a videographer so do I care about this?......absolutely! To me the combining of these resources will be extremely beneficial to both the Cinematic Universe as well as the Still Image crowd. Nikon can offer existing Nikkor glass to be more prominent and develop future lenses more specialized for cinematic use and file compression, color science and global shutter technology but more importantly high dynamic range sensor technology can find its way into 35mm Mirrorless cameras. Most folks would love to have higher bit rates and dynamic range in their cameras, that is much more intriguing to me than a MP race of diminishing returns. Thanks for the video Matt, sorry this interfered with your weekend trip, hope you have a good time. Take care - Jeff
Wow! This is amazing news! Can’t wait to see what this synergy produces!
I can see Nikon wearing the the crown once again, very soon, and this time for good. 🎉🎉🎉
This news is on the same level of unexpected as lewis hamilton going to ferrari, never saw it coming 😮
I was just talking to someone about how it was kinda weird that Nikon didn’t have any dedicated cinema cameras.. that changed faster than expected haha
0-100 just like that - WOOOOOSH !!!!!
@@MattIrwinPhotography I was expecting them to release something like the r5c or something similar. Instead, Nikon comes out with a “watch this, hold my beer..!” Moment! Gotta love it!
Total.
Nikon has been hinting at Cinema cameras for a while now, and if you think about it, how was it that Nikon was the only company that didn't lose a court battle to RED? I'll wait.........
@@russellwright9961 oh I know they have been hunting at them for a while now. I was more or less expecting a rival to the R5C or something like that vs them buying out RED. Can’t wait to see what come out of this!
Splendid move...
This is phenomenal news, some more may enter existing cameras regarding raw, but I think the bigger news will be 1-2 years down the road when new cameras start integrating with the two brands. This is massive for Nikon and really jumps them up technology wise.
Red with Z mount, crazy good.
Nikon has always been MUCH bigger than the consumer camera market. What they do with their huge resources is a matter of choice. I like this direction. :)
Nearly a year ago I had a discussion with some Sony users about Nikon being Zero to the film industry and my response was you just WAIT! Nikon its not going to sit around for much longer. Nikon was going to do a move beyond words. I WAS NOT WRONG I sticked to Nikon while my colleagues move to SONY or Canon. I want to see their faces tomorrow. My assumptions were correct. I can't wait to see Gozdila and Robocop together.
Hi Matt. Loved the quick intro on this Nikon purchase of Red. I especially wanted to listen because I'm well aware of your love for cinema and I value your take on this merger. While I own both a Z8 and Z8 with which I regularly shoot thousands of frames, my comments are a personal group of thoughts based on over 40 years as a financial advisor. I don't have the responsibility to involve myself in mergers except as a retail broker when a client owns a stock that is acquiring another company or being acquired. Having said that, I look for a few things to provide an overview on business dealings: Is the "deal" "mutually benefitting? And not just between the two sides in a merger, does the consumer benefit? Does the industry benefit? Does the planet benefit? Do the employees of both companies benefit? If the benefit is fairly real and just, then I look more favorably on the transation (Much of my view is derived from the seminal work of the highly-regarded cultural anthropologist, Ruth Benedict in the 1950's. She really brought the term "synergy" outside of the medical field into looking at cultures from a standpoint of mutual benefit. Please don't blame her for people applying the term synergy to virtually anything and everything during the past 70 years.). To me, what really stands out is: 1. The benefit to Nikon becoming a real player in the Cinema camera space. 2. Red getting access to great optical glass, great hybrid technology, and R&D funds thanks to Nikon's great sales the past two years of the Z8, Z9, ZF and a lot of great Z lenses. 3. I could be wrong about this, but I don't anticipate signifcant layoffs in the next couple of years because of staff overlap which happens all too often in mergers. 4. I also don't see any obvious cannabolization within product offerings within either company. R&D tends to get expensive. You can imagine the ideas that Red may long to move forward on, but have to consider where would the product development funds come from? And, Nikon already knows something about "global shutter" technology, but I would bet that Red has some valuable insights on that technology. 5. Perhaps the biggest benefit may come in the hybrid camera space. Personally as an amateur photographer, I often shoot 5000 to 10,000 frames in a weekend. This coming June I expect to shoot lots of movement photography at the National Specialty for a certain dog breed for the fourth straight year. Yet, I don't shoot much video. I clearly understand that video is of an ever-increasing significance in the consumer social-media space and in commerical photography. This makes me thing that this is a brilliant move on the part of both Nikon and Red. I look forward to seeing your upcoming Roundtable discussions on this matter.
Such a great analysis Matt👌
Nikon just shortened the bridge between high-end video & film on a level that makes me think I could take the leap with a year...which is crazy squared. Nikon glass + an 8K global shutter for starters...goosebumps.
Loving my Nikon Z6! Always happy with my 24-70 f4 as well :)
I use my Z6 frequently. I bought one refurbished from Adorama several years ago with a 24-70 f4 super sharp kit lens. I was amazed at the quality of the photos. Finally I got the 24-120 f4 which goes everywhere and covers most situations for my use. I'm super excited for Nikon with this epic news. Way to go Nikon!!
Wow, thats awesome news
So does this mean that Nikon will finally record video to 2 card slots? That's all I want!!!
I am really excited about this announcement though. I can definitely see the cameras being "RED by Nikon" or "Nikon RED" or having some sort of cross-brand or cross-functionality in their future cameras. Great move by Nikon and RED!
I've been wondering why Nikon put so much effort into focus breathing, etc in their Z lenses. This is clearly part of the reason.
Interesting times!
Amazing story for sure. RED is a small company that has created some incredible dedicated cinema cameras. Lets hope that Nikon does not come in like a bulldozer resulting in RED loosing the brilliant minds that work there now.
Imagine Red color science in both photos and video in a Nikon z6iii/z90! 😌
I hope the young, enthusiastic folks I know who work at Red get to keep their jobs
Good point can thes cooperate with Japanese in a suit????
One of the interesting aspects of this and candidly the big elephant in the room is, as you said, mixing the DNA through R&D and the incorporation of AI into design and product fratures/software. This is so huge it is mind boggling. I predict there will be live 3D for virtual reality feeds.
Z10 plus more cinema glass in coming... can't wait ! i'm so happy !
Thanks Matt it’s great to you so enthusiastic about this brilliant Nikon purchase! I really hope RED are allowed to continue and evolve to have Nikon complimentary tech inside and visa versa!! In one purchase that legal compression spat is in the bin, Nikon get a cini wing and hopefully Nikon learn how Red boosted their dynamic range and the Z cameras get that tech in the future...
Wow way to go Nikon
It’s interesting to hear others making fun of Red and Nikon and that it’s a sign that Sony has dominated the market. That Arri is laughing, Nikon is for old white guys, etc. Everyone who shoots another brand always devalues Nikon, and now they’ve mad a baller move that will leap frog them into the cinema space and the haters still hate and laugh. Nikon makes excellent glass and could easily produce cine lenses. The z8 and z9 are great cameras, video is excellent for a mirrorless system but lacking some cine features. You have to use resolve for the color science to be accurate. I’ve shot several projects that have been a mix of Nikons and RED Komodo’s. I’ve been very happy with the results and my wish has been for a z mount RED with the autofocus of a Z9. Now if I could have a Z mount with red color science, be able to remotely pull focus while also utilizing auto focus when needed I would be beyond thrilled. It’s a good day for Nikon, they will be very competitive with canon and Sony moving forward.
I have said it for years now... whilst all else are about the scream, Nikon is and will remain the cream. Nikon has known what they are about all the time, and their Z-mount is absolute proof of this. It has been in development probably for 20+ years, and I bet you the planning of the RED purchase has been on the cards for many a year too!
Interested to see how this might affect future generations of Nikon sensors.
That 8K global 17 stops DR sensor is something special.
To me this finally makes sense when Red and Nikon dropped legal action over the patent to record raw internally. I was expecting Sony and Canon to jump on the bandwagon but it never happened. This would be why. Also if you look at the Z8 sales brochure you can tell Nikon was trying to market it as a video camera more than a stills focused camera.
Nikon is going to space with the Z9 and now this, I am so proud to be a Nikon Z shooter, just the best!
VERY COOL!!!
You need to vacation more often if it brings these things happening. WoW should be interesting six months to see how it shakes out. Red has a cool app that controls camera that would be fantastic on z9. So much brainpower being brought together.
It’s a huge deal! I think Sony and Canon fell foul of Reds patent about video codecs and apologised profusely and backed down. Not only did Nikon counter-sue Red but effectively won. Not only that but they go on to BUY Red! Unbelievable! My first thought was, I wonder what the Nikon logo on my camera would look like if it were Red…
17 stops of dynamic range? Let me know when it's available for purchase.
What an astonishing news!
Awesome Nikon Red. I'll be looking for secrets from Red at the 2024 NAB convention. Not sure if Nikon will show up they didn't last year.
There may be some pushback to purchase new Nikon-mount Red cameras in the movie/video industry if they've invested in Canon lenses. May be a few years of transitioning. But all things considered, this was a genius move on Nikon's part, primarily to acquire the Red technology and patents for video compression. A definite game changer for Nikon and the industry in general.
Brilliant move by Nikon! Like this but always concrned that us still shooters are going to be looked after. Hoping and thinking Nikon will continue to support us. For those of us that very, very seldom use our Nikons for video all we need is for Nikon to continue to produce amazing still cameras that aren't paired with the latest video functions as there are a lot of us who don't ever use them. Maybe I'm old and soon expired.
There should be no worries for still shooters, this is just Nikon showing how serious they are about the video centric world we live in. We all are witnessing how mirrorless cameras have been the absolute game changers for the cinema world, and this type of acquisition takes it to a new world. This won't destroy Sony, but it going to give them some anxiety that they haven't experienced! But back to your point, Nikon will never lose their minds for still shooting, I honestly think we'll see some things that no other camera company is thinking about; I'm still shocked that no one thought about Auto Capture before Nikon!
@@russellwright9961 agree. Looking forward to the amazing features that will be added to Nikon cameras.Wee bit of a change since I started with a Brownie 6 decades ago.
Now that's what i called "fusion"😎
One heck of unprecedented news. No one saw it coming. Most exciting indeed 🤠
Most efficient and productive way to get rid of a patent infringement lawsuit, buy them 😅
Yes you are right that the term 'game changer' is used too much!
R3D codec hybrid with Z-mount Wich allows me to use all my Sony E-mount (adapted) GM glass, has CFB storage , 17 stops DR and global shutter? Yes please, please, please. Putting my plans to get a Sony A1ii on hold already
The Red sensor is very easy to figure out! The only thing you need is to replace each pixel with 4 smaller pixels - 2 for shooting with 2 different exposures for the dynamic range, and 2 for buffering for the global shutter, and that's it! It's that simple! 8K requires 33MP, so the Red sensor should be 4x that or 132MP, at least! But, I am guessing it's 200MP, and the unnecessary pixels are ignored! We know who makes 200MP sensors - Samsung!
Phenomenal news. Here’s to hoping they add a RED to their awards for the Nikon Photo Contest for the short films🍻
Oh and I know a few people that work in the film world and they are hoping this purchase leads to S glass in a PL mount.
It is beyond epic, let's talk about it sir !!!
Great news. I always thougth Nikon is missing a Video-camera 🙂
So I guess there will be a Nikon Video-camera (Shape and connection) in the price range of a Z9 🙂
The only reason is the RED’s patent for RAW compression. That’s all what this is about.
Something tells me that far down the horizon, we may a completely new Cine body and lenses? Even Cine medium format even?
This a smart acquisition as it unfolds multiple facets of videography. Mind you, Nikon are still to release that Z 35mm f 1.2 lens from last year's road map?
Hello Rock! Great news about Nikon and Red! Find out, if you can, what the purchase price was for the buyout. How soon before they can incorporate some of the technology into the Z9II? I hope you were able to enjoy your holiday with your family.
Nikon's acquisition of RED cameras holds promise for integrating RED's RAW compression patent into Nikon's lineup. Additionally, there's anticipation regarding whether Nikon will allow other industry players to utilize the patent, potentially reshaping the landscape of digital imaging technology.
Canon and Sony will be stunned on this news and shows up the real versatility of the Z mount which might make the move if it ever happens to medium format less surprising
I was getting impatient on the Z6iii release but if it means it gets better RAW/video specs or even the possibility of a global shutter they can take some more time! How good for Nikon shooters
Z6 III would bring profit at once, RED deal will eat up cash und occupying a lot of top management capacity. Will see, if creative people from california can cooperate with Japanese in a suit.