Community-Based Marketing: The Future of Business
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- čas přidán 25. 06. 2024
- Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? Discover the benefits of community and why it’s a powerful marketing strategy.
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👁️🗨️ About Mark Schaefer
- Website businessesgrow.com/
- Belonging To The Brand, Why Community Is The Last Great Marketing Strategy businessesgrow.com/belonging-...
- LinkedIn / markwschaefer
🔗 Other Notes From This Episode
- Find other products, tools, and resources mentioned in this episode www.socialmediaexaminer.com/c...
- Connect with Michael Stelzner (@Stelzner) on Instagram / stelzner
⏰ Timestamps
00:00 Intro
01:04 The Importance Of Community For Business
10:15 Why Business Communities Fail
13:12 Community-Based Marketing Strategy And The Emotional Continuum
19:26 Community-Based Marketing: Define A Purpose For Your Community-Based Marketing
23:46 Customer Moderators: The Critical Importance Of Status In Community-Based Marketing
27:01 Community-Based Marketing: How To Cultivate And Grow A Community For Marketing
38:09 How To Establish Standards And Expectations For Business-Based Community
40:15 Community-Based Marketing: Community-Based Marketing: How To Co-Create With Your Community Members
#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingStrategy
Tatally agreed. Community isthe next big thing, and early birds eat the best worms.
It's the people of the community not the brand that's the key. Brand should never try to change its community it should evolve.
i'm only 30 second in but need to say this since i've been brainstorming ways to stay ahead as a business/brand in this age-
this topic is SUPER important- especially when trying to build an online brand strategy during a time where AI is being mass adopted and normalized.
emotional connection, community and culture are things that can NEVER be replaced by ai technology. i think many people will crave a sense of community and human-ness much more as we become more 'disconnected' during this advanced technological age
I've watched this video twice and have received so many nuggets of knowledge. I've been a marketer for over 25 years and now I feel hopeful of the future of my company. It has even spark an idea of a community that's very personal to me, but was scared to taalk about. Thanks guys! 😍
@16:28
Community Marketing may or may not be successful depending upon who is leading it. ( It should be led by People Person who naturally inclided towards Building and Nurtuing the Relationships)
Really so thoughtful and I see that Salesforce is also using same community marketing for building strong workforce ecosystem.
Thank you for this! As a self-employed sound designer and book author (about music production and sound design) this podcast is a gold mine of ideas! Great! Rolf Kasten, the Czech republic
This is very true, you actually just sealed my thought of going community for my business marketing firm. Thank you
First podcast I’ve seen of yours. Loved!!
This is how we do it. We host house concerts and don't sell at all. People just get to know us and we have all the business we want, plus it just feels great to create events and places for people to connect.
14 minutes in. I love everything they are saying.
This is one of the Best discussions on building a community based business. It really is and should be organic to attract the right customer.
Agreed (of course, I'm totally biased), already listened/watched a couple of times. -Jason
Yes, I built a small organic audience first for 3 years before I ever sold to them. When I did my books became bestsellers - law of reciprocity - exactly as this podcast interview says - building organic community is where it’s at!
My friend recommended this video to me and this is so helpful! 😊 Thank you both
Love everything about this! Thanks for sharing!
Learn how to develop content that 🧲 draws a 🌟 loyal 🤝
community to your business czcams.com/video/I2jpHBR3Tx8/video.html
I totally agree with this! I have said this for the last 3 years. That's what I want
Very informative thank you for sharing this video!
Excellent interview really interesting concepts 🔥
Great episode! Community def matters
Great video .. I just ordered the book !
I like this presentation; a lot of good information. Thank you
This is sooooooooo freaking on point! Bravo! I’m following because of this video. You guys are ALLLL OVER IT!!!
YES! Such a great show. Thanks AJ! -Jason
Always impressed by the quality of these discussions but found Mark to be particularly inspiring because his concept is so simple yet effective.
Well stated! -Jason
@@SocialMediaExaminer Richard!
Thanks so much for this!
Thanks for this sharing
This really brings some clarity to community marketing. Thanks for sharing this!
This is so good Thank you
This is the video I needed
thanks
Awesome content
This was super powerful
Yes! I've listened to this episode several times. -Jason
And just like that he's grown his community 😅
Thanks for the video! =)
Brillant
🤩
What are your opinions on local interest based communities (offline and online) ?
nice💐💐💐
Just purchased Mark’s book. I’m extremely excited to get my community up-and-running in the next few weeks.
Was curious to hear if Mark had any insight on free vs. paid communities.
Awesome interview and content!
I am very good at starting communities for small businesses but its getting tougher to sell now.
Switch up your value proposition, to show how community as a lead magnet is the strongest lead magnet out there.
Is the book available in Ghana 🇬🇭
wow
Gen Z !
Is there a link to his new book?
Hi Jennifer, Here's the link to Mark's new book: businessesgrow.com/belonging-to-the-brand/ -Jason
Harley Davidson still does marketing, because their community is never big enough to sell enough motorcycles. He is contradictory when he says that. When you have a big community, you don't need anything else. To the contrary, without the marketing the community doesn't grow. Also, confusing brand equity and community building is wrong in my 20yrs of experience.
Good point. I felt the disconnect there in that statement. Harley Davidson certainly does marketing and advertising. And have built much brand equity which they benefit from.
Although I don't think the two aspects of marketing need be mutually exclusive, brand equity should not be confused with having a solid community, as you stated.
Would love to hear a response from either of them to your comment!
Marketers without a soul will always fail
🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍🤍