Rita McGrath: The new digital dynamics of competition

The digital revolution is rewriting the playbook for strategy. Business school professor Rita McGrath details the critical success factors.
• For the full article: www.i-cio.com/big-thinkers/ri...
More Big Thinker interviews:
www.i-cio.com/big-thinkers
About: Rita McGrath
Rita McGrath is a globally recognized expert on business transformation. Professor of strategy and innovation at Columbia Business School in New York City, she is the author of the bestseller ‘The End of Competitive Advantage’ and is ranked in the top 10 of the world’s most influential business thinkers.