Discover the Ultimate Marketing Strategy: Community Building - Mark Schaefer [PART1]

What does it take to create a powerful emotional connection between your brand and your audience?
Join us in this captivating conversation with marketing expert Mark Schaefer, as he dives deep into the world of #communitybuilding, emotional connection, and how brands like YETI have harnessed the power of community for their success.
💥 Find out how moving from #socialmedia connections to building an audience and ultimately a community can elevate your brand, increase sales, and create lasting advocacy.
🎮Delve into the Metaverse and its role in community building, with $1 billion already invested in virtual goods and services in 2021 alone. Explore the challenges that lie ahead for businesses adapting to this new frontier.
🤖 By 2025, AI-driven marketing is projected to have a $57.6 billion global market value. Discover how AI is transforming the marketing landscape and what it means for the future of community building.
Key Highlights:
2:56 - 4:04 - #Influencermarketing - One of Mark's predictions was influencer marketing which he wrote about in 2011 before it became mainstream in 2014.
4:05 - 6:57 - Leveraging a Brand-Led Community (#communitybuilding) - Although communities have existed on the internet since its inception, they have mostly failed because they focused on selling products instead of establishing an emotional connection with customers. Despite this, businesses continue to underestimate the marketing potential of brand communities.
6:58 - 11:34 - Community as a New #marketingstrategy - Three megatrends collide so that the point of community becomes important as a new marketing strategy. Discover what are they to tap new business opportunities.
15:22 - 21:42 - Community Versus Multi-Level Marketing Schemes - Many people confuse between community, social media connections, and the audience of your blog or your podcast. The three distinguishing factors of the community are: people know each other, and there's a connection between them; a community is purpose-driven; a community is dynamic.
Don't miss this eye-opening conversation, as we uncover the secrets to building a brand community that transcends traditional marketing. Tune in now! 🎧
PART 2 releasing soon!
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