5 Sales Page Formatting Tips That Will Seriously Level Up Your Copywriting 🚀

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  • čas přidán 25. 08. 2024
  • Watch Over My Shoulder As I Share My 5 BIGGEST Copy Editing Secrets
    Join My Write & Ignite Challenge ►► academy.alexca...
    SO... you’ve been studying copywriting tips, techniques, and templates for MONTHS now, and maybe you’ve even started writing some landing pages, emails, or sales pages…
    But there’s just one thing that’s holding you back from adding that piece to your portfolio or sending it over to your client…
    Your copy looks like a hot mess.A brain dump of story, headlines, bullets and benefits that, albeit genius, follow no real format or flow...
    And you’re wondering how to make your final copy glossy, saucy and posse-approved!
    Well, that is exactly what I’m going to show you today.
    This week I’m doing something I have NEVER done before. I am going to share my screen and let you look over my shoulder as I show you how I present, format, and edit my Sales Pages.
    CONNECT WITH ME!
    / copyposse
    / alexcattoni
    / alexcattoni
    / copyposse
    Share this link: • 5 Sales Page Formattin...
    Read this instead: www.alexcatton...
    #copywriter #copywriting #salespage

Komentáře • 173

  • @unmiss-com
    @unmiss-com Před 3 lety +93

    Write over 1,000 words a day if you wanna improve your writing. Consistency improves quality. Great authors never wait for inspiration. They just write every single day.

  • @caseyhall7170
    @caseyhall7170 Před 3 lety +7

    Jeez! Everyone talks about AIDA and all the tips and tricks, but nobody actually gives examples of what the copy is supposed to look like when submitting it to a client! This is so what I needed. Thank you.

    • @AlexCattoni
      @AlexCattoni  Před 3 lety

      So happy to hear that! You're welcome!

    • @olaboopomubarakat3321
      @olaboopomubarakat3321 Před rokem

      Exactly, none of the classes or videos I have seen actually show you what the copy you are submitting to your client should look like. Thanks maam

  • @jonesy048
    @jonesy048 Před 3 lety +4

    Saw your video pop up in an ad. I think this is the fifth video of yours that I watched since I got connected to your channel today. Keep doing what you’re doing! This is outstanding and has helped me so much as a small business owner.

    • @AlexCattoni
      @AlexCattoni  Před 3 lety

      That's amazing! So glad to hear to it ⚡️

  • @shameersajid5747
    @shameersajid5747 Před rokem +3

    Damn was banging my head all across the internet just to see a peak over the shoulder of a sales page and now I know I suck at formatting thanks Alex you made my day I was looking for this exact stuff for like a week now THANKS AGAIN.

  • @anryq.montano544
    @anryq.montano544 Před 3 lety +3

    I am more of a poet than a copywriter actually, who writes just when I'm available or when I was not doing ESL teaching. I left my job to be a freelancer and landed a sales a job. Then they gave me the copywriter post since they are aware that I write. With no copywriting experience, I went on youtube and found your videos. Extremely helpful! Still struggling to follow every tip you've put out in the open but been making our clients happy. One even offered to increase how much we are charging him. Only thing I'm worried about is that my company, my boss, seems to not be prepared enough to give us our salary on time. I'm bingeing on your videos to learn more and be inspired to do more, if this salary issue continues, I might be confident finding new clients. Love my boss, but I have bills and obligations. Talked too much. Thank you so much, Alex!

  • @fountainolusanya7225
    @fountainolusanya7225 Před 3 lety +10

    Thank you so much Alex. This is priceless

  • @kendratalley8902
    @kendratalley8902 Před 3 lety +2

    This has to be one of the best videos on the internet! It's just... so GOOD. I think this is my 3rd time watching. Thanks so much!

  • @RRR-le1dr
    @RRR-le1dr Před 3 lety +3

    Those lovely eyes, that super intro, that killing smile, that melodious voice, that charm in engagement, those stylish gestures, that gorgeous Alex. 😍😍😍😍 OMG.....

  • @SteveKahle
    @SteveKahle Před 3 lety +4

    Hey Alex - consider the free 'Read Aloud' Chrome plug-in. I use Grammarly Pro and am amazed how hearing my content read out loud catches nuances Grammarly misses. Plus it allows me to better 'hear' my content from my reader's perspective which often inspires tweaks to improve overall comprehension. I use Read Aloud for emails as well - and used it for this post. Grateful for your quality content!

  • @jessicaknipp2686
    @jessicaknipp2686 Před 2 lety +2

    This has been the number one most helpful video I have watched about copywriting, thank you so much!

    • @AlexCattoni
      @AlexCattoni  Před 2 lety

      Amazing! Thanks so much for watching :)

  • @GaluhxyOfficial
    @GaluhxyOfficial Před 3 lety +11

    This has been so helpful, Alex! Just what I needed to see. Even some of the most expensive courses out there don't have this information! Thanks for being such an inspiration!

  • @krystalcarter3780
    @krystalcarter3780 Před 3 lety +4

    OMG! Thank you so much for this! This is exactly what I was looking for. A Google doc version, and the live version comparison.

  • @artburnscoaching
    @artburnscoaching Před 3 lety +5

    OK.. THIS is exactly what I needed to see right now! Thank you, Alex!!!!

  • @MegaBabybluz
    @MegaBabybluz Před 3 lety +5

    Alex, you are the best!! We need MORE of these hands-on tutorials.

  • @jakobcernus3508
    @jakobcernus3508 Před rokem +2

    This helped me a lot with your tips I made over 4k in 1 month thank you so much.

  • @muhammadharis8925
    @muhammadharis8925 Před rokem +1

    Thank you Alex for this. This is so helpful.

    • @AlexCattoni
      @AlexCattoni  Před rokem

      Glad it was helpful! Thanks so much for watching

  • @Impacto92yt
    @Impacto92yt Před 3 lety +6

    Wow, this is an absolute value bomb! I learned so much in those 15 minutes, thank you!

  • @DAYanez
    @DAYanez Před rokem +1

    This entire video was so incredibly valuable I was expecting just a primer on forwarding but I got so much more. Thank you so much for making this available to everyone

  • @aliabdaal
    @aliabdaal Před rokem +5

    Fantastic video, thanks 😊

  • @marthagrant2045
    @marthagrant2045 Před 2 lety +1

    This video is pure gold! I have struggled with seeing passed website design to understand the copy behind and this explained it perfectly. Thanks!

    • @AlexCattoni
      @AlexCattoni  Před 2 lety

      I'm glad this was helpful! Thanks for watching ⚡️

  • @Anushree2024
    @Anushree2024 Před rokem +1

    This cleared so many of my doubts - especially those related to design!

  • @litoid
    @litoid Před 6 měsíci

    You make me want to teach copywriting structures to my spanish speaking audience.
    Its like...
    They literally have nowhere to learn all this and i enjoy learning more about it...
    Even if its repeated info, it seems refreshing to go in over it again.
    But now i see things differently.
    See, ive always kept things to myself and write my own copy.
    And now i want to share this with other people to make their offers legit, ethical and helpful to the end user - the true customer
    And that's what really matters. Who is being served and copy connects exactly that person with the solution.
    Thanks for this video. Gave me further insight on being a messenger.

  • @TechnicalIndiaA1
    @TechnicalIndiaA1 Před 3 lety +2

    You have amazing talent, not only in copywriting but also in speaking. Video editing is also great. Thanks, I learnt a lot from this video, I have liked this video and subscribed

  • @mrigankabhattacharjee6585

    Oh my God! This made me cry. This is treasure.

  • @douglaswilliamsousa5393
    @douglaswilliamsousa5393 Před rokem +1

    Greetings from Brazil! First of all thank you very much. I love your content and am so grateful for your tips, they have greatly improved my page conversions.

  • @user-mh1uj1tj4h
    @user-mh1uj1tj4h Před rokem +1

    Hi Alex, thanks for the useful information!

  • @mosmanlok7412
    @mosmanlok7412 Před 2 lety +1

    that was really awesome it shows how honest and careful alex is for her utube fans 👍👍👍👏👏great alex
    cz most utubers dont do this what alex has hown us

  • @mattiegardner2331
    @mattiegardner2331 Před rokem +1

    This is going to sound very dramatic....but this video literally changed my entire world. THANK YOU.

  • @keelypickering
    @keelypickering Před 3 lety +2

    Super helpful video, Alex! I love these over-the-shoulder anatomy of a page breakdowns! Would love to see this type of video for product descriptions, banner ads, and Facebook ads. Thanks so much for the great content.

    • @AlexCattoni
      @AlexCattoni  Před 3 lety

      Awesome! I'm glad you like this, I'll make note of your other suggestions :) thanks!

  • @gabrielvito5961
    @gabrielvito5961 Před 3 lety +3

    This is soooooo valuable!

  • @matiasrojas7683
    @matiasrojas7683 Před 3 lety +1

    Pure gold 🥇 I'm going to clear my sales page mess right now

  • @mindfulmoneyllc1627
    @mindfulmoneyllc1627 Před 3 lety +1

    Excellent breakdown. Thanks!

  • @abiolaaminah3458
    @abiolaaminah3458 Před 3 lety +4

    Resourceful as always
    Thanks Alex

  • @shivendras07
    @shivendras07 Před 3 lety +3

    Your memes are on point and ut makes me laugh every time

  • @lauragreeley4129
    @lauragreeley4129 Před 6 měsíci +1

    So much gold! Thank you, Alex!

  • @3maica9
    @3maica9 Před 2 lety +1

    I walked away with some amazing tips. Thank you for making this!

  • @user-ue4kl5ic3k
    @user-ue4kl5ic3k Před 7 měsíci +1

    Alex 🤔 well done you've earn yourself a subscriber 👏👏

  • @HaileysHealth
    @HaileysHealth Před 3 lety +1

    You have the best info, Alex! Thank you!

    • @AlexCattoni
      @AlexCattoni  Před 3 lety

      My pleasure! Glad you found it useful :)

  • @preetyauluck
    @preetyauluck Před rokem +1

    This video is adorable! Thank you, Alex!

  • @MissCD5girl
    @MissCD5girl Před 3 lety +3

    💕Thank you, Alex! My sales page looks pretty and professional now.😎 Cheers! 😁🙌xoxo

  • @natcers
    @natcers Před 2 lety +1

    Thanks for sharing it Alex. You're doing some good in this world. X

  • @amandawilliams3270
    @amandawilliams3270 Před 2 lety +1

    I freekin love this! Super informative 👌 thanks

  • @pricklybiscuit
    @pricklybiscuit Před 3 lety +1

    OMG THANK YOU!
    This definitely saved me at the last hour

  • @beafrancescabufi3953
    @beafrancescabufi3953 Před 2 lety +1

    Such a lifesaver! Thank you so much for producing quality content, Alex! ✨💯

  • @luthfimaulanahalim724
    @luthfimaulanahalim724 Před 2 lety +1

    Thanks for the knowledge and tips... it's really helped me to create a landing page copy.

  • @Pk_gaming003
    @Pk_gaming003 Před 6 měsíci +1

    Thanks

  • @venkatesapalanithangavelu

    Hi Alex Cattoni
    Cheers to your hot formats 🙃😊

  • @deborahrose648
    @deborahrose648 Před 3 lety +1

    Thank you Alex

  • @martinortiz4585
    @martinortiz4585 Před 3 lety +2

    Fantastic...Thanks Alex!

    • @duskentrepreneur5790
      @duskentrepreneur5790 Před 3 lety

      Good Video here. It gives great value.
      I have videos like this as well. You can see my channel for more.

  • @Medugutsapu
    @Medugutsapu Před rokem

    Thanks for this straightforward guide, it is quite educating and inspiring.

  • @TheWalkingNomadTours
    @TheWalkingNomadTours Před 3 lety +2

    Can you teach us how to create a nice looking portfolio ??? love your vids

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +1

      Hey! I actually don't do anything "fancy" or "nice looking" for my portfolio! LOL. I just compile the relevant pieces of copy that I'd like to showcase in a google drive!

    • @cjenkinsiv
      @cjenkinsiv Před 3 lety

      @@AlexCattoni I've always wondered if I could just be simple with this.

  • @voltairepabustan
    @voltairepabustan Před 3 lety +2

    Interesting example!

  • @taniamelendez4628
    @taniamelendez4628 Před 2 lety +1

    Alex You are amazing. Thank you!

  • @Mr.Singhhh
    @Mr.Singhhh Před rokem

    Hey Alex, thank you for all the knowledge you share; I am just learning about copywriting and was struggling to make a good portfolio; this video has helped a lot. THANK YOU VERY MUCH

    • @AlexCattoni
      @AlexCattoni  Před rokem +1

      I'm so glad to hear that! Thanks so much for watching :)

  • @flashbacksonmoviesandanima4954

    You just make life easier

  • @billionairethings1437
    @billionairethings1437 Před 3 lety

    This is exactly what i wanted to get to know 🥺 thank you Alex for always be there and helping us❤️🦋

  • @sazsquatch
    @sazsquatch Před 2 lety +4

    All of these tips will come in handy! I just landed my first gig. This definitely reduced some anxiety before getting started tomorrow. Thanks Alex! ;)

  • @SalvadorOlagueOfficial
    @SalvadorOlagueOfficial Před 7 měsíci

    Very helpful thank you

  • @evelienal1290
    @evelienal1290 Před 3 lety

    This is SUPER helpful, thanks for the practical tips I can start using right away 🙏🏻 makes getting started with copywriting so much easier!

  • @juan-josegarza7039
    @juan-josegarza7039 Před 2 lety +1

    This was very helpful.

  • @tahrinjerin895
    @tahrinjerin895 Před rokem +1

    good stuff

  • @oladelei.1170
    @oladelei.1170 Před 2 lety +1

    Thank you soo much. ❤️

  • @mycyberlab1
    @mycyberlab1 Před 3 lety

    Maybe you're the only one who shares all the copywriting secrets with people.
    I took almost 5 hours to watch and take notes in detail on my Google doc.
    It's a massive value.
    I can't thank you enough for sharing your sales page tips.
    Hey Alex,
    I have some questions for you:
    Do you have a course on email copywriting? as I want to master it.
    Which area of copywriting are your an expert in? like web copy, email copy, sales letters, or direct response marketing copy because one can not be master of all...
    And professional copywriter can write all types of copy but master one skill.
    So what's that?

    • @AlexCattoni
      @AlexCattoni  Před 3 lety

      Thank you so much!!! I don't have a course specific to email marketing (yet, hehe). But stay tuned for something special this Fall! Sign up for my email list if you don't want to miss the announcement 📣 www.alexcattoni.com/posse

  • @dawnchamp1291
    @dawnchamp1291 Před 3 lety +1

    Thanks for sharing

  • @blessingnwokorogu6583
    @blessingnwokorogu6583 Před 2 lety +1

    Thank you

  • @bhanuchander5294
    @bhanuchander5294 Před 3 lety +2

    amazing

  • @vasavihubli4563
    @vasavihubli4563 Před 3 lety +1

    Wow Alex your awesome
    Ps: thanks a lot:)

  • @NFTWatchDog
    @NFTWatchDog Před rokem

    3:00 to jump ads

  • @win0044
    @win0044 Před 3 lety +2

    Do you recommend freelance copywriters to get a professional email address???

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +1

      Yes, definitely! It doesn't have to be from your own domain, but it should sound professional. So no "babygurl87393" LOL 😝

  • @cbcoaching612
    @cbcoaching612 Před 3 lety

    awesome and super useful!! queen!!!💪🏼

  • @veronicaajunwa9850
    @veronicaajunwa9850 Před 3 lety +1

    Thanks Alex for the video!❤️❤️❤️
    I have a question....
    So how do I design a website like yours?
    Or does a Copywriter also design their sales page?

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +1

      I did NOT design my website! I hired a professional :) if that's not in the budget for you I would recommend going with a template - they often look great and you don't need any crazy skills!

  • @Mark-so2yd
    @Mark-so2yd Před rokem +1

    1:56

  • @vincearnold6099
    @vincearnold6099 Před rokem

    Hi Alex! by any chance do you have formatting tips for emails?

    • @AlexCattoni
      @AlexCattoni  Před rokem +1

      Hmmm I don't have a video specifically covering formatting for emails. But I would say the general rule is to keep sentences and paragraphs SUPER SHORT. Use bolding sparingly.

  • @abhijitsahoo3460
    @abhijitsahoo3460 Před 3 lety +2

    "I HAVE A QUESTION"
    how you collect testimoniala from your claint.
    Please create a video on this subject🙏🙏🙏🙏🙏🙏🙏

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +1

      Do you mean testimonials for you personally, from clients you've helped in the past?.. If so, then just reach out and ask if they wouldn't mind writing a short testimonial for you to showcase on your website.
      If you're asking about getting testimonials from your client's customers, so you can showcase them on your client's sales page... then once again, you'll just reach out to your client and ask if they have customer testimonials they can provide.
      Hope that helps!

    • @abhijitsahoo3460
      @abhijitsahoo3460 Před 3 lety

      @@AlexCattoni thank you...🤗

  • @user-dv3fn8xk2m
    @user-dv3fn8xk2m Před 11 měsíci

    Hi Alex, is it possible to get your sale page document for reference, as this is my first time writing a sale page and I dont know the structure of it, besicaly I dont know what to write after the headlines.

  • @farhidahmed4473
    @farhidahmed4473 Před 11 měsíci

    how did she draw a horizontal line in between the value, can anybody tell me is that possible in google doc

  • @abhipatil4844
    @abhipatil4844 Před 3 lety

    Good one Alex

  • @vivekmahto2612
    @vivekmahto2612 Před 3 lety

    Great video!!👍

    • @duskentrepreneur5790
      @duskentrepreneur5790 Před 3 lety +1

      Nice Video here. It gives great value.
      I have videos like this as well. You can go into my channel for more.

  • @adenugbavictor8341
    @adenugbavictor8341 Před 3 lety +1

    Hi Alex please when is the write and ignite challenge starting this month?

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +1

      The challenge just ended - but I will be releasing the recordings soon!

    • @adenugbavictor8341
      @adenugbavictor8341 Před 3 lety

      @@AlexCattoni thank you please get me notified via vikkybanty@gmail.com

    • @AlexCattoni
      @AlexCattoni  Před 3 lety

      Just make sure you pop in your email here AlexCattoni.com/Ignite and you’ll be the first to know!

  • @AricChakma
    @AricChakma Před 3 lety

    Great insights.

  • @joelenehopkins1564
    @joelenehopkins1564 Před 3 lety

    Golden!

  • @timmysmith7457
    @timmysmith7457 Před 8 měsíci +1

    do they give you what ya need to write or do you just come up with something

    • @AlexCattoni
      @AlexCattoni  Před 8 měsíci

      You'll need some info from your clients!

  • @CuratedPodcastMoment
    @CuratedPodcastMoment Před rokem +1

    Which website can I use to create a sale page for practice,.

    • @AlexCattoni
      @AlexCattoni  Před rokem +1

      There are tons of free options out there!
      Wordpress, Squarespace, Shopify are a few that come to mind.

    • @CuratedPodcastMoment
      @CuratedPodcastMoment Před rokem

      @@AlexCattoni thanks

  • @motivgram3866
    @motivgram3866 Před 5 měsíci

    Do you mean we don't have to use any editing apps & its not a job of a copywriter?

  • @manajbanerjee8615
    @manajbanerjee8615 Před 3 lety +1

    OMG! If the client tells to do design formatting then I am suck. I can do the text copy but design? A complete no no. What do I do? Awaiting your feedback.

    • @AlexCattoni
      @AlexCattoni  Před 3 lety

      Just politely decline! Making sure to over-explain that you are a words-smith, and by no means, a designer 🤣

    • @manajbanerjee8615
      @manajbanerjee8615 Před 3 lety

      @@AlexCattoni You have eased off so much burden from me. Until then...

  • @introvertdiaries4705
    @introvertdiaries4705 Před 3 lety

    Helpful

  • @bumski9574
    @bumski9574 Před 11 měsíci

    whats an ellipses?

    • @AlexCattoni
      @AlexCattoni  Před 11 měsíci +1

      It is used to indicate that a quote has been shortened in a piece of writing.

  • @wallacebankley3384
    @wallacebankley3384 Před 9 měsíci

    NOMINATION For INSPIRING WOMAN From WOMAN NOVEMBER 2023 Alex Cattoni congrats Alex

  • @subhashnisarta3496
    @subhashnisarta3496 Před 3 lety

    Thank you so much for your helpful approach to how to do good copy writing business that I want to know because of this is a technical method to get the knowledge about it then I can 🥫 go forward ⏩⏩ for the right ⏯️▶️ copy writing business blog titled the 😈👀 much more I also first 🥇 time know that Google drive is also helpful in making format PDF MMR and 💝🎁, grammerly I always used for spelling mistakes and 💝🎁 sentence making, So I will experienced myself as you have told me in this video 📷📸
    thanks for helping me to improve my skills in copy writing business blog titled and 💝🎁 have a good day for your help 🆘 anything mistakes by before this I am very sorry for that thanks again and again for your help 🆘.

  • @Tigeryuvrajsaini
    @Tigeryuvrajsaini Před 3 lety

    I am from India 😍

  • @tolaogunlela1628
    @tolaogunlela1628 Před rokem +1

    Wish I could read it rather than listening to it.
    I can't pick most of the words...too rushy for me !

    • @AlexCattoni
      @AlexCattoni  Před rokem

      Sorry about that! You can turn the subtitles on. :)

  • @a.g.hustlegarland4197
    @a.g.hustlegarland4197 Před 3 lety

    How much does copywritier make?

    • @AlexCattoni
      @AlexCattoni  Před 3 lety

      Totally depends on experience and skill 😆

    • @a.g.hustlegarland4197
      @a.g.hustlegarland4197 Před 3 lety

      @@AlexCattoni Alex your content is number 1. I'm studying John Carlton also his he still offer a course?

  • @mosmanlok7412
    @mosmanlok7412 Před 3 lety +1

    i wish i could give it 10 likes at once

    • @AlexCattoni
      @AlexCattoni  Před 3 lety +1

      Haha - that's amazing! Thank you :)

  • @arbinmaharjan8379
    @arbinmaharjan8379 Před 3 lety

    🤗🤗

  • @KiranSharma64414
    @KiranSharma64414 Před 2 lety +1

    Your ad is displaying in every youtube video i watch, but I'm not interested in sales and marketing may be your targeting is wrong, your ad appearing in millions of people who are not interested in this at all, and you're loosing so much money by that ad, you should definitely update that ad campaign.