Is the New Toyota Tacoma REALLY That Expensive?
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- čas přidán 11. 06. 2024
- The new 2024 Toyota Tacoma has been getting singled out for being too expensive, but is it really? Considering where new car average transaction prices are, the cost of full-sized pickup trucks, and the competition in the midsize truck segment, the good news is that the new Toyota Tacoma isn't as expensive as people think... relative to the competition and market. The bad news is that ALL cars are more expensive, but is that reason enough to chastise a particular model or brand? Apples to apples the new Toyota Tacoma price increase, from the Toyota Tacoma SR to the Toyota Tacoma TRD Off-road, to the new Tacoma TRD Pro and Trailhunter trims, is more expensive than the outgoing model -- MUCH more expensive -- but the market has shifted with it. Weirdly, all of the complaints people seem to have about the new 2024 Toyota Tacoma and its powertrains and prices are all mirrored by the offerings from Ford, Chevy, and GMC... if not Nissan to a lesser extent. The Nissan Frontier is the elder statesman in the group, with far more modest price increases, but the new Ford Ranger, which is quite good and powered primarily by a turbo 4 cylinder, is more expensive than the dog of a model it replaces, and the GM twins, powered exclusively by turbo 4 cylinders, are more expensive as well. So what gives? Why aren't people complaining as much about the relative price hikes on the Ford Ranger and Chevy Colorado? Well, maybe it's because up until very recently the Toyota Tacoma was the elder statesman that lagged in tech but excelled in reliability. With that no longer the case, Toyota needed to raise the price? Did they go too far? Well, that's for the market to decide, but if you look at the numbers it doesn't seem so. Let us know what you think!
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#toyota
#toyotatacoma
#trdpro - Auta a dopravní prostředky
~64-65K plus tax plus shitty dealer fees + dealer markups (w.e they may be).
Where are we? 75K?!?!? 80K?!?!? That’s absolutely RIDICULOUS.
You can get soooooooo many other better trucks
Exactly, most people throw around those numbers without adding any TT&L, Fees, Add ons and so forth. Your $65k Tacoma can jump to $72k faster than you think… 😂
I can’t say. But one thing is for sure. I will be on the sideline looking at people who buys them for at least 3-4 years. 😂
I agree
I agree, new prices are insane. I paid 33k cdn for a new 2014 taco trd sport. That price doubled. Definitely driving my v6 into the ground, or get buried in it 😂
Smart
Justifying one high price by saying another is similar or the same does nothing. They are ALL too expensive.
Which is kind of the ultimate thesis
Seems simple. A similarly equipped Ranger or Colorado is 6-8 thousand cheaper. A loaded TRD off-road is the same as a loaded ZR2.
$6k-$8k is a bit of a stretch
@@jax1079I got my P4X for 40k flat, seen many people getting them for under 40 brand new.
@@jax1079 a loaded Z71 is just under 49k. A loaded TRD sport is just over 55k.
@@davidwethington9320 My mistake. I thought you were talking ZR2 only. I gotcha now. 👍🏻
Off roading is best done with beaters, side by sides or daddy’s money.
There are different forms of going off road...
we all expected the 4 banger to get 28-30 MPG over the v6.....turns out it is the same.
I'm not so sure. This is a question we get a lot regarding the iForce Max in the Tundra/Sequoia. Issues aside, the goal wasn't necessarily to make miraculous efficiency gains; rather, it was to do more with less. If you've driven the 583 lb/ft of torque, it's impressive that it gets slightly better economy than a Tahoe while producing FAR more torque. The iForce Max 4 cylinder is largely the same in that regard.
What you say is true, but everyone was expecting the 4 Banger to get a lot better gas mileage.
@billw8476 says 28-30
I was expecting 36 - 40 with the advance technology .
Boy was I off.
I get 24 mpg on long straight roads like the Thur-way with my 2018 Tacoma.
Some people on other channels say they get even better gas mileage than that with their 2023 and older Tacomas.
The lower trim Tacomas are a good value, it's Toyota's packaging that makes them expensive. The SR can't tow, you need to step up to the SR5 to get the full tow rating. Then you need to add the "upgrade" package to get a brake controller, Now your basically at $50k if you want to use your truck as a truck. And unlike it's competitors you can't add that plug and play, if you don't get it on the package you need to splice into the wiring harness. You can get an XL Ranger 4x4, add the $500 towing package, and you have a fully capable (even more towing and payload) truck for under $40k. And that $50k Tacoma, 8in screen with the proverty bezel, cloth seats, an endless sea of unused buttons. The TRD Pro is a complete joke. The ZR2 has multimatics, the Raptor has damn Fox live valves, the Pro has some lower mid range Fox's and is mostly a graphics and interior package.
The packages argument is a good one. For the sake of simplicity, I didn't get into the weeds, but it isn't untrue that Toyota makes it more difficult than other brands to cherry pick options you truly want.
Congrats very informative video with data and logic.
Thank you! 🙏🏻
For tech bros that wanna show the world their fake adventurer persona.
Well to be fair, that's a lot of vehicles 🤣
Good points, I loved the video.
Thanks! 🙏🏻
This was your greatest video. Everyone needs an honest reality check every now and then. Thank you!
Wow! Thanks so much 🙏🏻
OK, so don't blame Toyota for prices....the market is at fault? Wait, the competitors suck at pricing and so should Toyota? OK, well when people can't afford it and the plastic is having lot rot....someone is going to need to figure it out.
Also, as others have pointed out--THE FACTS---is that all told we are in the 60s or better for anything decent factoring in add-ons, taxes, etc.
Don't blame capitalism. People will vote with their wallet and price will go downward.
Your final piece of advice was spot on....live within or even below your needs.
Yes, it is way too expensive with the 4cylinder engine even if it had a V6 still too expensive never ever get one with the 4cylinder in it I love my 2005 4x4 V6 lots of fun over the years and still going strong no leaks or problems at all Tacoma lovers JUST SAY NO
I think this is a common criticism, but I also think it applies to many older, simpler cars and trucks versus their newer counterparts
Great rant….spot on 👏🏻👏🏻👏🏻👏🏻
Thanks so much!
I’ve said this many times as far as the Toyota goes, every one wanted power seats,rear disc brakes, apple car play and all that shit. Well that shit ain’t free so get over it as you got what you asked for.
True, I just got a 24 tacoma and it made it easier for me to buy the truck knowing it had all that stuff. It's my first truck and honestly I thought those prices were the standard, apparently not.
All that shit doesn’t cost the manufacturer very much money, except maybe Apple/google car play if there is a licensing fee, but they love to charge an arm and a leg for it.
It's not free but it doesn't justify the TRD Pro going from $42,000 in 2017 to $65,000 in 2024. Power seats, rear disc brakes, and a touchscreen infotainment didn't add $23,000 fkn dollars to the price. Toyota jacked the price up by $15-20k while they slashed the cost to make Tacomas by moving all production of them to Mexico where they pay workers $2/hour.
I guess paying Mexicans in Mexico slave labor should mean we should pay for Japanese quality work.
Last time I checked Apple CarPlay and android auto is free know what universe are you in 😂
Love the way you started the video. Look In mirror. “It’s me, high, I’m the problem it’s me”
We totally are the problem. Sure, inflation and supply and demand have something to do with it, but no one is stopping us from looking in the mirror and making better financial decisions. We are a country of "I want!" and it shows with what's happening to the vehicle market. Whether it's morons taking out enormous loans at terrible interest rates or the government declaring the percentage of EVs on the road by such and such date, the "I want!" mentality has landed us right where we are now: a $47k average new vehicle price at terrible interest rates, with certain categories TANKING and costing manufacturers billions of dollars. Consumers screwed themselves, the government screwed the manufacturers, and the manufacturers screwed the consumers.... and round and round we go. But sure, blame it on Biden or Trump if it makes you feel better so you don't have to look in the mirror and blame it on yourself. That's the car market in a nutshell right now.
@@jax1079 🎯
You can get a TRD off-road for around 55k. You can get a ranger raptor for 58(it’d be the top fully loaded package) or a Chevy zr2 ( fully loaded for 55k) the Toyota is great but you can have other other trucks that have more for for much less. The zr2 bison package is 64 as is the trd pro but a standard zr2 that’s loaded with damn near every feature will be 55k and it has every feature besides the stabilizer bar.
All good points
In canada a Toyota Tacoma with fair specification can be nearly 70,000 CAD (closer to 90 with the TRD Pro, Ive seen Tundras upwards of 130,000) while you can also walk in to Chevrolet and buy a brand new 1500 RST Model (Nice Truck) for 60,0000.
Yikes!
My 2024 Tacoma off-road is hands down better thanmy 2020 Tacoma off-road. Is it more expensive, yes, but that's because it is worth it.
It is hands down better than a 2023 as well. We have both 3rd gen and 4th gen off roads.
Great video.
\
Thanks!
I don't have the answer to this, but how do the mid-size trucks of today compare to the full size trucks of 15 years ago? Size, interior volume, bed capacity, power, towing capacity, etc?
That's a great point. Power is the big difference, with the current gen midsize trucks being mostly as powerful as trucks 15 years ago but doing it via MUCH smaller displacement engines that are more fuel efficient. But the other stuff... I'd say they're still noticeably behind full sized trucks. Towing capacity probably got closer (and bed capacity as well), but interior space is definitely not equal. Probably have to go back another 5-10 years for that. Still, it's definitely reasonable to say current midsize trucks are like 2/3rds of decade old full sized trucks in many respects.
The thing is, I bought my 23 pro 4x for 43k, upgraded suspension, wheels and tires and is most likely now more capable off road than a trd pro, and I’m still barely 50k into the truck where the trd pro is starting at 65k. I’m also biased toward the more simple v6 vs a turbo hybrid 4cyl.
Totally fair, but the current TRD Off-road is as capable as the last gen TRD Pro, honestly.
@@jax1079 sure but when I say I’m more capable than a TRD pro, I’m speaking of the newest gen TRD pro, so there’s no doubt I’m more capable than a current TRD off road. Also, at least around me, the TRD offroad is still more than I have into my pro 4x with upgrades. They supposedly msrp for 42k but I can’t find a single one near me for less than 51k.
@@joesteel3459 Ah, I gotcha. Thanks for the clarification and great point. 👍🏻
How much is the pro 4x worth now on trade? Check KBB. I would say about 32-34.
@@planoman0935 my salesman just sent me an offer for 39k if I were to buy a 2024. I told him I only have 11,100 miles on it, put a Prinsu rack and Dobinsons lift on and he said they would give me 42k.
So a TRD offroad that's in the Trailboss, FX4, and Pro4X class is more expensive than the ZR2 and Raptor. Sounds like you made a good point.
I mean... I broke down all the prices and comparisons and declared the Chevy the best value at most levels...
@jax1079 Not only that but from all the comparison tests I've watched the Tacoma is once again underpowered with questionable fit and finish
@@teddonley9594 Underpowered? No. The 465 lb-ft of torque is best in class. We just had the Ford Ranger Lariat and the base iForce in the Taco feels just as punchy. Anyone who says there's a noticable performance difference between midsize trucks (especially in base powertrains) is full of it or splitting hairs in ways customers won't actually care about. As we said in the Ranger review, customers WILL have a ride preference, with the Ford being more comfy, the Taco being the firmest, and the Colorado being just right. Interior is largely the same: none of them is going to be confused with a Lexus, but the 14 inch infotainment in the Taco is preferable in my opinion to the Ford system and about even with the Chevy (and light-years ahead of the Frontier).
@jax1079 I based my judgment from TFLs Ike gauntlet between the current midsize crop. The Tacoma hybrid didn't perform as well as the Ford or Chevy and was only equal to the Frontier. The Tacoma was also the only one bouncing on the bump stops. It did out perform the Gladiator if that is any consultation.
@@teddonley9594 Makes sense. Totally get it. And those guys do a GREAT job with very comprehensive tests, but as someone who lives in Georgia (a VERY truck obsessed state as well), I would point out that the VAST majority of people do not use their trucks in that manner. Very few do. Like... VERY few. And we know people personally who would CLAIM that our assertion is ridiculous... while daily driving their truck to the office, which is what most of them end up doing. 🙂
I paid $50,500 Cdn for mine. Last year they were $47,xxx. But I think it's a 3k better truck. I had an 18 Pro and think my 24 offroad base is such a better truck. I can't say for reliability yet only at 4000km. But a 23 Pro was $64k Cdn and now it's $83k Cdn so I think the lower models are more value then the top trims. Just my 2 cents.
Good point, and I agree that the current TRD Off-road is equal to the last gen TRD Pro in capability and far superior in options and livability.
I think we can all agree ALL VEHICLES ARE OVERPRICED today. This TRD Pro should be no more than $55k
They are overpriced, but Toyota really took corporate greed to a new level by moving Tacoma production to Mexico (MASSIVE labor savings) and then still raising prices $15k+ more. Trucks like the ZR2 from Chevy starts at $48k, $7,000 more than its starting price in 2017. The TRD Pro Tacoma started at around $42k in 2017 and today a 2024 TRD Pro is $65,000. The fancy front seats in the TRD Pro doesn't come remotely close to justifying the massive price increase.
They don't, but it's odd that people keep sticking on the production switch when other manufacturers save money in the process through similar tactics. The only difference was that Toyota had only partially done it before, but this isn't anything new.
I mean there is more to production than just labor. If they had to start a whole factory from scratch, they’re looking at a crap ton of money for the building and all of the robots, tooling, stamping machines, etc. In the long run the lower labor costs will probably win out, but it’s not like they just automatically save a ton by moving. Even if there was a lot of existing equipment, new tooling for every single part in the truck is pricey
@@samkochevar983 Excellent point
I always buy new cars and own them for 10 years at least. Bought a new 2024 TRD Sport 4x4 Premium package in Puerto Rico, $64,000 !
That’s expensive!
Whoa! That's a lot!
Yes.
You absolutely right about looking in the mirror
Engines blowing up ! No thanks
Facts - Toyota issued a voluntary recall. Facts - Toyota is not replacing all components of the engine, and a lot of customers continue to have problems.
Compared to the other trucks, it is overpriced for what it offers. Tiny old 8 inch screen where the other brands have bigger screens by default is just one example.
Huh? The Tacoma can be had with a 14 inch screen if you want.
@@jax1079 14 inch screens are for the old and almost blind.
@@billw8476 uh, ok...?
Never buy a new model truck with new type of engines or components must wait until 4 years to see which year is best to buy and which year model the problems were fixed
It's whatever the market will bear.
Very true
I paid 57 for a TRD pro 4Runner. Could have got a ranger raptor for that. Everything is expensive. Keeping the pro forever.
Another great point people fail to take into consideration: longevity
Yes, the market created incentives to build over complex, opulent, and expensive trucks. All it took was interest rates to crash the party and force consumers to make an about face and make more sensible decisions.
What the market didn’t demand was shifting MFG exclusively to Mexico for much cheaper labor and then also upping the prices a significant amount.
The justification for price using only a comparison against other MFGers fails to consider affordability or unspoken collusion to elevate prices across the industry.
Chicken or egg? Did manufactures collude to inflate prices or did consumers make stupid decisions that opened the door. I think it's the latter: exploitation of stupidity
First, i admire the candor. Americans love bsing ourselves with the "they".
"They" are not twisting your arm or holding you dog at gunpoint to make you to buy anything.
Secondly, many people obsessed with tricked out trucks don't haul a grape or pull themselves up from the couch.
It's a flex. An enjoyable flex, but a flex nonetheless.
Spot on 👍🏻
He couldn't have summed up the car market as to why, and where it is any better.
Why thank you!
Fact top trim is up 17k from 2023, Fact they are sitting on lots, Fact domestic top trucks cost less. Fact back seat is smaller, Fact people don’t buy low end trims
These are all facts I mention, but I'm not sure how much of trucks sitting on dealer lots has to do with pricing and perception or inflation and interest rates. People were more than willing to buy overpriced full sized trucks just a few years back.
I was forwarding the video until 2:40 Tacoma price at $31.500, then is when he lost me, ......I though another Toyota sponsor video....check is in the mail no worries
So you don't watch to understand the overall thesis and then declare the video to be pro Toyota even though I confirm both the high pricing of the upper trim Tacomas and declare the Chevy Colorado a better value across the board? Got it.
To dam expensive but if are a rich person, it is NOT because al of you wipe rear end with $$$ us meddle class. Hell unaffordable.
Uh, ok...?
I'd rather keep putting money into my 2001 4Runner long travel v8 and some 35 I'm straight
Can't argue with that
The frontier will outlast all of them ancient or not
I mean, that's a bold claim, but the Frontier is generally reliable
You can't get a Tacoma for 31,500 go to a dealer and try to find a Tacoma for less than 40K and it will have nothing on it. Less cylinders not much improved fuel mileage , a unproven powertrain, a plasticky interior, the competition has better looking interior for less money.
So people should blame themselves for not having a livable income and not the corporation greed, “CZcamsrs journalist” who gets paid by these corporations to do advertising and promote bias opinions about the cars , and inflation. Got it!
Blaming yourself for not having a livable income is a lot different than making poor choices with the income you have. And no brands pay any of us directly otherwise it would have to be disclosed. CZcams runs ads on content or you do a (disclosed) sponsored post.
Thank you! Finally. 100% overblown. ALL mid sized trucks are priced nuts. Growing tired of the uninformed, biased CZcamsr viewpoints. One more BS post from “Unnamed” Motors channel and I’m gonna puke.
It's mostly just context. We all tend to fixate on certain brands or models we're passionate about, but the bigger picture is just that. It's important to keep in mind how this is affecting every vehicle segment in various ways.
I think everyone crapping on these trucks for being overpriced or hybridized with turbos needs to get a life. If you don't like it, don't buy it.
I don't disagree. Lots being blown out of proportion on the internet.
Toyota is charging a premium with reliability reputation and resale value. Good luck negotiating with Toyota dealers. Other than for the newly troubled Tundra.
Another "perception/reality" problem Toyota is facing: many dealers continue to operate as though they have market leverage when they decidedly don't, which only exacerbates brand image problems.
@@jax1079 Not a perception, that is reality. IF you go to Toyota dealers, they have far far fewer vehicles than other brands. Just for grins try to find a Highlander within 100 miles of your zip code. Then try that with a Pilot or Grand Cherokee or any other mainstream competitor and you see how few Highlanders are there (or Tacomas).
Yes it is ridiculously overpriced! TRD Pro starting at 65k!! Have people completely lost their mind?!!
Yes... It's expensive
All I know is when I paid cash for my 2022 Tacoma trd pro and went over the entire truck that was manufactured in Mexico, I was disappointed with the cheap plastic parts inside and outside, and the overall quality compared to my previous 1st gen Tacoma. That said, when I test drove a 4th gen Tacoma trd off road recently and discovered it’s just as cheap and low quality as my 3rd gen, along with a higher sticker price; no thanks. Sorry nobody and no one can change my opinion and convince me otherwise that the new gen Tacoma is significantly better than the previous gen Tacoma after I test drove it. If I was considering buying a 4th gen Tacoma, the intelligent decision on my part would be to wait til 2027 to purchase one, based on all the bugs being addressed and worked out kinda like what transpired with the 3rd gen problems and hiccups.
Generally taking a wait and see approach is good strategy. Hopefully any issues are ironed out over time.
But even if we buy used 2023 still be expensive, the prices are high that's why people are buying the new ones because they almost the same as new one.
As a 62 year old male, I currently have no vehicle, I will purchase a 2024 Tacoma sport or off road, will put 35 inch tires, this is my last vehilce before I dropped dead, enjoy life.
This
You're not wrong
@@JoeyGiffee It will be interesting to see
The “mall crawler” Wrangler crashed its sales. These mall crawler Tacoma’s are next. GL Toyota…
Wranglers have been mall crawlers for decades.
I can’t afford it
Don't worry, neither can we 😂
Nissan Frontier will be the best option ?
@@jax1079TOYOTA is basically giving Chevy the mantle to become the best selling midsize Truck. Toyota has been known for Value, Reliability and Dependability. Now they are the complete opposite.
@@MrCovert23 Definitely don't disagree that the new Colorado is badass and the best value in my eyes, but... I do find it odd that both the Colorado and Ford Ranger are powered by turbo 4 cylinder engines yet only Toyota gets dragged for it. The iForce may yet prove to be more reliable than the competition long term... even if it's not as reliable as the previous V6. Only time will tell.
@@jax1079 I guess we’ll see but the fact that’s it a turbo has me doubting the longevity
Wrong!
stopped watching after first 10 seconds, lol
Didn't read this lol
tacoma cost nearly as much as a tundra... spend the money and buy a full size truck.
Low tier tundra
Not sure you got the ultimate point