Customer Acquisition Cost: How to track it and calculate it
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- čas přidán 9. 07. 2024
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The backbone of Slidebean's growth has diligently and accurately tracking our customer acquisition costs. It's really easy to track where a customer came from when you are using digital channels. Some channels, however, are much harder to measure. In this video, we'll go over the tactics we've used to track conversions over the years, and a few hacks that might be useful for harder-to-track channels like CZcams.
#startups #Slidebean
0:00 - Intro
1:25 - Tracking CAC: Digital channels
2:07 - Tracking CAC: Google Analytics - Goals
4:21 - Tracking CAC: Google Optimize
5:37 - Tracking CAC: Ask your users
6:20 - Tracking CAC: Google Campaign URL Builder
6:51 - CAC formula and examples
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I like the fact that these are live examples, thanks for sharing. Very helpful.
I am tempted to make a second Slidebean account and say "youtube" brought me here just so you never stop making these videos.
Thank you so much, Caya for this youtube channel. Really full of knowledge and the way you explain things is comforting somehow. 👍
Thank you so much!
Amazing content, Caya! Highly resourceful.
Glad you think so!
Your videos are super super super informative!!!!
Great video, good calculation of your cost models and profitability prediction
Great video, really helpful for entrepreneurs!
Glad it was helpful!
This is fire. Thank you.
Most useful video series for startups in the CZcams. Thanks a lot Team Slidebean❤️
Glad you think so! Thank you!
Beautiful stuff as always. I saw some steps I need to apply within my own Online marketing strategies
Thank you! Glad it helped!
I am addicted to your content. Most resourceful and meaningful startup content out there. If you are new to the startup world and are reading this comment, drop all courses/tips/tricks/online hacks and watch all of Caya's vids.
Awesome! Glad it has helped!
Caya, thank you SO MUCH! I use you and the videos you share as my mentorship lessons. You see, I am a founder based in Africa in a country where we don't have any accelerator programs/mentorship programs for startups especially ones in a "disruptive" space like IT. So the struggle is really steep, from failure to find funding opportunities, to a paucity of resources in growing your product. I feel lucky to have a 14years experience behind me, and a chance to have traveled the world a bit. Until finding your channel, only those two were my fall-back options for decision making. But now with this channel, I do my best to check-in often for some startup tips. Thank you! and the entire team that makes this possible.
Thank you so much! We'll make sure the whole team hears about your message :) We wish you the best in your startup journey!
I'm an aspiring African startup founder myself
would love to get in touch
That's precious, thank you!
Thank you too!
Thank you!
Thanks, great vid!
Glad you liked it!
i finded you on youtube, and i think youtube is the best channel for you, i dont believe so much in google ad tools nowdays especially for this kind of companies, i had a startup and my channel of markting was instagram pages, that bringed to me a cost of around 0,17€ per app download, 500 € budget and 3000 downloads...
Thanks for sharing and good luck!
Thank you so much.
Hardly I find what I need.
Thank you for watching!
Bro, just a suggestion. Your content is very good. You can improve a lot by fixing your posture and gesture: stand straight.
Great content can't wait to apply this on my site
Best of luck!
So now when I watch shark tank and they talk about acquisition cost I'll know what they'll mean!
You got it!
Wonderful video, do you guys have a template for your google sheets, they look so well done.
Great Content!
Thank you!
Great video! You guys should make one on CLTV Customer LIfetime Value!
Great suggestion! Add it here! slidebean.com/youtube-suggest-a-video
I finished Google analytics for beginners a week ago it was amazingly informative
Awesome! It's a powerful tool indeed!
You have taught this kid a a lot slidebean.😊😊
Glad we have! Thank you!
Great one, would be helpful if you can make a video about dropshipping model
Slidebean is also a corporate & Marketing consultancy service company now
Cool !
We've been that for a while now ^^
I like the way you present.
Thank you!
Wow great content I aspire to create at your level
Thank you!
Dear Friends,
I have a question:
1/ in the CLV, the life of a customer is an estimate of the time between a customer's first purchase date and a customer's last purchase date, right?. Thank you.
Nice one
Thanks for watching :)
One thing for sure, they are not a silly bean at all
Can someone help me with what could be a “problem statement “ for a startup that’s venturing into the entertainment sector?
A company i work with creates digital characters for the purpose of entertainment. We are having a hard time finding a problem statement.
Any help is appreciated
Thanks in advance 🙏🙏
So think it like this. Marvel creates superheroes and entertain the world. But if they were to define their problem statement, I’m bot sure what it would be.
Consider our business to be like Marvel, and we need to raise funding for it. Been stuck on the problem statement for the deck since sometime now
Join our Discord if you haven't... lots of insights there! slidebean.com/startup-cafe
Hi , thank you for these great advices, I want to ask you when should we establish a company legally concerning a hardware product startup, we are 3 cofounder based in France, thanks
Good Q! Welcome to discuss with other founders or Caya on Discord slidebean.com/startup-cafe
Perfect,
Thank you!
Caya, could you also pls make a video on how to calculate customer LTV especially for ecommerce ? Main concern is how to know the customer's forecast on how maby years he would stick and his average spend. Would really appreciate if you could hear and respond to this request as it would help many entrepreneurs from your this great platform.
Good luck with bizzzz :)))
Thanks! Vote/add your favorite topics here: slidebean.com/youtube-suggest-a-video
Great
Thanks!
...imagine you'd learn that in school! 😎
I see slidebean becoming a venture firm soon
Thank you!
My startup hasn't started spending money on marketing yet so we haven't been able to run any tests to see what it costs to acquire customers and yet people are asking me what our CAC is. What should I tell them?
Good Q! Welcome to discuss with other founders or Caya on Discord slidebean.com/startup-cafe
Hey Caya, nice video as always. Quick question about CAC and your process in general. My understanding based on this video is that you don't take into account how much the customer actually brings. It is somewhat understandable as it's hard to track this across many months when he/she can upgrade downgrade or order multiple plans. However, I do feel like this can create misleading statistics. For instance, comparing 2 campaigns where one has CAC 100$ vs other has 200$ seems to have a clear winner. But what if the customer in the second campaign brings in 5 times more money compared to first. It is my understanding that you can assign value to GA goals, which could theoretically solve this. But I am curious if this is something you take into account. Cheers!
Good Q! Welcome to discuss with other founders or Caya on Discord slidebean.com/startup-cafe
What happens when it stops making sense and there aren’t any more effective channels? Is it a never ending cycle? Great content by the way!
Either you didn't test it properly or your measuring the wrong KPIs or you need a new strategy. Almost all business have access to the same channels and clearly they work. Its about how do we use them effectively.
Also remember some channels need time to really become effective whilst other become stale if you dont swap out content introduce new campaigns or multi channel
You go back test something else!
This read might help: www.linkedin.com/feed/update/urn:li:activity:6701952889323171840/
While google analytics and google optimize are great if your product is mostly a web based client, however doesn't work seamlessly for native apps on Android / IOS.. need to invest in solutions like appsflyer for native apps
Wow I know agencies I can sell your service to, are you hiring any sales agents?
Nope, but we have an affiliate program, maybe you want to take a look? slidebean.com/affiliate-program
I need a startup co-founder. My product prototype is 70% complete.
Join our Discord and ask there! A few have found their co-founders in our server: slidebean.com/startup-cafe
Do an episode on Gymshark
Drop it here! slidebean.com/youtube-suggest-a-video
Caya, who's responsible for most of this stuff? Is this something that you do as the company CEO or is this usually the job of your CFO, data scientist, or someone else?
Hi! At Slidebean, Caya takes care of that task himself. You can take a look at this video for more: czcams.com/video/vz9n-2W33WY/video.html
I don’t understand anything 😂