How to Calculate Lifetime Customer Value (LTV) & Customer Acquisition Cost (CAC)

Let us talk about how to calculate the customer lifetime value and customer acquisition cost.
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So why is this important?
Well, we see all these acronyms, and if you're in business school, I know when I was back getting my Bachelors of Science in Marketing.
Yes, that's right.
I am a Marketing Scientist.
We were thrown all sorts of different acronyms back in business school, and this is something that we're dealing with now.
So what is LTV?
What is CAC?
That's what I want to talk about in today's video.
Let's break it down and make it as easy as possible.
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• How to Calculate Lifet...

[@AlexBerman]

Hope this video helped you guys find the actual meaning of LTV & CAC. Want to start earning with an LTV: CAC ratio of 10? Hop on in at ➡️ email10k.com/now ⬅️

[@VictorIweanya]

I think you made a mistake at 4:55. You mentioned taking your entire monthly revenue and divide by the number of customers. Instead of your entire monthly spend divided by number of customers.

[@prathamn2278]

Alex, is it possible that you do live call with your successful students. Would love to see them talk about their business and how they view cold email, and what kind of changes were brought by email10k.
More than video testimonials what helps is , the situation and frame of mind before they bought.
Sam ovens does the same, and he definitely knows something right about selling courses.

[@AlexBerman]

PRATHAM N good idea

[@michaelstopperich8528]

How can I calculate the churn if a customer is paying a flat fee for my service and, depending on the service, they could be an active customer for 2+ years?

[@AlexBerman]

Churn is when they cancel the service
if you mean they pay for the whole thing once and upfront
then your churn would be your refund rate

[@cdmm9161]

I was watching the video of yours #1 online idea of 2020 but you make it private. I know that we speak for your personal work but I was finding very interesting and I want to see if all!

[@AlexBerman]

cdm m a replay will be posted soon. Glad to hear it!

[@cdmm9161]

@@AlexBerman was a great job thats is the truth . i hope you put the original . when you believe that the video will post again ?

[@helenhilamariam3149]

would you explain the clv concept in the telecom sector with will fit the definition

[@ulianasteblii4229]

Why do you calculate LTV based on revenue and not gross profit?

[@basmakhalid6566]

at 3:55 you meant CAC?

[@AlexBerman]

I'm describing LTV
CAC is the cost to acquire a customer
LTV is how much you make from a customer

[@purrpawsquad]

A soft voice in intro and then suddenly ugly music on introduction 😣😣