Succeeding With LinkedIn Company Pages
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- čas přidán 28. 06. 2024
- Want more people to follow your LinkedIn company page? Wondering how to improve your LinkedIn content marketing? Discover a LinkedIn content strategy that works for company pages.
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- / @socialmediaexaminer
👁️🗨️ About Michelle J. Raymond
- Website linkedinforb2bgrowth.com/
- LinkedIn Branding Book www.amazon.com/LINKEDIN-BRAND...
- LinkedIn Foundation Masterclass goodtradingco.com.au/gtc-link...
- LinkedIn / michelle-raymond-goodt...
🔗 Other Notes From This Episode
- Find other products, tools, and resources mentioned in this episode www.socialmediaexaminer.com/s...
- Connect with Michael Stelzner (@Stelzner) on Instagram / stelzner
⏰ Timestamps
00:00 Intro
00:56 Who Is Michelle J. Raymond
09:44 Why You Should Pay Attention To LinkedIn Company Pages
12:16 LinkedIn-Edelman Annual Report
13:42 Steps to Refresh Your LinkedIn Company Page
17:39 New LinkedIn Company Page Features
21:45 3-2-1 Content Strategy For LinkedIn Company Pages
28:05 Types Of Content For LinkedIn Company Pages
29:50 How To Use LinkedIn Live Events With Company Pages
33:23 How To Use LinkedIn Newsletters With Company Pages
39:52 How To Grow A LinkedIn Company Page Following
#SocialMediaExaminer #SocialMediaMarketingPodcast #LinkedInStrategy
👀 Check out this 🕶️ strategy for LinkedIn Profile content czcams.com/video/eeJviOtslVg/video.html
Thanks again for having me as a guest to share what I’m passionate about - LinkedIn Company Pages. Looking forward to presenting training to the Social Media Examiner community in March!
Learned so much from you, Michelle! Thank you! -Jason
So glad i came across this video. You shed a lot of light. ❤
Best comment 🏆 for you. When you run a business or work as a marketer managing multiple platforms and projects we have to keep it real!
@@MichelleJRaymond 🥳🥂
Michelle is a wealth of knowledge and both of her books are must-haves for any professional. This is an excellent conversation!
Some great tips were share, for sure! Thanks Rachel. -Jason
Thanks for the kind words Rachel. Business Gold and The LinkedIn Branding Book have both been successful as they help people get started on LinkedIn. 😀
Excellent information. Thanks Michael for asking the right questions at the right time and letting your guest do the talking. Wish more hosts would do the same.
I would second this. Michael did such a great job and allowed me to shine. Extremely grateful for his skill in this space.
Michelle has a beautiful voice - thanks for sharing!
That's crazy because on my marketing journey I literally had a point where I said the same thing, that you could have the best content/product but if no one knows about it - it may as well not exist!
This was a great conversation, I learned so much! Also, great reminder to tell people what I do! Thank-you Michael & Michelle
Best sound bite ever - "LinkedIn is the platform where business is done." ~ Michelle J. Raymond
That’s the one. Let’s make more business happen in 2023!
Excellent advice, Michelle! The 3-2-1 rule is such a good ratio for content types.
Loved this so much I finally subscribed🙌🏼 *SO ACTIONABLE!!!!!*
"So many people listening right now probably have a LinkedIn Company Page ... forgot about it ..." WELL I would reflect that but I started following Michelle in March or April of 2022 so I've been thinking about my Company Page more."
Thanks Mary. There is always lots to learn 😀
Thanks for the step-by-step guidance, Michelle. Generous with your knowledge as always.
Thanks for watching Annette. You know me - always want people to have the best info to get more out of their Page 😀
This conversation had me from the opening line to the last! I really appreciate the 3-2-1 content method. Implementing now!
Thank you for this feedback Holly. Really appreciate it.
Great conversation, Michelle. I love the authenticity of your story, which makes you one of the best in the Linkedin training business.
Thank you! It’s a story I often forget to share and so glad Michael asked the question.
Thank you ❤
You are welcome! Thanks for watching.
Great conversation, Michelle! Love the bell notification on company pages. That was such a strategic way to get more awareness and engagement on company posts. Always a fan!!
The bell is a great addition. Did you also know know Company Pages can follow other Company Pages? 🎉
@@MichelleJRaymond I do now 😉
Wow , this was amazing thank you🙏🥺
HUGE FAN OF MICHELLE'S!!! 3-2-1 🔥🔥 Btw I'm a heavy user, but I had no idea about the LI company page group!!
The group is a great place to ask questions and learn 😀
Great information! I've been touting the benefits of LinkedIn Company Pages, and I'm so happy that you have validated my opinion. I receive a lot of pushback about using Company Pages vs Personal Profiles. Both have value. Thank you for your ideas and actionable items. What a great reminder to keep going in and checking if any updates have been put in place - who else didn't know you don't get update notifications by LinkedIn?
Yay someone else on team Pages. I know the pushback is real. I say have both working together. Did you catch the latest feature - Pages can now follow other Pages? It’s brilliant. Thanks for your message!
Great video thank you for sharing!
great stuff!!
Lovely ❤ Thanks 🙏🙏
Thank you Michelle, this was really helpful - much appreciated! I'm grateful for your insights and generosity for sharing them here!
My pleasure. If you are part of the SME Society I’m doing training end of March 😀
@@MichelleJRaymond not yet, but I'll look into it, thank you!!
Yes, you are inspiring. I am here to just know about company page. But I got more tips. thanks!
🙌 there is so much great stuff on LinkedIn to utilise that’s for sure. Thanks for watching!
Hi, great podcast, very informative!
Can't wait to continue this conversation when I present at Social Media Marketing World in San Diego 2024 - see you there!
Thank you 😊, Regards South Africa 🇿🇦
Great to each from Australia to US to South Africa
Great tips Michelle!!! I need to get back onto my LI pages I've let it slide lately
It’s easy to let it slide. Especially since we have had the holiday period. Put a little love in and it will love you back. 😀
Great information and video. Thank you
Glad you enjoyed!
Great session. Thank you.
Thanks for watching.
Great video... Knew some of it, but picked up a heap more... Thanks Michelle.
PS Did you past the link to the LI Company Page support group?
Hi Willem, Here's the link: www.linkedin.com/groups/13703097/ -Jason
Excellent. Thanks. Can you share a link to the Linkedin Group Admins?
Hi Rassul, Here's that link: www.linkedin.com/groups/13703097/ -Jason
I'm clicking on the links, and I'm not seeing the LinkedIn group administrator group. Thank you so much for the insights. It's much appreciated.
Here's that link: www.linkedin.com/groups/13703097/ -Jason
@@SocialMediaExaminer Awesome. Thank you so much, Jason!
great video How can I grow followers to my page besides the "invite connections" option? Is there a campaign strategy that can achieve this?
There are paid LinkedIn strategies to get new followers but I have a video on my channel that shows you 15 different ways to grow your followers fast.
Really great episode, Michelle. I ALWAYS learn from you. Interested in the LI Company page group but I didn't find the link to join in the info posted here...Can you point me to it or share [again if I missed it?]
Hi Sue, Here's the link for the group: www.linkedin.com/groups/13703097/ -Jason
@@SocialMediaExaminer Thx so much, Jason!
Thanks Sue. Glad Jason got it sorted. I don’t get notified of these comments as it’s the SME channel. 😀
Wait.... there's a team for linkedin page administrators????
So none of the links work for this vid?
“Successful people make money. It’s not that people who make money become successful, but that successful people attract money. They bring success to what they do.” - Wayne Dyer..
The reason why you have so few users is, because it is freaking complicated and restricted. To create a business page, you require so much information. Not worth the hassle. We just stick to the other simple social media site.
There are 60M company pages on LinkedIn so there are quite a few users. Whilst there are a lot of prompts setting up the page is quite a quick process. If I can help just reach out. 😀
Great interview! Michelle provided so much value and actionable items. Loved it!
Thanks Ariel. Glad you had some actionable tips you could take away.