SaaS metrics: the ULTIMATE guide to Software as a Service KPIs

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When you live and breathe Software as a Service, terms like ARR, MRR, LTV, CAC become just part of your daily slang. Gross vs. Net MRR Churn, and how is it different from Customer Churn.
It's a real mess. So much so that for new company employees, I sometimes do a group class on 'understanding SaaS' to make sure they understand the language I speak after 6 years of running a SaaS company.
I figured that instead of doing that every time, we could make a thorough video. So, if you are just joining the Slidebean team, welcome to the team! If you are a stranger, well, I think you are going to find this useful as well.
#startups #Slidebean #SaaSTools
0:00 Intro
1:07 MRR and ARR
2:56 Customer churn rate
4:12 Customer Lifetime
7:27 Revenue churn
13:16 Cohorts
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Read the video transcription + sources: slidebean.com/blog/startups-s...
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