What Is Brand Culture? And 6 Steps To Create It

Learn what brand culture is with and the 6 steps to create a strong culture for your brand.
#brandculture #branding #brandstrategy
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
brandmasteracademy.com/brand-...
By the end of this video, you’ll know what brand culture is and you’ll have 6 actionable steps you can use to build a strong culture for your brand.
First, we’ll define the meaning of culture and then how that applies to brands before answering the question “What is brand culture?” through the way-of-life and custom of the brand.
Next, you’ll discover the goal of brand culture and how it works to align the internal and external brand to increase belief and internal satisfaction, which is then transmitted through the external brand.
Then you’ll learn why brand culture is so important and some of the major benefits including less turnover, higher loyalty, and higher productivity to name a few.
Finally, you’ll learn a 6 step process you can use to create a strong brand culture within your organization.
0:00 What Is Brand Culture? And 6 Steps To Create It
7:53 What Is Brand Culture?
2:04 What Is The Goal Of Brand Culture?
2:48 Why Is Brand Culture Important?
4:18 #1 Define Your Brand Purpose
5:00 #2 Define Your Core Values
5:37 #3 Define Your "Way-Of-Line"
6:21 #4 Define Initiative To Live By
6:57 #5 Open Communication Lines
7:35 #6 Analyze and Optimize
---------------✅ FREE BRAND STRATEGY RESOURCES ✅-------------------
✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
brandmasteracademy.com/brand-...
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
brandmasteracademy.com/brand-...
✅ INSIDE BRAND MASTER SECRETS
brandmasteracademy.com/brand-...
✅ BRAND MASTER ACADEMY
The brand strategist training ground
brandmasteracademy.com/?...
-------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ -------------------
✴️✴️ BRAND MASTER ACADEMY ON SOCIAL
Instagram - / stephenhouraghan
Facebook - / brandmasteracademy
Linkedin - / stephen-houraghan
CZcams - / @brandmasteracademy
Twitter - / brandmasteracad
✴️✴️ JOIN THE FACEBOOK COMMUNITY
/ brandmasteracademy
Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
✴️✴️ EXCLUSIVE TIPS & TECHNIQUES
brandmasteracademy.com/subscr...
Get on the list for exclusive brand strategy tips and techniques
--------------- 🎧 LISTEN TO THE PODCAST 🎧 -------------------
🎧🎧 LISTEN TO THE BRAND MASTER PODCAST
brandmasteracademy.com/brand-...
---------------🙏 SUPPORT THE CHANNEL 🙏-------------------
AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.
🙏🙏 AMAZON | amzn.to/30JtFmU
🙏🙏 DESIGN CUTS | bit.ly/3cyGPso
🙏🙏 EPIDEMIC SOUND | bit.ly/3cyGPso
🙏🙏 WEBFLOW | webflow.grsm.io/bma
🙏🙏 CONVERTKIT | convertkit.com/?lmref=R3KyAw
🙏🙏 AWEBER | bit.ly/3rWpzDR

[@bhuvanpathak6205]

Here's a breakdown of steps for your convenience:
1. Define Your Brand Purpose
2. Define Your Core Values
3. Define Your Way-of-Life
4. Define Initiative to Live by
5. Open Communication Lines
6. Analyse and Optimise

[@Passtillios]

Amazing content💜thank you so much🫶🏼

[@BrandMasterAcademy]

Glad you liked it!!

[@mitchelldougherty2323]

Thank you! Your one of the best brand coaches on CZcams! I’m building a brand now and your content has been a huge help. Cheers!

[@BrandMasterAcademy]

I appreciate that!

[@leila4581]

Dito that!

[@kim_third_fox_design]

Thanks for your Branding expertise! I am wondering if you have a questionnaire or guideline to help a Brand define their "way-of-life" internally? I understand it is built off of the values defined, but in terms of operations, how might that be put into procedures? Thanks!

[@BrandMasterAcademy]

This video is on employee branding processes but ties in to brand culture - it may help - czcams.com/video/QD0Pq40KRFo/video.html&ab_channel=BrandMasterAcademy

[@yohannesmusic3044]

So helpful! Thank You!!

[@BrandMasterAcademy]

Glad it was helpful!