Copy This Perfect Landing Page To Double Your Leads Instantly
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- čas přidán 22. 04. 2024
- There’s a type of website page you’ve never heard of before - that could triple your traffic and double your leads.
That’s exactly what happened when one company tried it. And it wasn’t just luck. It’s 100% repeatable for any business.
In this video, I’ll show you what it is, how it works to increase both traffic and lead generation, AND how you can use it on YOUR website.
But to get this to work for you, we need to talk about the big problem that most websites have that limit their lead-getting ability - and I’m betting you have this issue right now too.
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.com/training
🤑 Need website hosting? Grab my exclusive affiliate discount and save up to 80% off normal hosting price: wesmcdowell.com/hosting - Jak na to + styl
Check this out to make your website the client generating machine that your business needs: wesmcdowell.com/training
Did you address your prompts landing page issues a bunch of us reported?
Just a heads up the link above isn't really optimized for mobile.
@@Ach7ven I don't think he cares too much about fixing stuff.
@@richardaubin1951 lol loses all credibility when I go to the site from a link here and it looks like that.
@@richardaubin1951 looks fixed now
This is probably one of the most helpful channels I have come across in a long time. Your content is something fresh and really usable. Thank you and keep it coming
Thanks Rian!
Agreed, I never go through a channel and watch a ton of videos. I've been watching everything I can on this channel!
That’s awesome so happy to hear that!
Agreed. Very practical and useful information. Subbed!
I agree 100%
I really enjoy his videos more than any others!
Just came across this video. Thank you and this a great content. Lots of values. One thing i want to point out is the landing page for the masterclass is not very responsive on the phone
Thank you for your attention to “getting the bottom line fast.” Bravo.
URL to the landing page you used in the video would be amazing. The domain in the video was no longer active.
That’s a great value video! Thank you for that! I wonder, for 5 different blog posts, can we use same transition to sales part? How can we avoid duplicate for that?
Always fresh, helpful and entertaining info! Thanks Wes, much appreciated knowledge🙌🏼✨
I really appreciate that!
Always helpful content. But the way you articulate makes it enjoyable and easy to follow along 🔥🙌🏼
Thank you for the feedback!
This here is great information Wes. You earned a new sub....Question though, how would you collect emails for email marketing? Doesn't look like it'll make a lot of sense to use a lead magnet or would you?
Fantastic presentation, and guidance. Thank you, Wes!
Glad you found it helpful!
Thanks for this great video! While I understand this can be tweaked for any business, I’d really like to know how to adapt it to selling my art and not look or sound salesy!
Website content + sales content = 🤯Great Visual!! I really appreciate how deep you go and how you simplify things to explain how to actually put these pieces together to get results. Onward! 🚀
I appreciate that!
I love your channel, your content is amazing and it helps us all so much :) thank you
Glad you enjoy it!
I just want to let you know that your Ficus in the back there when you do the little science experiment, is VERY inspiring! And so is your content! :)
Thank you!
Informative video on creating a landing page. I hadn't considered using testimonials or outlining the process. I like the idea and can see its effectiveness.
Glad it was helpful!
Just recently discovered this channel and it is solid, knowledge and range of topics are top tier. Thanks for the great content.
Glad you enjoy it!
Same. In the ocean of videos on marketing and ads, Wes somehow manages to stand out and that's probably because the information that he provides is backed by results and actual human psychology.
This is the original long form content. It's called a long form sales letter. This method is only about a year younger than the internet itself.
So do you recommend replacing service pages with this hybrid page?
Hey, Your videos are really so interested these provide me valuable knowledge about website/landing page. Thanks!
You are welcome!
As always great info. Thanks for sharing.
Thanks for watching!
Fam just gave away so much value right here in this video. WOW! That's what's up!
Appreciate that Ronell!
Great content, Wes! I recently found your channel. Do you work with small businesses or Amazon sellers? NOT only consulting but actually creating our AI branding and social media presence and marketing.
would this work for service industries? landscapers, floor installers, etc.
great stuff! could this be your home page of your website, or should it only be a landing page
This is really make sense. I normally feel lack of information when writing my landing page.
Glad you enjoyed it!
What if I have different solutions? Should I split it into several domains? Or can I add a drop down menu on the top?
"take these features and give me the benefit behind each one as a simple 2-3 word title. Format it in a table with column a being the feature and column b being the corresponding benefit. Here are the features: High-speed internet, flexible lease terms, communal kitchens, networking events, private offices, hot desks, meeting rooms, 24/7 access, ergonomic furniture, printing and scanning services, mail and package handling, event spaces, wellness rooms, phone booths, pet-friendly policies, on-site staff, cleaning services, coffee and tea facilities, business-class printers, bike storage"
Love it Wes! Do you have an example landing page so viewers can see what it might look like?
Top fold section with title, what you're offering, how it will help, and CTA, then talk about all the negative points in a section, then flip to positive and talk about all the benefits of what you offer, then testimonials, a small about section, can add more testimonials, another CTA button. Is this clear enough to "picture" it? I hope it helps! Happy to help if you need assistance.
Is the hybrid Landingpage better than the normal Landingpage?
Could you share the link for LP of the Jon Benson?
Sold. I'm testing this tomorrow. Literally.
How did you get on?
how did it go for you?
Great thanks!
Would you recommend doing this into all of your blog posts?
If I make the same with only replacing text with videos, do you think it can work?
Itatí Cantoral y ese gif son lo máximo ajajajaja 😂 Mexicanas representando
Great content ❤ I’m going to make a landing like this very soon 🎉
Glad you found it helpful!
Sounds great!
I cannot believe I got to watch this for free. This was AMAZING
We are glad you found it helpful!
I know the video is a winner when I save it before I’m even a quarter of the way through. Thx!
Thank you!
Is anyone reading 1000 words nowadays? For one, i am only watching videos and listening to audio. I only go to a website to do only one thing and that too within 5 seconds. Websites, to me, is becoming just a tool to get something done and not get knowledge unless it is the only website providing me with that specific answer for my specific question. But if there is an audio or video alternative for this content, i prefer that
My 3K word posts get read constantly. :)
Depends... how old are you? Are you over 50? Hoke owner? Disposable income? If you're targeting jits yea websites aren't much, if you target home owners then definitely needed + social media would be the icing on the cake.
And yet people still prefer to buy physical books. As artificial as the world wants to become, being authentic and real will always rule.
It's based on quality and avk preference. Some people like video some people like to read. However if I gave you a 10k article with instructions on how to generate next week's lottery numbers, would you read it all? So it truly depends. I build long form sales pages when necessary and they out sell the short crappy ones with crappy info on them.
Why did I even read your 20 words comment… I usually don’t 😂😂😂
Thanks for the great video! Could you share a few links for this type of landing page that really works.
I mentioned at least one in the video, for boom cosmetics. cheers!
do you have a template for this kind of web page?
I was just thinking about this👍🏼
Great minds, eh?
Great video, thanks. How would I run Google Ads to this page? Would I target the same keywords that are searched when running my regular search campaigns?
When running Google Ads to a hybrid sales/landing page styled like an article, you can indeed use a strategy similar to what you'd employ for your regular search campaigns. However, there are some specific considerations to keep in mind:
Keyword Alignment: Ensure that the keywords you target are not only relevant to the product or service you're selling but also align with the content of your article-like page. This increases the chances that the traffic driven to your page is interested in both the informational content and the sales pitch that follows.
Quality Content: Since your page starts off as an article, it’s essential to have high-quality, engaging content that provides real value to the reader. This helps reduce the bounce rate and increases the likelihood of the visitor reading through to the sales section.
Ad Copy Relevance: Your ad copy should reflect the hybrid nature of the page. Highlight the informational value of the content in your ads, which can entice users looking for information rather than directly selling from the start. This approach can lead to higher click-through rates because users expect to gain knowledge, not just be sold to.
Use of Long-Tail Keywords: Since your page is partly informational, you might benefit from targeting long-tail keywords that are specific and closely related to the content of the article. These keywords often have lower competition and cost, and they attract users with specific interests, which can increase conversion rates.
Landing Page Optimization: Ensure that your landing page is optimized for both search engines and users. This includes fast loading times, mobile responsiveness, clear navigation, and strong calls to action in the sales section of the page.
Testing and Optimization: Run A/B tests with different ad copies and landing page layouts to see which combinations perform the best. Use Google Ads' tools like conversion tracking to measure the effectiveness of your keywords and ads.
Segmentation and Targeting: Consider creating different segments for your ads based on user intent, demographic data, and previous interactions with your site (if applicable). Tailor your ads and landing page content to these segments to increase relevance and conversion rates.
By keeping these points in mind, you can effectively drive targeted traffic to your hybrid sales/landing page, engaging them with useful content before presenting your sales pitch, potentially increasing both your credibility and conversion rates.
I hope this helps! Wes also has a great SEO lead magnet on his website: www.wesmcdowell.com (click Free Starter Kits in the top nav, second one down: 'The Ultimate Google Ranking Kickstart Kit'). Best of luck!
This is so not new that I, as user, already developed reflex to close page when useful article transforms into marketing. But should be interesting to try as owner
What if the landing page is the contact us or Quotation page?
This has been done since the 2000s. It was my full time job at one point
Not saying it’s new. Just underused.
As I understand it. You are referring to PAS, a copywriting framework that helps structure persuasive content which stands for Problem, Agitation, Solution. Am I correct?
Yes, for the intro part.
Please share the template used in the video.
great content! what software are you using to screenrecord this please? where you show you face in the corner too?
You can do that with loom or on any video editing software.
Most likely Adobe Premiere Pro where it creates a mask.
Thanks Wes :) Quick question - with existing blog traffic to a wp blog, would you add internal ads in all blog posts pointing to this sales/ landing page (using an ad insterter plugin), or would you add this as a part of the single post blog template so it shows in in the bottom of every blog post?
Both approaches you mentioned for directing existing blog traffic to a sales/landing page have their merits, and the choice can depend on your specific goals, the nature of your blog content, and how aggressive you want to be with your marketing efforts. Here's a breakdown of each method:
1. Using an Ad Inserter Plugin
Pros:
Flexibility: An ad inserter plugin typically allows for greater control over where and how often your internal ads appear within your blog posts. You can set them to show after a certain number of paragraphs, within specific categories or tags, or even only on posts older than a certain number of days.
Testing and Optimization: Plugins often come with features that let you test different ad placements and formats to see which performs best in terms of click-through rates.
Dynamic Insertion: You can change the ad content dynamically without needing to edit individual posts. This is especially useful if you want to promote different landing pages over time or rotate offers.
Cons:
Potential Overload: If not managed carefully, there's a risk of overloading your readers with too many ads, which could detract from the user experience and potentially increase bounce rates.
2. Adding to the Single Post Blog Template
Pros:
Consistency: By adding a call-to-action (CTA) or ad directly to the blog template, you ensure that it appears in the same place on every post, which can help with brand consistency and user familiarity.
Simplicity: Once added to the template, you don't need to worry about the placement of individual ads in each post. This can be less labor-intensive if you don’t want to continuously tweak ad placements.
User Experience: Placing the ad or CTA at the bottom of each post can be seen as less intrusive, which might be better received by your audience, especially if the content of the CTA is closely related to the blog content.
Cons:
Less Flexibility: You have less control over targeting specific posts or types of content unless you create multiple templates or heavily customize your WordPress theme.
Potential Irrelevance: If the CTA or ad is very generic, it might not resonate as well with specific posts, which could lead to lower engagement rates.
Recommendation
If your blog covers a wide variety of topics, using an ad inserter plugin might be more effective as it allows for targeting ads based on the content relevance of each post. This way, you can customize messages that resonate better with the specific interests of readers based on the post they are viewing.
However, if your blog has a more uniform theme or you're concerned about maintaining a clean user experience, integrating a well-designed CTA at the bottom of each post might be simpler and equally effective. This approach ensures every reader sees the invitation without making the blog feel cluttered with ads.
Ultimately, you might even consider a hybrid approach-using the plugin to test different strategies and placements, and once you find what works best, integrating those insights into a more permanent fixture in your blog template.
@@LM-xz1rc thanks so much! Really valuable reflection/ suggestion. I will tweak and optimize aiming for a hybrid!
Wes, Do the design recommendations here apply to mobile sites , as well? Great website design never seems to translate well to mobile ( endless scrolling). And, 60-65 % of people use mobile for internet browsing. Any helpful advice for mobile design for lead generation/capture?
Thank you !
Yes, but I'm not really giving too many "design" recomendations here, its mostly just the flow of information. And yes, it still applies to mobile, cheers!
Wes, do you suggest google ads or FB to generate mortgage leads to be driven to a landing page?
Choosing between Google Ads and Facebook Ads for generating mortgage leads depends on various factors including your target audience, budget, and specific advertising goals. Both platforms have unique strengths and can be effective, but they serve different purposes and work in different ways.
Here’s a breakdown to help you decide:
Google Ads
Strengths:
Intent-Based Targeting: Google Ads are particularly effective for capturing high-intent users. People searching for terms like "best mortgage rates," "how to apply for a mortgage," or "mortgage broker near me" are likely already in the decision-making process.
Immediate Visibility: Ads appear at the top of search results, providing immediate visibility and direct response to specific queries.
Wide Reach: Google's massive search volume can potentially bring a large number of leads.
Considerations:
Cost: Depending on the keywords you target, Google Ads can be quite expensive, particularly in competitive sectors like mortgages.
Complexity: Managing Google Ads requires constant optimization and understanding of keywords, bidding strategies, and analytics.
Facebook Ads
Strengths:
Detailed Demographic Targeting: Facebook allows you to target users based on a wide range of demographic details, interests, behaviors, and more. This includes age, income levels, geographical location, and even life events-useful for targeting potential home buyers or those likely to need mortgage services.
Visual Engagement: Facebook's platform supports rich media content, such as images and videos, which can be more engaging than text ads alone.
Cost-Effectiveness: Generally, Facebook Ads can be less expensive per click compared to Google Ads, depending on the targeting and competition.
Considerations:
Lower Intent: Users on Facebook are not actively searching for mortgage services, so the ads are more about creating awareness and demand rather than capturing existing demand.
Ad Fatigue: Users can become quickly fatigued by ads, leading to lower engagement over time if not refreshed and managed properly.
Recommendation
Starting Point: Consider your budget and target audience. If you're targeting a specific demographic or need to generate awareness, Facebook can be an excellent starting point due to its lower cost and detailed targeting options.
High Intent Capture: If you want to capture leads who are actively searching for mortgage solutions and are possibly ready to make decisions, Google Ads might be more effective.
Integrated Approach: Many successful campaigns use both platforms in tandem. Use Facebook Ads to build awareness and nurture potential customers with engaging content. Simultaneously, use Google Ads to capture the high-intent leads that are actively searching for mortgage services.
The best approach often involves testing both channels to see which one provides the best return on investment (ROI) for your specific circumstances and adjusting your strategy based on performance data. Best of luck! I hope this helped.
So what do you use for testimonials if your just starting out and have no or few customers?
Starting out with few or no customers and needing to showcase testimonials can be a challenge, but there are several strategies you can employ to build credibility and trust with potential clients:
1. Start with Personal Networks
If you’re just beginning and don’t have customer testimonials, you might start by offering your service to friends, family, or professional contacts at a discounted rate or even for free in exchange for honest feedback. If they’re satisfied with your service, you can ask them to provide testimonials that you can use.
2. Use Early Customer Feedback
As soon as you do start getting customers, encourage them to provide feedback. You can incentivize this process by offering a small discount on their next purchase or entering them into a giveaway if they provide a testimonial. Ensure they know their feedback might be used publicly on your site and marketing materials.
3. Case Studies
If you're able to undertake a few projects, consider writing detailed case studies instead of just collecting short testimonials. A case study can be more in-depth and showcase the process and outcomes of your service. This not only serves as a testimonial of your work but also demonstrates your approach and success in a detailed manner.
4. Professional Endorsements
If you have any professional relationships or partnerships, ask these individuals or organizations for a character or service endorsement. Even if they haven’t used your service in the exact way future clients might, they can still vouch for your professionalism, work ethic, and expertise.
5. Leverage LinkedIn Recommendations
If you're active on LinkedIn, you can request recommendations from people you've worked with in any capacity-this could be former employers, colleagues, or clients from before you started your own business. These recommendations can often be repurposed as testimonials with the individual's permission.
6. Create Hypothetical Projects
Especially relevant for creative fields or service industries like web design or marketing, you can create hypothetical projects or volunteer your services to non-profits. Use these projects to demonstrate your capabilities and ask for feedback/testimonials from the organization you helped.
7. Offer a Pilot Program
Launch a pilot program with a limited number of slots available for a significant discount or for free, in exchange for detailed feedback and the permission to use their testimonials publicly if they're happy with your service.
8. Collect Video Testimonials
If possible, collecting video testimonials can be incredibly powerful. These are more engaging and can convey authenticity more effectively than text alone. Even if it’s just a few, they can make a strong impact.
By using these strategies, you can begin to gather valuable testimonials and other forms of social proof that will help build trust with potential clients, even in the early stages of your business. I would say just go for it and before you know it you will have some great testimonials. I hope this helps!
of course
I know you mentioned this works well for FB/Gram paid search but does this work well for google paid search? Point being that these are folks actively searching for your keywords so does this type of long form keep them engaged enough to take acton?
Yea I'd say if ppl are searching for the topic of your article, then put a little money behind it. Since it wouldnt be a buyer intent search, but more informational, it shouldn't cost you nearly as much per click.
When it comes to using long-form hybrid landing pages for Google paid search, the effectiveness can vary significantly based on the intent of the user and the nature of the content. Google paid search captures users who have a specific intent, often looking for immediate answers, solutions, or products. Here's how long-form content on landing pages can perform under these circumstances:
Advantages of Long-Form Content for Google Paid Search
**1. Detailed Information: For complex products, services, or solutions, long-form content provides the space to thoroughly explain benefits, address concerns, and showcase testimonials or case studies. This can be crucial for high-investment decisions or niche markets where the user requires a lot of information before making a decision.
**2. Improved SEO: Although the primary traffic is from paid search, long-form content can also help with organic rankings by providing rich, keyword-relevant content that satisfies user queries.
**3. Building Trust and Authority: Providing detailed and valuable content can establish credibility and trust, which is essential if you're operating in industries like financial services, health, or B2B sectors where decisions are not made impulsively.
Challenges with Long-Form Content for Google Paid Search
**1. High Bounce Rates: Users coming from Google paid search might be looking for quick solutions or answers. If they encounter a long-form page that requires a lot of scrolling or time to find the information they're after, they might leave the page prematurely.
**2. Cost-Effectiveness: Paid search traffic costs money for every click, so if users are leaving because the page is too detailed or not immediately engaging, it could result in a higher cost per acquisition.
**3. User Engagement: Keeping a user engaged through a long piece of content can be challenging, especially if they're in a hurry or browsing on mobile. The content needs to be exceptionally well structured and engaging to hold their attention.
Best Practices for Long-Form Hybrid Pages on Google Paid Search
**1. Segment and Target: Use ad targeting to ensure that the ads leading to long-form content are only shown to users whose search behavior indicates they are seeking in-depth information.
**2. Clear Headlines and Subheadings: Use clear, informative headings and subheadings to help users quickly skim the content and find what they are most interested in.
**3. Include a Strong Above-the-Fold Section: Make sure that the initial view (above the fold) of the landing page has a clear value proposition and a call to action. This helps capture those users who may not be willing to engage with longer content.
**4. Utilize Progressive Disclosure: Break up the content into digestible sections that allow the user to expand information as needed. This approach keeps the page clean while still offering all the necessary details for those interested.
**5. Test and Optimize: Conduct A/B testing to compare different versions of your landing page. Test shorter vs. longer forms, different placements of CTAs, and variations in content depth to find what works best for your audience and your goals.
**6. Call to Actions: Place multiple calls to action throughout the page to capture users at different stages of their engagement with the content.
While long-form content can be very effective for Google paid search, it needs to be carefully tailored and optimized for the specific behaviors and expectations of paid search users. The key is to balance detailed content with user-friendly design and strategic placement of conversion opportunities.
Hope this helps!
Hi there the lecture is really impressive but I have seen your website It need to mobile optimize I think.
The hybrid landing page concept is a game-changer for boosting engagement and conversions! Integrating educational content with a subtle sales pitch can indeed create a seamless user experience that builds trust and encourages action. 🚀
yep, give em what they want then sell em what they need!
Should this article/landing page have its own page on my website rather than my Blog page?
Hey Rich, you can absolutely just include it as a blog post, the only thing is you may need someone to code that post in a more custom way to include all the sales content at the end. If thats too much trouble then just add it as a separate page.
@@WesMcDowellInc thanks Wes, I use Elementor Pro with my Wordpress site so I think I can do it without coding.
@@WesMcDowellInc Can we do this on Wix or for complicated websites do we need WordPress?
I just wanted to let you know that your masterclasses landing page isn't optimized for phone devices because it looks weird, so you should fix that but other then that awesome video😊
Looks fine on my end, not sure what you’re seeing… could you tell me what isn’t looking right?
Awesome
I appreciate that!
This method is almost like writing articles using the SB framework.
Whats SB?
@@lllchironexlll Story Brand
Ok great you explain the topics and content, however which site I Use to create my template? You never explain which free tool we can use to make our landingpage.
does this apply to a dentist website?
Yea for sure!
@@WesMcDowellInc Would you happen to have an example?
Yes, the principles of using a separate, dedicated landing page can definitely apply to a dentist website, and can be particularly effective for several reasons. Here’s how these principles can be tailored and implemented for a dental practice:
1. Focused Conversion Goals
Service-Specific Landing Pages: A dentist's office might offer a variety of services such as general dentistry, cosmetic procedures, or orthodontics. Creating separate landing pages for each major service allows for targeted messaging and SEO optimization that speaks directly to the needs of potential patients searching for specific dental services.
Promotional Offers: If the dentist is running a special promotion (e.g., a discount on teeth whitening or free initial consultation), a dedicated landing page for this promotion can effectively convert visitors into appointments.
2. SEO and Content Strategy
Localized SEO: For a dental practice, local SEO is crucial. A dedicated landing page can be optimized for local search terms, such as “Dentist in [City Name]” or “Best Cosmetic Dentist near me,” which helps attract patients from the surrounding area.
Educational Content: A landing page can also serve as a platform to educate potential patients about specific dental health issues, treatments, and what they can expect during their visit. This builds trust and authority.
3. A/B Testing and Optimization
Optimizing for Appointments: For a dental practice, the ultimate goal of a landing page is likely to get visitors to book an appointment. A/B testing different layouts, calls to action, and even contact forms can help identify what drives the highest conversion rate.
4. Advertising and Promotions
Targeted Advertising: If the dental practice uses Google Ads or Facebook Ads to attract new patients, specific landing pages can be linked directly from these ads. For example, ads about dental implants can direct users to a landing page specifically about the benefits and process of dental implants offered by the practice.
Trackable Metrics: Having separate landing pages makes it easier to measure the effectiveness of each advertising campaign in real-time, allowing for quick adjustments to maximize ROI.
5. Control and Customization
Brand Consistency: While the landing page can be slightly different in style or layout to emphasize particular services or promotions, it should still maintain the overall brand consistency in terms of color scheme, logo, and fundamental design elements to reinforce brand recognition.
For a dentist website, utilizing dedicated landing pages can not only help in attracting new patients by addressing specific dental needs or services but also improve the overall effectiveness of online marketing efforts through better conversion rates, optimized SEO, and effective use of advertising budgets. It allows potential patients to find precisely what they are looking for quickly and encourages them to take action in a clear and direct manner. I hope this helps.
Please share a real world example of this hybrid landing page
I showed one in the video… boom cosmetics
I am so curious about the results. I created a landing and will be testing it against our regular landings for 1 month and I will share the results here
Bookmarking this so I can get notified of your update. Best of luck!
Following. Thanks for experiment
@@denizhkilic I tried the first version of the landing but realized that the article I wrote was too difficult (legal service), hence the conversion rate was around a few percent. I rewrote the article and that's how it looks like after a few weeks: Combined Article+Landing - 8% conversion rate. Simple Landing - 2.2% conversion rate. I used very "cold" audience coming from Google Pmax. 408 visitors on the Combined Landing and 138 on a Simple landing. I noticed that cold leads prefer the Combined landing. I will keep on testing, but so far it looks promising.
Is it possible to collaborate with you on developing a WordPress website for me?
Sorry I don't offer services anymore... just focusing on my content for now.
Great idea. An advertorial on steroids 😂
Hi Wes how are you doing?
We love your energy and content 🙌
We are releasing a brand new online course and we would love to have a chat with you.
We are looking for more training inside our course.
Each coach inside our course gets huge exposure to all clients and a lot more …
Would you be open for a further chat 🙌
Thank you
Markus & Steph
Terrible realisation: I naturally use a lot of colons.
Implication: people think AI wrote my content!
How about that the average page scroll is around 40%? Therefore this landing page theory is not so perfect, as you state in your clickbait title.
That would completely depend on the length of the page.
Here’s how you can still make the most out of your landing page design despite this challenge:
1. Prioritize Key Information Above the Fold
Immediate Value Proposition: Ensure that the most important information, including the main value proposition and the primary call to action (CTA), is visible above the fold (the portion of the webpage visible without scrolling).
Engagement Triggers: Place engaging elements like an intriguing headline, an eye-catching image or video, and a clear CTA above the fold to grab attention immediately.
2. Optimize Content Layout
Segmentation: Break the page into clearly defined sections that guide the user through the content logically and compellingly. Use headings, bullet points, and infographics to make information easier to digest and to draw the eye down the page.
Progressive Disclosure: Use design elements that encourage scrolling, such as teasers for more content below the fold or interactive elements that engage users to explore further.
3. Use Compelling Visuals and Media
Engaging Visuals: Incorporate images, videos, and other multimedia elements that are relevant and engaging to encourage users to continue scrolling. Make sure these elements are optimized for fast loading.
Interactive Elements: Consider adding interactive elements like hover effects, animations, or clickable elements that engage visitors and make the scrolling experience more dynamic.
4. Implement Sticky Elements
Persistent Navigation: Use sticky headers or navigation bars that stay visible as the user scrolls down. This can include a sticky CTA button that's always accessible no matter where on the page the user is.
Sticky Offers or Promos: If there’s a special promotion, consider using a sticky sidebar or a popup that remains visible or appears after the user has scrolled a certain percentage of the page.
5. Incentivize Scrolling
Storytelling: Use storytelling techniques that make the content unfold in a narrative form, encouraging users to scroll through to follow the story.
Sequential Offers: Place offers or key information in a sequence that encourages users to scroll to uncover them, ensuring each segment of the page delivers value.
6. Conduct A/B Testing
Test Different Layouts: Regularly test different designs and layouts to see what effectively drives users to scroll more and engage deeper with the content.
Heatmaps and Analytics: Use tools like heatmaps to analyze where users are spending the most time and where they drop off. This data can guide optimizations to increase engagement.
While it's a challenge to design a page that overcomes low average scroll depths, with thoughtful design and strategic content placement, you can significantly enhance user engagement and the effectiveness of your landing pages. It’s about creating a user experience that not only captures attention immediately but also rewards continued interaction and scrolling with valuable content and engaging elements. Hope this helps!
Ggv
why not using call ins ?
I personally never believe testimonials on the same website of an offer. Of course they are going to have them. I would much rather see a recommendation on Reddit or a forum.
Thanks again Wes. As usual, such valuable information and clearly presented 🙏🏼
Glad it was helpful!