Rita McGrath: Creating a business culture for co-creation and innovation

Rita McGrath, professor of strategy and innovation at Columbia Business School argues that businesses need to develop innovation and collaboration as fundamental, repeatable proficiencies. | Full article: www.i-cio.com/big-thinkers/ri...
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About: Rita McGrath
Rita McGrath is a globally recognized expert on business transformation. Professor of strategy and innovation at Columbia Business School in New York City, she is the author of the bestseller ‘The End of Competitive Advantage’ and is ranked in the top 10 of the world’s most influential business thinkers.