Step-By-Step Keyword Research for Amazon KDP | My Secret to Finding Profitable Keywords
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- Äas pĆidĂĄn 29. 06. 2024
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In this video, I go into my secret 3 step keyword research method to find, validate, and pick winning keywords easily.
TIMESTAMPS:
00:00 - Introduction
00:20 - Overview
00:31 - Vocabulary
01:35 - What you'll need to get started
02:30 - Step 1: Looking for keywords
06:27 - Step 2: Validating your keywords
10:51 - Step 3: Selecting your winning keywords
15:07 - Further analysis of what makes a winning keyword
17:29 - Overview & Outro
Publishing Tools I Use:
Book Beam-Keyword Research (Use code KEN10 for yearly plans or KEN50 for monthly): bookbeam.io/?ref=118
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Awesome job man! Happy I found your channel! Subbed
Thanks Graham! I really appreciate the support
Great content, explained clearly-thank you! đ
Really glad you enjoyed it :) Thank you!
When I saw the thumb nail, I was like what the heck, the Canadian PM is doing KDP these days!! You look so similar to him, even the hairdo. Ended up watching the entire video though
This is hilarious and made my morning, thanks haha! Glad you enjoyed the video :)
Hey man.. you have a good style of presenting. Keep going !!
Thank you!!
Join my free Facebook group, 'Publisher Mastery Academy.' It's a group for self-publishers to share insights, ask questions, and inevitably grow our Amazon KDP businesses together: facebook.com/groups/publishermastery/
This video is amazing, great work, bro.đ
It would be great if you could make a video about how to research keywords for children's storybooks.
Thanks so much! Will a definitely try to!
Great presentation.
Thanks so much!
consistently making me sales
One of the best video's I have seen on this topic!! I think I was just a bit confused on how I validate demand? I get the low comp eg under 5K search results but lost on finding the demand eg. search volume. Great stuff totally subscribing!!!
Hey Karen, thanks so much! I'm really glad you enjoyed the video and I appreciate the sub. In terms of demand, that's where finding the "winning books" comes in. Based on their BSR ranking which you can view on their product pages, or with the tools I mentioned, you can find out if books in these keywords are actually selling. Having a sweet spot of between 2-5 of these "winning books" is ideal. 1 might be an anomaly and doesn't tell us enough, and 6+ might be too much competition, but having 2-5 books with consistent, low BSR's, and a low review count, means that as long as you create a good book, you will rank up with those books and make sales, as there is clearly traffic. These winning books show and prove that people are coming to the keyword and buying books, and because they technically should have a low review count, if they are indeed a "winning book," they shouldn't be too hard to compete with. I hope this helps and makes sense! Let me know if you want me to elaborate on anything :).
@@KenSelfPublishing Thank you so much Ken. I will be sure and check out all your other vids. I really appreciate your content and feedback.
â@@KenSelfPublishing hello...is it possible to make sales with Amazon without running ads of any kind? I await your reply. Thanks.
great video homie
Thanks, Michael! glad you enjoyed it.
@@KenSelfPublishing for sure going to watch some more today. I am Really enjoying creating books and this was very helpful.
I subscribed! Really great content! Do you write books for multiple proven keywords/categories? Do you use your name for all or different pen names for each? How would you apply this for fiction? Do you turn all your nonfiction books into Audible books? Thanks Ken!
Thanks so much :) I have 2 main keywords, but preferably one is better. If you can find multiple winners, you can for sure make books in different niches, but I wouldn't publish in more than 3. If you have the time, money, and knowledge you can grow 3 different brands, with 3 different author profiles, and 3 different email lists, but it's alot of work. If you find multiple niches that are really good I would just skip the author profiles and email lists and just focus on the books with pen names. BUT you can also just do separate niches under one pen name. Even if they're different, see if they have any correlation. Someone who buys a marketing book, would probably also like a time management book. You have to gauge the niches, are they good enough to spread thin, or would it be worth your time to just create books under one brand? Some people also have their pen names as brands, instead of a person. like the "for dummies" series, they publish a wide array of books on totally different topics. They're known for teaching beginners new things, and that's how they've branded themselves. So they're not stuck to one topic. Something like this is also an option if you want to do multiple niches, But I would make the covers similar and cohesive so you start to establish yourself and people recognize you. Publishing is a long game so always think 5 years ahead and make decisions based on that.
Awesome work! What about general bsr and average sale on top of the page with bookbeam?
I donât necessarily consider those numbers because itâs pulling data from all the books. And in many cases there are books on the page that have nothing to do with the topic, so the data is inaccurate.
Great video, useful information if you keep up the great quality content you'll make it big. Would appreciate a video about tips on creating the book interior and cover.
Thank you I'm glad you enjoyed it! Will definitely do some videos on these topics!
â@@KenSelfPublishingđđđ
Hey Ken, thanks for the great information! I'm glad to come across your video while I'm just starting out, I've subscribed and join your Facebook group. đ
Really glad youâre enjoying it and thanks for the support! Feel free to ask any questions you may have! Happy to help!
@@KenSelfPublishing Hey Ken, I received the 51 winning keywords email and got some questions, it would be great if you can take a look at my reply! Thanks!
Hi Ken, which extension or tool you use to display the green section of BSR, Est Royalty Daily..etc inside the book salepage? Thanks
Bookbeam! Shouldâve mentioned⊠itâs great to see the BSR history of books to validate if theyâre selling long term. Can check it out in the description!
Nice ty
Thank you!
How do you see the information on how many sales per day the books make, and also the keywords for searching the books that sell best? Or did I not catch this info in the video?
I use the book beam tool! You can see it in the description.
I think an important question is: for the authority figures and winning books, sometimes there's a lot of them with a lot of good reviews but they don't have the keyword in their title, sometimes not even in the subtitle. Wouldn't it be advantageous to put the keyword in the title to rank more easily if there are more than 4 books with BSR < 50K and 100+ reviews?
In my opinion, the keyword in the title doesnât matter anymore. The algorithm is changed, and Amazon knows whatâs in their books, so I guarantee theyâre ranking for their keywords. And theyâre also probably a more appealing book with a clever title. Ranking doesent is not important anymore, a keyword stuffed titled doesent do anything for the potential reader. They want a book that looks precessional and high quality. You can rank as high and as much as you want but if you have a bland keyword stuffed title nobody is going to click it, theyâre just gonna click the authority figure because itâs a more professional book and probably speaks to their problems more. Watch my book title video if you havenât already! Being the most desirable option is more important than just keywords, Amazon has many ways of determining what your book is about.
Thanks! Will do!@@KenSelfPublishing
Even though you don't have to, I would use the KW in the title anyway.
Why? Because the searcher came to that page with a specific KW in their mind, I think that the searcher would be more than likely to click on their KW if they find it in the title as opposed to a variation of that KW.
Hi Ken. Is your facebook page still active. It brought up lot of option when i search Public Mastery Academy
Did you use the book beam to check for the trends on the books or just another extension
I use bookbeams feature that lets me look at the BSR history. This way I can see if a book is always doing good or not. Itâll show up on the product page when you download the bookbeam extension.
@@KenSelfPublishing I installed the extension into my browser but it is not displaying as I saw on your video. I don't know if it is compulsory to pay for the tools to have access on sure features.
If you search a keyword that has a lot of results that are similar to it but nothing that is specifically those keywords. would you say that is a good keyword to go into. for example they have books on same topic but not specifically for a certain target audience. for example like you search bike riding for girls but only books about bike riding for kids come up.
Yes, absolutely. This is a great way to have a really successful book if done properly. This is actually how I found my first winning keyword. It is a massive topic, with 30,000+ search results, but for some reason, the specific sub-topic was barely covered even though it should've been. Maybe one or two books covered it. Easy way to capitalize on the traffic and to get most of the sales if your book is executed well. Just ensure there is enough traffic going to the niche and that there is some sort of proof of demand for the sub-topic. I also always make sure to create a really professional title and eye-catching cover when you're the outlier like this. Try to steer away from the stock photo type of covers and go for something more creative and eye-catching. Illustrative styles with pastel covers always look nice.
@@KenSelfPublishing awesome thanks so much for the videos and your reply
Thanks Ken - I have a question regarding keywords/category updating.
I have a book that is getting ranked quite well in the UK, but hardly any sales in the US and Canada. Is it possible to update keywords and categories in one country without affecting another?
I donât want to mess up the success thatâs happening in the UK by trying to update for the US.
Thatâs a good question. Before the category change, you could actually change based on marketplace not book, but with the nee update Iâm not too sure how this works. If thereâs traction in the us you can always advertise in the uk to those categories/keywords then change the categories for the US. I canât see your sales being effected that much! As long as they have the rank for the specific keyword it wouldnât change because of the category
@@KenSelfPublishing Thanks for the reply - Iâm just doing some experimenting this morning, and Iâm going to try that out⊠Iâm leaving for about two weeks tomorrow and am going to let a significant US marketplace price drop run to try to get sales and increase some organic rankings while Iâm away. It crazy - I launched this book in March 2021, and it was my first book/experiment and really didnât know exactly what I was doing. It sold maybe 1 copy a month for the first 16 months, then it started popping off in the UK in September 2022 out of nowhere, selling 1-2 copies/week, and Iâve been watching it slowly climb and sales increase since then. Itâs now doing anywhere from 1-4 sales/day on the UK marketplace and Iâve got some good data from Helium 10 etc. regarding keywords itâs ranking for⊠if it was ranking for those same keywords in the US it would be making a lot of money! So as long as my ranked keywords wonât change due to category changes, I will go ahead and try that out too.
@@KenSelfPublishing also, Iâve been finding your videos super helpful compared to other videos currently out there, keep up the good work. Iâd join your fb group, but quit all social media almost 2 years ago (except youtube)⊠if thereâs anyway to keep in touch with you, let me know - otherwise Iâll just keep leaving the odd comment on here. Iâm currently ramping up my Amazon FBA (wholesale/some retail arbitrage) business as my main income stream, but hope to be able to live off publishing royalties in the next 2-3 years.
Great Content - what exactly do you mean by a 'clever title'? In my experience Amazon likes them plain and simple! đ
Like I tried to explain, although its difficult, with the subtitle and your book's inner content Amazon can easily tell what's in your book, so your main title should be something that sparks a visual in the buyer and sparks curiosity, with the keywords in the subtitle. Although simple titles still work to really create books that's stand out and look professional you're gonna have to be more creative. You don't see a bestselling author launching a book called "communication skills for Beginners" it would be something like "How to Talk to Anyone" Another example would be "Influence: the psychology of Persuasion" or "steal like an Artist: 10 things nobody told you about being creative." & "Sober On A Drunk Planet: 3 Sober Steps. An Uncommon Guide To Stop Drinking and Master Your Sobriety" It's best to go and look through books with over 5,000 reviews and see what the structure of their title is. You're still getting keywords in but in a more efficient way. This is where I see Amazon going, favoring the higher quality/professional books. Plain and simple is fine to an extent, but Amazon likes books that get traction. You wouldn't turn your head at the toyota corolla, you'd turn it at the purple Ferrari. Treat your books like this and they'll get 10x more attention. Hope this helps!
Thank you for taking the time spent on your very comprehensive reply. I have a new Medium Content Book which Iâve taken more time to put together and have been trying to put some creativity into the Title and Subtitle - however every time Iâve tried this in the past Amazon rejects and is not happy until the title is just plain and straightforward.
I really appreciate your reply and all the title examples given - theyâve certainly provided âfood for thoughtâ. I am still in the process of trying to create a âless boringâ more creative title and shall study the examples given and see if I can come up with something Iâd be happy with.
I have found your videos very helpful and look forward to more of them!
Thank you again, really appreciate it! đđ»đ
You mentioned you focus on 1 keyword. I like that idea but when we are trying to upload to KDP they have I think seven lines available for keywords. Are you saying you only need to fill in one of those lines with your best keyword?
The keyword I am focusing on is essentially the book topic you are publishing in, the backend keywords are irrelevant when it comes to looking for a book topic. Those you just fill in afterward based on the topic you chose. (Relevant keywords that you also want to rank for that arenât already in your title) hope this makes sense! The key to a successful book is finding one book topic with traffic and create a book for those people. The biggest mistake people make is just filling the backend keywords and trying to get their book to rank in as many places as possible. Ranking high on keywords isnât necessarily hard, you want a focused book targeting a specific topic. If you have a book about the carnivore diet, you want it ranking for âcarnivore dietâ. You can rank in the #1 spot for the search term âvegetarian dietâ and I can assure you it wonât sell. Prioritize relevant ranking, not just trying to be seen as much as you can. Being seen isnât what makes a book sell. People focus on being seen more rather than specificity, and end up with a book for nobody, hence why nobody buys it.
Hello Sir
How does this work with fiction? Or it doesnât?
It doesnât. I donât publish fiction and I donât recommend it! Thatâs an entirely different beast.
do you have a course?
Not yet no!
Hi Ken. Is your facebook page still active. It brought up lot of option when i search Public Mastery Academy
Yes! You can find the link in the description of my videos. It has the orange logo as the photo- should have my name in the title. Thanks!